ProSource Marketing Solutions
Your Professional, Productive and Proficient
19215 SE 34th Street Suite 106 PMB 388 - Camas, WA. 98607
Table Of Contents Topic
What Is Your Brand?
Managing Brand Equity
Sales vs. Marketing
COMPANY values ProSource Marketing Solutions is your source for expert marketing material and branding strategies. ProSource is committed to developing the brand awareness and market penetration you need as a client. We do not waiver from this commitment. Our professional marketing resources and staff of expert designers and consultants provide business retention strategies designed to place our clients first in the minds of their target consumer. The ProSource Marketing Solutions culture is unlike any in the “contract marketing” industry. We emphasize team achievements and take pride in individual accomplishments that contribute to the success of ProSource Marketing Inc. and our clientele. Ideas are tested and put into practice with the highest degree of passion and enthusiasm. Our highly communicative environment fosters productivity, creativity and camaraderie. Our custom marketing strategies allow clients to gain exposure, which ultimately allows our clients to gain market share. Every decision we make, new person hired or new technology solution launched is aimed at expanding and deepening our level of expertise. Through these practices, ProSource is dedicated to being the most PROfessional, PROductive and PROficient marketing team in the industry.
ABOUT OUR LEADERSHIP TEAM Jake Carlisle
Founder - Vice President Jake Carlisle founded the ProSource Marketing Solutions business model in March of 2006. Before establishing ProSource, Jake held Executive Marketing / Brand Development positions in the grocery, offset printing and financial industries. Jake brings over 16 years experience in corporate design, contact management and a wide array of direct response marketing strategies. Accomplishments include the creation and delivery of consistent content-rich marketing programs that had an impact on market awareness, inbound leads, and revenue through a streamlined direct sales force. He has produced/written/performed radio, print and web based marketing strategies for the retail & wholesale real estate financial markets.
Daniel King Cofounder - President Dan King currently serves as President of ProSource Marketing Solutions. King has nearly 15 years of business development and corporate growth experience. In 1999 he COfounded Millennium Funding Group (MFG) and grew it from a startup company to a nationally recognized wholesale presence, funding more than $150 million monthly in production. Mr. King was responsible for the creation and development of all products, pricing, warehouse lines and investor relationships. Before founding MFG, Mr. King began his professional career as a retail Mortgage Banker for Accell Mortgage Company in Portland, OR where he consistently achieved monthly sales awards for his retail production. Mr. King is currently working to obtain his CMB from the Mortgage Bankers Association of America.
Toll Free: 866.761.PROS
WHAT IS YOUR YOUR BRAND IS A REFLECTION OF YOU
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer...a direct reflection of you. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo-communicate your brand. Brand Strategy & Equity Your brand strategy is how, what, where, when and to whom you plan on communicating to. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you
What will you get if you buy one of these products?
The added value intrinsic to brand equity frequently comes as perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.
Defining Your Brand Defining your brand is like a journey of business self-discovery. Do your research. Learn the needs, habits and desires of your current and prospective customers. Don't rely on what you think they think. Know what they think. Because defining your brand and developing a brand strategy can be complex.
PROSOURCE CLIENT BRANDING SAMPLE Before:
Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips: • Get a great logo. Place it everywhere. • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
• Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. • Develop a tag-line. Write a memorable, meaningful and concise statement that captures the essence of your brand (2-6 words max).
• Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent. After: • Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise. • Be consistent. This has been placed last only because it involves all the above and is the most important tip. If you can't do this, your attempts at establishing a brand will fail.
Managing A Consistent Brand Once you have followed the steps to develop a brand that represents you and your company philosophies, how are you going to manage your new brand promise? Perhaps your organization lacks the head-count to properly manage your brand, or perhaps this task is just an additional task for your already overworked professionals. ProSource has created the first database-driven brand management system designed for business owners and managers. This innovative site embodies our approach of mobile, personalized brand consistency. The implementation of this tool enables employees or business partners to create or update, product sheets, letterhead, postcards or brochures with an easy-to-use tool.
