Page 1






Privacy, please A look behind the gates — page 6


— page 12

Deane Beman PEOPLE:

— page 13

Feeding the Volunteers


“Jacksonville Golf Magazine was a natural place to get exposure for our client’s golf fundraiser. The quality of their publication matched the high-caliber feel of the event. We also really appreciated the level of customer service we experienced.” Renay Daigle Media Buyer, Principle Creative








Clayton Bromberg

Best 18 holes

Better than Ever?

— page 6

— page 10

— page 7



The Players:

Our take on a popular topic

The Underwood Cup






Stay Centered TRAVEL:

— page 4

Privacy, please A look behind the gates — page 6

— page 14

Take Flight


— page 6

Wedge game PEOPLE:

— page 7

Rhonda Ferguson TRAVEL:

— page 15

Daytona Beach PEOPLE:

— page 17


George Halvorsen

— page 12

Deane Beman PEOPLE:

— page 13

Feeding the Volunteers

Tim Clark, 2010 PLAYERS Champion








Jacksonville Golf Magazine is distributed to over 50 public and private golf courses from Amelia Island to Daytona. Don’t miss out on this great opportunity to get in front of your audience, golfers. Let us show you how we can help your business. 904.383.7587 or

From the Publisher

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Learning ... the best way The Golf Channel seems to be emphasizing instruction these days. There are some excellent shows but, to me, they just don’t quite fill my needs. What I get from those shows are basic tips: stay on balance, keep your head behind the ball, etc. But I need more. We all want quick fixes and TV is a siren’s song when it comes to that. Just watch Michael Breed or Martin Hall, and you may think your problems are solved. No, they’re not, as you’ll find out when you next play. Their best advice is what they say near the end of their shows: go see your local pro. A colleague’s wife recently took a clinic on the short game and complained to her husband that it didn’t do any good. The next day she played a round and everything clicked, not just the short game. She was thrilled

and took full credit but my friend kept asking questions and finally it came out: the pro worked with her on a basic — hands in front of the ball — and she carried that to the course and did it on every shot. She wouldn’t have gotten that from TV. Another friend took a playing lesson and heard something he wouldn’t get from TV because it was a handson personal thing: he wasn’t being aggressive. Go for it, his pro said. Clubs were meant to be used aggressively. If you try to finesse every shot, you’ll hit them weak and sideways. My friend played aggressively in the Gate and it resulted in his best finish ever. Golf isn’t a one size fits all, and that’s what you’ll get from TV and books. Martin Hall may be a great instructor, but he doesn’t know if you’re tall or short, thin or stout, athletic

or uncoordinated. For some of us, breaking 100 will be an accomplishment. For others, not breaking 80 is a day’s labor lost. Your PGA pro is trained to fit a golf game to your size, shape and ability. He also is trained to determine your goals and put you on a program to achieve them. You’ll pay for this, of course, just as you pay your doctor or your accountant to fix what ails you or your finances. I’m not saying that you should quit watching the TV instruction shows. Not at all. There’s plenty of good information there. I’m saying that those shows come short of what you need. They may get you started, but you need some hands-on work to get you toward the finish. I’m at

Brian Lamarre Publisher



City Amateur Championship Qualifier UF wins SEC >> In case you missed it, and you probably did because it got absolutely NO media mention around here, the Florida men’s team won the SEC Championship at Sea Island. Hard to believe, but it was the Gators’ first SEC title since 2003. They won by six over Alabama on the Seaside course. The UF women’s team was ninth at Auburn’s course. Around here, the UNF men were second in the Atlantic Sun tournament at Chateau Elan north of Atlanta; JU was ninth.

Sunday, July 10, 2011 Ponte Vedra Inn & Club Ocean Course Register online at Now accepting Jacksonville Golf Magazine • May 2011 •


Northern Chapter PGA Rollinson-Palm take Pro-Pro Teaching pro Brad Rollinson and Julington Creek assistant David Palm combined for a 17-under 127 to win the annual Pablo Creek ProPro. Each got $2,000. They were two better than unattached pro Scott Grosspitch and First Tee of Jacksonville pro Brandon Ehlers. In third were former Champions Tour players Bob Duval and Ted Goin.

PGA notes Three members of the Northern Chapter of the North Florida PGA have been nominated by the North Florida section for national awards. Todd Bork of San Jose was nominated for service to the game, instructor Mary Hafeman was nominated for teaching and Jack Aschenbach of Amelia National was nominated for work with military-related charities. Winners will be announced at the PGA of America’s annual meeting later this year.

There were 15 teams.

James, Carter score at Amelia Gerry James led the winning team and a pair of Nates shared low pro in the Northern Chapter PGA’s proam at Amelia National. The tournament attracted 30 teams. The long-driving James, a teaching pro at CenterForce Golf, and amateurs Joe Mesa, Jimmy Ross and Michael Cheek had a 21-under 123 to win by one shot. Nate Carter, the pro at Deerfield Lakes, and Nate Manis, an assistant at the Slammer & Squire, each shot 72. James’ team each won $145.80. Carter and Manis each got $222. Two teams tied for second: Marsh Creek’s Cary Splane with amateurs Jack Murray, Bob Marshall and John Michalski, and Carter with Ron Leininger, Maurice Higginbotham and Phil Sheppard. Following Carter and Manis in the low pro category were eight players at 73: James, Richie Bryant, Clint Avret, Sean Solodovnick, Tom Stecker, Broc Nell, Scott Trethewey and Keith Gibson.


