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OUR CLIENTS LOVE US... and we have the numbers to prove it.



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Accounting & Tax

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CLIENT PORTFOLIO 2010 - 2011 Vector recreation




Preface This submission is representative of the contribution by The Beach Communication in support of our clients’ marketing activity during the CIM awards entry period 1 January 2010 to 7 October 2011. With the exception of Port of Jersey, Jersey Marinas and myBus we have focussed on different clients from our 2010 submission including new business relationships that began in 2011.


The Beach Communication The Beach Communication is a progressive, independent brand strategy and design consultancy established in 2001, owned and managed by designers who actively promote the direct relationship with the client. Over the past ten years, we have fused our extensive experience in new media and the traditional design and marketing disciplines and emerged as one of the leading and most formidable brand agencies in the Channel Islands with a portfolio of clients and successful outcomes that attributes to this. Our approach is ideas-driven and highly collaborative, grounded in the science of brand development. This approach we apply with considerable passion and contagious energy for clients, with the aim of igniting their brands and subsequent business success. Our approach to brand building is both intelligent and practical. We work closely with clients to generate ideas, solve problems and share knowledge. Our core skills lie in developing effective brand strategies and applying a creative response to the unique needs of our clients.


Why our business model is so important We are proud of what our business model stands for. Our clients see the dayto-day benefit of it. We have no account handlers, no middle men – we actually dare to place designers in front of client. We are the account handler, the first point of contact, the person you turn to if you have an issue. No smoke and mirrors, just straight forward personal accountability. We have an incredibly competent team of intelligent creative thinkers that provide the business confidence to deploy our business model. Working directly with the client, means we are significantly more efficient than our competitors. For the client, this time effectiveness translates into cost effectiveness, which means extending the value of the budget – a significant factor in today’s challenging economic environment. Time Efficient. Cost Effective. Accountable. Intelligent thinkers. Highest standards of execution = Tangible client benefits, as you will see.


How we build brands Our aim for clients is to establish a cohesive branding strategy which reinforces the organisational values and presents a powerful proposition to all stakeholders and the target audience. This strategy is delivered through a variety of vehicles to not only define a client’s position in the market place; but also, to facilitate in releasing their business vision. The Beach aims to deliver brand identity that will: 1 Symbolise and focus the vision and values of an organisation 2 Achieve relevant, distinctive and memorable differentiation 3 Create positive awareness, recognition and reputation 4 Build and maintain trusted relationships between an organisation and its key audiences, both internally and externally 5 Build brand equity and future asset value Our challenge is always to make the brand identity work hard to gain recognition. Recognition comes from awareness, driven by consistent communication of three clear, simple messages: 1 Who we are 2 What we do 3 What we stand for Without this consistency, there is no recognition. Without recognition, there is no identity and no reputation.


Celebrating 10 years of service In 2011, The Beach Communication celebrates 10 years in business. 10 years of growth that has seen us emerge as one of the most regarded agencies in the Channel Islands. This success has been achieved through the hands-on approach of the owner directors, the hard work and dedication of a team of intelligent, creative thinkers, the direct relationship with clients and constant, unreserved commitment to our clients’ business needs. Our commitment to clients has however been generously reciprocated. As this submission will demonstrate The Beach benefits from a core of clients with whom we have maintained long, mutually-beneficial business relationships. Loyalty is, as I am sure you will agree, earned but never a given. Here’s to the next 10 years.


AZTEC GROUP ore Edward Mo tive Chief Execu

1 0 YEA


Ten years, five offices, over 100 staff and a recognised leader in fund administration. The Beach have been with us every step of the way and have been instrumental in our success. We trust them, they are more than an agency, they are the brand guardians we would not be without.





Client loyalty is earned, never a given. A ground-up brand build in 2001 for the then ‘news kids’ on the fund administration block. Our marketing pitch: In the grey world of fund administration there is a bright alternative. Our brand delivery, challenging in the sector, paid off, and Aztec have grown market share and we have continued to be at the heart of their brand that has seen business expansion from Jersey into Guernsey, then Luxembourg, London and Southampton.



But don’t just take our word for it. Our clients are our best advocates... ALTOR ON EXPERIENCE AND DEDICATION: “After working with the Aztec Group for over eight years, we have no hesitation in recommending their dedication as a fund administrator. They have created a flexible administration service which never stops evolving to meet our needs.” Altor Equity Partners Let us show you our dedication. For an informal chat call James Duffield on +44 (0)845 5055620 or email him:

Like The Beach, Aztec have been trading for ten years. This is the motif we designed to support all internal and external comms to recognise their 10th Anniversary.

Au t h o r i s e d i n t h e p r o v i s i o n o f r e g u l At e d f i n A n c i A l s e rv i c e s . s e e o u r w e b s i t e f o r d e tA i l s .

2011 Advertising in European Industry Press


The Aztec Group has just won the ‘Fund Administrator of the Year’ award at the 2011 Unquote British Private Equity Awards. All entries were assessed by the Unquote Advisory Panel, made up of industry experts, who commented: “The Aztec Group have real energy coming out of them and are service-led rather than system-led like some others. They excel in personal relationships. If you have something tricky, you absolutely want Aztec!”

In 2010 the Aztec website moved onto The Beach’s content management system:

Try a New Flavour Campaign After the success of the previous CIM award-winning DM campaign, food was firmly back on the agenda, this time with Montezumas Chocolatiers in Brighton. Perfect partners. Drop into the mix The Beach and what you get is a perfect blend of high-end creative comms – beautiful packaging setting the scene for desirable product – and the increasingly successful Aztec brand introduced over three individual mailings. The campaign aimed at easing Aztec’s business development team past first base, launched in September 2011 with immediate success. It’s early days for measurement, but initial qualitative feedback from prospects is positive: “It really made you memorable. We will definitely be in touch when sourcing fund administration services at our next raise”. “It’s a very smart campaign, as ever – the message is right and the design is slick. Importantly, you continue to appear different from your competitors”.

