Increasing B2B Sales With Content Marketing - Jain Technosoft

Increasing B2B Sales With Content Marketing - Jain Technosoft The year 2020 brings quite some changes in the world of internet marketing, some of them being customer experience, digital maturity, and consumer interaction. And, for all of this, content creation and distribution in the right way is important. So here’s letting you know how you can increase B2B sales with a right content marketing strategy this year, which can be done by hiring professional expert content marketing services in India.

Generate high quality, unique, and relevant content Today, search engines like Google deploy advanced algorithms to rank websites on the basis of content quality, content relevance, and content recency. They also give importance to social engagements like shares and likes, because only genuine and good quality content can be shared and liked. Outside links are observed too. If websites with high domain authority are linking to your site, it is convincing

that there is high quality content on your site that is relevant, genuine, and original. Thus, search engines will look for social engagements and linking on your site to identify the quality of your content; and good quality genuine content will help you rank higher.

And, when you rank higher, you’ll be noticed better, which will bring more visitors to your site, and thus boost possibility of sales.

Map content with the buyer journey Displaying ads to the audience is extremely important in today’s times of challenge and competition. But, even though the ads are displayed to the right audience, a large chunk of the traffic goes to only a few landing pages with basic content. This pattern of content consumption within each subset of the larger audience needs to be analyzed. There must be enough content for each subset to engage with, depending upon the stage of the buyer journey that they are in.

From there, similar content can be used to remarket to those leads on various platforms.

Meet customer expectations and keep customers updated Even after purchase decisions are made after extensive research and thought, post-purchase discord may arise if customer service and post-purchase support services do not meet expectations. This breaks customers’ trust, resulting in the breaking of customer chain.

And, for a business, retaining existing customers is more important than winning new clients. It is the responsibility of every department of the business to work towards meeting customer expectations – product development, sales, account management, customer service, marketing, and more. Products should be

developed keeping customer requirements in mind; sales should be done with transparency; and new updates and releases should be shared with clients. With such techniques and many more, chances of client retention can be increased, making upselling easier.

Manage online reputation Online reviews are an important part of today’s businesses. Both positive and negative reviews can significantly impact a business’ reputation and trade. Positive reviews must thus be highlighted, while negative reviews must be quickly answered and worked upon.

Great customer feedback must be distributed and amplified across all possible online channels. After all, a good online reputation builds trust in the brand, which leads to increased sales and better business.

For more Information: https://www.jaintechnosoft.com/