The Assistant’s Association is being brought back with Pamela Shelley of the Ponte Vedra Inn & Club and John Grzybek of Mayport Windy Harbor in charge ... This month’s pro-am at Palencia was the fourth straight sellout for the Chapter’s schedule ... Initial planning is underway for a sub-Chapter in the Tallahassee area. The group would elect officers and conduct events, but would report to the Northern Chapter board. DATES: The next Chapter meeting is May 30 at San Jose ... A joint meeting with club managers and superintendents will be June 2 at the TPC ... After a few years’ absence, the Pro vs. Assistant event is coming back. It will be known as the Nike Cup and will be played Oct. 10 at Ponte Vedra Inn & Club with a pro-am on the preceding day ... The North Florida PGA will contribute $4,000 to the Chapter Championship purse, according to Section Executive Director Rich Smith. The event is July 1011 at the World Golf Village.

Jacksonville Golf Magazine • May 2011 •

Letters to the Editor I just picked up the April issue at lunch today and enjoyed it as always. I had skimmed the electronic copy you sent me. Your editorial was extremely well written and right on as usual. In addition, I really appreciate your article regarding the JAGA City Match Play Championship. Your magazine’s support of golf in Northern Florida is exceptional and I thank you for all you do. Bob Streightiff President, JAGA

Just read through the latest issue - good work to you and your team! Matthew Rapp Executive Director, THE PLAYERS

Do you have something you want to share? Email us at

Publisher Brian Lamarre Editor Fred Seely For advertising & editorial Jacksonville Golf Magazine PO Box 65536 Orange Park, FL 32065 p. 904.383.7587 f. 904.240.4487 Jacksonville Golf Magazine is published every month and distributed throughout Northeast Florida. Reproduction without express written authorization from Jacksonville Golf Magazine is strictly prohibited. Editorial content is not necessarily the view of the publisher. All information is from sources we believe to be creditable. Neither the publisher nor the advertisers will be held responsible for any errors found in the publication. The publisher accepts no liability for the statements made by advertisers.

From the Editor

A big goal, Sawgrass $$ and Brantley Whether they make their goal or not, let’s hear it for the PGA Tour and the commitment to raise $50 million for local charities over the Fred Seely next 10 years. That’s $5 million a year, almost double what they’ve averaged over the past 10 years. Isn’t it great to have a sports organization in town that doesn’t come with rumors that they may leave? <<< Timuquana’s course is closed until about October to install new grass, work on some bunkers and add some tees. The clubhouse renovation will take until December: new ballroom and kitchen. <<< It’s tough raising money and the Jacksonville Area GA scholarship fund is one that has struggled. Help came last month when Sawgrass’s Steve Wyand presented a check for $8,670 from the club and its members. Since 1999, the club has donated over $107,000. <<< Waiting to see if the new ownership at The Golf Channel will produce an announcer shuffle. It’s now owned by NBC Universal and upgrades obviously have started on the production side. Hey, NBC, if you aren’t going to change some people, can you at least to give them a lesson in avoiding clichés? <<< And will the Masters honchos tell the announcers that they don’t have to kiss the tournament’s fanny with every other sentence? Yes, it’s the best tournament in the world but yes, it’s just a golf tournament. <<< We think that our area has only one Augusta National member and

We keep the conversation going. Look for “Jacksonville Golf Magazine” on Facebook.

he got a little publicity. Retired publishing/TV exec Ron Townsend of Ponte Vedra was handling hot dog Ricky Fowler’s media room interview and the player turned his cap backwards. Townsend told him to turn it around. Fowler said no, he wanted people to see his face. Townsend whispered something and Fowler quickly turned it the proper way. What did Townsend say? Here’s a guess: “Want to ever come back here, or do you want to join Gary McCord out on the street?” <<< Don’t worry about UF quarterback John Brantley, says his high school coach. Just needs to get his confidence back. JU Coach Kerwin Bell,who had Brantley at Ocala Catholic, says new offensive coordinator Charlie Weis is what Brantley needed. The new system fits him, says Bell, and Weis has a reputation of being a masterful playcaller. (Sounds like a see-it-to-believe-it deal. How long before the fans start chanting for frosh star Jeff Driskel?) <<< Sad to say that we probably won’t get the NCAA basketball tournament back. It was a big hit here but bigger and better venues are now bidding, including the new Orlando arena. Jacksonville has a bid for 2014 but we won’t get much consideration until we get a new scoreboard (that’s a million bucks, folks.) Got to wonder if Jacksonville native Otis Smith isn’t on the hot seat as general manager of the Orlando Magic. He has built a mediocre team that has the fifth-largest payroll in all of sports. Only soccer giants Real Madrid and Barcelona, the New York Yankees and the LA Lakers have a higher average salary than Orlando’s $6,367,114 per player. (Oh, maybe the University of Kentucky’s basketball team belongs in there, too.)

A long night faces stadium workers at New Year’s. The Jaguars play Indianapolis at 1 p.m. on Sunday, Jan. 1 and then everything has to be cleaned up and repainted for the Gator Bowl at 1:30 the next afternoon. <<< 2012: Urban Meyer, coach at Ohio State. <<< Can’t TV be honest with us? The leadins to the Heritage telecasts started with shots of Tiger Woods and Phil Mickelson, neither of whom were at the tournament. C’mon — the golf fields can speak for themselves today. Woods and Mickelson certainly boost ratings but it’s not right to insult the other players by using images of people who aren’t there. <<< JAGA directors will hear from a retail veteran this month when they meet at Amelia National. David Gates will tell of his experiences here on the 17th. <<< Surely someone can top this: Julie Madison recently won her 23rd Timuquana ladies club championship. Anyone? <<< Funny how no one talks about Grand Slams when Tiger Woods doesn’t win the Masters. <<< Give a look at the Daniel Memorial BBQ fundraiser at the stadium on May 21. Tickets are only 15 bucks and you’ll sample the wares of the city’s best cookers. Broadcaster Cole Pepper is in charge and you can pay up at <<< The Jaguars passed on Tim Tebow last year because he ran a spread offense, then took Blaine Gabbert this year. And he ran a spread offense at Missouri. Maybe it was the hair. <<< — Fred Seely is editor of Jacksonville Golf and Sports magazine.

