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A SAFER CITY more than 700 new 1 Recruited police officers; bringing the

force to nearly 2,000 men and women in blue, the largest number in the city’s history During his campaign, Mayor Reed promised to invest in the Atlanta Police Department and achieve the goal of reaching a police force of 2,000 sworn officers during his first term. Already, the city has more than 1,940 sworn officers who protect the citizens of Atlanta. Last year alone, the department welcomed more than 175 new police officers. The City of Atlanta has one of the most comprehensive police training programs in the state of Georgia.


Atlanta’s felony crimes are at the lowest they have been since 1969 The Atlanta Police Department recently conducted a 50-year analysis of crime statistics. Since Mayor Reed took office, major crimes are down 16 percent through December 31, 2012. In 2012, the City of Atlanta had 85 homicides, the second lowest in the city since 1962. And overall violent crime is down to levels not seen since 1972.


Developed communityoriented policing initiatives responsive to residents’ concerns Under the leadership of Chief George N. Turner, the Atlanta Police Department launched a Community Oriented Policing Section (COPS) that includes a Community Liaison Unit with 50 sworn officers dedicated solely to proactive, solutions-oriented crime-fighting initiatives. Chief Turner also realigned the police department’s beat structure to reduce response times throughout the city and allow patrol officers time to engage in proactive, community-oriented policing. The department also designated two full-time police officer liaisons to work with the city’s LGBT community.


Invested in police technology with crime-fighting tools such as the new Video Integration Center In 2011, the Atlanta Police Department opened the Loudermilk Video Integration Center (called the “VIC�), a state-of-the art video surveillance network that connects public- and privatesector cameras. Atlanta Police Officers are able to monitor images from more than 700 cameras throughout Downtown, Midtown and Buckhead. The VIC is an extension of traditional police work and will soon be the most effective and robust video surveillance system in the United States. As new cameras continue to be linked with the center, the scope of the VIC is approaching the size of systems found in much larger cities, such as Chicago and New York.

Reduced fire deaths and property loss to a historical low in the City of Atlanta


In addition to hiring 75 new firefighters, thanks to a $9.8 million federal grant, Chief Kelvin J. Cochran has eliminated brown-outs due to staffing shortages and made many important improvements to the city’s fire-rescue department resulting in improved response times. As a result, fire deaths and property loss are at a historical low in the City of Atlanta. Atlanta Fire Rescue Special Operations enhancement is another notable accomplishment and includes the implementation of a Swift Water Rescue Team and the establishment of the AFR Dignitary Medic Team and the AFR SWAT Medic Team to better respond to residents in emergency situations.


Successfully initiated a series of sweeping reforms to address the city’s crippling $1.5 billion unfunded pension liability In 2011, Mayor Reed successfully led the effort to address the City of Atlanta’s $1.5 billion unfunded pension liability, which was becoming a crippling financial burden, preventing city leaders from dedicating resources and investing in critical projects. Through a collaboration with the Atlanta City Council and the city’s employee unions, the pension reform legislation passed unanimously and will save the city $270 million over 10 years and $500 million over the next 30 years. Most importantly, the city is proud to provide employees with the security of a benefit that is sustainable and allows it to retain, recruit and attract a talented workforce. In his book “We Can All Do Better”, former U.S. Senator Bill Bradley cited Reed’s straightforward approach in successfully reforming the city’s pension plan and wrote: “We need more of that kind of candor.”


Increased the city’s reserves from $7.6 million to more than $126 million in 3 years On Mayor Reed’s first day in office on January 4, 2010, the City of Atlanta had $7.4 million in its cash reserves. Thanks to his leadership, the reserves are at $126.7 million as of June 30, 2012, as audited by KPMG. A strong base of reserve funds helps the city’s credit worthiness and its bond rating and gives the city the financial capability to handle the unexpected.

Improved the city’s bond rating


In July 2012, Moody’s Investors Service affirmed the City of Atlanta’s Aa2 rating and revised its outlook to “stable” from “negative” on its $211.4 million in outstanding general obligation bonds and $184.5 million in contractual obligations. Concurrently, Moody’s affirmed the A1 rating on $81.4 million in revenue bonds issued through Invest Atlanta and the Atlanta-Fulton County Recreation Authority. A strong bond rating reduces the cost of borrowing for the city and allows for investment in major projects. An improved bond rating also represents confidence of the market in the city’s financial management and its ability to act as a prudent steward of taxpayer dollars.

