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SP ECT R U M SP ECT R U M SP ECT R U M SP ECT R U M SP ECT R U M tips, tricks, and a guide to some of the coolest artists out there.

JA IN A WONG


contents 01

artist profiles Profiles of artists that you may or may not have heard of, featuring Kenya Hara, Hiller Goodspeed, and Minh T. (aka thismintymoment).

02

tutorials Tips and tricks you never knew you needed on Adobe Photoshop, Illustrator, and InDesign.

03

letterforms A look into how pen-tooled letterforms are created in Adobe Illustrator and my process of revising them.

i


04

typefaces An anatomical look at typefaces as well as combinations of different kinds.

05

color palettes Experience different color palettes including RGB, CMYK, PMS and hex from illustrations by Ilya Kuvshinov.

06

jaina’s repository Get to know me and take a look at a repository of my own work!

07

index ii


01

artist profiles Profiles of artists that you may or may not have heard of, featuring Kenya Hara, Hiller Goodspeed, and Minh T. (aka thismintymoment).

01


Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

KENYA HARA 01 g r a p h i c d e s i g n Kenya

Hara was born in Tokyo 1958. He graduated from the Musashino Art University in 1983 with a master’s degree in design and soon after, joined the Nippon Design Centre. In 1991, he founded his current practice, Hara Design Institute, which consists of 20 members. Hara is the author of several notable books on design and has curated several highly acclaimed exhibitions. He has been the art director of Muji since 2002 and is the current president of the Japan Graphic Designers Association. “I found out that the root word of mathematics,‘mathematica’, means, ‘to review or rethink what you already know’, and thus I’m being influenced anew by mathematics itself.”


artist profiles

Hara comments on the role of design, stating, “The role of design is to visualize the hidden possibilities of industry, and in that context it’s always getting better. The role of the designer is to find a way to identify an organization or company, or some fantastic shape and forms for functional products or architectural projects. That is the very important role of design, as is branding Everything he creates has and product designing, but a purpose and have meaning the world is changing.” behind them, no matter how simple. By pruning away the useless or extraneous, he creates something that surpasses the gorgeous. In remembering the instance that made him want to become a designer, he replies, “I liked the concept of design, and aspired to become a person who lives on friendly terms with design. I don’t like the ‘er’ of ‘designer’, but over time, I seem to have Design Proposal for the 2020 Tokyo gotten used to it.” Olympic Games, 2015 Design Proposal

03


KENYA HARA

MUJI Diner 2017 Logo, Graphic

D-TUNNEL 2012 Architecture for Dogs

“ I visualize the supposition ‘it might have been’. 04


w o r k s

Designing Design 2007 Design Reference Book

La Seine Musicale 2017 Sign System

I produce awakenings and realizations. � 05


Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

02

HILLER GOODSPEED i l l u s t ra t o r

Hiller

Goodspeed is a Florida boy currently living and creating in the Pacific Northwest. He works almost exclusively with pencils to produce iconic and innocent drawings of friendly shapes and little faces on scrap paper. His characters, both weird and whimsical, channel the special feelings of a generation embracing individuality, self-care, and super-positivity. Amongst Goodspeed’s many fans online, his drawings have become popular memes and stand-ins for emotional expression. That’s what makes Hiller’s work so special. “There isn’t generally a lot of criticism in my work, it’s mostly just for fun. I don’t like creating work that relies on a dig or sarcasm to be successful.”

010


artist profiles

Goodspeed describes the creative process behind his drawings, stating, “My drawings start out as singular thoughts I have while sitting on the bus or walking around my neighborhood. For a few days, I think about these thoughts, and when I think of a good image, I sit down and try to pair the two together, though sometimes they work just fine as pieces all by themselves. If the creative In interpreting how his zone feels far away, wait for it art changed over time, he to come back around again.” mentions, “When I was younger, I tried to make a more serious and cool kind of art, which was okay for awhile, but as I progressed, I found myself gravitating towards more simple styles and methods. I make art now as a way to unwind. It’s kind of like keeping a diary, I’m able to express things that I don’t have very many other ways of expressing.” His art has generated a lot of The Creative Process attention on social media. 2014 Drawing

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Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

HILLER GOODSPEED

what is water? 2018 Collage

Untitled 2017 Drawing

“ Your art doesn’t have to be complicated if you don’t want it to be. 08


artist profiles

w o r k s

We are the Future 2016 Comic

Untitled 2017 Drawing

Create art for yourself, art that makes you feel good even if no one else ever sees it. � 09


Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

MINH TRAN 03 p h o t o g r a p h e r Minh T. was born in Vietnam

and grew up on the east coast, near Washington D.C. He now calls Los Angeles home and has lived there “long enough to be called a local.” His desire to showcase underappreciated architecture is often at odds with his location, however; Minh laments that social media has already “photographed L.A. to death.” Luckily his work requires him to delve deeper into the city’s grid as well as leave it completely. “My signature style is about purity, contemplation, and timelessness. Once you distill a scene to its own essential elements, you can find its beauty in light, geometry or mood. I love the idea of creating an image that could belong in the future, or the past.”


artist profiles

Minh embraces simplicity in such an original way. He comments on his creative background, “I have always been a creative soul, for as long as I can remember. Growing up I loved to draw, paint and take photos. I tried to fight off my creative urges and got “practical” college degrees in engineering and architecture. However, in the end, my creative destiny was inevitable as I ended up Minh’s minimalist aesthetic building a career in a design is, for lack of a better word, after all.” mesmerizing. He describes his artistic style, stating, “My signature style is about purity, contemplation, and timelessness. Once you distill a scene to its own essential elements, you can find its beauty in light, geometry or mood. I love the idea of creating an image that could belong in the future, or the past.” His Instagram account @thismintymoment has generated almost 200k Tropicalia Vibes followers for a reason! 2017 Photograph

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Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

MINH TRAN

Hide and Seek 2016 Photograph

Minh T for Adidas EQT 2017 Photograph

“ I love the idea of creating an image 12


artist profiles

w o r k s

Minh T for VRAM Jewelry 2016 Photograph

Rhythm Nation 2018 Photograph

that could belong in the future, or the past. � 13


02

tutorials Tips and tricks you never knew you needed on Adobe Photoshop, Illustrator, and InDesign.

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PHOTOSHOP 01 d u a l l i g h t i n g e f f e c t Achieve a mysterious, dynamic look with dual lighting using blending modes and gradients in Adobe Photoshop.

1. Open the image you want to

edit and make a copy of it by right clicking the background layer and pressing “Ok” at the prompt. Shortcut: (Ctrl + J)

2. Go to Image > New Fill Layer > Gradient…

Setting the angle to 0.

3. Set the angle to 0 and click the gradient to open the Gradient Editor. 4. Assign a color to the

gradient by clicking the color swatch to the right of the word Color and choose a desired color with the Color Picker. I chose to make mine blue.

5. Drag the color stops (the

Picking what color I want for the first tone with the Color Picker.

black and white swatches on top of the gradient bar) and set them so the gradient covers half of the image. I set the black stop’s location to 20 and the white stop’s location to 95. 17


Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

6. Adjust the middle slider

between the color stops to your liking. I set mine to 82.

7. Delete the swatch on the

bottom right of the gradient bar by dragging it off.

8. After you’re done adjusting

your gradient, Click Ok. Using the Gradient Editor to adjust the settings of the first tone.

9. A Gradient Fill Layer will now show under the Layers tab. Change the Blending Mode from “Normal” to “Color” by clicking the blending mode drop down menu to the left of the word Opacity in the layers panel. 10. Duplicate the Gradient

Setting the Blending Mode to “Color”

Fill Layer using (Ctrl + J) and double click it edit the Gradient Fill.

11. Set the angle of the copied layer to 180. Then click the gradient swatch to open the Gradient Editor.

How the image looks with one tone.

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12. Adjust the color stops to your liking. I chose red for my last color and set the black color stop’s location to 20, set the white stop to 65, and set the middle slider to 77.


tutorials

13. After you are done

adjusting your gradient, Click Ok.

14. Set both Gradient Fill

layers to 70% opacity to lessen the intensity of the tones.

15. Duplicate both gradient fill Using the Gradient Editor to adjust the settings of the second tone.

layers and set their Blending Mode to “Soft Light” to give the tones a more natural look.

16. Next, adjust the Curves by selecting Layer> New Adjustment Layer> Curves… 17. Adjust the shadows,

highlights, and mid-tones to your liking. Here’s how I adjusted mine: (I = Input, O = Output)

Adjusting the Curves.

Highlights: I = 96%, O = 100% Mid-tones: I = 44%, O = 46% Shadows: I = 0%, O = 2%

18. Make final adjustments,

play with different setting, try different blending modes to see what looks best.

19. You’re done! The completed image!

Source: N.S.

