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Change Forward Innovative Thinking • Impactful Leadership • Community Learnings

Jewish Education Service of North America

2010 Annual Report

“Change is the law of life. And those who look only to the past or present are certain to miss the future. ” —John F. Kennedy

Table of Contents On Behalf of Our Leadership 1 L'Chaim! To Changing Jewish Learning 2 LCC: Bringing Positive Change to Your 5 Community This Is the Start of Something Big 9 Ner Tamid Society 12 With Deepest Gratitude to Our Supporters 13 Supporting Jewish Education 19 Financial Report 20 Board and Staff Inside Back Cover


“All Israel is responsible for one another. ” —Talmud Shevuot 39a

On Behalf of Our Leadership


f you Google “quotations about change,” you get a LOT of results. It turns out that thinkers and social philosophers have been thinking and philosophizing about the subject for at least 2,500 years. Everyone from Heraclitus and Confucius to Norman Vincent Peale and Abraham Joshua Heschel has uttered epigrams that express the contradictory nature of our responses to change and its consequences. At JESNA, we are primarily interested in change in its most practical and positive forms—not change for its own sake, but change that moves Jewish education and Jewish life forward to new levels of access, reach, and excellence. As you will see as you read through this annual report, in order to bring about the change we sought in the past year, we have employed and deployed our most effective strategies, tools, and resources in three key areas:

• As thought leaders through the Lippman Kanfer Institute, our “action-oriented think tank.” From the muchheralded Jewish Futures Conference at this year's GA to their ambitious new “Re-Designing Jewish Education for the 21st Century” project, the Lippman Kanfer Institute has not only identified and shared some of the most promising innovative thinking and practices from across the field but has also begun to map out a new direction for how Jewish education is organized and implemented throughout the United States and Canada.

• As partners and coaches for local communities and their Central Agencies, Federations, synagogues, and schools through the Learnings & Consultation Center. Created only two years ago, the LCC has already established itself as a knowledge hub and implementation partner for communities across North America. Focusing on complementary Jewish education; new approaches to educator recruitment and retention; professional development; and the provision of quality online resources, the LCC has honed in on some of the most pressing challenges we face…and worked to develop data-driven solutions that can be adapted to local realities. Change can excite us, challenge us, and even frighten us, but we cannot allow it to overtake us. Our Google search for quotations about change led us to “There is nothing wrong with change, if it is in the right direction,” attributed to Winston Churchill. In 2010, with the generous support of our leadership and funders, we worked to make change in the best possible direction…forward! As we approach our 30th anniversary in 2011, we want to work with you to continue that forward momentum for the benefit of our children, our communities, and our people.

• As program evaluators and consultants through the Berman Center for Research & Evaluation. Over the past eighteen years, the Berman Center has worked with hundreds of funders and program providers to assess the impact of their efforts and take their initiatives from “good” to “great.” In this past year, Berman Center experts engaged in more than 40 evaluation projects, and you can read for yourself how their work was received by appreciative clients in the pages of this Annual Report.

David Steirman, Chair

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute

Don Sylvan, President



“ We cannot teach people anything; we can only help them discover it within themselves.” —Mahatma Gandhi


To Changing Jewish Learning


‘Chaim! FY2010 marked the Berman Center's “chai” or 18th year of shaping Jewish education in North America through evaluation studies, capacity-building, training, and research. In Jewish tradition, the number 18 is very significant because it is the numerical value of the word “chai,” meaning life. While for some “18” represents good luck, in the context of the Berman Center it represents nearly two decades of change and impact on the Jewish educational and communal services sector—helping funders and program providers go from good to great.


The world was a very different place in 1992 when Dr. Leora Isaacs founded JESNA's Berman Center and influenced the now widespread movement toward greater accountability, expanded knowledge, and improved practice within Jewish education through strategic evaluation services. Over the years, our clients, staff, and capacity to enrich the field have changed and flourished. As a driving force and advocate for effective program evaluation, the Berman Center's excellence has convinced funders and program providers that evaluation is not only wise, but essential.

“There is nothing wrong with change, if it is in the right direction. ” —Winston Churchill

As a vanguard in the field, the Berman Center is proud to see how its leadership has contributed to the expansion of an ever more competitive field. The close of our 18th year is a time to reflect and to set our sights on the future. During FY2010, the Berman Center team engaged in more than 40 evaluation projects of all shapes and sizes, including evaluation studies and consulting and capacity-building, for more than 20 Jewish educational and communal service organizations: program providers, funders, central agencies for Jewish education, and Jewish Federations. We traveled across North America to forge new partnerships and strengthen existing client and community relationships. We published cutting-edge research in partnership with JESNA's Learnings & Consultation Center and the Lippman Kanfer Institute to meet the existing and emerging needs of the field for meaningful data that help clients plan strategically for their futures. These projects added substantial value to both clients and the Jewish educational and communal services sector, particularly in the areas of congregational change, technology and education, professional development for educators and other professionals, rabbinic education, and Communities of Practice (CoPs).

