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Verve to take annual Which? Car Survey Online London, 9th December 2010.

Which?, the UK consumer association, is taking

one of the UK’s largest annual surveys online. The Which? Car Survey is the UK's biggest car reliability and satisfaction poll, surveying over 60,000 Which? members on what owners really think of their motors, and the dealers who sell them. 1 Up until now, the survey has mainly been conducted by post among Which? members. By moving the survey online, Which? is looking to increase the scope of car makes and models covered by the survey, and invite non-members to participate. In addition, having the survey in an online format will create a more user-friendly experience for participants, and create efficiencies in data collection and processing.

Which? will invite members from

Verve-managed online community, Which? Connect, and other sources, plus advertise the survey through additional media outlets. In a year when car industry has been under considerable economic pressure, coupled with a raft of safety concerns, the 2011 car survey will provide essential guidance for consumers to make the right car purchases.

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Based on data from the 2009 car survey which polled 64,467 Which? members and covered about 66,699  cars: http://www.which.co.uk/about‐which/press/press‐releases/product‐press‐releases/which‐ magazine/2010/07/small‐cars‐that‐run‐like‐clockwork/    


About Which? Which? is the leading independent consumer champion in the UK, providing impartial, expert information on thousands of products and services to help make individuals as powerful as the organisations they have to deal with in their daily lives. To find out more go to www.which.co.uk. For more information on the Which? car survey, please contact: Martin Chapman (martin.chapman@which.co.uk) About VERVE VERVE is the specialist in building, managing and maintaining customer advisory panels and online brand communities.

Verve brings together a multi-

disciplinary team of professionals with a proven track record in the marketing services industry to put the voice of the customer at the heart of business. This delivers faster, better, more cost-effective and more professional research through a unique combination of expertise in online panels, research, social media, communities, technology, marketing and graphic design. Verve is powered by VERVE Engine, the best-in-class technology and services platform for efficient, flexible, scalable customer advisory panels and online brand communities. Verve is online at www.addverve.com Enquiries: Emma Morioka, Partner, Proposition Development e.morioka@addverve.com T:+44 (0)20 7928 4314 M:+44 (0)7801 414596

http://www.addverve.com/Portals/7/Resources/press/20100910VerveTakeAnnualWhichCarSurveyOnline.pdf  

http://www.addverve.com/Portals/7/Resources/press/20100910_Verve_take_annual_Which_car_survey_online.pdf