MORE CLIENT LOVE Making direct contact with targets who are busy professionals is always incredibly difficult. But by delivering a truly unique direct marketing campaign as a warm up to our call, we have had an impressive strike rate. Thanks to The Beach for delivering yet another campaign which catches the imagination of our targets and makes us stand out from the competition. Tania Duncan, Marketing Manager, Aztec Group

Yum! Aztec have suggested you sample the product for yourselves, which you will find enclosed. We can highly recommend the Moresishly Marvellous Milk Chocolate with Chilli & Lime.

Green Shoots DM Campaign An optimistic DM piece, looking for the first ‘Green Shoots’ in the fund industry, Aztec challenged recipients to consider how to maximise growth when it returns, encouraging GPs and LPs to consider a new partner in fund administration.

Aztec Group invites you to the Aztec Golf Day for a round of golf and dinner

Time for a celebration and you’re invited...


We look forward to welcoming you (and your partner) to Aztec Group’s 10th Anniversary celebrations.

When Aztec Golf Day

Dress code for golf: soft spikes, tailored shorts or trousers, collared shirt and for dinner: smart / casual


Bovey Castle, Dartmoor National Park When

Friday 20th May 2011



19.00 drinks on the terrace 20.00 dinner, dancing to follow in the Dartmoor Suite until 01.00

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Invitation to the 10th Anniversary Group Party. Very sophis.


La Grande Mare Wednesday 24 August 2011 14.30 tee off, dinner at 19.30

9/3/11 09:40:23

Invitation to the Aztec Golf Day. Always ones for fun (and a little self deprecation).

A dv e rt i s e m e n t

Calling all Graduates and A-Level Students


Do you have the ‘X’ FaCtoR? We are looking for a number of trainee administrators and accountants to join our busy and fast growing fund administration business.


auDitions Coming soon !!!

With Aztec Group you can have access to your live data 24/7 through a secure web-based server.

We will be holding a select number of ‘Audition Days’ which will enable you to learn more about the Aztec Group and a career as a fund administrator or accountant. At the same time you will have the opportunity to undertake a series of task-orientated initiatives to aid our selection process. Each day promises to be a fantastic learning experience for all candidates and will ensure that we find the right individuals who really do have the appetite and aptitude to become a successful fund administrator or accountant. First audition: July 2011 What we can offer ◆ One of the most enjoyable working environments in financial services ◆ Full support and professional training to become ACCA or ICSA qualified ◆ Excellent career prospects and employment package Want to get on the list? If you would like to attend an Aztec ‘Audition Day’, please send your CV to Closing date for 2011 applications is Friday 27 May. For more information visit


Cost Aztec Group is a boutique administrator and therefore can tailor services to match your needs. As a specialist in fund administration there are areas where economies of scale and our expertise can actually save you money.

The Aztec Group has grown into one of Europe’s leading fund administrators, employing over 90 staff, administering more than 50 funds and has: U

100% client retention rate


$30bn under administration


the leading bespoke technology platform

From experience the hardest part is actually making the decision to outsource. Once that is done, we have a skilled implementation team who can take the pressure from you to ensure a smooth process, step by step.

“Investors are the life blood of our business. The Aztec Group has taken this important factor into the delivery of their first class administration service, addressing not just our needs as a fund promoter and advisor, but also the complex requirements of our investors.” Inge Larsen, Investment Director / CFO, Norvestor Equity AS

Quality At Aztec Group investor service is our number one priority. We tailor our reports to suit client needs and work proactively with them to ensure a first class service to all their investors.

Our internal systems and procedures have been independently audited and we are extremely proud to be one of the first independent fund administrators to receive AAF 01/06 accreditation.

“Aztec go ‘above and beyond’ to deliver, assisting us on tight deadline deal closings and being responsive and flexible to our wide-ranging offshore needs. They have a clear understanding of our business and our intermediate portfolio company structures. We always feel that we are a priority client for them.” Janet Dunlop, COO Lion Capital LLP

Time to reconsider? Call James Duffield on + 44 (0) 845 50 55 620 or visit GUERNSEY | JERSEY LUXEMBOURG | UNITED KINGDOM Regulated in the provision of administration services


2011 Graduate Recruitment Advertising Across Jersey and Guernsey Press and at the Islands’ airports.

As for our clients “Aztec tailored their service to meet our demanding requirements and have consistently met and exceeded our expectations.” Altor Equity Partners



Track Record

2011 Advertorial in European Industry Press to raise profile and value of outsourced fund admin.

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2010 After its third year, the Jersey Boat Show submitted and was judged winner of the Best Integrated Marketing Campaign at the 2010 Chartered Institute of Marketing Awards


JERSEY BOAT SHOW klady Myra Shac irector Commercia




The Beach are professionals; hands-on and always prepared to work above and beyond the call of duty, always with good humour. For the 2011 Barclays Wealth Jersey Boat Show, The Beach yet again showed their dedication working from concept to live event producing work of a consistently high quality in support of the show’s broad marketing mix. They make great coffee too.






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2011 Boat Show Delivered The Boat Show’s strategy for 2011 was to build upon the success of the previous three shows, maximising exhibitor participation and increasing visitor numbers in order to provide future sustainability for Jersey’s marine leisure industry.


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Delivering value to key stakeholders – shareholders, sponsors and exhibitors – remained at the heart of the objectives for the 2011 show.


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Promotion of the Jersey Boat Show is a year-on-year cycle of firstly engagement with potential exhibitors and, closer to the event, a switch of emphasis to communicating with potential visitors to the show. The Beach delivered strong and consistent promotional materials by communicating the show as accessible, affordable and aspirational.

Invitations Personalised and Targeted

A fully integrated marketing strategy was able to surpass all stakeholder expectations by achieving maximum market penetration and increased shareholder value, enabling Jersey Marinas through the Jersey Boat Show to realise their corporate vision of being “Internationally recognised as a leading marine leisure destination”.

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Maximising exposure even down to classified adverts in the Jersey Evening Post marine section

Main Stage Poster

Promotional Banners for Jersey Airport, Jersey Tourism, and Harbour Arrivals


Boat Show Promotion never stands still: Launch of 2012 Show (September 2011) As it enters its fifth year, Jersey Boat Show wished to develop its website to have greater engagement with two key audiences: potential exhibitors and visitors. The Beach delivered a website with a focus on keeping content current through Twitter and Facebook, a feature that will come into its own during the live show for organiser and exhibitors alike.

