Lifestyle Looking at the style of clothing Bonobos produce, I assumed their main customer base would be men from the age of about 25 to 30+. I then went on to their Facebook fan page and found that they have fans in their late teens to mid twenties. The majority of their fans are around 30 to 55 but I guess because of their simple styles and vast range of colours, younger consumers are attracted to the brand for essential peices. Men who buy Bonobos tend to take a lot of pride in their appearence, wanting the best of the best.
Research and concpets.