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Role: Copywriter Agency: Present4

PRESENT4 VIDEO SCRIPTS A ‘Present4’ is a 1-2 minute multi-media video that explains a company’s unique value proposition. WHO you are, WHAT you do, WHY you do it better than anyone else, and HOW someone can engage with your organization. See examples below (click to play): INNOCENTIVE

http://vimeo.com/40249949

BALFOUR BEATTY

https://www.youtube.com/watch?v=vCAlT5WKHEM


Role: Copywriter Agency: Present4 WAV WIRELESS

http://www.youtube.com/watch?v=R8xhf65MLh0

TMAK REPAIRS LLC

http://vimeo.com/45252129

PARAMOUNT PAYMENT SYSTEMS

https://www.youtube.com/watch?v=-sALl9yB22w


Role: Jr. Copywriter Agency: DME Studios

Company – Orlando Magic “Be Renewed” 2012 Season Ticket Renewal Campaign Premise – Drive existing season ticket holders to a personalized URL, where they will be greeted with a personalized video. Deliverables include: email copy, landing pages copy, direct mail copy and the personalized video. ! ! EMAIL COPY

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Role: Jr. Copywriter Agency: DME Studios

1st LANDING PAGE (VIDEO PLAYER) !

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FINAL LANDING PAGE

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Role: Jr. Copywriter Agency: DME Studios ! ! DIRECT MAIL !

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Watch the personalized video here: https://www.youtube.com/watch?v=p5CXJ-QorM


Role: Creator/Copywriter JAKEBROSELLE.COM TAGLINE : “IDEAS THAT STICK” (w/ homepage shuffling ‘sticky’ photos.)

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! ABOUT PAGE

Role: Creator/Copywriter

about In 3 rd grade I won a countywide bookmark design contest, using only words. See it here. No seriously, click on that link. I'll wait... Welcome back. As you can see, I learned the power of good copy at a very young age. In an agency setting, I have written email blasts, video scripts, direct mail pieces, broadcast copy and website copy. I also write children's books and TV show treatments/pilots. Resume? I thought you'd never ask... click here. Wanna know more? Here's a video I made titled, Jake In a Nutshell:

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Role: Creator/Copywriter

It's easier to reach me than the low hanging fruit on that tree out back your grandma's house. Simply fill out the form below, or email me directly at jake.broselle@gmail.com. I'll get back to you the same day. Unless there's a fire, then it might be 2 days. 3 tops.


SPEC AD

Company – Vitamin Water Premise – A new flavor called ‘RESET’ LABEL COPY RESET So last night you challenged that 350-pound guy at the end of the bar to a drinking contest, everyone says he won; you say it’s debatable. Lucky for you, you’re holding in your hand the elixir of the gods. Vitamin Water’s RESET - the most vitamin packed, nutrient based Vitamin Water yet. Guaranteed to make you feel like last night barely happened. So go ahead, hit the reset button. Then maybe, just maybe you’ll remember what happened to your wallet and keys. (and pants..)

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Role: Jr. Copywriter Agency: DME Studios ! ! ! ! ! ! ! Company – HurricaneBulb, LLC Ask – New product launch – create direct mail piece and a one-sheet for trade shows. DIRECT MAIL


Role: Jr. Copywriter Agency: DME Studios ONE SHEET

TAGLINE


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SPEC AD

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Company – Blue Plate Oysterette “Shuck it” Campaign Premise – Opening a new location -Spread brand awareness -Promote 1$ oyster night on Wednesdays. _______________________________________________________________________ TARGETED FACEBOOK ADS/BANNER ADS - copy to be placed overtop different pictures of people enjoying oysters and drinks. “Home alone for the weekend? Shuck it.” “Dog wont quit barking? Shuck it.” “Your team lost in OT? Shuck it.” “Car broke down? Shuck it.” “Forgot to pick up dinner? Shuck it.”

(people in a relationship) (pet owners) (people who like sports) (car owners, low-med wage) (older demographic male)

“Click to receive your first half dozen on us.” (click-through/call to action)

BILLBOARD AD #1 (Big picture of shucked oyster centered right) SHUCK YEA.

(next to big oyster)

Rough sketch: (logo at the bottom)


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SPEC AD

BILLBOARD AD #2 Dinner Date Got Cancelled? Shuck it. (6 oysters pictured here) (logo)

LOCAL TRADE/MAGAZINE AD (Full page picture of smiling chef shucking oysters) We do a lot of shucking… for only a 1$ on Wednesdays. (logo)

DIRECT MAILER – sent to addresses within a 1-mile radius of new location. (Headline) 1$ Oysters. Now walking distance. **(Smaller copy) “Enjoy all the 1$ oysters you can eat, every Wednesday from 4 - 11. For a limited time only.”

EMAIL COPY Subject-Line : A Dozen Reasons You’re Going Out Tonight Email Body : **Picture of 12 shucked oysters** See ya soon, BP Oysterette


! ! SOCIAL MEDIA #shuckit #dollaroysters

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SPEC AD


Role: Jr. Copywriter Agency: DME Studios !

