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“VERVE Project” launched - the short-term customer advisory panel / community solution for fast, cost-effective customer insight London, 23rd April 2010 - Verve, the specialist in customer advisory panels and communities, has launched Verve Project, the solution for clients looking to dip their toe into the water with online customer advisory panels and communities.

Clients can create short-

term, closed, branded panels or communities with their customers to meet a specific research project objective (e.g new product or concept development), as well as open up the conversation less formally for feedback through forum and other social networking activities. This gives companies the opportunity to see a live panel or community in action, test recruitment and understand how customers interact with their brands. Emma Morioka, Partner, Proposition Development at Verve comments: “Verve Project has been designed and built in response to clients who are looking to build customer panels or communities for their business, but want to try something on a shortterm, project basis to start off with.

It is a great tool for seeing a panel or community in

action and for demonstrating tangible outputs to the rest of the business. It can be used for both regular research projects and for answering those burning questions that there is neither the time nor budget to run.” For more information on Verve Project or a live demonstration, contact Emma Morioka at e.morioka@addverve.com.

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About VERVE VERVE is the specialist in building, managing and maintaining customer advisory panels and communities.

Verve brings together a multi-disciplinary team of

professionals with a proven track record in the marketing services industry to put the voice of the customer at the heart of business. This delivers faster, better, more cost-effective and more professional research through a unique combination of expertise in online panels, research, analytics, social media, communities, technology, marketing and graphic design. Verve is powered by VERVE Engine, the best-in-class technology and services platform for efficient, flexible, scalable customer advisory panels and communities. Verve is online at www.addverve.com. Enquiries: Emma Morioka, Partner, Proposition Development e.morioka@addverve.com T:+44 (0)20 7928 4314 M:+44 (0)7801 414596 Andrew Cooper, Partner and CEO a.cooper@addverve.com T: +44 (0)20 7928 4314 M:+44 (0)7718 588399


http://www.addverve.com/Portals/7/Resources/press/20100423_VerveProjectLaunchedFinalUK.pdf  

http://www.addverve.com/Portals/7/Resources/press/20100423_Verve_Project_launched_Final_UK.pdf

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