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Ev al uat i onf orMai nTask

1:I nwhatwaydoesyourmedi apr oduc tus e,dev el oporchal l engef or msandconv ent i onsofr ealmedi apr oduct s ?Mymedi apr oductusesmany c onvent i onsusedi nt ypi calmus i cmagazi nes.Thephot oont hef r onti st hemai nf oc alpoi nt ,andcat c hesmyr eader s’ eyef i r st .Thecol oursc hemel i nks i nwi t hmysoc i algr oup( poppunk)andwhatt heywantt os eei namagazi ne.Thebr i ghtc ol our susedont hebackgr oundi magewoul dappeal t omy t ar getaudi ence;however ,mycol oursc hemepor t r ayst ypi c al mus i cmagazi nes ,si ncemor et han3c ol our sar eused,whi chcoul dbear guedasbei ngt oo muc h,despi t emyt ar getaudi ences ayi ngt hi sat t r act st hem t obuyi ngamusi cmagazi ne.Thef ontt ypei seasyt or eadandt hesi zei sdet er mi nedby whatst or yi smos ti mpor t ant .Themai nst or y( f eat ur edar t i cl e)i si nt hebi gges tf r ont( exc eptt het i t l e)t ost andoutt hemostandl ett her eader sknowwhat i st hemai nst or y .Myt i t l ei sover l appedbyt hephot o,whi chsuggest st hatmymagaz i nei sbi genoughf orpeopl et oknowwhati ti s( l i keKer r ang! )and t r i ckt hem i nt ot hi nk i ngi t ’ sar eal l ywel l knownmagazi ne.Thi swoul dbeagoodsel l i ngt ec hni quepar t i cul ar l yi nconsumerc ul t ur es,wher epeopl ear e mat er i al i st i candf or m ani dent i t yt hr oughwhatt heybuy.Mymagazi neal soc hal l engest hec onv ent i onofat ypi calmusi cmagazi nebyhavi ngmuchl ess c r owded,f oc usi ngonl yont hei mpor t antt hi ngsoft hemagaz i ne;t hi scoul dencour agemyaudi encet obuymymagazi nesi ncet hi smakesi tl ooksi mpl er andal otofi magesandt extcoul ddi sc our aget hem i nt opur chasi ngi t .Fr om t hi s ,Ihav el ear ntt hati t ’ sbestt ost i ckt onor malmagazi neconv ent i ons; howeveri ti ss omet i mesgoodt odosomet hi ngdi f f er entandchal l enget hem. 2:Howdoesy ourmedi apr oduc tr epr esentpar t i cul arsoci algr oups?I nt oday’ ssoci et y ,soc i al gr oupsar edet er mi nedt hr oughwhatwewear ,buy ,speak anddo.Thei ri nt er est sandat t i t udest owar dswhat ’ sdonei never ydayl i f evar y .Imysel fhav edec i dedt ogof orapoppunkt hemedmagazi ne.If oundi t easyt or epr es entwhati swant edf r om t hi ssoci algr oupbyusi ngvar i oust ec hni quesandconv ent i onswhi chwoul dappealt ot hem.Forexampl e,t he genr eofbandsf eat ur edi nmymagazi near et hosesi mi l art owhati sf eat ur edi nr eall i f emagazi nesl i keBi gCheeseandKer r ang!Ihaveobt ai nedt he poppunkf eelt hr oughphot ogr aphyandl ayout .Poppunki sc ommonl yas soci at edwi t hbr i ghtcol our s( i . e.y el l ow,cyan)andc asualcl ot hi ng( i . e.hoodi es, baggyj eans) .Ii ncl udedt hesec onvent i onsi nmyphot ogr aphyt oobt ai nposi t i vet hought sf r om myt ar getaudi ence.Formyf eat ur edar t i cl e,Iconst r uct ed ani nt er vi ewwi t ht wooft hebandmember s ,aski ngquest i onss uchashowt hey’ vemetandwhatt heypl ant odoi nf ut ur e.Icanr el at et hef un,i nf or mal s t yl eoft hei nt er vi ewt owhatmyt ar getaudi encel ookf ori namagazi ne.Thi swoul dgetmyr eader si nt er est edandhopef ul l yper suadet hem i nt obuy i ng i t . 