The “Freedom” Friday promotion headed up by the local pros has turned out to be a monster success with over 1,000 red shirts sold. <<< Jacksonville Golf Magazine • May 2011 •


Cover Story

Privacy, please A look behind the gates Don’t even think of getting through the gates unless you know someone. The three Jacksonville-area ultraprivate courses protect their privacy and the term “Members Only” isn’t there solely to impress people.

drops off mail at the front gate, and the staff delivers it.

self to whoever is on the other end of the intercom.

Pablo Creek Golf Club, Plantation Country Club and Glen Kernan Golf and Country Club are some of the area’s best-protected pieces of property. Not only are they hard to find, you aren’t going to get through the gates unless you’re approved by a member or management.

The course: Compare it to Marsh Landing, a Seay design. And you won’t find a better conditioned course in the area. Pablo Creek

The course: Fazio is perhaps the world’s best-known architect and he’s gained that reputation through understated courses. Nothing flashy here; just 18 very good holes.

Some of the area’s most prestigious names live at Plantation and Glen Kernan. Pablo Creek, which has no residences, has a membership that includes most of the area’s A List names. Here’s a look at the three: Plantation It was developed by a group of Jacksonville investors including attorney Charles Towers. Jacksonville architect Ed Seay brought in partner Arnold Palmer to design the course and little expense was spared in the amenities including one of the state’s most impressive clubhouses. The developers raided Timuquana for its key sports staffers: golf pro Bob Duval and tennis pro Hank Veno. Today, it has a diverse membership including many who have retired to the area. Its privacy extends to basic service: yard service is part of the monthly maintenance fee, thus you won’t see outside companies hauling mowers around, and even the mail service is internal — the post office

Jay Skelton, a former stockbroker who managed the Davis family’s money (that’s Winn-Dixie,) had a dream of an exclusive, golf-only club and found that some of the area’s wealthiest were of the same mind. The Davis family owned the land, which is adjacent to their Dee Dot Ranch, and Skelton and ex-banker Billy Walker led the development process. Tom Fazio was hired to design the course and the initiation fee was set at a then-astounding $40,000 (it’s into six figures today.) No monthly fees; whatever was needed at year’s end was billed equally to the members. It attracted many who wanted that privacy, including PGA Tour players such as Fred Funk and David Duval. Leading area businessmen joined, and Skelton reached out to prominent businessmen outside the area — today, the club has a substantial Atlanta presence. Golf is the only game; a small but impressive clubhouse includes one of the area’s best restaurants. But getting in? You probably can’t even find the entrance, which is down a small, unmaintained road. If you do, you’ll face a large gate that opens only after you’ve proven your-

Glen Kernan The late George Hodges Sr. was the largest landowner in the area that we now consider Butler Blvd. The University of North Florida is on Hodges land and on the south side of Butler is his private runway, one of the area’s longest. His son, George Jr., took over the landholdings and, with wife Kernan, developed the Glen Kernan course. There are entrances on both sides but you’re not going to get in without their being absolutely sure that you belong. Like the Plantation, it affords residents a great degree of privacy and you’ll find people like Jaguar Coach Jack Del Rio and quarterback David Garrard living there. Hodges got local architect Bob Walker to design the course and Hodges took an hands-on interest. Time and money were no object and Hodges even worked some of the heavy equipment used to dig the huge lakes that dot the property. The course: Hard to compare with anything here due to the large amount of earth that was moved. Maybe Dye’s Valley. One neat bit: each of the par-3 holes points in a different direction.

Glen Kernan Location: Adjacent to Butler Blvd. between Kernan and Hodges blvds. Developer: George and Kernan Hodges Architect: Bob Walker Course opened: 1999 Rating/slope: 72.1/134 Pro: Johnny Anderson

Pablo Creek Location: Off Butler Blvd. at west end of San Pablo Road. Developer: DDI Investments, a subsidiary of the Davis family which formerly owned Winn-Dixie Architect: Tom Fazio Course opened: 1996 Rating/slope: 73.9/137 Pro: Richie Bryant

Plantation Location: Five miles south of Butler Blvd. on A1A Developer: A group of Jacksonville investors. Now an equity club. Architect: Arnold Palmer and the late Ed Seay Course opened: 1988 Rating/slope: 73.1/132 Pro: Nancy Maunder


At the Senior Championships

JAGA championships June 3-5: Match Play at Palencia The field will be determined by invitations to the finishers of last year’s JAGA Amateur in order, with a field of 32. There will be one round on Friday and two rounds on the weekend days. The entry fee is $150. June 25-26: Father’s Day at Hidden Hills.

The Jacksonville Area GA’s annual Senior Championship was last month at Eagle Harbor and John Milton (left) emerged the winner after a playoff with Bob Wildner and Gary Blackwell. JAGA President Bob Streightiff presented the trophy.

There will be flights for amateurs and pros and teams can be made up of any related combination. Both partners must have a current handicap index. Entry fee: $225 per team. July 21-24: JAGA Amateur at Ponte Vedra Inn & Club Open to any player with an index of 10.0 or less. The field will be limited to 84 players and 42 are exempt from last year. A qualifier will be held July 10 at Ponte Vedra for the open spots. The entry fee is $85 for the qualifier with another $165 due from those making the field. The entry fee for exempt players is $250 and must be submitted by June 30. There are three other JAGA events in 2011 with details to be decided:

Super Senior winner George Halvorsen (right) with tournament co-chair Gary Owensby.

July 28-29: Junior, Queen’s Harbour. October 3: Bill Black Classic, Ponte Vedra Ocean. November 3: Club Team Championship at Deerwood.

Legends winner Tom Fletcher (left) and co-chair Joe Power.