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5/9/11 16:43:59

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SgdA`qbk`xrVd`ksgIdqrdxAn`sRgnvAnnjhmfEnql Marina Exhibition Space Please complete the form overleaf if you are also booking Landside Exhibition Space.

Any applications accepted after this date will incur a late administration fee of 15% of the total application cost.

Please complete this booking form, making a copy for your records, and post the original to the Barclays Wealth Jersey Boat Show, Maritime House, La Route du Port Elizabeth, St Helier, Jersey JE1 1HB enclosing a deposit cheque of 50% of total cost (including 5% GST) payable to: The Treasurer of the States.

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COST (excluding GST)

Power Boat (£9.75 /m2)


Sailing Boat (£9.75 /m2) Boats to be Exhibited

1) Length:


5) Length:


2) Length:


6) Length:


3) Length:


7) Length:


4) Length:


8) Length:




COST (excluding GST)

On Marina Shore Power per boat (£7.00) RTLL@QXNEBNRSR


Total Marina Exhibition Space Total Marina Additional Requirements Subtotal Jersey Goods and Service Tax (GST) +5%




@cchshnm`kBnrsr9 Small boat area 1 (3m x 3m) Small boat area 2 (3m x 6m) Carpet (3m x 3m) Electricity per 13 amp outlet (Including up to 4 plug sockets or 3 kilowatts) Water (4m3) 1x table and 2 x chairs

SNS@KBNRS £105.00 £155.00 £75.00 £55.00 £10.00 £15.00

The rates are calculated on the total number of square metres each vessel occupies: LOA x Beam. Tidal constraints apply - access is gained three hours either side of high water.

Stands will be pre-constructed and are bookable in 3m x 3m sections, up to a maximum of 9m x 3m, subject to availability. Each marquee stand will contain standard event Þooring, carpet can be provided at an additional cost. All other materials including display panels, hanging rails and lights are not included and must be supplied by the Exhibitor.


Exhibition space at the show is limited. It will be allocated on the basis of space requirements and the appropriate sales and marketing mix for the show. Barclays Wealth Jersey Boat Show reserve the right to refuse space applications.

@kadqsOhdq`mcMdvMnqsgPt`x Standard marquee (3m x 3m) Landside uncovered open space (3m x 3m)

Exhibitor Pack released at the launch of the 2012 show

COST (excluding GST)

If you are also booking Landside space, please complete this section on the Landside Exhibition Space Booking Form

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Email Post

Type of Products exhibited




Contact Person




Preferred Method of Contact


£375.00 £205.00

Landside uncovered open space, suitable for exhibition trailers, spas and privately owned structures or marquees (if previously agreed with organisers). Small boat area Ï hard standing boat spaces for boats on trailers, maximum of 3 areas (9m x 3m) can be purchased, applications for additional space will be considered based on space available.

Apply promotional code Less 50% Deposit (cheque enclosed) Sns`kA`k`mbdCtd on or before 23 March 2012 @FQDDLDMS On behalf of the Company, I have read and agree to abide by the Terms and Conditions for the 2012 show Name




For further enquiries regarding this booking, please contact the Barclays Wealth Jersey Boat Show Sales Team. Telephone: +44 (0)1534 447706. Email:

The Barclays Wealth Jersey Boat Show Website:


MYBUS (CONNEX) x Eric Le Rou tor irec Managing D




Connex initially worked with The Beach to design and launch a new website in 2010. While working on this project, we were impressed with the team’s professionalism and have subsequently worked with them on a number of high profile projects including the launch of the double deckers earlier this year. During this time, we have developed a strong working relationship with The Beach and are always grateful for their attention to detail and dedication to understanding and developing our brand, promoting this consistently throughout our communication activity. We have every confidence in The Beach’s ability to deliver our projects on time and to a high quality. myBus Website launched in May 2010 and was developed further during 2011 to improve passenger accessibility to information.

Public bus service made more public Connex provide the island’s bus service on behalf of the States of Jersey. An efficient and reliable service, their communications were not reflective of their service or desire to communicate more effectively with their customers and The Beach were appointed to develop the brand in 2010. Segmented across the business’ three key markets, The Beach created a family of identities, service focussed, yet retaining links with the parent company; fresh and friendly, yet retaining the authority of Connex through the arrow icon. Visual continuity and recall was maintained through variants on the existing myBus colours. This segmentation formed the foundation of their new website, a robust content managed site designed to work for the business as much as the customer, reducing internal administration, improving business processes and providing customers with greater access to timetables and real-time bus information. The Beach also demonstrated to Connex the unrealised opportunity within Liberation Station to maximise exposure of the myBus brand to customers. 2011 has seen the continuation of the brand development with an emphasis on driving up service-driven communications with the customer through under-utilised touchpoints - onboard promotions - and driving greater traffic through the website. Since its appointment, The Beach has actively provided guardianship over the brand, encouraging the Connex team to recognise the need for consistency and care of application across all consumer touchpoints.

Promotional Launch with teaser in press and on buses to introduce the Jersey public to the new Double Deckers.

CONNEX / 2587 myExplorer Pull-up Mock-up

Go green with Connex Jersey NEW EEV BUSES


These environmentally friendly buses will be operating on myBus routes 1 and 15 with the added benefits of:

The NEW Enviro 200 buses go on service today on myBus routes 1 and 15. The buses are EEV compliant (Enchanced Environmental Vehicles). Find out more at:

(Enchanced Environmental Vehicles)

• • • •

Reduced CO2 emissions Increased comfort Wheelchair access Luggage racks

NEW myBus 26 Links Northern Parishes

NEW Connex fleet is here!

Service-driven Press Advertising and Ambient Promotion

NEW CIRCULAR ROUTE Starting 11 March, this service will run all year round with separate East and West bound services from Liberation Station. Find out more at:

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Website Advertising Opportunities

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myBus, myExplorer and mySchoolbus

Explore Jersey with myExplorer

Exploring Routes

Green Visit Durrell, Samares Manor, Jersey Pottery and Gorey with myExplorer Green.

Red Explore Jersey War Tunnels, Living Legend, aMaizin!, Catherine Best and La Mare Wine Estate.