We have a long-standing, deep appreciation for JESNA and the work of the Berman Center. In the course of the recent evaluation of The PJ Library, the Berman Center staff was always very professional and very responsive. We were thrilled with the final report and disseminated it widely to our communities, funders, and stakeholders. The senior Berman Center staff member who worked with us was a hero in many ways, including her excellent presentation of the evaluation findings. They are great colleagues you can count on. —Director, The PJ Library®, The Harold Grinspoon Foundation

Looking forward to our next 18+ years—and to JESNA's 30th Anniversary—the Berman Center is poised to continue its trailblazing work to generate knowledge and change through evaluation. The Berman Center will continue to improve its already stellar practice as JESNA's “knowledge engine” and will extend the reach and impact of evaluation to improve outcomes for learners, educators, and the Jewish community at large.

We needed an evaluation on a tight schedule for our Fellowship program for principals and the Berman Center came highly recommended. The Berman Center delivered outcomes-based reports with user-friendly visuals that quickly and meaningfully addressed the critical issues. The funding partners, who read through dozens of evaluations annually, remarked that the Berman Center reports were among the most valuable they had seen. The evaluator with whom we worked was a keen observer and skilled professional who delivered insight and understanding with every deadline. —Educational Director, Department of Professional Development, Torah Umesorah: The National Society for Hebrew Day Schools

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute



2010 Projects and Clients Completed and in Progress The Berman Center's evaluation services help key players in the field, with a significant focus on the Jewish educational and communal sectors, to better understand their goals, discern the impact of their philanthropy and programming, identify ways to assess return on investment, and create viable pathways to change. The Berman Center's coordinated team approach gives it a competitive edge as it strives to go beyond “doing evaluation” to cultivating and sharing knowledge with clients to increase their capacities for programming and evaluation. We encourage you to contact the Berman Center for Research and Evaluation to help your organization maximize the effectiveness of its programs and services. Among our FY2010 clients, we are proud to include: • The Harold Grinspoon Foundation (The PJ Library®) • The Covenant Foundation • Jewish Federation of Metropolitan Detroit • The Jewish Education Project • Jewish Community Relations Council of San Francisco (JCRC) • Montreal Federation CJA • Partnership for Effective Learning and Innovative Education (PELIE)

• Jewish Education Center of Cleveland (JECC) • MAKOM • The Schusterman Rabbinic Fellowship Program • Mechon Hadar • Bureau of Jewish Education (BJE) of Greater Los Angeles • Torah Umesorah

Our coaching and consultation work with the Berman Center put us on the path to greater effectiveness and efficiency. It translates into all areas of our work in the Jewish community. We are still seeing the impact of what we did with your senior staffer. She was very supportive and available. She convinced me that evaluation was not scary and pushed me to make it a priority. At the same time, she made it really enjoyable. —Associate Director, JEFF and Informal Education, Alliance for Jewish Education of Metropolitan Detroit

• Oraita: Institute for Continuing Rabbinic Education



“ Learning acquired in youth is an inscription on stone.” —Indian Proverb

LCC: Bringing Positive Change to Your Community


y intensifying its connections with leading Jewish education representatives in local communities throughout North America, the LCC learns about the most pressing challenges and proudest accomplishments of local communities and acts with laser speed to leverage successes and provide data-driven solutions. Using state-of-the-art management software to consolidate its learnings, the LCC's expert consulting team is fast becoming the central hub connecting communities, suggesting replicable, scalable programs; and aligning JESNA's research and publication agenda to address current and pressing issues. For example:

• We explore and enhance access to government funding and resources for Jewish education through our CoP for Central Agency staff. • We respond to challenges of declining enrollment and financial resources in part-time Jewish education by sharing best practices and consulting with communities about ways to leverage resources and enhance quality by merging assets, creating community schools and/or developing new approaches. • We use what we learn about changes in missions, structures and functions of Central Agencies for Jewish Education to inform and advise communities

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute



and Federations throughout North America about how to maximize the impact of their agencies for Jewish education. We are changing the way communities approach complementary education through: The WOW Project—Columbus. Through the ground-breaking collaboration between JESNA and the Jewish Education and Identity Department of the Columbus Jewish Federation, local leaders are creating a community initiative to engage greater numbers of children and families in satisfying and impactful complementary Jewish educational experiences by enhancing what exists and developing new program options, using both traditional and non-traditional approaches. NAACCHHS (the North American Association of Community and Congregational Hebrew High Schools). As a result of the annual conference, webinars, action research, website, and CoPs facilitated by JESNA, the 50 NAACCHHS schools have introduced new curricular resources in areas such as Israel and service learning to their schools, enriched their programming through access to world-class experts, extended their reach through innovative recruitment and retention strategies, and improved their effectiveness through training in pedagogic and administrative practices. We are changing the way communities and organizations work together and collaborate through: ACRE (The Alliance for Continuing Rabbinic Education). JESNA nurtures and cultivates the unique trans-denominational alliance of organizations and institutions that provide continuing rabbinic education.