INNOVATIVE BRANDING TECHNOLOGY Once your logo, tag-line and marketing materials have been developed, you must manage the way these items are used to market to future and existing clients. Sample Company: Security National Mortgage Company
Organize your marketing materials in custom design briefcases.
Sample Digital Template:
With this collateral management system, all sales and office administrative staff members have the ability to edit and save the APPROVED company marketing materials as they wish.
WHAT IS THE DIFFERENCE? Simply put...it’s very difficult to have one without the other. You may have an amazing closing rate on prospects but you are limited in the number of prospects that your marketing strategy delivers to you. On the other hand, you could have sales leads flooding your phone lines but without a streamlined follow-up system, your marketing dollars are going down the drain.
Try this. Take a few moments and divide your prospect lists and database into categories of cold, warm, and hot leads. You may also want to establish a group for existing customers. Then sit down and identify a strategy on how to proceed with each individual group. For example you could try the following methods of lead prospect management:
Cold Lead Strategy - Send out a direct mailing or offer them a special promotion. Follow that up ANAGE ALES with a promotional PPORTUNITIES discount by email one week later.
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it can detour your growth.
How do you bring these into balance? Just as business owners needs to create a high level business plan and a sales associate needs to manage a sales pipeline, balancing your sales & marketing strategies requires similar thought processes.
Warm Lead Strategy Timing is everything with warm leads. You must present your offer within 5 minutes of receiving a warm lead. Your opportunity to close these prospect goes down 20% every 5 minutes lost. Once they are contacted, continue marketing them by email with a simple Thank You and education information regarding your product. Once you've moved your prospect from the “warm” level to the “hot” it's time to proceed in closing the sale. This will be easier to do if you somehow engage the prospect. By this phase, the prospect knows your services and pricing options it now comes down to salesmanship.
Lead Tracking & Contact Management Who Do You Send Marketing Material To? Now you have developed a brand and you are consistently managing the use of this brand image, how do you deliver your message to prospects and existing customers efficiently? ProSource Marketing Solutions will prepare your company for the next call, next meeting, next pitch, next follow-up, and next sale. The old "conventional" way of doing business by only using Outlook Contacts and having a simple client Excel Spreadsheet is over. Contact Management Systems are revolutionizing the way companies do business and perform their daily tasks. There are countless marketing sources in todayâ€™s digital world. You may be generating sales opportunities from your website, a company blog, print advertising, social network media, direct mail or even twitter. The ProSource database management solution will help you track the success of these marketing sources as well as communicate with existing clients.
DATABASE MANAGEMENT TECHNOLOGY Your Network = Your Net Worth! Consolidate all your existing contacts into one web-based database management tool. Now access your protected data on any computer...quickly.
DATABASE MANAGEMENT TECHNOLOGY (CONTINUED) Cultivate your network of past clients and future prospects to improve sales and client retention. The innovative navigation makes this new step in your business implementation simple. View all your contacts through the â€œAll Contactsâ€? tab. A contact summary screen allows you to view & edit all the details for your contact including notes, meetings and scheduled calls.
When you are managing your business, we know that your contacts are not created equal. Use the group features to manage the priority of your business.
The ProSource Pro Shop (www.prosourceprintshop.com) offers online printing services for our members at wholesale printing prices! If you are looking for cheap printing services with four (4) color printing capabilities, youâ€™ve come to the leader in professional online printing. We offer many discount color printing options including customized solutions for your business and personal printing needs. ProSource can print your business cards, postcards, brochures, posters, etc., in 48 to 72 hours depending on the total quantity you choose to order and as long as your purchase meets the specifications below.
PRINTING SERVICES INCLUDE... Business Cards Booklet Bookmark Brochures Calendars CD Package Club Flyer Collectors Card Door Hangers Envelopes Flyers Letterhead Mini Menu Notepad Poster Postcard Presentation Folder Rack cards Rip Business Cards Roll Label Staggered Cut Flyer Stickers Tent Card
ProSource Marketing Solutions
Business: Small community mortgage bank. Branding Goal: “New Light On Lending” a fresh perspective on mortgage banking. Website: www.arivian.com
Business: Motocross Sport Facility & Apparel. Branding Goal: Combine corporate professional with grunge athletic.