Jacksonville Golf Magazine • May 2011 •


Keep your emotions in check On the way to a recent tournament, I was talking to a fellow professional about playing tournament golf and Rhonda Ferguson the way we approach playing. The pro made a comment to me that really made sense and helped me during the day’s event. His comment? Golf is such a game of intense highs and lows and emotionally you have so many different feelings throughout the round. Think about that- you make a great putt and Wow! Euphoria. You hit in the water and make double. Ouch! You’re angry and frustrated. Keep that in mind. Realize that these things will occur, as golf is not a game of perfection. Keep your emotions in check. I call it staying in the rocking chair, back and forth, nice and relaxed. Once an event occurs on the course, whether good or bad it’s over, it’s in the past. Release that energy and get back in that rocking chair. The shot you last played is in the past. Stay focused on the present, stay in the moment and focus on your current shot.

ty to better yourself and your game with each shot. You can apply this to life as well. The past is over, stay in the present and live for the moment. Enjoy it! Once that chance is gone, it’s in the past and you don’t get another opportunity. Take advantage of each moment, stay positive and use it to your advantage. As Lou Holtz, one of the greatest football coaches of all time has said- “ The most important choice we make every day is the decision to have a positive attitude. Every day you ought to have fun and be excited doing what you are doing. If you are excited about what you are doing, people are excited to be around you. Excitement is contagious.” The next time you are on the coursestay focused, stay in the moment and stay positive. That will get you excited about golf! — Rhonda Ferguson is an Instructor and PGA Apprentice Professional. For questions or comments call 904-234-3434 or email

Players goal: $50 million The Players Championship has announced an ambitious goal: to raise $50 million for youthrelated charities over the next 10 years. PGA Tour Commissioner Tim Finchem made the announcement last month along with local business leaders. Finchem said the tournament has generated approximately $27 million for charity over the past 10 years, $15 million of which has benefited youth-related organizations.  Through this shift in focus, the event will more than triple the financial impact on area non-profits that promote youth education, character development, and health and fitness.  Since 1977, when The Players moved to Ponte Vedra, more than $40 million has been generated for Northeast Florida charities, including a record $4.8 million donation in 2010.

Too many players consistently talk about what just happened on the course. They are focused on the past and not the present. Stay in that rocking chair, nice and relaxed and focused on the task at hand. Another comment I hear frequently is “I hate this hole. I hit it in the water every time I play it”. Once again, let’s focus on the present not the past and not the future. Stay positive and think of each shot as an opportunity. It’s your opportuniLet us show you how we can help your business. 904.383.7587

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Jacksonville Golf Magazine • May 2011 •


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Sponsored by Underwood’s Jewelers Jacksonville Area GA

Jacksonville Women’s GA

May 17: Directors, Amelia National.

April 6: Jacksonville Beach.

June 25-26: Father’s Day, Hidden Hills. June 27: Directors, San Jose. July 19: Directors, Deerfield Lakes.

May 5: Marsh Landing.

Aug. 16: Directors, Cimarrone. Sept. 20: Directors, Ponte Vedra G&CC. Oct. 3: Bill Black Memorial, Ponte Verda. Oct. 19: Directors, Palencia. Nov. 7: Four-Ball, San Jose. Nov. 21: Club Team Championship. Dec. 13: Directors, Fleming Island.

1stCoast GA

April 20: President’s Cup, Hyde Park. April 27: Closing Day, Cimarrone.

July 21-24: Amateur, Ponte Vedra Inn & Club.

Northern Chapter PGA

June 8: Mayport Windy Harbor Pro-Lady. June 20: Pro-Scratch, Jacksonville G&CC. July 10-11: Chapter Championship, World Golf Village.

Northeast Florida Seniors GA

Aug. 10: Stableford, Ponte Vedra Inn & Club. May 9: Halifax Plantation

Aug. 28-30: Gate Petroleum Invitational, Ponte Vedra Lagoon and Ocean.

May 23: Selva Marina

Florida State GA

Sept. 19: Military Pro-Am, NAS.

June 8: Amateur qualifier, North Hampton.

Oct. 3: Pro-Assistant, Glen Kernan.

June 13: Junior qualifier, Eagle Landing.

Oct. 17: Marsh Creek Pro-Am. Nov. 7: Sawgrass Pro-Am.

June 17: Four-Ball qualifier, Eagle Landing.

Nov. 21: Pro-Am Tournament of Champions, Amelia National.

June 27: Florida Open qualifier, Marsh Creek.

May 5: Seniors, Hyde Park.

July 11: Match Play qualifier, North Hampton.

May 19: AmaTOUR, Orange Park.

Sept. 10-11: State Mixed, Ponte Vedra Inn & Club.

Men’s Senior Interclub

Sept. 19: Mid-Am qualifier, Queen’s Harbour.

June 13: Slammer & Squire.


July 18: San Jose.

May 20: Els for Autism, TPC Stadium.

Dec. 12: Partners Pro-Am, TBA.

Executive Women’s GA Season Completed.

Sept. 13: MaliVai Washington Foundation Pro-Am, Marsh Landing.

May 9-14: PGA Tour The Players, TPC Stadium. Sept. 22-25: The Tour Championship, East Lake Golf Club. Oct. 13-16: PGA Tour McGladrey Classic, Sea Island. Oct. 20-23: Nationwide Tour Winn-Dixie Open, TPC Valley.

LPGA Tour Dec. 2-5: Tour Championship, Orlando Grand Cypress.

USGA Qualifiers May 16: U.S. Open, Sawgrass. May 27: Women’s Open, Deerwood. June 6-7: Public Links, St. Johns G&CC. June 13-14: Junior, Gainesille. June 27: Senior Open, Gainesville. July 25-26: Amateur, Amelia National.

Aug. 8: Senior Amateur, Marsh Creek.

May 7: Queen’s Harbor.