Through annual conferences, an active website and social media, Alliance members share best practices and conduct joint action-research projects. The PD Network. The staff in Central Agencies for Jewish Education who organize and provide professional development for educators in their local communities share knowledge and resources, jointly problem solve, and learn together. By facilitating the network's webinars, e-newsletter, and active listserve, JESNA is changing and improving professional development in communities throughout North America. We are bringing about positive change in the recruitment, retention, and recognition of Jewish educators in North America through: The Grinspoon-Steinhardt Awards. In its 18th year, this local-national partnership has heightened recognition of excellent local Jewish educators, providing the teachers with well-deserved honor, professional development and opportunities for continued growth and leadership, and raising community consciousness about the value of Jewish education and Jewish educators.

JESNA is a catalyst for transformational change in Columbus' part-time Jewish education. Our work with JESNA has brought us new ways of thinking, innovative ideas, and effective strategies to engage greater numbers of students and their families in exciting, meaningful, and impactful Jewish education. —Lisa Newmark Chair, Jewish Education and Identity Columbus Jewish Federation

“Teachers and schoolchildren are society's most beautiful ornaments.” —Song of Songs (Shir HaShirim)

The Lainer Israel Interns Program. More than 800 young adults have participated in JESNA's signature program that encourages North American college students to explore careers in Jewish education and communal work through coursework while they study abroad at Hebrew University and Tel Aviv University and complete internships when they return stateside

The Lainer Israel Interns program provided knowledge about the sociology of Jewish education in America and gave me the confidence to move into a Jewish educational administrative position. This was reinforced during the Winter Seminar, as I was introduced to young professionals in Jewish Day School administration. —Daniel Weiss, Middle School Judaics Principal and the Director of Family Education for the Gross Schechter Day School, Cleveland

for their senior years. More than 60% of the participants have chosen careers in the Jewish community! We are changing the way Jewish leaders access information about Jewish education through: JESNA's Sosland Online Resource Center. The Sosland Online Resource Center is expanding rapidly in terms of both content and utilization. There have been more than 18,600 visits to the Resource Center in the last year, averaging 1,550 visits per month. In addition to a constantly growing collection of over 750 vetted resources in a broad range of categories, a new webinar library provides easy access to expert presentations, recordings of live discussions, audio, video, and ancillary materials on current critical topics. Between September 2009 and September 2010, there were already over 1,000 views of JESNA webinars, with the number of visitors doubling after six months and continuing to grow. The OpenSource enewsletter informs over 3,000 subscribers about new and popular Sosland resources each month.

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute



Social Networking. JESNA takes advantage and encourages use of social networking tools (e.g., Facebook) to enhance Jewish education through its CoPs, to keep current and past Lainer Israel Interns engaged with one another, and to disseminate news and information from the broader Jewish education field.

dition to publishing in print or on-line, LCC staff brings PDP publications to local communities. For example, LCC workshops in Houston and Boca Raton explored how to apply best-practices from Making Jewish Education Work: Professional Development for Teachers (such as contextualized on-site PD) in local settings.

Websites. By developing multiple websites for its own CoPs and for partner organizations (e.g., ACRE, NAACCHHS), JESNA advances the use of technology and encourages greater online interaction. The Publications and Dissemination Project (PDP). Through in-depth synthesis of JESNA evaluations and other relevant research (the Making Jewish Education Work series), more targeted treatment of current issues (Snapshots and Insights), and the newest QuickBytes series of short, highly focused online publications on timely topics, JESNA's LCC provides the field with current empirical data and incisive analysis that they can readily use and apply in their own communities. In ad-


JESNA and NAACCHHS have brought increased respect and attention to the arena of Jewish supplementary secondary education. As the Jewish Community High School of Gratz College plans for the future, the ability to access knowledge and information about best practices in the field is an enormous benefit. —Ari Goldberg, Gratz College


“ The future is already here, it's just not evenly distributed.” —William Gibson

This Is the Start of

Something Big


ince it began its work five years ago, the Lippman Kanfer Institute has identified, developed, and shared innovative thinking and practices from across the field of Jewish education. The Institute's ideas and initiatives, carried out through an array of partnerships and involving hundreds of educational activists and leaders, have begun to map out new possibilities and directions for how we organize and implement Jewish education in North America. During 2010 the Lippman Kanfer Institute launched its most ambitious initiative to date, Redesigning Jewish

Education for the 21st Century: Accelerating the Momentum for Change. The Redesigning Jewish Education initiative is a bold effort to connect the change makers already at work throughout the field and to mobilize a movement for change that can make today's exceptional models of excellence the norm for Jewish educational practice in the years ahead. At the heart of the Redesigning initiative are conversations, one on one and in groups, designed to enable those who care deeply about Jewish learning and the

