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prints. Although content-wise only the headings and highlighted sentences referred to the topic – the other text was Goethe’s “Werther” – we were able to observe the emotional reactions to the layout and haptics. From this we were able to evaluate whether the solutions found in the abstract contextual interviews work for the main target group of service designers and those who are interested in it. We’ve been to various meetings of service designers, such as the First Nordic Service Design Conference 2009 and a Wenovski MiniUnConference. We rejected impractical approaches and those causing undesired associations. By doing so, we improved the concept iteratively and developed metaphors for complex relationships (infographics and pictograms) and visual systems for the linking of contents. An awkward title

One of the repeatedly raised questions referred to the awfully long title. Each of the topics of service design and design thinking is complicated enough. Why must we confuse the audience even more with a title like “This is Service Design Thinking”? The service design community still struggles with exact formulations. Some want to find a completely new name for the things we do, some want to show that this is not new at all; some consider themselves as service designers, some as design thinkers and others as design strategists or new service marketers. However, we all share a certain approach. Services can be designed from various perspectives, using different methods and tools of various disciplines and thus also using different terminology. Service design is interdisciplinary and therefore it cannot be a discipline in itself. However, this book illustrates that designing services in the interdisciplinary way entails a certain way of thinking. This is service design thinking.

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This is Service Design Thinking (PREVIEW)  

A preview of the book »This is Service Design Thinking« by Marc Stickdorn (@MrStickdorn) and Jakob Schneider (@jakoblies). Order your copy f...

This is Service Design Thinking (PREVIEW)  

A preview of the book »This is Service Design Thinking« by Marc Stickdorn (@MrStickdorn) and Jakob Schneider (@jakoblies). Order your copy f...

Profile for jakoblies
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