Blue Enjoy spectacular views of St Aubin, St Brelade’s Bay, Corbiere, St Ouen’s Bay and Greve de Lecq plus see the Lavender Farm and Jersey Pearl.

myBus 26 New circular route linking the northern parishes and visiting Jersey War Tunnels, Living Legend, aMaizin!, Catherine Best, Jersey Gold, Durrell and La Hougue Bie.

TEXT your bus stop code to 66556 for real time information. For more information on myExplorer, attractions and all myBus routes, please visit:



For more information on advertising on contact Emily Moore on 01534 877722

Future Promotion in planning: MyBus and The Beach working together to drive revenue from the website

2563 Ensign Advert.indd 1

18/3/11 08:58:30





The Beach have been our primary creative agency for seven years. Whilst we have reviewed other agencies, we have maintained our loyalty as a result of their consistent and impressive delivery of high quality work. Cornu Howard Le Officer, Port of Jersey cutive Chief Exe

The Beach succeeded in bringing clarity to the challenges posed by our recent branding exercise, working closely with us to align the new brand to our redefined business strategy. The outcome will help us redefine the business for our people and clients alike.

An institution transformed Jersey Harbours was an undervalued ‘brand’ – very much government – yet as a States of Jersey designated trading operation, a commercial entity with unrealised potential. In 2008, with a new Management Team in place, the restructuring of the Jersey Harbours began. In 2009, The Beach were appointed as consultants to work alongside the team to reposition Jersey Harbours both domestically and internationally. The top level outcome was the redefinition of Jersey Harbours to form the Port of Jersey, representing the commercial and passenger port, Jersey Marinas representing marine leisure and a modified Jersey Coastguard with a revised mandate. This project went live in Q2 2010 with the launch of two new identities and a Group Website as the most visible manifestation of the new brand. Our Contribution: Laying the foundation: • Working with the Management Team to redefine the role of the organisation • Identifying stakeholders (both internal and external) • Clarifying future business structure, vision and business objectives • Identifying audiences • Focus groups amongst senior and middle management. • Defining the brands, naming conventions and positioning Our Contribution: Creating the Visual Brand • Brand identities for the three businesses: Port of Jersey, Jersey Marinas and a modified Jersey Coastguard • Sub-Identity for Jersey Boat Show • Website • Business literature • Signage across the Ports and Marinas During Q4 2010 and throughout 2011, The Beach have provided creative support across all businesses and importantly brand guardianship, working internally and externally to manage consistency of application.

Jersey Harbo u Annual Repo rs rt & Accounts 2010



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Your perfect base for exploring the Channel Islands...

For further information on visitor berths or permanent moorings contact our Marine Leisure Centre on +44 (0) 1534 447730 IdqrdxAn`sRgnv 30 April - 2 May 2011 Get on board:

Advertising: UK and French Marine Publications

Defining the Visual Brand Ambient Promotion


10/2/11 16:17:41

Harbour News has been around for over a decade, but mainly as a low budget, undervalued publication. Myra Shacklady, Commercial Director, approached The Beach to review and produce a more substantial quarterly magazine that was reflective of the development of the port and marinas as a business, and the importance to the island of the Jersey Coastguard.


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them the family has been involved with the islandÔs RNLI for more than 60 years.Ô Caryll joined the local Guild of the RNLI in 1984 and became the Secretary and a Flag Of�cer in 1992. She has devoted much of her time to raising funds for the RNLI, in particular the recent appeal for the new St Helier lifeboat, the George Sullivan. HN



The outcome was a professional publication communicating relevant stories around the three business units focussed on new opportunities, people and news. With ten editions delivered to date, and positive feedback from both client and the general public, The Beach look forward to developing this in the future.


Established in 1977, the society is an international non-proĂ?t, marine wildlife conservation organization. In Jersey for the 63rd annual meeting of the International Whaling Commission in July 2011, the Brigitte Bardot was designed by Nigel Irens and was previously used as a South African charter vessel. In 1998 she successfully circumnavigated the world in 74 days, beating the previous record of 84 days held by the USS Triton, a nuclear-powered submarine.

A group is to be established that will work on a new Memorandum of Understanding between Jersey and the Maritime and Coastguard Agency. The aim is to maintain the current absolute limit of 400 tons but to remove the 150-ton limit for registration of commercial ships.

Sdm`bhntr Built with the help of funding from the States of Jersey, the Jubilee Sailing Trust tall ship Tenacious called in early June.

A striking 35-metre trimaran capable of 24 knots, the Brigitte Bardot is one of a Ăžeet of vessels operated by the Sea Shepherd Conservation Society.

Memories came Ăžooding back when the 33-metre Eye of the Wind called into St Helier Harbour as Jersey adventurer John Blashford-Snell used her back in the 1970s in his two-year round-the-world voyage, Operation Drake, which brought together young people from all around the world to work on scientiĂ?c projects.

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Together with her JST sister ship the Lord Nelson, Tenacious provides both able-bodied and physically-handicapped people with the opportunity to sail aboard a tall ship. These are the only tall ships in the world designed and built to enable people of all physical abilities to sail side-by-side as equals, promoting diversity awareness and providing life changing experiences. HN

In addition, the conference agreed that the Department for Transport should work with Jersey and Guernsey to achieve equity for passengersĂ” rights on the UKJersey-Guernsey-St Malo ferry routes. The conference was attended by 40 delegates from the marine administrations and shipping registries of the Crown Dependencies, the UK Overseas Territories and the UK Shipping Registry. Also on the agenda was the new Passenger Yacht Code that has attracted considerable interest worldwide. The code, spearheaded by the Cayman Islands, makes provision for taking more than 12 passengers in large motor yachts and a number of vessels are already in build.

Shs`m One of the worldÔs biggest superyachts, Roman AbramovichÔs 78-metre Titan, anchored in St AubinÔs Bay for a threeday stay. Said to have cost the Chelsea Football Club owner nearly £100m, she was launched in Germany last May, Her grey steel hull can reach 16.5 knots and accommodates a crew of nine and 14 guests.