Aug. 29: Mid-Am, San Jose.

May 14-15: Florida Masters, Disney Magnolia and Palm.

Players Golf Tour

June 11-12: Championship at PGA National.

June 20-25: Women’s Western Amateur, Sawgrass.

Golf Channel Tour

May 21: Amelia River.

June 15: Ladies Invitational, Sawgrass.

PGA Tours June 4: Bent Creek. June 18: St. Johns G&CC.

June 18: Palencia.

June 19: Palencia.

Sunbelt Senior Tour

July 2: Orange Park.

July 16: South Hampton.

May 9-10: Greater Jacksonville Senior Classic, Eagle Landing.

July 30: Fleming Island. Aug. 13: Eagle Harbor. Aug. 28: Deercreek. Sept. 11: Amelia National. Sept. 24: Eagle Landing.

Jacksonville Golf Magazine • May 2011 •


O nce called the most powerful person in golf, former P G A Tour commissioner De ane Beman transformed the Tour into the success story it is tod ay. Using never-before-seen documents and candid interviews with hundreds of players, associates, and corporate chieftains, the book offers an intimate portrait of Beman’s shift from hardened competitor to an executive of change, who inherited a Tour that owned as its largest ca pital asset an IBM typewriter. “ G olf’s Driving Force” discloses how during his 2 0-ye ar tenure Beman transformed a loosely-knit association of tournaments into the envy of the sports world. Discover how Beman survives a coup led by Jack N icklaus and Arnold Palmer, conceives the TPC network of courses, and orchestrates deals that made the Tour one of the most successful enterprises in sports.

A d am Schup ak has been lugging his la ptop and golf b a g and following the sun to write a bout golf since 1 9 9 7. He has worked for the P G A Tour, World G olf H all of Fame, and as a senior writer at G olfweek.


“De ane Be m an has ha d m ore influence on professional golf than any m an in history. A m ong sports commissioners, he rates ahe a d of L andis and R oz elle. They built it; he invented it. If you care a bout the g a m e, you’ll w ant to re a d his story.”

Schup ak gra duated from C olg ate University, where he played varsity golf, and holds a M aster’s degree from C olumbia University’s G ra duate School of Journalism. Schup ak resides in O rlando, Fla ., but remains a N ew Yorker at he art. His trophy for winning the 1 9 9 9 TPC Sa wgrass ‘ A Flight’ Club Championship is on permanent display in his living room.

Adam Sch u p a k

JERRY TA R DE, Chairm an and Editor-In-Chief of G olf Digest

How we became big time

“I call him ‘ C oach.’ That’s what he w as in every sense of the word. G olf w as his g a m e and we the players were his ‘guys.’ De ane’s vision and relentless determination were the driving forces in elevating professional golf to the m ajor le a gue status it enjoys tod ay. If you re ally w ant to know how the professional g a m e evolved, this book’s for you.” R O G ER M A LTBIE, N BC Sports / P G A Tour cha m pion “ W ithout De ane Be m an, there wouldn’t be a P G A Tour, a Players Cha m pionship, or a TPC Sa wgrass as we know it. This is an inside re a d on how it all ca m e together—where the bodies are buried, so to spe ak. This isn’t just De ane’s m e m oirs; the reporting and writing of A d a m Schup ak m ake it a history lesson a bout a pioneer and g a m e changer.” TIM R O SAF O RTE, G olf Channel / N BC Sports

The author is Adam Schupak, who you might remember from his work at the World Golf Village and you can now read him in Golfweek. He must have done an extraordinary amount of work to produce this book, which profiles the man and emphasizes the work he did to build the Tour and to bring its headquarters here. Who knew Beman was worth almost 400 pages? He must be the least ap-

“ N o one can doubt that De ane Be m an w as a visionary. But what is too often overlooked is how much he loves the g a m e. Be m an decided a taciturn le a dership style w as what best served the P G A Tour when he w as transforming it into a m ajor sports le a gue, but the public w as m ostly denied the best p art of the m an. In “ G olf’s Driving Force,” A d a m Schup ak brings us the Be m an we missed. The result is a fascinating and diligently reported narrative that reve als im portant history. If you care a bout golf – and especially if you love it – re a d this book.” J AIME DIA Z, Senior W riter, G olf Digest & G olf W orld

preciated of all commissioners because the media has lionized those in the so-called “major” sports. The Rozelles, O’Briens and Giamattis may get the glory but none of them did for their sport what Beman did for his. Schupak details everything in a straightforward manner, the result of interviewing over 200 people and spending untold hours with Beman. A bout the Author

Tracy W ilcox

For those out there who don’t appreciate Deane Beman, here’s a demand: get a copy of “Deane Beman: Golf’s Driving Force.” Without him, the Players would be the GJO, the Stadium course would be a housing development and the PGA Tour would be no telling where ... not here, for sure.



$ 2 7.9 5

There’s plenty here about Jacksonville and Ponte Vedra, and you’ll get an appreciation of what the man meant to us. Not to start an argument, but has anyone done as much for this community? Would the National Football League have paid attention to us had not the Tour located here? For readers elsewhere, it’s a good




Th e Insid e Stor y of Th e M a n W h o Tr a nsfor m e d Professio n a l G olf Into a Billio n -Doll a r Busin ess b y A d a m Sch u p a k

read about a significant figure in a major sport. For readers here, it’s that and more: it’s a history book about a man who brought us into the big time. The book is $27.95 and available through the usual internet booksellers, or at www.golfsdrivingforce. com. Might wait for a book signing somewhere here and a chance to get an autographed copy.