Creation 19


ILLUSTRATOR 02 g r a d i e n t l e t t e r i n g Create colorful gradient lettering in Adobe Illustrator that is completely rescale-able without losing quality.

1. To draw the lettering, use

the blob brush tool. Double click the tool to open its options and make sure they are set to your liking. I use a 12pt size with accurate fidelity.

2. Create your lettering. I am

using a Wacom tablet to draw mine. Writing using the blob brush tool.

3. Fix any imperfections with the pen or pencil tool. 4. For this tutorial I am using

the preset color combinations available in Illustrator. To access them, go to the swatch panel menu and click Open Swatch Library > Gradients > Color Combinations. You can also create your own gradient.

5. Use the Gradient Panel Adjusting one of the preset gradients using the Gradient Panel.

(Window > Gradient) to adjust your gradient. 21


Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

6. Once you are happy with

your gradient, select the text and copy it. Next, lock the selection.

7. Paste the layer you copied

directly on top of the locked text and apply a flat color to it so it’s easier to see. How the layers should look ater copying and locking.

8. Use the pen tool and cre-

ate black vector shapes in the areas you want shaded. Follow the curves of the letters in a precise manner.

9. Once all of the shapes are established, select them all by holding Shift and clicking each individual shape. Group the selected shapes (Ctrl + G). Using the pen tool to create shapes.

10. With the group selected,

make a compound path (Object > Compound Path > Make).

11. Hold down Shift and select the lettering behind the compound path you made so that they are all selected. 12. Using the Pathfinder

(Window > Pathfinder) select the shape mode “Intersect”. The “Intersect” shape mode.

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tutorials

13. Create a shape to use as

a gradient reference for the shadow.

14. Open the Gradient panel and create a gradient going from 0% black to 100% black. 15. Ungroup the shadow

Creating a reference shape and adding the shadow gradient.

shapes on the lettering (Ctrl + Shift + G) and use the eyedropper tool to select the reference rectangle.

16. Adjust and “smooth out” the shadow gradients using the Gradient panel. For the shadows that are facing the wrong way, adjust the angle to reverse them. Adjusting the gradient shadows.

17. Unlock the layer with

your initial gradient lettering and group it with the shadow shapes.

18. You’re Done!

The completed lettering!

Source: every-tuesday

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INDESIGN 03 d r o p c a p s A drop cap adds a professional flourish to any layout, whether you’re designing a magazine, poster or book.

1. Use the pen tool to create

the shape you want your text to fit in. In this case, I created a shape that resembled steam from a tea cup.

2. Right-click the shape and

go to Content > Text to convert the shape into a text frame

3. Fill your text frame with Using the pen tool to create a shape.

text, making sure to remove the first letter of the paragraph.

4. Create a second square text

frame using the Type Tool, and type your intended drop cap character into the text frame.

5. Enlarge the character to

your preferred size, and move into position over the top-left corner of the body text frame. Adding text and creaating the drop cap letter.

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Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

6. Highlight the drop cap let-

ter, and then head up to Type > Create Outlines. The character will be vectorized.

7. Then, with the vector drop

Setting the Text Wrap for the drop cap letter.

Adjusting the body text.

cap selected, go to Window > Text Wrap. Set the text wrap option to Wrap Around Object Shape and tweak the Offset values to push the text away a little from the very edge of the letter. *If your letter has any completely or partially enclosed areas (like an “O”), use the Ellipse Tool and cover the enclosed area(s) with an ellipse. Text wrap the ellipse so the text in no longer inside the letter.

8. To fill the drop cap with an image, right-click the letter shape and choose Content > Graphic. 9. Go to File > Place and

choose the image you want placed inside the letter.

10. Adjust the drop cap and

text to your liking.

11. You’re Done! Filling the drop cap with an image.

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tutorials

Source: InDesignSkills

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03

letterforms A look into how pen-tooled letterforms are created in Adobe Illustrator and my process of revising them.

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letterforms

PROCESS For this process, we were assigned a four-letter word and instructed to create a letterform based off that word. I was assigned the word “exam.” To begin, I wrote down a list of words that I associate with “exam” and chose a few that I thought encompassed the word the best. These words were “pencil”, “dread”, and “serious.” Next, I tried to channel those emotions as best as I could and transfer them from pen to paper. I ended up with panicked strokes, which I think represents the word well. I also wanted the characters to mimic the way teachers write grades on papers in movies and cartoons. I then chose the best letters and scanned them with Adobe Capture. I opened up the letters in Adobe Illustrator, put them in order and expanded them. Lastly I tweaked and added strokes with the pen tool. The final product displays the feeling of anxiety that comes with tests with a scratchy, rushed look.

