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JACLYN WENAAS STRATEGIC PLANNER EXPERIENCE

cell email twitter url

407.310.3591 jwenaas4@gmail.com @jwenaas4 www.jaclynwenaas.info

EDUCATION

Bronzed Denver Tanning

Miami Ad School San Francisco

Increased year-over-year revenue by over 100% through SMS promotions, monthly email marketing campaigns and focused client relations

University of Florida

Entrepreneur June 2011 - Present

Account Planning Bootcamp Oct 2013 - Dec 2013

Built strategic business model, organizational infrastructure and operations manual

B.S. Journalism and Mass Communication 2005 - 2009; Magna cum laude

Placewise Media

University of New South Wales

Account Coordinator Feb 2012- Oct 2013

Drove strategy and creativity for quarterly sponsorship programs, on time and on budget, while being a proactive advocate for clients Monitored website / mobile development processes and campaign strategies for over 50 properties and their retailers

Fentress Architects Marketing Coordinator July 2009 - Sept 2011

Collaborated with in-house creative team to drive firm’s new brand identity Prepared award-winning proposals to gain new business by researching projects and owners

Zimmerman

Account Planner Aug 2008 - Dec 2008 Analyzed, researched and presented consumer trends for Nissan Cube launch

AustraLearn Semester Abroad March 2008 - July 2008

SKILLS Adobe Dreamweaver, Photoshop, Illustrator and

InDesign

Microsoft Office Suite, including PowerPoint and Excel

Google analytics and DFP Basecamp

METHODS

Consumer decision journey Qualitative & Quantitative research Segmentation research Brand archetype ideation


Jaclyn Wenaas Resume