Company – TMAK Home Repairs, LLC Ask – Tagline, sales sheet targeting realtors at tradeshows, a short value proposition video and landing page.

SALES SHEET COPY

Do you have a property that could use some updates? We provide your home or listing with that “finished” look and feel. Introducing TMAK, Daytona’s home renovation experts. We specialize in professionally preparing homes for sale. From curb appeal to interior aesthetics, we can handle any sized project. With over 15 years of experience, TMAK is a team of licensed professionals who work closely with you every step of the way to assure that every project gets done on time and within your budget. TMAK is the only contractor you’ll ever need for all your home improvement needs, and we provide a 100% satisfaction guarantee on every project!

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Role: Jr. Copywriter Agency: DME Studios !

LANDING PAGE/VIDEO COPY

TMAK – Renovate. Remodel. Restore. Relax. Introducing Tmak, the home renovation experts who specialize in maximizing the curb appeal of your home by providing the necessary repairs and renovations. With over 15 years of experience, Tmak is compromised of licensed professionals who will work with you every step of the way. Tmak provides renovation services for individual homeowners, realtors and developers - with services designed to fit your specific needs, budget and timeline. !


Role: Jr. Copywriter Agency: DME Studios ! Tmak takes a consultative approach, and will treat your home, like it’s our home. Ensuring that each job is handled with the utmost professionalism and care. Tmak will handle everything from painting, to dry wall repair, to cabinetry, trim and flooring. All while providing you with a peace of mind and reassurance that your home is being cared for by quality licensed professionals. Let us relieve you from the stress of timely and often arduous home renovations and repairs. With Tmak on your team, you can relax knowing the professionals are with you to the end. Contact us today to get started! 386-290-7179 TMAK - Renovate. Remodel. Restore. Relax View Online: http://www.tmakdaytonarepairs.com

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SPEC AD

Company – Ore-Ida “The Hot Tots” Campaign Premise – New product launch: Ore Ida’s ‘Hot n’ Spicy’ Tater Tots. -Create buzz around the launch -Make simple ‘Tot’ characters that appeal to all age groups.

Magazine/Billboard ad Can’t get those dirty tots off your mind. (pic of two spicy tots in bikinis) She’s so ‘tot’ right now. (cameras/microphones in front of a spicy tot girl character) *OR “He’s so tot right now.” Go ahead. Take your best tot. (cowboy tot vs hot n’ spicy tots) Think Happy ‘tots’. (two hot n spicy tots trying to fly) The tottest tot of them all. (Hot n’ spicy tot looking in the mirror.)

EMAIL COPY Subject-Line : The Tots are coming Body : Hi fname, Didn’t think Ore Ida’s Tater Tots could get any better? Think again. We’re heating things up with our brand spanking new Hot n’ Spicy Tater Tots. We took our original tot recipe and added just the right amount of seasonings and spice, going where no tot has gone before.


SPEC AD We think you’ll like them so much, your first bag’s on us. That’s right, use the coupon below anywhere Ore-Ida products are sold for your free bag of our brand new Hot n’ Spicy Tater Tots. Just add ketchup. (COUPON HERE) Snack Happy my Friends, Joe CEO

SOCIAL MEDIA Ask followers “How do you like your tots?” Make it a contest, whoever tweets how they like their tots could win an Ore Ida sponsored party, or vacation, or free year supply etc. “Tweet us @oreida with a picture of how you like your tots and you could win __________. “ #hottots --- new hot n spicy tots #nakedtots --- original with a side of ketchup. #dirtytots --- chili cheese tots #makeupyourowntot – creative tots.


Role: Jr. Copywriter Agency: DME Studios

Company – Paramount Payment Systems (PPS) Premise – Drive potential leads to a personalized URL Landing Page, where they watch a brief overview video about PPS, and then enter their contact information to learn more about PPS’ services/solutions. PPS LANDING PAGE COPY

Partner with Paramount to Offer In-House Financing to Customers ((VIDEO PLAYER HERE)) Increase Your Potential Customer Base How many potential customers do you lose due to their inability to pay upfront? 60% of Americans have no credit, bad credit, or are simply maxed out. Paramount Payment Systems offers risk free, in-house customer financing solutions. Our solutions focus on the customer's ability to pay, NOT their credit score. Increase your potential customer base by contacting one of our finance specialists and start offering credit options to your customers now. *Free turnkey marketing campaign is offered to merchants that enroll in Paramount Payment Systems customer financing program before December 31, 2013. Certain restrictions may apply.

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Customer Credit Not Required You get paid in FULL up front NO risk to merchant Finance Fees can be paid by the customer


Role: Jr. Copywriter Agency: DME Studios

View Landing Page and Video at: http://www.partnerwithpps.com !


FROM MY NOTEBOOK


Jake broselle portfolio 2014  
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