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute



Jewish future to both dream and reflect. The Institute this year has convened a number of such conversations, in San Francisco, New York, Miami, and Houston, with more scheduled for 2011. Through these gatherings, individuals working in different domains of Jewish education (day schools, congregations, JCCs, Hillels, camps, central agencies) and playing different roles have been able to talk candidly about what inspires them in their work, what frustrates them, and what the Jewish educational system of the future might look like. To make such conversations possible on a wider scale, the Institute created the JEWISH EDUCATION CHANGE NETWORK, a framework for sharing ideas and experiences among all the individuals and institutions—educators, parents, community leaders, financial supporters, academics, learners—who see themselves as participants in building the Jewish educational system of the 21st century. The NETWORK and its digital hub at are key elements in a grassroots strategy to create a Jewish educational system that provides powerful holistic learning that is both content-rich and life-relevant, in which learners and families are partners and co-creators of their educational experiences. To help launch the Redesigning Jewish Education initiative and the JEWISH EDUCATION CHANGE NETWORK, the Lippman Kanfer Institute joined with three other partners, the Jewish Education Project (NY), the Covenant Foundation, and the Jewish Federations of North America, to organize the first Jewish Futures Conference, held at the JFNA General Assembly in

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November. More than 350 participants heard from world-class keynote speakers about the new social, cultural, organizational, and technological environment for Jewish learning in the 21st century and got glimpses of what a new Jewish education might look like from four young visionaries. The Conference highlighted the urgent need to rethink assumptions from the ground up about such critical questions as how we engage learners, and how we blend tradition and new sensibilities in a world being remade almost daily. The Institute's Jewish Education 3.0 (JE3) initiative on technology and Jewish education pushed forward its efforts to focus attention on the potential of digital media to transform Jewish learning and teaching. The Institute joined with the Berman Jewish Policy Archive at Wagner-NYU in the Spring to convene a pioneering conference on the future of technology and Jewish education, and with the Jewish Education Project and Darim Online in the Fall to convene a diverse group of stakeholders to explore the challenges of building an “ecosystem” to support the expanded development and use of digital resources for Jewish education. In 2010, with special support from the Lippman Kanfer Family Foundation, the Institute partnered with Avoda Arts and the Foundation for Jewish Culture to launch a major effort to build awareness and support for expanded use of the arts in K-12 Jewish education. This initiative included a convening in New York that brought together artists, educators, funders, and other advocates for arts education from across the


“Nothing endures but change.” —Heraclitus

continent and from both the Jewish and general worlds annual conference of the Alliance for Continuing for an intensive exploration of current models. Working Rabbinic Education (ACRE). groups then developed recommendations for strategies • In day school education—The Institute partnered to strengthen the role and impact of the arts in Jewish with the LCC to present a session at the PEJE Assemeducation. The initiative's report, Jewish Education and bly for Advancing the Day School Field on Reconthe Arts: Realizing the Potential, is serving as the springceptualizing the Future of Day Schools. board for proposals to put these strategies into action. • In promoting Jewish social entrepreneurship— As the Lippman Kanfer Institute builds momentum for The Institute joined with Jewish Jumpstart and JFNA the Redesigning Jewish Education initiative it continues to publish Haskalah 2.0, a report and reflections to nurture and draw on the many connections and relaon the Think Tank on Jewish Innovation and Social tionships it has built over the past several years: Entrepreneurship held in Toronto. • In congregational education—Growing out of its work with leaders of congregational educational change initiatives, the Institute organized a panel on the Rabbi's role in congregational education at the

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute

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“ Be the change you want to see in the world.” —Mahatma Gandhi

Ner Tamid Society Commitments of $1,000,000 or more • Madeleine and Mandell L. Berman • Lippman Kanfer Family Foundation Commitments of $500,000 or more • Ellie and Mark Lainer, Simha Lainer z”l • Audrey and Albert Ratner, Forest City Enterprises • The Sosland Foundation • Rabbi Isaac Toubin Memorial Fund Commitments of $250,000 or more • Jane and Arthur Brody • Irene and Edward H. Kaplan Commitments of $100,000 or more • Helene Berger • Sylvia and Sidney Busis • Cheryl Fishbein and Philip Schatten • Billie and Martin Gold • Jaynie Schultz • Anne and David Steirman • Diane Troderman and Harold Grinspoon • Howard M. Wilchins, in memory of Peggy Wilchins • Donna and Bennett Yanowitz

We extend our thanks as well to Dr. Richard Krugel and the late Boris Shteinshleifer for the endowment funds they have created to benefit JESNA.

