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Jackie Wessel PORTFOLIO 2 014


2 012 VALENTINE’S DAY CONCEPT Concepted image direction and graphic ideas

MATCHING PANTIES

Individual items priced as marked.

Individual items priced as marked.

MATCHING PANTIES

MATCHING PANTIES

MATCHING PANTIES

MATCHING PANTIES

MATCHING PANTIES

MATCHING PANTIES Individual items priced as marked.

MATCHING PANTIES MATCHING PANTIES

MATCHING PANTIES

MATCHING PANTIES

MATCHING MATCHING PANTIES PANTIES

MATCHING MATCHING PANTIES PANTIES

MATCHING PANTIES

MATCHING PANTIES

MATCHING PANTIES

MATCHING PANTIES

Individual items priced as marked.

Matching Pantie Individual items priced as marked.

MATCHING PANTIES Individual items priced as marked.

Matching


2 012 VALENTINE’S DAY MARKETING

Final window images and select in-store marketing signage

2


2 012 FABULOUS WINDOWS

Window execution launching the Fabulous bra


2 012 FABULOUS CRM

Direct mail piece to support the Fabulous bra launch

4


2 012 SUMMER CONCEPT

Concepted image direction and graphic ideas


2 013 SAS CONCEPT

Conceptual work for Semi-Annual Sale typography

6


2 012 DESIRE WINDOWS Windows launching the Desire bra


2 012 SUPPORTING FLOORSET

In-store marketing signage to support Desire campaign

8


2 012 HOLIDAY WINDOWS

Windows launching the 2012 Holiday campaign


2 012 HOLIDAY CRM

Direct mail piece booklet to support the Holiday product & gifts launch

10


2 013 TEST WINDOWS

Window execution to test a new bra and new market segment


2 013 CLOSEUP WINDOWS Windows to launch the tested product

Dream Angels Heavenly

Victoria’s Secret Angel

Victoria’s Secret Bombshell

Very Sexy

Sexy Little Things Noir

12


2 013 CLOSEUP CRM

Direct mail piece to support the CloseUp bra launch


PINTEREST

Provide images and support the social media team in developing the VS Pinterest boards

14


2 013 FASHION SHOW INVITATION, TICKET & RUN OF SHOW FOLDER Collaborative concept and execution of the VS Fashion logo & marketing materials


2 013 FASHION SHOW HERALD SQUARE BUILDING WRAP

VictoriasSecret.com/FashionShow

RIGHT SIDE - 34TH ST. SIDE PANEL

CENTER/CORNER ST. PANEL

LEFT SIDE - BROADWAY SIDE PANEL

Out-door building wrap in NYC promoting the VS Fashion Show

16


FREELANCE WORK Invitations


FREELANCE WORK Wedding Invite suite

& Parking is provided at the Cari llon Historical Park with sign s guiding guests to our venue located through the historical village. Accommodat ions can be made for guests with limited mob ility. We have reserved a block of room s with discounted rates at the Courtyard Marriott conveniently located near Carillon Historica l Park. Reservations can be made in our reserved block through the follo wing website: cwp.marriott.com/dayud/yocco locascio or by calling the hotel directly and asking to reserve in the Yocc o/Locascio block: All this information & more can be found on our wedding website: www.theknot.com/wedding /yocco-and-locascio

18


FREELANCE WORK Typography & logo work


ARTS BALL INVITATION PROJECT

Invitation proposal for Dayton Art Fund-raiser, with hand-painted accent

20


BRANDING PROJECT

Logo, identity, and business materials for pseudo-company called Incandescence Winery

Designer Incandescence 118 Willow Way Dayton OH 45409 440.289.0084 | jackiew@escence.com | Incandescence.com

Incandescence 118 Willow Way Dayton OH 45409

118 Willow Way Dayton OH 45409 | 440.289.0084 | Info@escence.com | Incandescence.com

3


BRANDING PROJECT

Incandescence brand strategy and package design

22


I am an Ohio-native who calls herself a designer and art-lover. I enjoy making the world a more beautiful place one design at a time. After graduating from the University of Dayton in 2011, I began working at Victoria’s Secret. Here, I enjoy evolving the brand, keeping up on fashion and marketing trends, as well as perfecting type. On the side, I love exploring and adventuring to new places. Food is amazing and can be a real game-changer for any affair. Wine makes me smile and gets me chatting. The most minute details in things inspire me to no end. I love logo-work, branding, and packaging (oh. and all things in between)!

JACKIE WESSEL


Portfolio 2014