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Jacob Eckert Portfolio

Jacob Eckert | Packaging | JacobEckertdesign@gmail.com

Jacob Eckert | 2011Š


XpressO Luxury Espresso Machine Ideation This project was to create a high end model espresso machine. I took a look at the interaction you have with an espresso machine and wanted a unique and elegant solution while keeping it a high end product.

Jacob Eckert | 2011Š


XpressO Luxury Espresso Machine Digital features XpressO has a built in touchscreen interface. When the machine is idle a classy looking clock is in view and when in use becomes a convenient way to input settings and options.

Jacob Eckert | 2011Š


XpressO Luxury Espresso Machine Final Concept

Jacob Eckert | 2011Š


Omnix electronic game board Power to the Board! The design of the traditional game board is about play. Omnix is designed to enhance the way we play bringing together people and new technologic innovation.

Jacob Eckert | 2011Š


Omnix electronic game board Play is the reason Board games bring people together; In the digital age, we need a device which brings the new age paradigm of play to the present -day market. We all have wanted to save games, redeem lost pieces and clean up our game closets!

Jacob Eckert | 2011Š


Omnix electronic game board Final Concept The board’s function and its need to interact led me to my final concept. This model is sleek, simple and connective to a table full of people. .42

.62 11.61

1.04

1.50 5.80 6.25 TRUE R.200

.23 7.00

.250 .200 .20

10.11

.090 11.61

1.86

7.00

7.00 R7.00

.150 R6.02 R5.62

.40 10.00 1.30

.60

.50

14.00

Jacob Eckert | 2011Š


Omnix electronic game board Features Omnix creates a new platform for digital play as an electronic game board with wireless network connectivity for multiple players, SD card memory storage and an online GameShop to keep you up to date with new games. The board spins on a gam n. center point forestability.

10’’ Touchscreen

Save game on an SD card

Base Spins! Power on

Turn on Omnix touch screen

Load game from SD card memory

Connect devices for games with private screens and multiplayers

Connect iPhones, iPod touches, iPads, Andro Platform Phones via Bluetooth and WiFi networks

Acess the Omnix GameShop to download more games

electronic game board

game

n.

Jacob Eckert | 2011©


Omnix electronic game board Packaging The Omnix box is a window on the game board. It replicates its’ unique form and opens and closes securely.

Logo Development Omnix comes from the latin root omni meaning ‘all’ with an added x which it resemble’s in the products exo-skeleton.

Jacob Eckert | 2011©


Dot Sketch Application Application Design How do we draw when were bored? We look to stars or a ceiling and like to pretend our environment is 2D and can be drawn on, but its only our nature! sketch

about

help

Jacob Eckert | 2011Š


Dot Sketch Application Dot sketch! It’s in our nature to want to draw between points. Now here’s the app for that!

Jacob Eckert | 2011©


Old Spice body wash Packaging re-Design Old Spice body wash’s packaging needs a facelift, becasue it has been copied by knock-off brands.

Old Spice: High Endurance Body Wash smooth & slippery

Old Spice: High Endurance Body Wash shape is like a brick

smooth & slippery bland graphic

shape is like a brick cheap appeal

bland graphic

Old Spice: High Endurance BodyBrand Wash Ergonomic Proportional Display Exotic Heavy

shape is like a brick

cheap appeal

Heavy Brand Ergonomic Proportional Display Exotic cheap appeal

Heavy Brand Ergonomic Proportional Display Exotic

Jacob Eckert | Packaging design

Jacob Eckert | Packaging design On a common drug store shelf it is easy to loose sight of the High Endurance Old Spice body wash. The knock-off brands tend to look more like Old Spice than any other competitors.

smooth & slippery

bland graphic

Busy Boring Symbolic

Busy Boring Symbolic Jacob Eckert | Packaging design

Busy Boring Symbolic

Jacob Eckert | 2011Š


Old Spice body wash User Research Old Spice has a strong brand identity and language. Placement in the market place of knock-offs closely resembling the Old Spice body wash bottle is a sign that the economic product line needs to be raised in appearance to retain value to the consumer.