Characterizing the word “exam.”

The first draft of the word after it became vectorized.

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036


04

typefaces An anatomical look at typefaces as well as combinations of different kinds.

33


Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

34


typefaces

01 combination

Helvetica Neue Baskerville

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Helvetica and Baskerville are one of my favorite type combinations. I love pairing serif and sans serif fonts and these two happen to be my favorite of each. Using a bold sans serif font like Helvetica catches the eye while the smaller, serif Baskerville allows the reader to navigate body text with ease.

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Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

bebas Neue 02 Acumin Pro combination

Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Although Bebas Neue and Acumin Pro are both sans serif typefaces, they still establish a visual hierarchy. This is why they can go together. Since Bebas Neue is an all-caps font, it is only natural that it should be used as a heading. Acumin Pro is a modern, neogrotesque font that allows for easy reading.

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typefaces

03 combination

Rockwell Abril

Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Rockwell is a classic slab serif font that immediately catches the eye when used in bold, which is why I chose it for the heading. Abril, on the other hand, is a thin, serif font with a playful feel. Although the typefaces both have serifs, the two are distinguishable and compliment each other well.

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#F2D5E8 RGB: 242, 213, 232 CMYK: 0, 12, 4, 5 PMS: 670 U

RG CM PM

#F2E4E9 RGB: 242, 228, 233 CMYK: 0, 6, 4, 5 PMS: P 75-2 C

#DFE9F2 RGB: 223, 233, 242 CMYK: 8, 4, 0, 5 PMS: 656 CP


#FCF0FA

GB: 252, 240, 250 MYK: 0, 5, 1, 1 MS: P 75-1 U

05

color palettes Experience different color palettes including RGB, CMYK, PMS and hex from illustrations by Ilya Kuvshinov.

39


Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

“ th e b r i d g e”

#D5F7FC

#85AAF2

#A7C8F2

#F2AB9B

#BF6B63

RGB: 213, 247, 252 CMYK: 15, 2, 0, 1 PMS: 115-2 U

RGB: 133, 170, 242 CMYK: 45, 30, 0, 5 PMS: 2142 U

RGB: 167, 200, 242 CMYK: 31, 18, 0, 5 PMS: 2717 U

RGB: 242, 171, 155 CMYK: 0, 29, 36, 5 PMS: 57-1 U

RGB: 191, 107, 99 CMYK: 0, 44, 48, 25 PMS: 58-4 U

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color palettes

“z”

#F27E93

#F2E4E9

#A68195

#F2D5E8

#DFE9F2

RGB: 242, 126, 147 CMYK: 0, 48, 39, 5 PMS: 16-1731 TCX

RGB: 242, 228, 233 CMYK: 0, 6, 4, 5 PMS: P 75-2 C

RGB: 166, 129, 149 CMYK: 0, 22, 10, 35 PMS: 2054 U

RGB: 242, 213, 232 CMYK: 0, 12, 4, 5 PMS: 670 U

RGB: 223, 233, 242 CMYK: 8, 4, 0, 5 PMS: 656 CP

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Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

“ pop”

#F20732 RGB: 242, 7, 50 CMYK: 0, 97, 79, 5 PMS: 185 C

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#F24B99 RGB: 242, 75, 153 CMYK: 0, 69, 37, 5 PMS: 212 C

#F26BAA

#0A050D

#F2BFB3

RGB: 242, 107, 170 CMYK: 24, 59,0, 95 PMS: 2038 U

RGB: 10, 5, 13 CMYK: 24, 59, 0, 95 PMS: 20-0194 TPM

RGB: 242, 191, 179 CMYK: 0, 21, 26, 5 PMS: P 62-1 U


color palettes

“ea r r in g ”

#75A3BF

#B3ECF2

#F0F2F2

#736363

#0D0D0D

RGB: 117, 163, 191 CMYK: 39, 15, 0, 25 PMS: 542 UP

RGB: 179, 236, 242 CMYK: 26, 3, 0, 5 PMS: 9481 U

RGB: 240, 242, 242 CMYK: 1, 0, 0, 5 PMS: 11-4001 TPG

RGB: 115, 99, 99 CMYK: 0, 14, 14, 55 PMS: 18-1306 TCX

RGB: 13, 13, 13 CMYK: 0, 0, 0, 95 PMS: 20-0194 TPM

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06

jaina’s repository Get to know me and take a look at a repository of my own work!