Remember Our Troops The Executive Board of the Northern Chapter, PGA invites you to join us in “Freedom Friday”. As a symbolic reminder we ask that you wear a Red

Shirt each and every Friday. To help we are offering “Freedom Friday” shirts with 100% of chapter profits going to the Folds of Honors Foundation. Shirts can be purchased in area golf course pro shops and Edwin Watts at the Beaches or by contacting Jack Aschenbach,

Join us and wear your red shirt Friday at THE PLAYERS. 12

Jacksonville Golf Magazine • May 2011 •


Serving at the Players Here’s what Darlene Riggs produces during The Players: — 750 eggs, cooked to order. — 4,700 hamburgers. — 450 pounds of chicken breast. That’s just behind the stoves. She’s also responsible for the buying, the cleaning and finding good (and free) help to put it all together. You’ll find her in a makeshift building within a five-iron of the TPC clubhouse but hidden among the various buildings and trailers that house the tournament’s operation. She’s there to feed the 2,000-plus volunteers. She gets there are 5 a.m. She leaves at 4 p.m. She’s a vice president at SunTrust Bank the other 51 weeks, but you’ll have to wait for a loan until next week because she isn’t talking money. It appears to be a simple operation. You go through a buffet line and make your selections, then pay a cashier at the end of the line. The drinks are served a few yards down.

Darlene Riggs

“It has been a wonderful experience because you meet so many people, I’m a people person.” Then, find a seat at one of the picnic tables. The prices are kept at a break-even level. “We don’t want to make money,” she says. “If there’s something left over, we put it back into the operation.” She says that the constant work fits her lifestyle. “It has been a wonderful experience because you meet so many people,” she says. “I’m a people person. (Proof: she was Miss Congeniality in the Miss Senior Jacksonville con-

test.) If I wasn’t doing this, I’d be doing something else like it.” She enters dance contests. She helps her grandson’s Little League. She follows sports and for good reason, her husband will be familiar to oldtimers: boxer Dennis Riggs, a boxer where who retired as Florida Middleweight Champion. She is such an institution that you surely will know who runs the facility. Two years ago, the tournament leadership pulled down the old sign with the old name — the Oasis — and put up a new one: Darlene’s Place.

Jack Aschenbach, Amelia National Aschenbach is the assistant professional at Amelia National Golf Club on Amelia Island. He has been with the club since 2008. He is the vice president of the Northern Chapter of the North Florida PGA and has been nominated for an award from the PGA of America for his work in raising money for military charities. Hometown: Sheboygan, Wisc. Military background: Navy veteran, rising to rank of Senior Chief Petty Officer. He saw action in Desert Storm, and in campaigns in Grenada and the Persian Gulf. Retired in 1996 after 23 years. “We were going back to Wisconsin but it was a bad winter, so we decided to go south. We had two tours in Jacksonville and really liked it, so we came here.” Golf background: Turned pro in 1996. Achieved PGA membership in 2003. Assistant at Mayport and Deercreek. Head pro at Queen’s Harbour. Honors: Northern Chapter PGA Pro of the Year, 2010. PGA Patriot Award for service to military-related charities, 2010. Bill Strausbaugh Award for service to PGA pros, 2009. Assistant Pro of the Year, 2003, 2004 and 2005. Family: Wife Debbie, two children. Resides: East Jacksonville. Hobbies: Fishing. When he was based in Orlando, he was named the “Angler of the Year” in 1985 by the Orlando Bassmasters Association.

Jacksonville Golf Magazine • May 2011 •


Around Town

W.W. Gay teams win The honor of Timuquana’s last outing before the club started its course reconstruction went to the Rotary Club of Riverside, which held its 15th annual charity tournament last month. Teams from W.W.Gay Mechanical Contractors, one of the major sponsors, swept the top spots with gross going to Chris Croft, Bob Williams, Ian Heacox and Peter Kovach, and net to Larry Turknett, David Martin, Marty Tubbs and Don Eshelman.

Mike Wood, David Martin, Howard Dale and Bobby Martin.

Nate Day, Brad Arrowsmith, Brian Nash and Ryan Jones.

Ernie Risley, Jaguars punter Adam Podlesh, Geoff Risley and Ken Keating.

From O’Steen Volkswagen: David Ashley, Tom O’Steen, Mark O’Steen and Cole Pepper.

The Fraternal Order of Police team of Leonard Propper, David Stevens, Robbie Freitas and Brad Gidcumb.


Jacksonville Golf Magazine • May 2011 •

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Nationwide back in October The Nationwide Tour returns to the TPC Oct. 20-23 and its director says everything will be bigger and better: more money for charity and more fun for the patrons. “We’re coming off a success,” said Jeff Sanders, the Oregon promoter who was hired to run the Winn-Dixie Jacksonville Open. “We never thought we would raise that much money for charity (an estimated $1.6 million) and we never thought we would get the community support that we did. “It was a great venue (Dye’s Valley Course) and we had a strong field that really has shown up on the 2011 PGA Tour.” Sanders, a former Tour player, pointed to the three players here last year who won on this year’s PGA Tour: Jhonattan Vegas, Gary Woodland and Brendan Steele. (Vegas missed the cut, Steele tied for 45th and Woodland tied for 50th.)

“Of the first 15 Tour events this year, 12 were won by Nationwide grads. The quality is there.”

Jeff Sanders with LPGA legend Annika Sorenstam.

North Carolinian David Mathis, who won by one shot over three others last year with a 16-under 272, is expected to return as well as the PGA’s secondary tour’s ranking players — this tournament again is the final one before the Tour Championship that determines the players who will get PGA Tour cards.

“Of the first 15 Tour events this year, 12 were won by Nationwide grads,” said Sanders. ”The quality is there.” Sanders said this year’s tournament would add entertainment, including a concert following Friday’s second round. There will be themes each day. Sanders said that almost every participating local charity has reenlisted — charities sell tickets and keep all the money. Almost 200 signed up in 2010. “We have room for more,” said Sanders. “It isn’t a difficult way to raise money. We expect a good increase.” (Charities can apply by emailing Michelle Rommel at The charities sold about $150,000 last year almost five times more than the first year of Sanders’ other tournament, in Boise, Ida. “We were stunned,” he said. The format will be the same this year, with a Wednesday pro-am on both TPC courses followed by four competition days.