Customer Competition: Competitive brand Matrix

Competitive brands on shelf

premium

Customer Segmentation: Brandon / College Student

$

2. IRISH SPRING

3. GILLETTE

4. SUAVE FOR MEN

5. NIVEA FOR MEN

6. DOVE FOR MEN

7. DIAL FOR MEN

8. CVS

9. OLD SPICE

$$$ Brand & Product Insights

1

8

1. AXE

1.

2.

3.

2

7

economy 4.

5.

6.

8.

9.

Jacob Eckert | Packaging design

Customer Segmentation: Jason / 26 year old Businessman Brand & Product Insights

1

8

3 6 7.

1. 2

7

1. 2. 3. 4.

3.

2.

5

4

Morning football practice Class Mandatory study hall for athletes Trip to the cafeteria

4.

5. 6. 7. 8.

Meets to study and hang out with friends Work out session with team College dinner Friends and roommates are social and invite over friends to drink and have fun 5. 6.

1. 2. 3. 4. 5. 6. 7. 8. 9.

Droid/Smartphone to keep track of his day and sports updates HP Pavilion Laptop/Affordable to his needs and likes its design Champion clothing/wears sweats, hoodies and T-shirts to keep with his lifestyle Gilette/Stays clean shaven but likes his facial hair groomed Powerade/A refreshing drink after practice and to hydrate in class Dre Beats Headphones/wears to class, and on football trips Under Armor/wears it practice and during lifting Playstation 3/plays whenever he gets downtime to relax and forget about school Fitted hat/wears a hat everywhere to represent his team

Jacob Eckert | Packaging design

3 6 7.

5

1. 2. 3. 4.

Out of bed, showers, makes breakfast at home Drives to work, picks up a coffee and newspaper Begins going through the days agenda and work Meeting with his department team at work

4

5. 6. 7. 8.

Finishes tasks and e-mail’s and calls to clients Takes off from work and goes directly to the gym Drives home, showers and meets friends at a bar Returns home, and watches news, and sports

8.

9.

1. Blackberry/business professional and needs constant track of his clienteles email’s 2. I cant believe its not butter/daily butter for his breakfast in an easy spray 3. Starbucks coffee/enjoys the quality and calming aroma 4. Nike/likes the material, the look, and the feeling of being athletic 5. Honda Civic (Used)/driving this car until he has enough job security to upgrade 6. Sports Center/keeps him updated when he cant watch the games 7. iPod touch/brings iPod to his gym and uses it with an iTrip while driving 8. Sony Audio System/a pick me up in the morning or at night to relax his mood 9. Oakley/ wants be cool to ride into the sun

Jacob Eckert | Packaging design

Jacob Eckert | 2011©


Old Spice body wash Rapid concept’s These illustrated renderings are quick and productive. They show two alternative themes; bold and classic.

Jacob Eckert | 2011Š


Old Spice body wash Conceptual Old Spice has an iconic brand identity. Their economic grade body wash has taken on a new look which has been copied. Its’ look has now become generic and Old Spice has lost it’s distinctiveness. Through rapid ideation this body wash packaging is a hybrid between sleek and clean using an earlier look of Old Spice’s products.

Ingredients:Triclosan, SD Alcohol 40, Propylene Glycol, Propylene Glycol, Tetrasodium EDTA, D&C Green 5, Sodium Stearate, and water. 1-800-925-0633 www.oldspice.com dist. by PROCTOR & GAMBLE CINCINNATI, OH 45202

Jacob Eckert | 2011©


Mountain Dew & Motorola Battle of the Brands! This project objective was to create a marketable product from two brands.

Jacob Eckert | 2011Š


Motorola & Mountain Dew Brand Board

Mountain Dew & Motorola Brand Identities Two independent and strong brands are looking to bring a product into market which will benefit both companies. Then I choose a Motorola product to co brand from their wireless headphone lines.