Balanced the city’s budget by reducing waste and making critical investments in city services without raising property taxes In 2010, the City of Atlanta faced a nearly $48 million budget shortfall. Since then, Mayor Reed’s administration has managed the budget by streamlining inefficiencies in city government and making important investments such as hiring new police officers, opening all of the city’s recreations centers and giving sworn public safety officers a 3.5 percent raise --- all without a property tax increase on city residents and with almost $100 million less in the budget than in 2008.



Named Winner in CNBC’s Inaug As part of a new series called the “Recovery Road Trip,” CNBC named Atlanta the No. 1 city for stock performance in 2012. CNBC’s “Recovery Road Trip” ranked American cities based on the performance of its biggest public companies in the stock market. The City of Atlanta garnered the top spot as a

A CARING CITY the “Centers of Hope” 11 Launched initiative, Mayor Reed’s signature youth program

During his first year in office, Mayor Reed reopened every single one of the city’s 33 recreation centers, many of which had been closed due to budget constraints. He then made his vision for the “Centers of Hope” – safe, structured after-school environments where young people can study, play and learn strong character skills – a reality through two pilot programs at Thomasville and Adamsville recreation centers. The programs serve more than 900 children every week and soon will expand across the city. Strong corporate partners including Coca-Cola, Turner Broadcasting and Wells Fargo have contributed more than $4 million to this initiative.

gural “Recovery Road Trip” result of the biggest public companies who claim Atlanta as their home, posting an average return of 22 percent for a 52-week period that ended on October 31, 2012. Atlanta was also the only city where none of the biggest public company stocks dropped over the one-year period, according to CNBC.

Housed more than 300 chronically homeless veterans since June 2012


In 2011, the City of Atlanta won a $3.1 million grant from Bloomberg Philanthropies to reduce street homelessness. The city, in partnership with local, state and federal agencies as well as philanthropic organizations, has set a goal of ending chronic homelessness among veterans by December 2013. To date, the city has found supportive housing for more than 300 veterans and was lauded as the top city in the United States in a challenge issued by the White House to house 100 veterans in 100 days.

Created cleaner, more beautiful neighborhoods across the city through the “Love Your Block” program


In 2011, Mayor Reed began the “Love Your Block” program to help keep Atlanta clean, green and beautiful with a Cities of Service grant from Bloomberg Philanthropies. In 2012, the Reed administration supported 27 neighborhood groups across every Council district, leveraging 786 community volunteers who donated 5,442 service hours to plant 736 shrubs and flowers and 160 trees, remove 22,000 lbs of litter and clean 1,175 square feet of graffiti. More is yet to come thanks to the support of corporate partners such as The Home Depot Foundation, The UPS Foundation and Fifth Third Bank. The city’s Department of Corrections also is a strong partner in this effort.


Re-opened the Mayor’s Office of Constituent Services Immediately upon taking office, Mayor Reed re-opened the Office of Constituent Services to help build successful relationships between the City of Atlanta and citizens and businesses by responding to citizen complaints, questions and requests in a timely and efficient manner. The Office also runs the “Tickets for Kids” program, which gives children from lower-income families the opportunity to experience educational and cultural events and hosts the annual “Senior Citizens Fair” and “Forever Young Ball”, a star-studded gala attended by nearly 5,000 seniors every fall.


Helped young people reach their educational and workforce development goals The Annual Mayor’s Cup Golf Tournament has raised more than $280,000 over the past three years for graduates of Atlanta Public Schools who need help with tuition, books or room and board to meet their goals for a post-secondary school education. The Mayor’s Masked Ball, held every December, has raised more than $3 million over the past three years for the United Negro College Fund to help African-American students attain a college degree at one of the member colleges and universities of the Atlanta University Center. And more than 2,800 young people have been placed in more than 700 worksites for the past three summers to gain invaluable job skills and workforce development training.

A LEADING CITY Began construction of the 16 Atlanta Streetcar The City of Atlanta aggressively pursued federal funding for the Atlanta Streetcar project and in October 2010, U.S. Transportation Secretary Ray LaHood announced that Atlanta had been awarded $47.6 million to build the 2.7-mile streetcar route. This was the largest TIGER II grant awarded that year and is the single largest federal allocation awarded to Atlanta for transportation outside of Hartsfield-Jackson Atlanta International Airport and MARTA in more than a decade. Since then, the project sponsors have selected a design-build firm, and construction began in February 2012. In addition to the federal grant, the project was awarded more than $6 million in Livable Centers Initiative (LCI) grants to fund traffic signal optimization, more bike lanes and sidewalks. More than 15 different utility companies are currently moving utility lines and have almost completed the East Loop of the alignment. Track installation is scheduled to begin spring 2013. Substantial construction will be completed in late 2013 with operating service beginning in 2014.

17 Continued the development

and expansion of the Atlanta BeltLine Since 2010, Mayor Reed has opened 4.5 miles of new trails and four new parks totaling more than 30 acres, including the city’s first energy cost-neutral park, on the Atlanta BeltLine, a 22-mile loop of parks, trails and eventually rail. As part of the Atlanta BeltLine project, the city has remediated nearly 80 acres of contaminated land and funding has been committed to more than 120 affordable housing units. The city partnered with the community and Atlanta BeltLine stakeholders to launch “Art on the Atlanta BeltLine,” the largest temporary public art exhibit in Atlanta’s history which just finished its third year. To date, the Atlanta BeltLine has garnered more than $41 million in private support and was named as one of the best transportation projects in the nation by the Sierra Club in 2012.

Worked to make the City of Atlanta a top-tier sustainable city in the United States Cartlanta, the City of Atlanta’s new residential recycling program, has increased recycling tonnage by 30 percent while internal recycling rates in City Hall and other municipal building has increased six-fold. The Atlanta Better Buildings Challenge, an initiative that seeks to reduce energy and water consumption by 20% by the year 2020 in commercial buildings, includes 48 million square feet and 74 properties including 10 city facilities, local hospitals, universities, and Atlanta landmarks in just one year. Midtown Atlanta has been recognized for creating the Southeast’s first EcoDistrict, a model for sustainable mixed-use urban living. The city also completed the RM Clayton Combined Heat and Power co-generation project which eliminates open air gas flaring and produces up to 20 percent of the plant’s electricity needs. The initiative is projected to save the city more than $1 million annually.



Helped create jobs across the City of Atlanta The “Hire One Campaign,” launched by the City of Atlanta in 2011 in partnership with the Atlanta Business Chronicle, started with a simple premise for businesses in the metropolitan region: Hire at least one employee. Since its launch, more than 1,400 companies participated in the year-long campaign, leading to more than 16,200 jobs for people. The “Hire One” job fair drew more than 3,000 people, of which several hundred were placed in employment. A year later, Mayor Reed launched “Tweet My Jobs,” a mobile app designed to let job seekers find available positions in a quick, easy and convenient manner. Through the Atlanta Workforce Development Agency’s (AWDA) One Stop Center, more than 98,000 adults, dislocated workers and youth customers were provided employment and training activities from July 2011 through September 2012. More than 1,700 jobs have been created at HartsfieldJackson Atlanta International Airport since the opening of the Maynard H. Jackson Jr. International Terminal in May 2012.

Eradicated the backlog of more than 5,000 code complaint violations For years, residents voiced concerns about the city’s backlog of code complaints. In 2012, the Reed administration moved the city’s Code Enforcement section under the command of the Atlanta Police Department. Since then, the city has made tremendous progress in erasing a backlog of more than 4,500 cases, addressing 1,200 inactive cases, and re-instituting the process by which the city takes possession of a property through demolition. The creation of a vacant property registration that holds property owners accountable has further helped to reduce blight and crime in the city’s neighborhoods. Owners will incur fines if their vacant property is not registered and is reported for having code violations. This eliminates the potential for another backlog in the future making the city a safer, more enjoyable place to live.