Business: Family owned restaurant Italian Dining. Branding Goal: Fresh food look with symbolic “G” for signs, wine labels and local promotional materials.
Business: Professional photographer. Branding Goal: A reflection of the stone that inspired the name. A Tibetan Heaven’s Eye bead is an iconic symbol of the client experience. Website: www.heavenseyephotography.com
Business: Local law practice that specializes in personal injury and traffic violations. Branding Goal: Use the initials of the practicing partner to create a symbol for the practice. This symbol will help promote other fields of law.
Business: Residential Mortgage Bank. Branding Goal: Sydion branded operational technology. Use the Sydion color scheme and imagery to create SMART which brands their proprietary software. Website: www.sydion.com
COMPANY LOGOS (CONTINUED)
Business: Hill Renovations creates top of the line landscaping designs. Branding Goal: Create a logo and a symbol that represents the owner in a professional manner. Combine elements of water, rock, wood and foliage to depict their design creativity.
Business: The Pretzel Chef sells their product at community events and now in boutique grocery stores. Branding Goal: Illustrate the unique pretzel shape. Logo should have a feminine feeling to it.
Business: Deep 3 Sportswear sells basketball uniforms and casual apparel. Branding Goal: Hip, clean lines to attacked a young demographic. Website: www.deep3.net Business: The Townsend Group is a division of Keller Williams Real Estate. Branding Goal: Team brand should represent top of the line homes and include the specialty black real estate sign.
Business: Dirty Boxer is a Mixed Martial Arts apparel and equipment brand. Branding Goal: Reflect the unique fighting style of owner and fighter Matt Lindland. Website: www.dirtyboxer.com
Business: A new nightclub and lounge bar located in the city of Portland Oregon Branding Goal: Create a brand that is very sleek and sexy. Something that is similar to the nightclubs of Las Vegas.
BUSINESS CARDS Business: Heavenâ€™s Eye Photography Specs: 2-sided, Full Color, Plastic Card
Business: Northwest Accounting &Tax Specs: 2-sided, Full Color, UV Coated 80#
Business: Envy Lounge Specs: 2-sided, Full Color, UV Coated on 1 Side
BUSINESS CARDS (CONTINUED) Business: Rinnovare Wellness Center Specs: 2-sided, 2 color, Matted 100#
Business: First Pacific Mortgage Specs: 2-sided, Full Color, UV Coated 80#
Business: Valuation Logistics Specs: 2-sided, 2 color, UV Coated 100#
CREATIVE DEVELOPMENT Business: Frontier Alaska Project: Statewide marketing campaign promotes the protection of the endangered Bowhead Whale
Business: Deep 3 Sportswear Project: Spring 2008 apparel line.
PRODUCT PROMOTIONAL FLYERS Business: Stanley - HSM Security Project: Product Collateral Material Customizable To Sales Staff
More Company Samples
Business: Welch Appraisals
Business: Arivian Financial
PRODUCT BROCHURES Business: Rinnovare Wellness Center
PRODUCT BROCHURES (CONTINUED) Business: Rinnovare Wellness Center
DIRECT MAIL POSTCARD CAMPAIGNS Business: Mosaic Financial Target: Local Pharmacists. Database: 5000 Frequency: 4 Mailers (1 per month)
Business: Stanley Target: Large Retail Businesses with competitor security systems Database: 500 Frequency: 6 Mailers (1 every 2 months)
DIRECT MAIL POSTCARD CAMPAIGNS (CONTINUED) Business: Real Estate Executives Target: Apartment Renters Database: 15000 Frequency: 2 Mailers leading up to event date
Business: The Olson Group Target: Referral business from past client list Database: 900 Frequency: 1 Mailer
PRESENTATION FOLDER DESIGN Business: Real Estate Executives Target: Apartment Renters Database: 15000 Frequency: 2 Mailers leading up to event date
EXHIBIT PLANNING & DESIGN Business: Real Estate Executives Target: Apartment Renters Database: 15000 Frequency: 2 Mailers leading up to event date
PRESENTATION BINDING Business: Real Estate Executives Target: Apartment Renters Database: 15000 Frequency: 2 Mailers leading up to event date
Products Represented By: