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W aNNVOLUME/01 Copyright 2009 by JAESARRDEGUZMAN & PROUDPRODUCTIONS All Rights Reserved. No part of this book may be used or reproduced in any manner whatsoever, without written permission except in the case of brief quotations embodied in critical articles and reviews. For information address, Jaesarr De Guzman, 2824 Corinthian Executive Regency, Oritgas Center, Ortigas Avenue Pasig City. Distributed By Jaesarr De Guzman / PROUDPRODUCTIONS 2824 Corinthian Executive Regency Ortigas Center, Oritgas Avenue Pasig City Tel: (+632) 490 - 7172 Mobile: (+63)915 - 3698782 Email: jaesarr@gmail.com Website: http://jaesarr.deviantart.com Editor & Designer Jaesarr De Guzman Texts Jaesarr De Guzman Layout Adviser J. Pacena II


SPECIAL THANKS TO “KHETKHET” ARMADA FOR LETTING ME USE HER PHOTO IN THIS SPREAD.


AS A GRAPHICDESIGNER I was never taught what I should or should not do in terms of graphic design. I never was given formal training. All that I did really, to fine tune my craft, was post my works online and did research on history’s most prominent Graphic Designers. To name a few of my idols: Massimo Vignelli, Wim Crouwel, & Milton Glaser. Most of them are Modernists. I love Modernism, I would love to have lived in the period if given the chance. I have a few more idols in mind but these are the certain few that inspire me and my works.

RECEIVING CRITIQUES I value any person’s opinions about my works. Everyone has their own brand or take on things around them. If ever I received any negative remarks, I would take them as motivators for me to do better next time. That being, I also welcome competition. It’s a catalyst for creativity and originality. Majority of my works are products of competitiveness. It sounds sad in a way but at least I know I’m being pushed to go out of my norms.

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“..I EVEN CAME TO A POINT WHEREIN I BEGAN TO CARE MUCH AND MUCH MORE ABOUT THE DESIGN..”

WHY WANN? Well, back in 2007 when I went to class Rachel (Mutia) started calling me “WANN”. I asked, “Why WANN?” and then she said that she knew two guys named Jae / Jay and that the other guy she dubbed as JaeDos / JayDos (not really sure how the other guy’s name was spelled, so yeah). So history was made, I began using the name WANN and in turn I gave Rachel the name “Racheese / Rachieese / Cheese”.

THE OBSESSION WITH TYPE X DESIGN My obsession for type and design started way back in 2003. I was a sophomore back then in high school. We had a computer class during that time and we were taught how to do HTML or Websites generated from HTML codes using the notepad. I was never that in to doing websites, but being as it may, I had to do them because it was a requirement and I needed to do them because I’d fail if I didn’t do so. So the endless hours of memorizing and understanding how HTML codes worked became a passion rather than a task. I even came to a point in which I began to care much and much more about the design before function. I began downloading fonts and web graphics for my works and I also began memorizing HEX codes for colors. Up to this day, I still laugh about whenever I remember those amatuer days of HTML coding.

-JAESARR

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DESIGNER JAESARR DE GUZMAN MODEL YNA “YNYN” ANGELICA M. CED

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THIS IS THE INITIAL PIECE I DID FOR THIS SERIES. I MADE THIS ON AUGUST 11TH 2009 AND THIS WAS THE VERY FIRST PIECE OF ARTWORK I DID FOR THIS COFFEEBOOK.


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GEEKCHIC (“SHEEK” NOT CHICK). I DID THIS VARIANT BECAUSE I FOR ONE

THOUGHT SHE LOOKED GOOD WEARING A PAIR OF RAY BAN EYEGLASSES.


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Sporty . THIS VARIANT WAS MADE BECAUSE I KNOW

YNA’S A SPORTY GIRL AND SHE’S IN TO ACTIVITIES SUCH AS BIKING, TAE KWON DO, & DANCING.


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60’s Chick.

I MADE THIS HIPPIE / 60’S CHICK VARIANT BECAUSE YNA’S VERY OPEN TO TRY MANY THINGS AND SHE WOULD MOST RATHER HAVE PEACE THAN TURMOIL SURROUND HER.


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THE TEXT ON THE BACKGROUND SAYS: “WHAT I ONCE CONSIDERED TO BE FATE, HAS NOW TURNED INTO HATE. I’M SORRY IT’S BEEN DIFFICULT FOR ME TO CHANGE BACK TO MY OLD SELF.”


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ABADVER Coffeebook