The retail market has changed significantly in the last two decades. There was a time when trying to get a license to open a retail business in India was a tumultuous task, but that is not the case anymore. Thanks to technological innovations and the ease of doing business in the current market, one can now easily register their online retail business with the relevant authorities in just a couple of hours, without leaving the comfort of their couch. But while technological innovation and government red-tape removal have undoubtedly helped, nothing could compare with the benefits provided by a wholesaler to the retail business. For example, a retail business could not do much in the bed sheet business if no bed sheets