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Minister for Economic Development Senator Alan Maclean was delighted with the outcome of the conference: Ă“It is important for the Shipping Registry in Jersey to develop and in so doing drive activity and growth opportunities in the wider economy.Ă” HN

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Idqrdxx`bgsI`bj`m`g`rvnm sgd1/00B`qdxNkrdmHmsdq Hrk`mcX`bgsQ`bd- Skippered by David Jones, she completed the crossing between the islands in a corrected time of four hours and 54 minutes in challenging conditions that tested the determination and skills of the 67 participating yacht crews.

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Saturday dawned with a light easterly breeze ashore but not a lot over St AubinÔs Bay, giving rise to speculation about a long postponement. Fortunately, suf�cient breeze arrived shortly afterwards to allow things to get under way. Sunday was little better but with the wind having swung through 180Ÿ. Rhys Perkins and partnersÔ Archambault 35, Abracadabra, took honours overall in Cruiser Class 1, having spent two days tussling with Alex Ohlsson and Neil MaclachlanÔs J-109, Jai Ho.

... whether you’re buying, selling or simply enjoying your boat, we are who you need to know.

Nigel CoxshallÔs ILC30, Toybox, had to be content with third place.

Hobie 16, iCAT, coming second and David HowellÔs Hobie 16, El TÔs, third.

In Cruiser Class 2 Steve PearlÔs X-79, Less Xpense, took the overall top spot by just one point ahead of David MyattÔs IOD, Marguerite. Dave WilliamsÔ Conrad 760, Tom Bombadil, took third overall.

Class 7, the Junior Sport Catamarans, saw just one boat out on Saturday, a Dragoon Xtreme, sailed by Lily Carter and Mary Perkins. Racing with the Class 8 dinghies, the girls put in a very creditable performance. Five boats raced on Sunday with the Xtreme taking all three races. Andrew Graham and Alicia Ibbotson came second overall with Oliver and Bethany Voak third.

Competition in Cruiser Class 3 was equally tough with Chris FritotÔs Hunter Sonata, Rondo, taking overall honours by one point ahead of Kevin HoldenÔs UFO27, Matchless. Bruce HarrisonÔs IOD, Aphros, came third. The light airs were undoubtedly most frustrating for the four-strong Formula 18 Sport Catamaran Class. Competition was keen with David Carter and Simon Le HurayÔs Tiger, Home Run, beating Andy Hart and Michael KinrossÔ Hobie Tiger, Breaching 69. Third was Darren Stower and Steve LongstaffÔs Hobie, Wildcat 1. Gordon Burgis and Patrycja Bocianowska on the Hobie 16, Pure Energy, took Class 6 with Grant Neale and Karen LaroseÔs

In Dinghy Class 8 Martin Speller, sailing his standard rig Laser, Liquid Logic, won overall by just one point from Mark and Rosie Lamy, sailing the RS200, Twinkle Toes. Ian and George MoisanÔs RS200, Flying Eyore, came third. David Raimbault, sailing his Optimist More Mischief, was the man of the moment in Dinghy Class 9, winning four of the six races. William Holden sailed his Optimist to two wins on Sunday to �nish two points behind the leader. DavidÔs brother, Peter, was third overall. HN


Another Sarnian yacht, Alectrona, came home in fourth, also taking the award for �rst family crewed yacht for the Knowles family. The other 20 prizes were evenly shared between sailors from both islands. JerseyÔs Arrasy won �rst prize amongst the bilge keelers while Dino Castro in Dark Horse took �rst long keel for Guernsey. Best young skipper went to Matt Perkins in Abracadabra, which came 15th overall.

Fqd`sbnmchshnmrenqsgdFnqdxQdf`ss` Yachts, dinghies and windsurfers created a Þeet of 50 boats over the July weekend and the offshore winds made for perfect sailing conditions, with 19 trophies to compete for across the various classes. The �nal cruiser race on Saturday, for the CommodoreÔs Cup, enjoyed a light breeze to take nine boats back to St Helier, victory going to Dave Williams in Tom Bombadil.

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On Sunday the sailing Ăžeet was joined by nine boats from the Jersey Rowing Club who held a handicap race over a six-mile course, and the regatta organisers hope that the number of rowers will grow in future years.

TARGA 38 38GT 44 OPEN 44GT 50GT 58GT SQUADRON 42 50 58 65 78 CUSTOM

Visit us at the PSP Southampton Boat Show 16th - 25th September. Call now for your invitation pack.

A record number of 28 dinghies from St Catherine Sailing Club took part in the regatta Ă? the 154th Ă? including Optimists, RS200s and Lasers. The Edward Heath Memorial Trophy went to Cameron Carnegie, sailing in his Ă?rst away regatta. He persevered through the winds and tide on the Saturday and crossed the Ă?nish line full of water, but then went straight back out again for the afternoon race, and returned on Sunday to Ă?nish the Ă?nal Optimist race third. HN

Three Gorey-based cruisers battled it out for the Yangstze Cup. After an hour and a half racing the three were separated by only four minutes on corrected time, with Dave CrawfordÔs Westerly, Cognac Cinq Etoile, taking �rst place.


Harbour News Autumn 2011

TARGA 38GT - on display at Southampton Boat Show.

Fairline Channel Islands - La Collette, St Helier, Jersey JE2 3NX Tel: +44 (0)1534 514 415 Fax: +44 (0)1534 514 416 E-mail: Offshore Nautical (CI) Ltd trading as Fairline Channel Islands

Ă“It was a fantastic race,Ă” said Guernsey Yacht Club Commodore Aden Clark. Ă“The fresh wind and varied sea conditions made it challenging, and all the yachts had to work hard. Winning a race like this is a big achievement so many congratulations to David and the crew of Jackana.Ă” HN

Two Guernsey yachts completed the top three, with Martin OzardÔs X-Celerator and Aden ClarkÔs Blue JÔAde �nishing second and third respectively.

Despite the vagaries of the wind the conditions were excellent, providing challenging but enjoyable racing for all.

It’s not just what you know ...

First Melges and Ă?rst Swan both went to Guernsey yachts as Simon Henning in White Rabbit and John Falla in Banjaard picked up the awards, while Jersey came out on top in the Carey Olsen team trophy, as Jai Ho, Tom Bombadil and Abracadabra recorded the best combined results.