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The Ner Tamid, eternal light, graces every synagogue as a symbol of G-d's continuing presence in our lives and in our communities. It is the light of Torah, of Jewish learning and teaching. We chose this most meaningful symbol to honor the generous individuals and foundations who have chosen to invest in our future through their commitments of $100,000 or more to JESNA's endowment campaign. The members of the Ner Tamid Society are dedicated to ensuring the light of Torah never dims, that it continues to illuminate our path and guide our deeds across the generations. We are truly grateful to these farsighted supporters, whose acts of lovingkindness will enable us to fulfill our commitment to Jewish education, not just now, but into perpetuity. Like the Ner Tamid itself, their passion to give every Jewish child the gift of a rich and wondrous heritage can burn without interruption. For more information about planned giving opportunities, please call us at 212-284-6886.


With Deepest Gratitude to

Our Supporters


e are delighted to express our profound appreciation to the following individuals, families, foundations, and organizations who have demonstrated their commitment and caring through their generous financial support in the last year.

Contributors of $250,000 and more • Madeleine and Mandell L. Berman • Lippman Kanfer Family Foundation Contributors of $100,000 to $249,999 • Anonymous • Ellie and Mark Lainer • Harold Grinspoon Foundation • The Lasko Family Foundation • Steinhardt Foundation for Jewish Life

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute

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“To improve is to change; to be perfect is to change often. ” —Winston Churchill

Contributors of $50,000 to $99,999 • Anonymous • The Covenant Foundation • Irene and Edward H. Kaplan • Legacy Heritage Fund, Ltd. • Anne and David Steirman • Diane Troderman Contributors of $25,000 to 49,999 • Joseph S. Kanfer • Cheryl Fishbein and Philip Schatten • Blanche and Neil Sosland • The Sosland Foundation Contributors of $10,000 to $24,999 • Helene and Ady Berger • The Russell Berrie Foundation

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• The Crown Family • Gary and Cari Gross • Sharon and Stephen Seiden • The Skillman Foundation • Francine Lavin Weaver • Arnee R. and Walter A. Winshall • Bennett and Donna Yanowitz Contributors of $5,000 to $9,999 • Jane and Arthur Brody • Sandra and Arnold Gold • Cass and Sheldon Gottlieb • Helen and Sam Kaplan Charitable Foundation • Sally and Richard Krugel • The Nirenberg Foundation • Jo-Ann Nevas Price • Robert H. Sachs • Kyla and Mitchell C. Schneider

“I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty...” —John D. Rockefeller

• Shirley and Allan Solomon • Carol Brennglass Spinner • UJA-Federation of New York • Gail Stein Weinstein • Sue and Howard Wilchins Contributors of $2,500 to $4,999 • Saby Behar • Sylvia and Sidney Busis • Fred Claar • Niki and Henry Fayne • Genine Macks Fidler • David Fishman • Billie Gold • Sandra and Arnold Gold • Gene R. Hoffman • Louise and Morton J. Macks • Searle Mitnick • Sidney Pertnoy • James A. Schwarz • Lisa and Gary Shiffman • Anne and Donald Sylvan • Sherry and Jonathan Woocher Contributors of $1,000 to $2,499 • Anonymous • Lucille Alderman • Circle of Service Foundation • Beverly Bloom Fellman • Ellen P. Goldstein • Amy Kaufman Goott • Paula and Jerry Gottesman • Howard Jacobson

• Temma and Al Kingsley • Beverly and Arthur Liss • Cynthia and Richard Morin • David and Inez Myers Foundation • New Kalman Sunshine Fund, Inc. • Carol and David Robbins • Elaine and Saul Schreiber • Sheila Schwartz • Bruce Sholk • Eve Kresin Steinberg • Sarah and Ness Tiano • Ellen Kagen Waghelstein • Libby and Moshe Werthan • Miriam and Bernard K. Yenkin • Lois J. Zachary Contributors of $100 to $999 • Anonymous • Wendy and Howard Allenberg • Hilda and Alfred Ashley • Stan Baratz • Cindy and David J. Berger • Mark Berger • Rosalie and Lawrence Berman • Lawrence Brandes • Joyce H. and William E. Brodkin • Leonard Brumberg • Susan and Steve Caller • Max Candiotty, Esq. • Renae Cohen • Dr. Robert E. Cohen • Barbara and Daniel Drench • Education for the Future at Tehiya Day School • Elinor and Gustave Eisemann

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute

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• Reuben Eisenstein • Seymour Epstein • Esther Feigenbaum • Renee and Steven Finn • Rabbi Lyle A. Fishman • Ruth Frankfurt • Miriam Futernick • Dr. Betsy Gidwitz • Susan and Ronald Goldsmith • Neil and Joyce Goldstein • Stacy and Todd Gorelick • Dr. Gil Graff • Bambi and Robert Granovsky • Rachel and Neil Greenbaum • Laurie Harris • Michal H. Hillman • Herbert and Carol Horowitz • Leora W. Isaacs • Rebecca Reznikoff Isgur • Hyman Israel • Sheryl and Robert Jawetz • JESNA Staff • Joyce and Arthur Joseph • Mark Kamensky • Mimi Karesh • Eleanor M. Katz • The Kohrman Family Foundation • Iris Koller • Steven Kornbluth • Rose and Hal Kravitz • Rabbi Vernon H. Kurtz • Gerald C. Legow • Beth and Todd Leonard • Lee and Luis Lainer • Lori and Jeff Lasday