21 Opened the Maynard H. Jackson Jr. International Terminal On May 16, 2012, the Maynard H. Jackson Jr. International Terminal officially opened its doors at Hartsfield-Jackson Atlanta International Airport, the world’s busiest passenger airport for the 15th year in a row with more than 95 million passengers. The 1.2 million square-foot sleek and modern terminal features 12 gates on Concourse F and has already become an iconic city landmark. The new facility gives international passengers a separate terminal with its own entrance, ends the baggage recheck process for Atlanta-bound passengers and enhances the airport’s overall capacity now and for the future. The bond financing for the new $1.5 billion terminal won The Bond Buyer’s “Deal of the Year Award” for the Southeast region.

A WORLD-CLASS CITY Launched Invest Atlanta, the city’s new economic development agency


Responding to changing economic dynamics and untapped business and investment opportunities, the City of Atlanta launched Invest Atlanta in January 2012. Formerly known as the Atlanta Development Authority, Invest Atlanta is the city’s official economic development agency and is tasked with making Atlanta the most economically competitive and dynamic city in the world. Last year, Invest Atlanta had 35 project wins, facilitated the creation of 2,024 direct and 1,292 indirect/induced jobs, and attracted over $700 million in private sector capital. The agency attracted $66 million in capital investment from private investors to launch two new housing initiatives which have already enabled 150 families to purchase homes in the city. After developing an international trade and investment program, Invest Atlanta led a trade mission to China to help small- and medium-sized businesses expand their international footprint. The trip resulted in 32 export trade leads, 13 foreign direct investment leads, nine projects and expected potential export sales of $88 million. In an effort to spur innovation, the agency launched “Start Up Atlanta” to support entrepreneurs and planned the first ever citywide hack-athon to motivate the computer coding community to help solve city problems using technology and creativity.


Played a critical role in bringing Porsche’s new North American headquarters to Atlanta In November 2012, Mayor Reed joined Governor Nathan Deal in welcoming Porsche as the first company to build their North American headquarters in the “Aerotropolis Atlanta” business district. Located at One Porsche Drive, the $100 million complex will soon house 400 employees, including 100 jobs that will be new to Georgia. In addition to corporate offices, the complex also will be comprised of a Technical Service and Training Center, a Conference Center and a Museum. As an industry first, the Porsche headquarters campus will feature a Customer Experience Center including a 1.6mile test track and handling road course to showcase the capabilities of Porsche’s industry-leading vehicles.

25 Supported and funded the arts Under Mayor Reed’s administration, the Contracts for Arts Services Program budget was doubled and allowed the Office of Cultural Affairs to create new programs and arts opportunities for Atlanta residents, including the launch of Atlanta. This new funding platform allows donors to connect with art projects

in need of support. The initial round of this campaign garnered donations from more than 650 individual supporters of Atlanta arts and generated more than $92,000 in additional funding for the city’s arts organizations. The Arts in Education program successfully launched The Culture Club: An After-School Experience, which provides

Supported the development of the city’s downtown tourism and convention district


Downtown Atlanta’s four square miles constitute the core of the city’s $11 billion convention and tourism industry. In 2012 alone, three major projects made significant progress. At a ceremony in December 2012, Mayor Reed joined Governor Deal and National Football Foundation executives to announce groundbreaking details for the College Football Hall of Fame. Last year, Mayor Reed was also on hand along with federal and state leaders for the announcement of President Obama’s decision to fast track the proposed Multi-Modal Passenger Terminal project (MMPT). The MMPT will create a vital hub for transportation and transit in the 120 acres of undeveloped land near the Georgia Dome. Mayor Reed has also been a strong supporter of the National Center for Civil and Human Rights and attended the groundbreaking ceremony in June 2012. And in 2014, the Atlanta Streetcar will connect visitors, residents and students to these attractions and more along its 2.7-mile route.

an opportunity for youth to participate in cultural and educational enrichment programs, and through the The Cultural Experience Project, more than 250,000 Atlanta Public Schools students have been exposed to unique cultural experiences.

