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V I S U A L

C O M M U N I C AT I O N

D E S I G N

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V I S U A L

V I S U A L


C O M M U N I C AT I O N

C O M M U N I C AT I O N

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S C H O O L S C H O O L

O F O F

T H E

T H E

A R T

A R T


I N S T I T U T E I N S T I T U T E

O F

C H I C A G O

O F

C H I C A G O


S C H O O L

O F

T H E

A R T


I N S T I T U T E

To our spirited and talented students graduating in 2016, we wish you much joy and fulfillment in your work and life. We look forward to your continued successes.

O F

C H I C A G O


S T U D E N T S

DANIELLE ANDREWS

DANIELLE ANDREWS

B O R I S B O G U S L A V SB KOYR I S B O G U S L A V S K Y S Y LV I A H A E R I M C H U N

S Y LV I A H A E R I M C H U N

AUBREY FISCH AUBREY FISCH HYELEE HAN

HYELEE HAN

J O S E P H I N E HJ O A SNE P H I N E H A N N IGEENL A CN CO HIN HO A N G E L A AN HI IENN H S TAI NJ A J ONHSNESNE N K R I SKTRI IN OH

C H R I S T I N A J I M I N CKHI RMI S T I N A J I M I N K I M CHRISSY LAING

CHRISSY LAING

MARK LARSON

MARK LARSON

DASOM LEE

DASOM LEE

TIMOTHY LU TIMOTHY LU E M M A EMMCMCAL UMRCGC L U R G MRUAR LAIL I M AM Y AY A MU M EM L AE N I ENPI H AV HV A T H LA E OPNHGOSN GAST A AR MEE ZE NB A QN U TGT O EINEH BRUNO SUA

JESSICA WELIKSON

BRUNO SUAREZ BANGO

J EESHS I C A W E L I K S O N AMEEN QUTTEIN R KI O E G Y AL Z B E R K E Y A BZ EI C UI C I O G L U JO N JO S SE EYY YYUUN


S T U D E N T S


Modular Structures Poster Program

J O S E Y

Y U N


M e m o r y Ty p o g r a p h y Poster

Ty p e a s I m a g e Poster

J O S E Y

Y U N


A B O U T

A B O U T

V C D

V C D


I N T R O D U C T I O N

The undergraduate curriculum in Visual Communication Design at SAIC is structured to encourage the development of both generalized and specialized activities, as well as hybrids of both. Students acquire a thorough intellectual understanding of the implications, strategies, and roles of visual messages along with the visual abilities necessary for conceptualization and creation, as well as, technical and business skills required in professional practice. Students are encouraged to actively engage their world and define their role as contributing designers by developing critical and analytical skills, a personal voice, and strong visual forms of expression and engagement. The department aims to cultivate a sense of inquiry and responsibility in student designers who will be working at the intersection of art, design and culture.

I N T R O D U C T I O N


FA C U LT Y

CHAIR Renate Gokl

FULL-TIME John Bowers Stephen Farrell BJ Krivanek

PA R T - T I M E

Geoffrey Alan Rhodes

Georgia Bockos

Jacob Ristau

Richard Bresden

Ann Tyler

Martha Chiplis Noel Cunningham Kristin Equi Gokhan Ersan Brock Haldeman Connie Har vey Akemi Hong Sofya Karash Michael Konetzka Jonathan Krohn Mar y Kr ysinski Jonathan Linton Margaret Macnamara Christopher Margelis Daniel Morgenthaler Robert Petrick Olivia Petrides Donald Pollack Mitch Rice Catherine Ruggie-saunders Richard Shanks Mark Stammers Matthew Terdich Alex Valentine Kimberly Viviano Tanner Woodford Caroline Young Robert Zeni

FA C U LT Y


C O U R S E S

INTRO Intro to Visual Communication Illustration Technologies Lab

BEGINNING Beginning Typography Type Technologies Lab Beginning Graphic Design

I N T E R M E D I AT E

Image Studio

Intermediate Graphic Design

Type & Image in Motion

Intermediate Typography

Sophomore Seminar

Web Design

Typography + Code

Package Design Letterpress Bookworks Design Issues Color Codes Adv. Digital Pre-press Production Scientific Illustration Natural Histor y Illustration

A D VA N C E D Advanced Typography Envisioning Info: Analysis/Display Identity Systems D.Studio Advanced Studio Truth/Perception/Stor ytelling The art of Data Visualization Electronic Publications Studio Multi-Screen Studio Professional Practice

C O U R S E S


C O N C E P T

This concept explores Herbert Bayer’s 360-field-of-vision, which consists the idea of transferring the ideas of one society and time into another and continues into the next. It encourages the viewers to look deeper into themselves, to find out what the certain art pieces make them feel, to understand what exactly was in the artist’s heart and mind. Since the perception of the world is different for every person, Bayer has found a successful way in which the artists can show the viewers the world in the special and unique way we see it. This concept was visually represented with gradient and by playing with perspective. Gradient and perspective allows one dimension to convert into several dimensions, as both gives visual forms the appearance of depth or distance. This allowed me to depict volumes and spatial relationships on a flat surface. The word ‘perspective’ itself also carries the meaning of one’s mental view and its interrelationship with what they see. Due to these reasons, I have used gradient and perspective as a tool to represent Herbert Bayer’s intentions.

C O N C E P T


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J A C K I E

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SAIC VCD Publication 2016 _v2