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• Magdovitz Family Foundation • Donald Martin • Alan Mendelson • Bernice E. and Jack A. Meyers • Sandra and Barry Milberg • Barbara and Sol Minsberg • Betty G. Minsk and Malcolm N. Minsk • Sheila and Lawrence C. Pakula • Charles T. Rivkin • Meredith and David Schizer • Rabbi Jonathan Schnitzer • Frank E. Schochet • Rabbi Aaron Schonbrun • Helen and Harold Schwartz • The Ricky and Andrew J.

Shechtel Philanthropic Fund • Norman Sheldon • Lawrence A. Sherman • Robert Sherman • Barbara K. and Larry Shuman • Ellen Singer • Marjorie and Jonathan Slass • Dr. James and Joanne Smith • Eric William Smith • Edward A. and Beth K. Smith Fund • Elene and Herbert Solomon • Jeff and Mindy Sosland • Gail and Robert Stagman • Sherry and Doron Steger • Louise and Jerry Stein • Arthur and Edith Stern Family Foundation • Sharon Margolin Ungerleider • Beate and Henry Voremberg • Harvey L. Weisberg • Eric and Mona Yorke • Alan Ziskin

“ Education is simply the soul of a society as it passes from one generation to another.” —Gilbert K. Chesterton

Contributors of $25 to $99 • Jenny Aisenberg • David and Barbara August • Judy and Steven Baruch • Andrea and Randy Berkow • Annette Berkowitz • Nancy and Jacob Bloom • Elaine and Jerome B. Blumenthal • Rabbi Howard Buechler • Lottie and Henry M. Burger • Stanley Cohen and Suzanne Ducat • Cheryl and Edward Dauber • Brenda and Jerome Deener • Cheryl Diamond • Michelle Florio Diamond and Joel S. Diamond • Thomas M. Divine • Elizabeth T. and John W. Edelglass • Mark D. Eisemann • Margit and Harvey Feldman

• Patricia Fertel • Cheryl and Rich Fialkoff • Lynn D. Flanzbaum • Robert Folberg “Scholars enhance • Seymour Fried • Jerald Gottlieb peace in the world. ” • Donna Halinski —Talmud, Berakhot • Andrew Halpert • Muriel B. Handmaker • Stuart Kaback • Gary and Ilene Katz • Marilyn and Lawrence Katz • Rabbi Jan David Katzew • Rabbi David-Seth Kirshner • Jeffrey and Marilyn Klein • Rose Kleinman • Rabbi Murray Kohn • Eric and Harriet Leibovitch • Betty and Barry Leif

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute

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• Arthur Leon • Rika Levin-Reisman • Jacqueline and Howard H. Levine • Doris and Eli S. Levy • The Madav IX Foundation • Mr. and Mrs. Morris Mandon • Sivia and Norman Mann • Carolyn H. and David H. Maretsky • Hermione and Sol Matsil • Ruth Mendelsohn • Naomi Yadin-Mendick and David Mendick • Stephen Messner and Elizabeth Prelinger • Lawrence L. Mintz • Bette S. Paris and Reynold F. Paris • Harriet Perlmutter-Pilchick • Sydney Perry • Barbara Pinsof • Albert Polovoy • Dr. Jack Porter • Ira Rezak and Brigitte Bedos-Rezak

• Honorable Steven D. Robinson • Dr. Wendy J. Rosov • Edward Saltzberg • Professors Ruth Langer and Jonathan D. Sarna • Diana M. Savit • Paul Schwartz • Elizabeth and Alan Shulman • Harriet Steckler • Hannah Stollmon • Rochelle and Robert Stone • Jill and Gary Swergold • Marshall and Karen M. Sylvan • Ellen and Scott Teller • Rita Waldor • Ophra Weisberg • Barbara and Alan Weisblatt • Irma Weissbein • Becky and Daniel Wilchins • Dr. Julian Yudelson


e also offer our thanks for the enduring commitment of the Jewish Federation system. The allocations made by the member Federations of the Alliance and other individual Federations not only provide sustaining support, but also serve as a testament to the strength and value of our continuing partnership with the Jewish communities across North America. • Jewish Federation of Greater Atlanta • Jewish Community Federation of Baltimore • Combined Jewish Philanthropies, Greater Boston’s Jewish Federation • Jewish United Fund/ Jewish Federation of Metropolitan Chicago •Jewish Federation of Cleveland •Allied Jewish Federation of Colorado •Columbus Jewish Federation • Jewish Federation of Greater Dallas • Jewish Federation of Delaware • Jewish Federation of Metropolitan Detroit •UJA Federation of Greenwich • Jewish Federation of Greater Houston • Jewish Federation of Jacksonville • Jewish Federation of Greater Long Beach and West Orange County • Jewish Federation of Greater Los Angeles • Jewish Community of Louisville • Memphis Jewish Federation • United Jewish Communities of MetroWest New Jersey • Greater Miami Jewish Federation • Milwaukee