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QMKHkhedft`qcrĂŽsgda`bjfqntmc QMKHunktmsddqkhedan`sbqdvr g`udaddmr`uhmfkhudr`srd` rhmbdsgdbg`qhsxv`rentmcdchm 0713+Gnvdudq+QMKHkhedft`qcr `qd`lnqdqdbdms`cchshnm snsgdrdquhbdĂŽsgdxvdqd hmsqnctbdchm1//0+snqdronmc snsgdbg`mfhmfv`xhmvghbg odnokdtrdsgdrd``mcbn`rs- The service was trialled in the south west of England and has steadily expanded ever since. This year the charity will be patrolling over 160 beaches in the UK Ă? and Jersey. The main role for RNLI lifeguards is prevention Ă? offering advice to people on the beach, to help prevent incidents from happening in the Ă?rst place Ă? but they are also ready to respond to anyone

in trouble in the water. The charityÔs experience of saving lives at sea, along with the up-to-date equipment and extremely high standard of training that each lifeguard receives, means the RNLIÔs lifeguards provide a world-class service. Just as with the lifeboat crews, training is vital to the quality of service. RNLI lifeguards are trained to perform rescues in a dynamic, high-energy surf environment. They also support other emergency services, including their colleagues in the lifeboat service, for search and rescue (SAR) tasks. In addition they are �rst responders to the ambulance service, which requires them to be trained to use de�brillators, administer oxygen therapy, recognise and treat casualties with spinal injuries, and prioritise responses to medical emergencies.

Lifeguards applying to the RNLI must have an internationally accredited life guarding qualiĂ?cation, which combines practical and theory sessions to cover beach safety operating procedures, hazard awareness, accident prevention, Ă?rst aid including CPR, and pool and open water rescue skills including sea rescues using equipment such as rescue tubes and rescue boards. Once recruited, they go through a specially designed RNLI induction programme that ensures all of the lifeguards undergo the same highquality, standardised training. It includes training in safety and well-being, how to prevent incidents, and rescue theory and practice. They also gain essential training in policies, procedures and legal issues involved in being a lifeguard. HN

The Tullett Prebon London International Boat Show showcased hundreds of exhibitors, companies and around 1,000 boats ranging from kayaks and dinghies to sail boats and motor yachts, attracting 110,000 visitors. The Channel Island stand offered information on cruising around the islands, tide tables, marina facilities and tariffs. Commercial Director for the Port of Jersey, Myra Shacklady said: Ă“This was the Ă?rst major maritime event in the 2011 boating calendar and it was imperative that Jersey had a visible and signiĂ?cant presence.

Ă“Last year maritime visitors to Jersey were up by 8% on 2009 Ă? 23,200 yachtsmen or boaters arrived, with 8,000 boats and an average stay of 2.5 days. Most visitors were from France but the second most popular departure point was from the UK. Ă“As in previous years we had many positive comments from people who have already sailed to Jersey and are planning to return again as well as lots of interesting conversations with others asking about the Island. We also saw this as an important opportunity to promote and encourage new exhibitors to sign up and join us in Jersey for our own Boat Show.Ă” HN

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The project started in July 2010 and the �rst stage on the north and south piers is due to be completed by Easter 2011, while the work on the fort should be �nished by June. Damage to the breakwater and the piers has been observed since the mid 1990Ôs. Cracks on the inside face and the rounded end of the breakwater became noticeably more serious late in 2009. Similarly, movements in the north and south piers have been monitored over the last ten years and the inner wall of the pier has been slowly rotating downwards and inwards. A rock anchor system is being used by local company Geomarine to stabilise the piers and breakwater to prevent further foundation settlement and subsidence. The method is called ÓstitchingÔ and forms an internal vertical and horizontal backbone inside the stone, providing a support to the bedrock. St Aubin is well used by boat-owners and anglers as well as visitors and the repair work will ensure that both the breakwater and the harbour will be preserved and remain safe for the bene�t of future generations. HN


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O`kknsVhmcnvrEqnrsahsdRdqhdr corrected time Ă? both returning the same time to the second! This win clinched overall victory for Abracadabra, two and a half points ahead of second placed Jai Ho.

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With three previous wins, Chris FritotÔs Hunter Sonata, Rondo, was already unassailable in class three. With spinnakers aloft, the class one cruisers were �rst away, remaining tightly bunched at the East Rock buoy before heading down to the Balleine and Vrachi�re buoys and the run across the Bay to the Grune du Port buoy. Abracadabra eased into the lead to take line honours and �nish two and a half minutes ahead of Jai Ho and last yearÔs winner, David JonesÔ Jackana, on

Classes two and three started together, ten minutes after the class one start. Less Xpense and Tom Bombadil were well placed on the line at the starting signal with Jeff SpellerÔs Farr 727, 2Farr, lying third in the series, half a boat length ahead. Less Xpense took an early lead and was well clear by the time she was on her way to the Balleine. Despite Tom BombadilÔs valiant efforts, Less Xpense held her lead to take line honours and the series.

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This yearÔs race is from Jersey to Guernsey and tidal condition (HW is at 0857 BST) dictate an early 8am start from St Helier.

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Over 100 yachts usually take part in the handicap event, known for its excellent hospitality (both before and after the race!) and the intense competition between the Jersey and Guernsey entrants, be they racing nippy Hobie Cats, sleek racing yachts or humble family cruisers.

Saturday18 June

One of the Melges, Guernsey yacht White Rabbit skippered by Laurie Watson, made the best of last yearÔs dif�cult conditions to win what was the 47th Inter Island Yacht Race, �nishing in a time of four hours and 29 minutes.

In class three, Jason Lees-BakerÔs Bavaria 340, Argo Navis, took line honours but the day saw RondoÔs fourth win in the series, �nishing over four minutes ahead of Kevin HoldenÔs UFO27, Matchless, on corrected time, as well as her second overall victory in the series in succession. HN

White Rabbit led the Ăžeet from the start and took advantage of the inconsistent wind conditions to take line honours at the Ă?nish in St Helier, and also the overall trophy on corrected time by over 40 minutes. The win capped a good day for Guernsey, which saw the top Ă?ve positions Ă?lled by Sarnian yachts. The Ă?rst Jersey yacht, after handicaps were taken into account, was 2009 winner Tom Bombadil, skippered by Dave Williams, which Ă?nished sixth on corrected time.