Motorola & Mountain Dew

Product Profiles: Bluetooth wireless headsets

S-10 HD

Motorola & Mountain Dew

Product Profiles: Bluetooth wireless headsets Jacob Eckert | Packaging design

S-9 HD

S9 HD

S305 HD

S-10 HD

S-9 HD

Jacob Eckert | Packaging design

Jacob Eckert | 2011Š


Mountain Dew & Motorola Logo Development The objective here was to Motorolatwo & Mountain Dew combine brand identities while retaining both brand languages for one cobranded product.

Logo Development

Jacob Eckert | 2011Š


Packaging Concept

Jacob Eckert | 2011Š


Radio Flyer Tween Project Who is the Tween Market?

Discovery/Research

The tween user group is the range from around 8 14 years of age. This group is part of an ever-growing market. This project was to challenge the iconic Radio Flyer brand with a product for this user niche.

Concept Ideation

Concept Development

Team Kinetic

Tween Market Concept Exploration For Radio Flyer Background Radio Flyer is the name behind the iconic red wagon Today they have expanded there product line from wagons, to scooters, skate boards, and trikes for kids. Market Opportunity Between kids and teenagers, is the Tween market. This is an opportunity to further project the strength of the Radio Flyer brand. Project Objectives Create a product for Radio Flyer while keeping within the brands integrity, which can be used in the tween age bracket. By opening this market, it could lead to a brand identity which isn’t limited to an early childhood, but rather an entire childhood.

Discovery/Research

Concept Ideation

Concept Development

© 2011 Columbia College

Discovery/ Research Tween Consumer Tween Market 9-14

TWEEN GIRL TWEEN BOY

© 2011 Columbia College

Jacob Eckert | 2011©


Radio Flyer Tween Project Ideation Early ideation grouped concepts into land, air, and water product lines. Radio Flyer has an iconic red and playful design language.

Collection of Modular pieces of the cart kit

threaded screw connection to

Jacob Eckert | 2011Š


Radio Flyer Tween Project Kart-Builder: Basic Operations

Connection Snap together connectors and pipes similar to the way you adjust crutches. On each end of every unique piece are holes to snap connector pieces together

Elastic Chain/Pulley Part of the developed kit is an elastic chain which connects to the peddle part and a gear which connects to a wheel.

To Go Kit The packaging comes ready to roll right out of a store. The seat and wheel parts also are dual purpose.

Jacob Eckert | 2011Š


Radio Flyer: Redpipe build kit Kit Variations This product is a complete set for tweens to build their own cart, trike, bike, sled, or whatever your imagination can bring to life! Three variations to build with kit...

Racer

Trike

Tricycle Jacob Eckert | 2011Š


Radio Flyer: Redpipe build kit Radio Flyer Kart-Builder

Jacob Eckert | 2011Š


Jacob Eckert PROFILE EDUCATION MAJOR COURSES COMPLETED

I am currently enrolled in the Product Design program at Columbia College Chicago. My objective is to obtain a position to utilize my education and continue to progress in the field of design. Columbia College Chicago, Chicago IL — Currently enrolled as a Product Design major Product Design l, ll, lll, lV, and V. CAD for Product Design: Beginning, Intermediate and Advanced, Form Analysis, Furniture Design, Toy Design, Packaging, and Digital Presentation for Product Design

SKILL SETS

Model making with foam, wood, plastic, and metal CAD modeling in Solidworks and in Rhino Adobe Photoshop, Illustrator, and InDesign Keynote (presentations & low-fidelity animations)

INTERESTS

Design, Languages and Linguistics, Building/Modeling, History, Geography, Jokes, Technology and Music.

CONTACT TELEPHONE E-MAIL CURRENT ADDRESS HOME ADDRESS

203.313.4439 JacobEckertDesign@gmail.com 2313 N. Albany Ave. Chicago, IL 60647 16 Elgin Ave. Bethel, CT 06801 Jacob Eckert | 2011©


Jacob Eckert Portfolio