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Jewish Federation • Minneapolis Jewish Federation • UJAFederation of New York • Jewish Federation of Northeastern New York • UJA Federation of Northern New Jersey • Jewish Federation of Ocean County • Jewish Federation of Greater Orange County • Jewish Federation of Palm Beach County • Jewish Federation of Greater Pittsburgh • Jewish Federation of Rhode Island • Jewish Community Federation of San Francisco, the Peninsula, Marin and Sonoma Counties • Jewish Federation of Sarasota-Manatee • Jewish Federation of Greater Seattle • Jewish Federation of Southern Arizona • Springfield Jewish Federation • Jewish Federation of St. Louis • United Jewish Federation of Tidewater • Jewish Federation of Greater Washington


“Example isn't another way to teach, it is the only way to teach.” —Albert Einstein

Join us in our mission to advance Jewish learning

How your contribution can make a difference*

and transform Jewish lives


ESNA works in partnership with a diverse and dynamic array of innovators, educators, funders, and decision-makers across North America who share our commitment to excellence in Jewish education. We invite you to join with us and with them to ensure that every Jewish learner in our communities has access to the richness of our tradition—through experiences, in classrooms, in books, or online—to ensure our future as a people. Philanthropic support for our work can similarly come in many forms:

• through undesignated gifts that allow JESNA to allocate funds where they are most urgently needed

• through designated gifts that allow you to fund a specific project

• through endowments and planned gifts that help ensure we can continue to provide for Jewish education in the future

• through tribute and memorial gifts which honor or congratulate loved ones on all occasions. If your company has a matching gifts program as an employee benefit, your gift to JESNA could be eligible for such a match. The Human Resources office at your workplace can tell you more about this benefit and how it can help you increase the impact of your gift to Jewish education. For more information on giving please call our Development department at 212-284-6886 or visit our website at and look for the “Support Jewish Education” button.

A gift of $36 helps JESNA maintain our high quality of work in communities across the United States and Canada

A gift of $100 enables one young Jewish education innovator to participate in a conference where his/her project can be nurtured and developed by mentors and peers A gift of $180 enables our staff to conduct the research and vetting that bring ten valuable new resources online for easy access by educators in your community A gift of $250 helps us produce a two-hour “webinar” on professional development for educators, attended by key staff from Central Agencies for Jewish education in communities like yours across North America A gift of $1,000 provides an opportunity for a college student in our Lainer MASA Israel Interns program to attend an annual retreat that reinforces their commitment to a career in Jewish education when they graduate A gift of $10,000 or more can provide in-depth evaluation and consulting services to program providers serving Jewish children, teens, or adults in your community

*JESNA’s work is critical if Jewish education is to fulfill its promise for North American Jewry in the 21st Century and beyond. This list contains gift items that symbolically represent our work. Each gift is a donation to JESNA and will be used where it is needed most in our work toward the consistent excellence in Jewish education that we all seek.

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute

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Condensed Statement of Financial Activities (Fiscal year ended June 30, 2010) Revenues

1% 1%


Contributions Agency Dues (donated services)

Contributions Towards Relocation



Contributions (undesignated)

Contributions (designated)

Contributions (designated) Federation Allocations Earned Income Contributions (un-designated) Contributions Towards Relocation Contributions (donated services) Agency Dues Fiscal Sponsorships

$1,048,800 872,068 790,576 284,169 216,800 33,818 18,525 11,157

Total Revenues


24% Earned Income


Federation Allocations

Revenues 1%

Awards, Grants & Fellowships


Communications & Mailings



Other Expenses


Professional Fees (donated services)

Supplies & Equipment

Travel, Conferences & Meetings


$2,265,486 320,772 256,392 170,319 114,512 63,333 47,000 41,627 33,818 11,157

Total Revenues



Note: Financial activities noted above relate to operating activities for fiscal year 2010. Per Financial Accounting Standards (FAS), JESNA also recorded a non-operating expense relating to FAS #13 (Accounting for Leases) in the amount of $304,839, which will affect the total reported as "Change in Unrestricted Net Assets" in our final audit report for FY2010.


