ON AIME WE LOVE
MORE THAN ONCE A WEEK Today, 95% of Quebecers consume maple syrup more than once per week—as a topping and in desserts, mains, salad dressings, marinades and drinks. A SWEET ALTERNATIVE
In 2013, 73% of Quebecers regularly used maple syrup as a substitute for other sweeteners like sugar, honey and agave syrup.
THE SAP IS RISING Over the last 10 years, sales of maple syrup in Quebec grocery stores have increased by 365%, totalling 15.4 million pounds in 2013 (including sugar bush sales).
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