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The Channel X ISTD brief was fun to work on, I decided upon the name BOLD television due to the brief screaming it out to me. The audience for the channel is predominently male, aged 17-35, althought it is aimed at both genders, no sexism.

Jack Fower

The logo formed after I worked a relaxed bloated text. This best represents what the channel is about and puts forward to the audience that the channel is relaxed but in your face.

ISTD Channel X

Colour swatch for logo:

R=69 G=178 B=133

C=67 M=0 Y=53 K=0

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the Man with the Iron Fists.

The Avengers boldly restoring peace.

UK television premiere on bold.tv, wednesday 30th January, 8pm GMT

every day this following week, 7pm GMT exclusively on bold.tv.

proud to be bald bold.

Breaking Bad final episodes of season 5 coming this summer on bold.tv.

Promotional material was done in a light hearted way, which communicates that the channel is different, opposing serious ads.

The colour scheme being a mint green with white text cut out keeps within the colour regulations and branding.

I picked films and TV series that I thought would sit best with the branding and outlook of the TV channel to be created.

Jack Fower

ISTD Channel X

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Promotional material in context. Bus stop’s would be a brilliant place for advertising, likewise with billboards and the class favourite, vans.

Jack Fower

It’s good to look at and easy to obtain the information, even passers by and people riding the bus would catch a glimpse and know from the colour scheme what it is. If they haven’t managed to read it in a couple of seconds, which I’d imagine would happen.

ISTD Channel X

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Breaking Bad season 5 now on bold.tv

The Walking Dead

The Wire

The Sopranos

Avengers

mobile press centre media

The final website is the same as before the final crit apart from the colour scheme. The website is default set at 1024 x 768 px.

Jack Fower

Easy to read navigation, large thumbnails and wayfinding provide the basis for a very user friendly interface.

contact help t&c privacy policy Website colour:

R=69 G=178 B=133

ISTD Channel X

C=67 M=0 Y=53 K=0

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The BOLD TV app would have features such as BOLD ANYTIME which enables the viewer an extensive range of TV series and films to be accessed at any time from their mobile device.

Jack Fower

These mock ups show the schedule page and how the player would look in portrait.

These mock ups show how the app would be viewed on the iPhone in landscape.

The colour ties in the simplicity of the layout which in itself ties in with the rest of the indentity.

Also available for iPad.

ISTD Channel X

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ISTD Channel X proposal  

Presentation boards

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