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Hatteras has been an industry leader in the production of sport Ă?shing boats and luxury motor yachts for 50 years, and claims to be the Ă?rst builder to produce a Ă?breglass yacht over 40 feet.

It’s not just what you know ...

The popular event, which features a series of day races taking in the Channel Islands and the adjacent French ports, is organised by the Yacht Club de Granville and supported by a number of sponsors from the participating ports, including the Port of Jersey and Jersey Tourism.

Since building its first boat in 1959, Hatteras has launched more than 7,600 vessels. Known for its durable hulls and luxurious interiors, Hatteras has pioneered many of the technologies used today in the marine industry including state-of-the-art hull designs, lamination techniques and propulsion systems. HN

... whether you’re buying, selling or simply enjoying your boat, we are who you need to know.


Further details of the 2011 race can be obtained from Guernsey Yacht Club on /0370611727 orfxb?bvfrx-mds HN

TARGA 38 44 OPEN 44GT IPS 50 58GT PHANTOM P48 SQUADRON 42 50 55 58 65 78 CUSTOM

Fairline Channel Islands - La Collette, St Helier, Jersey JE2 3NX Tel: +44 (0)1534 514 415 Fax: +44 (0)1534 514 416 E-mail:

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It’s not just what you know ... ... whether you’re buying, selling or simply enjoying your boat, we are who you need to know.

The 2011 Tour will start in St Peter Port on Sunday 10 July and stops off at Cherbourg, Dielette, Carteret and St Helier before heading for the Ă?nish

in Granville (via a Ă?nal day sprint to Chausey). The Ăžeet is due to arrive in Jersey at approximately 5pm on Wednesday 13 July, leaving the following morning at about 8am. Spectators will have the best viewing points at the harbour and along the south-east coast.

Squadron 41 coming soon.

As usual over 110 yachts and 600 sailors are expected to take part, including entries from the Channel Islands and the UK. Further information can be obtained from Granville Yacht Club call //22 1224//314, or from the websites vvv-x`bgsbktafq`muhkkd-bnl and vvv-sntqcdronqsr4/-eq  HN


Harbour News Spring 2011

Squadron 42

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A 24.5-metre Hatteras, registered in Valletta, Malta, was built at the large Hatteras Yachts facility in New Bern, North Carolina.

Offshore Nautical (CI) Ltd trading as Fairline Channel Islands



Visit us at the Guernsey Boat show 22 - 24 April. Jersey Boat show 1 - 3 May nd




Fairline Channel Islands - La Collette, St Helier, Jersey JE2 3NX Tel: +44 (0)1534 514 415 Fax: +44 (0)1534 514 416 E-mail: Offshore Nautical (CI) Ltd trading as Fairline Channel Islands


Ratecard rewritten to define benefits to advertisers




John Crespel Owner-Manager

The current website has opened up a new level of data capture, automated administration and led us into the realms of social media. All of which have been as per the brief, budget and deadline.

Built for Business Success An eight-year business relationship with this very individual Estate Agency demonstrates how valued our clients are regardless of their size. Crespel Properties’ website is at the heart of its business. The focal point for its marketing activity, the site harnesses a strong business-focussed content management system to enhance business performance, improving the admin function and providing vital measurement of marketing activity. After a year spent trawling user-unfriendly websites when looking to buy, we were well positioned when meeting the objective of ‘an easy to use, clientfocussed’ website. In Q3 of 2011, The Beach developed a Facebook page which, through th active participation of John, is driving new enquiries into the business.

MORE CLIENT LOVE The Beach have handled all three generations of our website and each time they have produced a superb product with a clarity of design, ease of use for the public and the administration. The current website has opened up a new level of data capture, automated administration and led us into the realms of social media. All of which have been as per brief, budget and deadline. John Crespel, Owner


New Business We pride ourselves on client delivery and building strong client/designer relationships which enable The Beach to produce the highest level of creative and strategic support. Although this document promotes the importance of maintaining strong client relations through effective support and guidance, new business is key for future growth and diversification. We are approached on a regular basis to see where we can add value to some of the Island’s leading businesses and their brands or new business ventures. We evaluate the commercial and creative potential of each opportunity before committing to any project. The next few pages highlight just a few of the new arrivals at The Beach.





han Nigel Strac Chairman

Their disciplined approach to brand development guided the JFA through the process of refreshing its brand identity extremely effectively. This, combined with their excellent creative application of the new identity in the building of our new website, meant that the whole experience of working with the team at The Beach was a joy.

Repositioning the Jersey Funds Association The Jersey Funds Association (JFA) approached The Beach to develop a new brand that would position the JFA as a credible and authoritative industry association, a process that began with the naming convention. The website was developed to provide a compelling case for placing funds business in Jersey over other jurisdictions in order to facilitate the growth of the funds industry in Jersey. The website also provides a focal point for members of Jersey fund industry.

Jersey Funds Association

Annual Dinner Friday 25 March 2011 The Great Hall Hotel de France St Helier










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Brand Consistency across application form and fund fact sheets

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Brand icon: The shield symbolises strength and authority and utilises a single Leopard from the States of Jersey crest to retain association with the Bailiwick.

10/2/11 11:29:55


HRair (Formally Huelin Renouf Airfreight)



ath Howard He tor irec Managing D

The Beach were able to define our goals and set about developing a new brand which gives us a unique look and feel. We are now working with them to deploy this across the company. With their guidance and key understanding of our business objectives they have delivered a first class solution.

* NOTE TO SELF: Always have client photos on file when on a deadline (client was on holiday).