Saturday Mornings at 10:00

Jacksonville Golf Magazine • May 2011 •


Get a more interactive experience.


Women’s Western comes to Sawgrass

Northern Chapter Pro-Pro at Pablo Creek Brad Rollinson-David Palm. Northern Chapter PGA Pro-Am at Amelia National Low team: Gerry James, Joe Mesa, Jimmy Ross, Michael Cheek. Low pro: Nate Mantis, Nate Carter (tie.) Golf Channel Tour at Eagle Landing Mike Ellison.

The oldest United States tournament for women comes to Sawgrass June 20-25 when they play the 111th annual Women’s Western Amateur. The national tournament will be match play with a Championship Flight of 64 determined by two days of qualifying. Those who miss the Championship will be flighted. The WWGA was started by the Western Golf Association, a Chicagobased organization whose Western Open once was considered on par with the U.S. Open among men’s events. The WGA and WWGA have

become national organizations over the years and play championships in various states. The Women’s Amateur is next to the U.S. Amateur among women’s events and past winners include Nancy Lopez, Patty Berg, Beth Daniel, Cristie Kerr and Brittany Lang. Two from this area have won: Louise Suggs, who lives at the World Golf Village, and Mary Hafeman, an instructor at Windsor Parke. There will be no charge for spectators at the event.

Senior flights: Mike Knox, Dan Butterworth, James Zeigler, Dominick Annunziata, Brian Kempf. 1stcoast AmaTOUR at Fleming Island Bruce Moskovciak, Bill Baer, Steve Ivey; Art Packard, Dave Pettengill, Dan Robusto. 1stcoast AmaTOUR at Ponte Vedra G&CC Kenny Robshaw, Terry Williams. 1stcoast Seniors at Amelia River Bruce Moskovciak, Bill Baer, Steve Ivey. Jacksonville Women’s GA Championship at Jacksonville G&CC


Championship Flight: Tama Caldabaugh d. Susie Fonde. Flight winners: Paula Fairley, Sachi Deriso, Nam Lee, Judy Ford. Net winners: Shirley Budden, Debbie Somes, Jane Casper. Timuquana Member-Guest Gross: Butler Melnyk-Russell Skinner Jr. Net: Keith Catlin-Jeff Prosser.


Jacksonville Golf Magazine • May 2011 •


Greatness is under 3 hours away

The 18th green at Harbour Town.

You have your favorite course; mine is under three hours away.

professional and this one is, in every category.

I admit this with much caution as I have a great layout about two miles from my home and am privileged to be a member there. I also — like you — have dozens of very good courses within the hour’s drive that I consider the limit of “local golf.”

3. A challenge for anyone. The mediocre player isn’t going to hit the green from 160 yards so the green’s size doesn’t matter. The better player can hit it but the pin positions are subtle and he better hit the right place.

But, none of them is Harbour Town. You saw it on television last month and heard the golfers talking about it. It’s very hard not to love the place. For a guy like me, not even Timuquana or the Stadium Course is equal. Nor any of the 60 or so others around here.

4. Speed of play. When people pay $300 or so to play golf, you can’t begrudge them a leisurely trip (i.e., Stadium Course.) Harbour Town is a different animal because it’s short and almost completely free of places to lose a ball.

Why is it so great? Let me count the ways: 1. Anyone can play it. No forced carries. Long, long tee boxes that allow plenty of tee locations. Big enough fairways for the mediocre player. 2. Ambiance. A resort has to be uber

5. Variety of holes. Long, short and in between. 6. Close enough. Maybe 2:40 to the front gate of Sea Pines. Take I-95 to Georgia exit 8, then east to Hilton Head. Take the toll bridge ($1 saves you 20 minutes) and then go right at the first roundabout.

Downsides? 1. Condition may be an issue. In the past, the Sea Pines folks aimed at only one week: the week or two immediately after the Masters when the Heritage is held. They’ve gotten a lot smarter over the years and have worked to keep the course in good shape. Not always, so you best check in advance. 2. Hilton Head gets very, very crowded during the summer and around holidays. Plan accordingly. It’s a smallish island that gets overwhelmed at times. 3. Price. Check the rates before you go to make sure you can afford it. 4. Accommodations. Hilton Head is a condo place and there aren’t as many good motels as you might think. Stay with a good chain. — Fred Seely

Jacksonville Golf Magazine • May 2011 •


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Daniel raises $120,000 at TPC The 11th annual Daniel Home fundraiser was held recently at the TPC and raised over $120,000 for the children’s agency. A team from Ch. 30/47 (right) emerged the net winners. Tournament chair Steve Carter (right) presented the trophy to (from left) Brent Martineau, Dave DeCandis and Patrick Kavanagh. The fourth player, Steve Wrigley, was unavailable for the photo.

Daniel CEO Jim Clark (right) was in the Fifth Third Bank group that also included William Finocchio, Kevin Mackiewicz and Christopher Clark.

The tournament included a party on the previous night. Among those enjoying it were Michael Mahoney, Mike Locher and Eric Tewey.

The Guardian Life foursome included incoming Daniel president Kirby Griffin, Marlen Vogt, current president Alan Joyce and Dave Marble.

The Blue Cross Blue Shield of Florida foursome; Gregg Sutton, Jimmy Kelly, Charles Metzkes and Jim Griffin.

Don Dingman and WJXT’s Rebecca Barry.