Occupancy Costs

Personnel Costs Occupancy Costs Travel, Conferences & Meetings Professional Fees Supplies & Equipment Communications & Mailings Awards, Grants & Fellowships Other Expenses Professional Fees (donated services) Fiscal Sponsorships Change in Unrestricted Net Assets


Professional Fees




Personnel Costs

Financial Report of Management The financial statements of the Jewish Education Service of North America, Inc. (JESNA) are audited annually by an independent firm. JESNA received an unqualified opinion as of June 30, 2010, from its auditors, which found that the combined financial statements prepared by JESNA management were presented fairly in all material respects in accordance with generally accepted accounting principles. A copy of the full financial statements with the Independent Auditor’s Report for the year ended June 30, 2010, is filed with the New York State Department of Law, Office of the Attorney General Charities Bureau, 120 Broadway, New York, NY 10271, and may be obtained upon request by writing to these offices, or directly to: Jewish Education Service of North America, Inc. Accounting Department 318 West 39th Street, 5th Floor New York, NY 10018

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Board Members (as of December 2010) Chair


David Steirman

Philip Schatten

Honorary Chair

Assistant Treasurer

Mandell L. Berman

Gary Gross

First Vice Chair

Board Members

Cass W. Gottlieb

Alan Ades Carol Auerbach Saby Behar Ann Berman Fred Claar Dr. Helene Kalson Cohen Jeffrey Corbin Seymour Epstein Beverly Bloom Fellman David Fishman Edward Frim Nancy Gart Brenda Gewurz

Vice Chairs Sandra O. Gold, Ed.D. Searle Mitnick Carol Robbins Howard M. Wilchins Arnee R. Winshall

Secretary Carol Brennglass Spinner

Assistant Secretary Ellen Kagen Waghelstein

Amy Kaufman Goott Dr. Gil Graff Temma Kingsley Shelley Kreiger Dr. Richard Krugel Patty Mason Cheryl Moore Cynthia Morin Sidney Pertnoy Charles Ratner Robert H. Sachs Marty Scheck Mitchell C. Schneider Robert Sherman Gary Shiffman Shirley Solomon Dr. Blanche Sosland Eve Kresin Steinberg Gail Weinstein Dr. Lois J. Zachary

Life Members

Jenny Aisenberg, M.A. Knowledge Development Manager Dena Wachtel Stein, M.A. Project Manager Ada Maradiaga Administrator Na'ama Rosenberg Academic Year Intern


Robert Arnow Helene Berger Arthur Brody Billie Gold Neil Greenbaum Joseph Kanfer Mark Lainer Mark E. Schlussel Diane Troderman Bennett Yanowitz, Esq.

Ex Officio Donald A. Sylvan, Ph.D. President

Staff (as of December 2010) Office of the Executive

Shira Rosenblatt, Ph.D.

Donald Sylvan, Ph.D. President Kate Lutzner, J.D. Assistant to the President and Office Manager

Lauren Raff, M.P.H. Senior Project Manager Kate O’Brien, M.A. Senior Research Writer Miri Rozenek, M.A. Research Associate Ada Maradiaga Administrator

Lippman Kanfer Institute Jonathan Woocher, Ph.D. Chief Ideas Officer Director, Lippman Kanfer Institute Rebecca Leshin Program Assistant

Berman Center for Research and Evaluation Renae Cohen, Ph.D. Director, Berman Center for Research and Evaluation

Associate Director

Learnings and Consultation Center Leora Isaacs, Ph.D. Vice-President, Programs and Organizational Learning Director, Learnings and Consultation Center Steven Kraus, M.A. Education Consultant Devorah Silverman, M.S.W., M.A. Education Consultant

Institutional Advancement Ellen Goldstein Vice President, Institutional Advancement Rika Levin-Reisman, M.B.A. Chief Marketing Officer Rebecca Leshin Development Associate Violet Lucca Webmaster Margalit Rosenthal Academic Year Intern

JESNA: Berman Center for Research & Evaluation | Learnings & Consultation Center | Lippman Kanfer Institute

Ralia Wagner Chief Financial Officer Olga Avezbakiev Accounting Assistant Milana Isakova Accounting Assistant

HR/Office Management Kaitlin Barry Human Resources Associate Vernessa Lewis Operations Department Shavon Hicks Operations Department Assistant

Israel Office David Resnick, Ph.D. Director, Israel Office

21 |

Nonprofit Org. U.S. Postage Paid New York, NY Permit 1274

Jewish Education Service of North America 318 West 39th Street, 5th Floor New York, NY 10018 USA 212-284-6882 212-284-6951 fax

Invest in Jewish Education

Change Forward

Berman Center for Research & Evaluation Learnings & Consultation Center Lippman Kanfer Institute “ Only the lesson which is enjoyed can be learned well.” —Yehudah HaNasi, Talmud

© 2011 Jewish Education Service of North America

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Berman Center for Research & Evaluation Learnings & Consultation Center Lippman Kanfer Institute

2010 Annual Report

JESNA's Annual Report 2010: Change Forward  

The 2010 annual report of the jewish Education Service of north America.

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