The new functional colour palette


EXPRESS SOLUTIONS ly for Delivering Express

C 40 M 0 Y 0 K 100

Brand Repositioning The Beach Communication was appointed by Huelin Renouf Airfreight for a brand review as they seeked to position themselves as independent from Huelin Renouf Shipping, a very recognised Channel Island business. After analysis of the business, in dialogue with the client, it became clear that the principal operation (majority of their client base) was UK based. It also became apparent that the business was already colloquially known within the UK industry as ‘HR’.The only barrier to change would exist within the Channel Island marketplace, where the business remained in the shadow of Huelin Renouf Shipping. A fresh brand identity was created that represents the very core of their business mission – Delivering Expressly for you – incorporating a visual metaphor for speed with bold, decisive typography

C 35 M 59 Y 65 K 16

C 15 M 23 Y 33 K 15


EXPRESS SOLUTIONS for Delivering Expressly

Scott Haynes The Beach Communication 10-12 Commercial Buildings St Helier Jersey Channel Islands JE1 3UD


JERSEY Airport Cargo Center Jersey Airport St Peter JE3 7BY T +44 (0)1534 744477 F +44 (0)1534 746848 E

INVOICE Invoice Number 61775548

Invoice Date 27 February 2011

Account Number 781M

Terms Net 30 Days

Itemised Listing - Invoice 677554 Airwaybill














OBO ‘Makita’ Heathrow United Kingdom











OBO ‘Makita’ Heathrow United Kingdom








The Beach are now in the production stage of the project, including a redeveloped website, with a full deployment mid Q4 2011.

Net Total GST (5%) Invoice Total

£99.92 £4.99 £104.91


MORE CLIENT LOVE We needed a change of brand to represent our growing interests and establish our own identity. Scott and his team at the Beach provided the solution for us. They were able to define our goals and set about developing a new brand which gives us a unique look and feel and we are now working with The Beach to deploy this across the company. With their guidance and key understanding of our business objectives, they have delivered a first class solution to us. Howard Heath, Managing Director


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All transactions are subject to BIFA Standard Trading Conditions 2000. Terms and Conditions available at our website:


Business Stationery

Howard Heath Managing Director


Airport Cargo Center Jersey Airport St Peter JE3 7BY T +44 (0)1534 74789 F +44 (0)1534 742947 E

Brand application on all future vans


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Working within budgets A solution needed to be found to work within existing yellow fleet


sly for you Delivering Expres






A reputation for building brands online One of the occasional tenders that we have entered into, The Beach were selected based on our ability ‘to intelligently define and deliver strong brand builds in the online environment’. Built in open source CMS, the website brings clarity to Itex’s service offering. Creatively, a limited colour palette helped to define the visual brand with icongraphy designed to support visual navigation. The branding exercise was subsequently introduced into training materials for use internally. The Beach are currently engaged on Stage 2, working with the Itex to deliver a content strategy that provides up-to-date, informed comment and editorial with the aim of positioning Itex as leaders in their field.

Sales Card

ints Cloud: Key Selling Po Background

EXTR A READ ING IT Departments are looking to their at: Offshore businesses automation Articles are available utilisation, increase /cloud urce reso ove to impr ired to roll out reduce the time requ is and flexibility, and there , time same ications. At the /2011 02/05 gy new business appl nolo tech ner, more efficient Itex Hosted Desktop also demand for gree and ultimately Haze datacentre footprint, Seeing through the delivery, to reduce eving these of Cloud Computing s cash savings. Achi ce servi to achieve real term shift in datacentre digm para a ires objectives requ 20/08/2010 l clusters of IT from the traditiona ct Host provision, moving Finding The Perfe dynamic, more a more efficient and re resources towards ture; a design whe struc infra d erge 23/03/2011 responsive conv ated when alloc be can s ture resource Mobile computing pools of infrastruc IT organisations harnessed est them, enabling Has your business business teams requ , rather than its power? er of hours and days to respond in a matt weeks and months. nology. ily in this area of tech Itex has invested heav lled within Matrix (Matrix) insta The HP BladeSystem more new, this ve es to achie Itex enables compani ix provides service delivery. Matr efficient mode of IT ge, and network stora r, serve of orm an integrated platf ated as the be pooled and alloc resources that can

. business demands

.com www.itexoffshore

Training Materials

#PBU4IBSF +&34&:

A reputation for going the extra mile Based on a client referral, Nick Wood of South Pier Marine wanted The Beach to assist with the promotion of his new concept in boat ownership and needed a quick turnaround for his new business brand to be launched at the 2011 Jersey Boat Show. A two week deadline. The concept is based on four people purchasing a vessel (each with 25% shareholding). This approach significantly reduces the cost of boat ownership making an aspiration more accessible, an aspect we worked with the client to deliver through the promotion. The Beach delivered a brand identity and product brochure, including high quality print, so that Nick and his team were ready for their launch at the 2011 show. Nick has been so impressed with The Beach’s delivery of this project that we have been recently asked to review the wider South Pier Marine brand.


CLIENT LOVE The team at The Beach took our concept and produced a professional and clear brochure for our potential customers. The turnaround time from design to print was excellent, due to the fact we were on a tight schedule. We were extremely happy with the outcome and the professionalism of The Beach team.

#PBU4IBSF +&34&:


Nick Wood, Director

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Advertising within Harbour News Boat Show Special edition


THE BEACH WE BUILD BRANDS We confirm that all testimonials for the respective clients are their own words and have not been created or adapted by The Beach. Feel free to contact any of our advocates. CASE STUDY 1


Edward Moore Chief Executive Officer Aztec Group T +44 (0) 1534 833027

John Crespel Owner-Manager Crespel Properties T +44 (0) 1534 625569



Myra Shacklady Commercial Director Jersey Harbours T +44 (0) 1534 447742

Nigel Strachan Chairman Jersey Funds Association T +44 (0) 1534 712501



Eric Le Roux Managing Director myBus T +44 (0) 877722

Howard Heath Director HRair T +44 (0) 1534 747891

CASE STUDY 4 Howard Le Cornu Chief Executive & Harbour Master Jersey Harbours T +44 (0) 1534 447706

> Contact

Scott Haynes, Director The Beach Communication 10 -12 Commercial Buildings Saint Helier, Jersey JE1 3UD T 01534 722022 E

The Beach, 2011 Best Agency Contribution  

Chartered Institute of Marketing (CIM) 2011 Best Agency Contribution, Entry by The Beach

The Beach, 2011 Best Agency Contribution  

Chartered Institute of Marketing (CIM) 2011 Best Agency Contribution, Entry by The Beach