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JACQUIE SHAW D E S I G N (+ other visual things)


For the Fall 2012 semester, Communication Design students enrolled in their third year Core Design Studio were required to complete a client-based branding exercise as one of their major projects. In 2014, the Canadian Aeronautics and Space Institute (CASI) will be hosting the annual International Astronautical Congress (IAC). Held in a different country every year since 1950, CASI has hosted the IAC twice before – in Montreal in 1991 and Vancouver in 2004. For IAC 2004, CASI came to Emily Carr to help develop a logo and visual application for the Congress. Because of the positive outcome from this collaboration, CASI decided to work with students from ECUAD again to develop the brand for IAC 2014 in Toronto.

IAC 2014

branding + identity

Presented with IAC 2014’s theme of “Our World Needs Space”,students worked individually and in groups to submit a total of 67 proposals by the end of the semester. An initial evaluation resulted in this large group being narrowed to seven short-listed candidates. From these submissions, CASI’s full Organizing Committee unanimously chose the design package proposed by Emanuel Ilagan, Janine Merkl and Jacquie Shaw.

Final collateral considerations include logo, visual standards (colour, typography, photography and graphic treatments), language platforms, print & web/mobile applications,and even design ideas for congress apparel. Jacquie, Emanuel and Janine are currently working with CASI to refine and develop more artwork for IAC 2014. The Congress will be held at the Toronto Metro Convention Center between the dates of September 29 to October 3, 2014

IAC 2014

Working with the developed visual identity created within a collaborative group for IAC 2014 I created the front end web design for the conference along with concept apparel.

For the web design I looked at the websites of previous IACs to determine what was needed. I tried to keep the website very simple as during the breif with the client we were told that the website would be used mainly to reference up coming news relating to IAC 2013. The website also had to be mobile compatible, I decided that instead of creating a separate mobile app that instead to work with the idea of a responsive website so that users at the conference would easily be able to navigate due to familiarity. For the social media page layouts I tried to keep the visual language from the rest of the branding program; using the large half tone graphic and the chartreuse colour scheme.

apparel + web design

For the apparael I decided to use a bold graphic approach that would reflect the vibrant and energetic visual approach we wanted to create with our identity’s colour scheme.


Working with City Studio’s partner course in the 2D core design studio V course at Emily Carr University of Art and Design an opportunity was presented to create a visual identity for the proposed City of Vancouver’s first deconstruction hub.

branding + identity

Approaching this project with the collaborative approach behind CityStudio and the Deconstruction Hub project I worked within a collaborative group of myself and three other designers and began researching how the decontruction hub system would work. From our collective research we began visual iterations which explored the mood, colour, imagery and language that we envisioned would best demonstrate the purpose of the deconstruction hub. From our research and collaboartive efforts our group presented CityStudio with the branding and identity for Good Point Vancouver’s Deconstruction Hub


web design

Working from a design brief presented by the CityStudio deconstruction hub partner course and the visual identity created within a collaborative group I created the front end web design for the Good Point Deconstruction Yard

The website for the deconstruction hub needed to include information on the hub, the services provided (education, deconstruction, community events and involvement) and an online retail space.

the WOO art direction

The Woo is Emily Carr University of Art and Design’s student produced publication. The Woo publishes works created and submitted by current and past students of ECUAD.

Starting in Fall 2012 I have been working on the Woo as a part of the larger editorial team and the smaller four person design team assisting with curation and art direction of the publication. Requirements as a part of the design team include determining layout for the publication, image editing preparing the magazine for print production and creation of promotional materials surrounding events supported by The Woo.

Silence is a poster I designed for the Yad Vashem 2013 International Poster Competition. This competition is held anually, participants are tasked to design a poster to be displayed during International Holocaust Rememberance day. The subject for the 2013 poster competition was “keeping the memory alive”, during the design process for this poster I considered the complications surrounding bearing witness to tragedies such as the holocaust. I finally settled on the theme of silence, the dangers and the reverence which are experienced through silence.

SILENCE poster design

This poster depicts how silence plays a role regarding the Holocaust, and the many lessons taught. One very important lesson was the dangers of reminding silent, and the long shadow this silence has cast over history. While dealing with depicting the holocaust there is the notion that we cannot truly bare witness to such events as history moves forward, but we must resist silence and have the ability to share the stories surrounding the Holocaust.

“I swore never to be silent whenever and wherever human beings endure suffering and humiliation. [...] Silence encourages the tormentor, never the tormented.” — Elie Wiesel The poster is created by cutting Silence out of a piece of poster board then standing the letters perpendicular to the board. I then used natural light to cast a long shadow using the upstanding letters and photographed the poster board. I then editied the colour of the photograph and retouched in photoshop and overlayed the text of the Elie Wiesel quote in indesign.


ink typeface designed jacqueline shaw





Ink is a modular typeface inspired by American traditional tattoo lettering and cross-stitch patterns. This assignment required the design of a modular typeface using either circles or squares on a 10x10 grid.

Through out the process I refereneced images of American traditional tattoo lettering to determine aesthetic choices of the shading placement within each letter, and counted cross-stitch patterns to determine the placement of dots to create balanced forms throughout the characters.

SECOND HAND art direction +photography + print design

Second Hand is a magazine about thrifting and other second hand goods.

In Fall 2012 I designed Second Hand as an anthology on thrifting. During the process I was determined to create as much of the content in the publication as possible. I ended up writing four of the five articles featured in Second Hand as well as contributed most of the photography. The layout of Second Hand is very simple and clean, but I utilized different coloured papers for different articles to give the publication an eclectic look that reflects the atmosphere of many second hand stores.


Spot Vancouver is an app I designed as an independant project for third year design core studio. The project task was to create a design solution using new/interactive media platforms (interactive websites or mobile apps)

After doing research on the topic of loneliness and disconnection within Vancouver my goal for this assignment was to find a design solution that addressed my thesis for this project “Lack of community has lead to a pervasive feeling of disconnection and isolation� I approached this problem through trying to create connections with each other through creating connections to the city. It was my intention to create an app that gave a vitality to finding new spots in Vancouver.

mobile app design

I designed Spot Vancouver as a way to find new places to connect with within the city. By creating a visual and gesture based app I thought about how the user would engage with the app, creating a more visceral experience in comparison to other apps that assist in finding a place that are widely reveiw based.


JACQUIE SHAW D E S I G N (+ other visual things) m w O +1 (778) 977 1749

Jacquie Shaw Portfolio  

Current portfolio of Jacquie Shaw