Page 2

About Bonobos is a clothing company focused on delivering great fit, high energy, and superb customer experience. Founder Brian Spaly, after becoming increasingly frustrated trying to find pants that fit him well, borrowed a sewing machine from a girlfriend and began work creating a solution. Encouraged by the positive reaction of friends to the pants, Spaly decided to pursue the project as a business opportunity. Andy Dunn, a classmate of Spaly's at the Stanford University Graduate School of Business joined Spaly as the company's CEO, and the company was relocated to Manhattan in New York City, where it is headquartered today. Dunn, who had previously worked with retailer Land’s End before enrolling in business school, knew that men defaulted to jeans when unhappy with other pant options. He also knew that they were looking for energy: a pop of color or an eccentric print to differentiate style. With this in mind, Spaly sewed some bright-colored pants similar to what they had bought in Colombia and started selling them out of the trunk of his car for $95 a pair. After six weeks, they had sold nearly $40,000 worth of product. This made it obvious that this partnership’s ideas could work as a business. Launched in 2007 on the Internet with its signature line of better-fitting men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, an e-commerce showroom that delivers personalized, one-to-one service to those wanting to experience the brand in person. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded “Best Places to Work” by both Crain’s New York and Outside Magazine. Industry Founded Headquarters Key people Products Website

Men's apparel Palo Alto, California, U.S. 2007 New York, USA Brian Spaly - Founder/Creative Director, Andy Dunn - CEO/Founder Pants, shorts, swimwear, shirts, tops, suits, outerwear, accessories

Brian Spaly

Andy Dunn

PAVE Bonobos Research & Concept Generation  

Research and concpets.