Page 6

Basics

Introduction

What is service design?

Preface

12

The Design beyond the Design

14

Crowdsourcing Map

20

How to use this Book

22

Definitions: Service Design as an inter-disciplinary approach

28

5 Principles of Service Design Thinking: A dynamic language for a dynamic approach

34

Marketing: Connecting with people, creating value

46

Profile for Jakob Schneider

This is Service Design Thinking (PREVIEW)  

A preview of the book »This is Service Design Thinking« by Marc Stickdorn (@MrStickdorn) and Jakob Schneider (@jakoblies). Order your copy f...

This is Service Design Thinking (PREVIEW)  

A preview of the book »This is Service Design Thinking« by Marc Stickdorn (@MrStickdorn) and Jakob Schneider (@jakoblies). Order your copy f...

Profile for jakoblies
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