A VISIONARY LEADER 26 Works with local, state and federal leaders across partisan lines on economic development issues As the CEO of the City of Atlanta, Mayor Reed has continued the practice, developed during his 11 years as a state representative and state senator in the Georgia General Assembly, of working with elected leaders across party lines on important economic development and transportation initiatives. Living up to a favorite African proverb that says, “If you want to go fast, go alone; if you want to go far, go with others,” Mayor Reed seeks strong collaborations and partnerships to drive economic development for Atlanta, Georgia and the entire Southeast region. He has worked closely with the White House and key leaders in President Barack Obama’s administration to bring more than $200 million in federal funding to Atlanta since taking office. Mayor Reed’s collaborative approach helped Atlanta win a 13-year extension of its federally-mandated water and sewer consent decree, a decision that stabilizes rates for residents and business owners.

27 Champions regional and state initiatives, such as the Savannah Harbor Expansion Project Mayor Reed has taken a leading role in working with state, federal and White House officials on the deepening of the Port of Savannah, the fastest-growing and fourth-largest U.S. container port on the Eastern seaboard. Mayor Reed has long been a strong advocate of the deepening of the port. He traveled to Washington D.C. and Savannah with Governor Deal to meet with U.S. Transportation Secretary Ray LaHood to discuss the importance of the project. LaHood, who once said that Georgia needed to get its act together on transportation, praised the two leaders for putting aside partisan difference to work cooperatively on the port. Georgia’s deepwater ports and inland barge terminals support more than 295,000 jobs throughout the state annually and contribute $15.5 billion in income, $61.7 billion in revenue and $2.6 billion in state and local taxes to Georgia’s economy. The Port of Savannah handled 8.6 percent of the U.S. containerized cargo volume and 12.4 percent of all U.S. containerized exports in 2010.

28 Envisions metropolitan Atlanta as the logistics hub of the Western Hemisphere Mayor Reed, a strong proponent of both the deepening of the Port of Savannah and increasing air cargo capabilities at Hartsfield-Jackson Atlanta International Airport, envisions the metropolitan Atlanta region as the “logistics hub of the Western hemisphere.” That vision fuels his inspiring vision of linking the state’s two most important logistics hubs by high-speed rail. High-speed rail between Atlanta and Savannah would strike a powerful blow to the critique that there are “Two Georgias.” Mayor Reed’s idea dares us to think and prepare for a future with multiple economic centers within the state.

29 Serves as Atlanta’s Ambassador to Mayor Reed has served as Atlanta’s Ambassador to the nation and the world over the past three years. He has been a frequent guest on Meet the Press and on MSNBC, CNN, FOX and CNBC. He has been featured in publications including The New York Times, The Wall Street Journal, The Atlanta Journal-Constitution, The Washington Post and Black Enterprise. Mayor Reed also has been a guest speaker and panelist at numerous national and international conferences, including the Aspen Ideas Festival, Chicago Ideas Week, New York Ideas, New Cities Summit, Clinton Global Initiative (CGI) America and the Gathering of Leaders. In September 2012, he was named the 6th most influential African-American in the nation by

the nation and world The Root, a publication of the Washington Post Company. He received the Distinguished Leadership Award from the National Forum for Black Public Administrators in June 2012. The Joint Center for Political and Economic Studies in Washington D.C. honored him in May 2012 with the Louis E. Martin Great American Award, saying he “heralds a new and creative approach to leadership.” Governing Magazine named Mayor Reed as one of the top state and local government officials of the year in November 2011. And Thomas Friedman, the Pulitzer-Prize winning New York Times columnist and author of “That Used to Be Us,” called Reed “inspiring” and labeled him as “one of the best of this new breed of leaders.”

Plans for a better, stronger future


Mayor Reed’s bold vision for the City of Atlanta heralds fresh thinking, progressive ideas and strategic decisions with a focus on shaping the future of the City of Atlanta and the State of Georgia and by adopting what President Clinton describes as being in “the future business.” To that end, Mayor Reed refuses to shy away from hard decisions and is planning for the city’s success over the next 20, 30 and 40 years. Future generations will inherit a safe city with a strong fiscal foundation and inspired, hopeful citizens.

WWW.ATLANTAGA.GOV City of Atlanta • Mayor’s Office of Communications 55 Trinity Avenue SW • Atlanta GA 30303 • 404.330.6004 FB: • Twitter: @City_of_Atlanta

30 Accomplishments in 3 Years  

An overview of the first 3 years of the Reed Administration

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