3:Whatt ypeofmedi ai nst i t ut i onmi ghtdi st r i but eyourmedi apr oduct ?Why?Medi ai ns t i t ut i onssuchasHMVandVi r gi nwoul dhopef ul l ydi st r i but emy magazi ne,s i nc epar t i cul arcodesandconvent i onsus edi nmymagazi neal r eadyf eat ur ei ncur r entonesal r eadyonsal e.Howev er ,t her ear eas pect s whi c hdet r actt hi s.Myus eofPhot oshopedi t i ngwoul dat t r actcompani essuc hasI PC.Theywoul df i ndi teas yt opubl i shnewpr oduct sr at hert hanol d oneswhi char eal r eadyons al east heywoul df i ndi tdi f f i cul tt omak et heswi t ch. 4:Whowoul dbet heaudi enc ef oryourmedi apr oduct ?Ther esul t sIobt ai nedf r om t hequest i onnai r eIs entoutatt hest ar tofmypr oj ec tshowt hatt he maj or i t yofmyt ar getaudi enc ewi l lbe1618yearol ds.Imadesur et hatt heappealofmymagazi nesui t edt het ar getage,andt het hi ngst heyl ookedf or i namagazi nef eat ur edi nmi ne.Idi dt hi st hr oughuseofphot ogr aphyandmyf eat ur edar t i cl e.If ocusedonat t r act i ngt het ar getageaswel last hesoci al gr oup.Myr eader swantt obet hef i r s tt os eenewuns i gnedbandsandnewr el eases;t hi sneedwasachi evedt hr ought hei nt er vi ewi nmyf eat ur ed ar t i c l e. 5:Howdi dyouat t r act / addr essyouraudi ence?Iat t r act edmyaudi encet hr ought hecol our sandphot ogr aphyonmyf r ontcover .Mysoci algr oup ( poppunk)f i ndbr i ghtc ol our sappeal i ng,andt hegr af f i t i whi chappear sonmycoveri sbl ackandwhi t ewi t ht het exti t s el fi nbr i ghtcol our s,maki ngi t at t r ac tmyt ar getaudi ence.Theper s onusedont hef r ontcoveri sunknownt omyr eader sbef or et heybuyi t ,butl at erondi sc overhe’ spar toft henew bandi nt er vi ewedi nt hef eat ur edar t i c l e.Thef actt heyar eunawar eoft heper son’ si dent i t ywoul dper suadet hem i nt obuy i ngmymagazi net of i ndout whoi ti s.Thewayhe’ sst andi ngal s oat t r act smysoci algr oup;asi ti sonet hatt heycommonl ydowhenoutwi t hf r i endsorot hermember soft hei r s ubcul t ur e. 6:Whathav ey oul ear ntaboutt ec hnol ogi esf r om t hepr ocessofconst r uct i ngy ourpr oduct ?Ihav el ear ntagr eatdealmor eonhowt ousePhot oshop andwayst omaket hemostoft echni quess uc hasbr ushi ngandc r oppi ngi mages.Ihaveal s oi ncr easedmyk nowl edgeonwhatl ooksgoodandwhat doesn’ twi t hl ayout s.I ’ ver eal i sedmypot ent i ali nusi ngPhot oshopandenj oyedusi ngi t ;I ’ m sur eIwi l lusei tagai ni nf ut ur et omakeot hermedi apr oduct s. 7:Looki ngbackatyourpr el i mi nar yt ask,whatdoyouf eelyouhav el ear nti nt hepr ogr ess i onf r om i tt ot hef ul lpr oduct ?Si ncemak i ngmypr el i mi nar y t ask,Ihavel ear nthowt opr oper l yat t r ac tat ar getaudi enc e,andwhatconv ent i onsar ebestf orat t r act i ngt hem t owar dsamedi apr oduct .Ihavel ear nt t hatt hebes twayt ogai nr es ul t sf orast udy / pr oj ecti st hr oughquest i onnai r es ;s i nc et heyar eeas yt odi s t r i but e,cheapandcangetaccur at er esul t s qui ckl y.I ’ vegonef r om s t r uggl i nghowt ot r ansf eri magesi nt oaf i l et obei ngabl et ocr opaphot oneat l yi n5mi nut es.Myi ni t i al goalwhenmaki ngmy pr el i mi nar yt as kwast ol ear nhowt ous ePhot oshopef f ec t i vel yandmak et hemostoutofwhati thast oof f er ,sot hatwhenmymai nt askwasr eadyt o do,I ’ dknowenought ocomeoutwi t hagoodl ooki ngappeal i ngpi eceofwor k .Howev er ,aswel lasl ear ni nghowt ouset hebas i csi nPhot os hop,I ’ ve t akenI tonest epf ur t herandt aughtmys el fhowt ouset hi ngshi ghert hanamat eurl evel ;t hi ngsl i k ebr ushi ngandcr oppi ng,asIpr evi ousl yment i oned.


Media Evaluation