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Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

JAINA WONG d e s i g n s t u d e n t Jaina

Wong is a freshman studying Communication Design at the University of North Texas. Her hobbies include finding tasty food places on Yelp (especially for dessert), reading fiction, and playing video games. She also enjoys traveling and has lived all around the world, which inspires her work to some extent. Her design approach is very simple and minimal. She feeds off Pinterest for ideas as well as magazines and books. She is inspired by clean, minimal spaces that encourage productivity, going outside, and seeing professional work. When she has a creative block, she likes to watch productive vlogs on YouTube and listen to music. She dreams to one day work in a design firm or as a layout artist for a magazine company in a big city.


jaina’s repository

w o r k s

Chinese American Citizens Alliance Banner Design 2018 6.7’ x 2.8’

In Bloom 2019 8”x5”

Layout Design 2019 11” x 17”

Conte Crayon Still Life 2018 18”x24”

https://jainawong.wixsite.com/portfolio

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index Links to all of the references, articles, and pictures I used throughout the book.

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Spectrum: tips, tricks, and a guide to some of the coolest artists out there.

index 01 artist profiles

https://www.papirmass.com/behind-thescenes-artist-hiller-goodspeed/ https://about.library.ubc.ca/2019/01/23/ meet-hiller-goodspeed-circulation-copying-and-shelving-assistant-at-ubc-library/

Minh Tran

http://www.thismintymoment.com/ https://www.instagram.com/thismintymoment/

articles

https://nathanjac.com.au/117915203-meetthe-maker-minh-t-this-minty-moment/ https://www.shapeshiftreport.co/articles/ photographer-minh-t-thismintymoment

Kenya Hara

https://www.ndc.co.jp/hara/en

articles

https://www.designboom.com/design/interview-with-designer-kenya-hara-07-04-2014

https://dailybruin.com/2019/03/07/alumnus-architecture-photos-commingle-geometry-with-narrative-in-overlooked-spaces/

02 tutorials

https://designanthologymag.com/story/ kenya-hara/ http://www.somamagazine.com/kenya-hara https://www.yatzer.com/yatzerpedia/kenya-hara http://www.abitare.it/en/architecture/ projects/2016/08/21/house-vision-kenyahara-en/

Hiller Goodspeed

https://www.hillergoodspeed.com/ https://hillergoodspeed.tumblr.com/

articles

https://metalmagazine.eu/en/post/interview/hiller-goodspeed-still-trying-despite-everything

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Photoshop tutorial

https://www.youtube.com/watch?time_continue=3&v=NhQz8sP7W6w

portrait

https://unsplash.com/@aiony

Illustrator tutorial

https://every-tuesday.com/gradient-lettering-adobe-illustrator/


index

InDesign tutorial

http://www.indesignskills.com/tutorials/ drop-cap-indesign/

05 color palettes

teacup drawing

https://imgkid.com/vintage-teacup-drawing. shtml

03 typefaces

Ilya Kuvshinov https://www.instagram.com/kuvshinov_ ilya/?hl=en https://www.deviantart.com/kuvshinov-ilya https://www.artstation.com/kuvshinov_ilya

References

https://visme.co/blog/type-anatomy/ https://www.designersinsights.com/designer-resources/anatomy-of-typography/ https://acumin.typekit.com/

Color Palettes https://color.adobe.com/create https://www.pantone.com/color-finder#/convert?pantoneBook=all

https://www.typewolf.com/site-of-the-day/ fonts/rockwell https://inkbotdesign.com/font-combinations/ https://justcreative. com/2015/05/05/15-stunning-font-combinations-for-your-inspiration/

Typefaces https://fonts.adobe.com/fonts https://fonts.adobe.com/fonts/abril https://fonts.adobe.com/fonts/bebas-neue

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SP ECT R U M spec ¡ trum /spektrəm/

noun noun: spectrum; plural noun: spectra; plural noun: spectrums 1. a band of colors, as seen in a rainbow, produced by separation of the components of light by their different degrees of refraction according to wavelength. 2. a wide range

Profile for jainawong22

Spectrum - tips, tricks, and a guide to some of the coolest artists out there.  

This was a small reference book I created for Foundations to Communication Design. It includes profiles of artists, Adobe Creative Suite tut...

Spectrum - tips, tricks, and a guide to some of the coolest artists out there.  

This was a small reference book I created for Foundations to Communication Design. It includes profiles of artists, Adobe Creative Suite tut...

Profile for jainawong
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