Online Survey Research = The Reality Many people wonder what goes into online survey research and how those that administer or write survey research their topics. The bottom line behind most research is that big business contributes money for the information that comes from surveys. They use that information to sell more products or services based on what they have learned about consumers through online research. The companies often use carrots like the earn money to get more people to fill out questionnaires. By offering people a chance to answer earn money, they are exchanging information for cash. Hopefully, the companies will get their money back when people buy products based on that information. Essentially, taking surveys online leads to research which, in the end, creates effective marketing plans for consumers. Companies can even gather a considerable amount of information about who buys their products by looking at the survey application. This document shows them what the consumers are interested in, why they are taking the survey and where they are from as well as other personal details and buying habits. An application can be a dangerous document because privacy isn't a virtue with many sites. These companies often have employees specifically trained in what makes research work. An online statistics course, for example, can help shed some light on how to use the data properly. Through an online statistics course, research becomes more reputable and based on facts. Research isn't just about piling information together. The interesting part of online survey research is how much information people divulge to these companies. Companies are willing to pay big money for private information and online questionnaires are a great way to get honest answers for a fraction of the cost. It is often surprising how willingly many consumers part with private information, including mailing addresses and phone numbers. People don't always give their information for free, though. What's in it for me, factors highly into the business of paid surveys. Companies use tactics to make their surveys work, whether offering cash or prizes, and they know what questions to ask to easily obtain the information they want or need. Using the marketing strategy of
online surveys can also be dangerous, as some people are giving away far too much personal and private information. Research companies often find out a great deal of personal information through their surveys and can obtain mailing addresses, phone numbers, and sometimes more personal statistics about survey takers. The good thing is that online survey research is used to make the gathered information plausible and practical, turning it into a marketing strategy where the bottom line is selling more products that are better suited to consumer needs.