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Motivational Theories and Target Market Exercise For each of the following ads, choose 1, in each of the 3 categories that best describe the ad on the left. Use x to mark your selection. You may need to zoom in to 200 to 500% in order to view some ads! (big deal, suck it up!) Use Ctrl plus Scroll Ball to zoom in & out Split your window as you scroll down(Window>Split) Desire for positive effect

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Avoid negative event

Physiological Need

Safety Need

Belonging Need

Esteem Success Need

Growth I’ve Arrived Need

Awareness

Desire

Action

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Helmet Ad

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The Kangaroos have arrived at this zoo.

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advertising intention