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FUSED? Gr aphi cCommuni cat i on. J acobCas ey 2 0 1 6 / 1 7


I nt hi sbook,Iwi l ldocumentdesi gnswhi chI havecr eat ed,butdonotnecessar i l yfiti nwi t ha chosent heme,orj ustdi dn’ tgeti ncl udedas par tofafinalout come.


NI KE: Di gi t alAr tCampai gn

Iwasi nt er est edi ncr eat i ngsomet hi ngf orNi ke,as t heyhavepr evi ousl ywor kedwi t har t i st scr eat i ngbespokear t wor kt ober el easedonaNi kepr oduct .I t hi nkmyst yl ewoul dďŹ t ,soIwi l lcr eat eadesi gn whi chcanbeusedoncl ot hi ngsuchasshoes,vest s andshor t s.Iwoul dal socr eat er el evantgr aphi c desi gnwor kt ogowi t hi t ,suchasapost erwhi ch coul dbepost edonsoci almedi a.

NeymarAr t wor k

Kevi nDur r an

Supr emexNi ke


ntJer sey

Ni kexJamesJar vi s

Ronal doAr t wor k


DEVELOPMENTOFTHE MAI N DESI GN

Usi ngmymar bl i ngpat t er nsf r om ear l i er ,Iused t hedi spl acedi st or tfil t erwi t hmanyi t er at i onst o gi vet hi ssmudgedbackgr ound.Havi ngt hi swi l l gi vemeangoodf oundat i ont owor kon.

Next ,Icombi nedt hevapourar t wor kwi t ht hi s oneandbl endedi twi t ht hebl ueandgr een smudgeddesi gn.

Ichoseasmal l ersect i ont owor konsot hefinal i magewasl ess‘ busy’wi t hmuchsi mpl er shapes,whi chwi l lbeeasi eront heeye.

Iexper i ment edwi t hdi f f er entdi st or t st ogeta di f f r entuni quei mage,howeverIf el ti taddedt oo muchconf usi ont ot hei mage.Fur t her mor e,I t hi nki t ’ dbehar dert oappl yt hi st oar angeof pr oduct s.

It henaddedabl ueci r cl ewi t hl ow opaci t yt o cr eat easubt l ef ocalpoi nti nt hei mage.Iam ver ypl easedwi t ht hi sout comeofhi ghcont r ast i mageswhi l stbeencar ef ulandnotst r ai ni ngt o t heeyes.

NI KE:Di gi t alAr tCampai gn

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