Bunnell, FL

Call 386-313-2966 for tee times

St. Augustine, FL

Call 904-794-4653 for tee times

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Jacksonville, FL

Call 904-778-5245

Courses managed by Capstone Golf


Jacksonville Golf Magazine • May 2011 •

for tee times

Mike Israel, Dan and Amy Iracki, Jesse Dreicer and Cate Cheevers.

Course Directory PUBLIC Bent Creek 103rd St. on Westside. Range. 779-0800. Blue Cypress Off University Blvd. in Arlington. Range. 762-1971. Cecil Field 103rd St. on Westside. Range. 778-5245.

St. Johns Golf Club Cypress Links Blvd. 27 holes. Range. 209-0350.

UNF Golfplex At University of North Florida. Three holes. Range. 620-2050.


Deerfield Lakes Lem Turner Rd. just south of Callahan. Range. 879-1210.

Amelia River Amelia Island Parkway. Range. 491-8500.

Fernandina Beach Amelia Island Parkway. Range. 800-646-5997

Champions Club at Julington Creek Off SR 13 in Mandarin. Range. 287-4653.

First Tee of Jacksonville Golfair Blvd. west of I-95 North. Nine holes. Range. 924-0401.

Cimarrone CR 210 west of I-95. Range. 287-2000.

First Tee of St. Johns County. Three holes. SR 207, St. Augustine. 810-2231.

Country Club of Orange Park West end of Kingsley Ave. in Orange Park. Range. 276-7664.

Hyde Park Northern dead end of Jammes Rd. on Westside. Range. 786-5410.

Cypress at Grand Club Palm Coast. Range. 386-437-5807.

Jacksonville Beach Penman Rd. south of Beach Blvd. Range. 247-6184. King & Bear Part of World Golf Village but about three miles south of main area off SR 16. Range. 940-6088. Mill Cove Monument Rd. in Arlington. Range. 642-6140. Palatka Moseley Ave. west of downtown. Range. 386-329-0141. Palm Valley Palm Valley Rd. east of U.S. 1. Nine holes. Range. 285-8978. River Bend Golf Links South of Green Cove Springs. Range. 284-8777. Slammer & Squire In World Golf Village. Range. 940-6088. St. Augustine Shores U.S. 1 south of St. Augustine. Range. 794-4653.

Eagle Landing OakLeaf Plantation. Range. 291-5600. Golf Club at Fleming Island US 17 in Fleming Island. Range. 269-1440. Keystone Golf & Country Club U.S. 21 south of town. Range. 352-473-4540. Magnolia Point Off US 17 in Green Cove Springs. Range. 269-9315. Matanzas Course at Grand Club Palm Coast. Range. 386-446-6330. North Hampton Off A1A west of Fernandina Beach. Range. 548-0000. Pine Course at Grand Club Palm Coast. Range. 386-445-0852. Queen’s Harbour Atlantic Blvd. west of Intracoastal Waterway. Range. 221-1012.

Palencia US 1 north of St. Augustine. Range. 599-9030.

Selva Marina Selva Marina Blvd. north of Atlantic Blvd. in Atlantic Beach. Range. 246-3144.

Plantation Country Club A1A south of Ponte Vedra Beach. Range. 543-2960.

South Hampton CR 210 west of I-95. Range. 287-7529.

Starke East of town. Nine holes. Range. 964-5441.

Eagle Harbor CR 220 in Fleming Island. Range. 269-9300.

Royal St. Augustine SR 16 west of I-95 in St. Augustine. Range. 824-4653.

Ponte Vedra G & CC In TPC. Range. 285-0204. San Jose San Jose Blvd. Range. 733-1511.

St. Johns Golf & Country Club CR 210 west of I-95. Range. 940-3200.

Sawgrass A1A in Ponte Vedra Beach. Range. 273-3720.

Windsor Parke Hodges Blvd. north of Butler Blvd. Range. 223-4653.

Timuquana Timuquana Rd. west of US 17. Range. 389-0477.



These clubs are private and are open to the public only for special events.

These courses are primarily for the use of resort guest or members. Some are also open for public play at certain times.

Amelia National Off A1A west of Fernandina Beach. Range. 652-0660. Deercreek North of Avenues Mall on Southside Blvd. Range. 363-1507.

Omni Amelia Island Plantation In Amelia Island Plantation. 54 holes. Range. 261-6161. Golf Club of Amelia Island Amelia Island at Ritz-Carlton. Range. 277-8015.

Deerwood Baymeadows Rd. west of Southside Blvd. Range. 642-5917.

Ponte Vedra A1A in Ponte Vedra Beach. Range. 273-7710.

Glen Kernan Hodges Blvd. north of Butler Blvd. Range. 646-1116.

TPC Sawgrass In Sawgrass Country Club, 36 holes. Range. 273-3235. Open to public 14 days in advance.

Grand Haven Palm Coast. Range. 386-445-2327. Hidden Hills Monument Rd. in Arlington. Range. 641-8121. Jacksonville Golf & Country Club Hodges Blvd. north of Butler Blvd. 223-6910. Long Point South of Amelia Island Plantation. Range. 277-5908. Marsh Creek A1A south of St. Augustine Beach. Range. 461-1145.

MILITARY These clubs are located on Navy bases and are for persons assigned to the bases or retired military personnel. They occasionally are open for public play during special events. NAS US 17 north of Orange Park. Range. 542-3249. Windy Harbor Mayport Rd. north of Atlantic Blvd. in Atlantic Beach. Range. 270-5380.

Marsh Landing South of Butler Blvd. in Ponte Vedra Beach. Range. 285-6514. Osprey Cove East of I-95 at Exit 1 in Georgia. Range. 800-352-5575. Pablo Creek San Pablo Rd. south of Butler Blvd. Range. 992-6900.

Jacksonville Golf Magazine • May 2011 •



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Jacksonville Golf Magazine  

Jacksonville Golf Magazine is a high-quality sports publication produced by local writers and printed by a local printer. It covers golf in...

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