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Building Columbus Startups


BRAND GUIDE


Fndrz builds Columbus Startups. We have lots of ambitious ideas for achieving our mission but it all starts with people. We think Columbus needs a place where innovators can inspire and get things done. We're building a community of entrepreneurs, creatives, and makers to bring ideas to life. We know you're working hard. We'll help you work smarter. Here's how it works. You roll up your sleeves. We'll do the rest.


COLOR


C M Y K

0 81 76 0

R 270 G 87 B 70 #F05746

PANTONE 179 C C M Y K

50 0 11 0

R 115 G 206 B 225 #73CEE1

PANTONE 3105 C

C M Y K

95 71 4 0

R 17 G 89 B 162 #1159A2

PANTONE 301 C C M Y K

2 29 70 0

R 248 G 187 B 100 #F8BB64

PANTONE 142 C

C M Y K

53 88 25 7

R 133 G 62 B 119 #853E77

PANTONE 512 C


FONT


Headings + Special

Hind Bold stroke 2 Hind Semibold Hind Medium Hind Regular Hind Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghjijklmnopqrstuvwxyz 12334567890 & # ; , .� ] }


Paragraph

Utsaah Regular Utsaah Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghjijklmnopqrstuvwxyz 12334567890 & # ; , .” ] }


Logo Substitute

FNDRZ Hind Bold, Stroke 2, kerning 200

ABCDEF G H I JK LMNOPQRS TU VW X YZ Hind Bold, Stroke .50, kerning 200 12334567890 & # ; , .� ] }


PRINT


Guy Jacks president / ceo

fndrz.com guy.jacks@gmail.com 1234 Street St. Columbus, OH 43221 614-123-4567


PATTERN


Note The background color of the pattern can substituted for any of the approved colors from the defined palette. Do not use any other colors for the background. If possible, light blue or yellow should be used first. Patterns can be used as special stationary backing, special envelope interiors, or journal covers or posters. Patterns should be used sparingly. The standalone FNDRZ ‘F’ should be the main image used for decorative graphic elements. Patterns should not ever be used as a tile to a background. The imagery is too busy. The aesthetic of FNDRZ is fun, bold, creative, and minimal. If the pattern is used, the surrounding areas should be free of other patterns or a lot of color.


Note

avoid tight spacing do not make the ‘f’ so small that you lose the robot detail avoid using the ‘f’ in an unclear/ irregular pattern do not manipualte the ‘f’ in any way outside of illustrator, and make sure to keep consistent sizing


Profile for Jacqueline Christine

FNDRZ brand guide  

FNDRZ brand guide  

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