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THE LITTLE BLAK BOOK ‘Strip It Back’ - the ethos of our company. Since its inception, the Blak Label family has fought to maintain an equilibrium between originality and luxurious simplicity; what ensued was a product that allowed the naked truth of design and quality to flourish. Taking our axiom at its most literal meaning, on the precipice of our launch we have decided to strip it back once more by creating a look book of images which bares the essence of Blak Label. As a brand, we are identified by our graphics but our cornerstone is quality. With this in mind, Blak Label came to life after finding a manufacturing business partner who delivered ethical responsibility and craftsmanship hand in hand. The result is full transparency in the production process, transparency that affords our team complete integration into the manufacturing stages. Welcome to the Blak Label family. - J. Alexander


100% ORGANIC COTTON


WE MANUFACTURE OUR OWN GARMENTS. NO INTERFERENCE. NO MIDDLE MAN.


OUR FABRIC IS DYED IN OUR STATE OF THE ART DYEING MACHINES WHERE OUR UNIQUE FINISHING TECHNIQUE IS APPLIED TO GIVE IT ITS UNPARALLELED HAND FEEL


GREEN. HONEST. ETHICAL OUR GARMENTS ARE PRODUCED IN EGYPT. THE WORK ENVIRONMENT IS GREEN IN NATURE AND UPHOLDS THE HIGHEST LEVELS OF SOCIAL RESPONSIBILITY. THERE ARE REGULAR STOPS FOR PRAYER FOOD AND WATER AMIDST THE 40 DEGREE HEAT – THERE IS EVEN AN ON-SITE FOOTBALL PITCH. IT IS AN HONEST AND RESPECTFUL WORK ENVIRONMENT WHERE THE WORKERS DO NOT PAY THE PRICE FOR OUR CUSTOMERS LUXURY


“SIMPLICITY IS THE GREATEST SOPHISTICATION”


EACH IMAGE IS DIGITALLY PROCESSED IN-HOUSE READY TO BE SCREEN PRINTED


THE BLAK LABEL DESIGNS ARE THE CORNERSTONE OF THE BRAND. TO TRANSFER THE INTRICATE NATURE OF THESE TO FABRIC, REQUIRES A TEAM OF 6 PEOPLE AND TAKES 2 HOURS PER SCREEN. THE RESULT IS A HIGH QUALITY, DURABLE PRINT ON EVERY GARMENT.


“MY DECISION TO WORK WITH BLAK LABEL WAS AN EASY ONE. THEY FOLLOW A SIMPLE FORMULA WHERE THE APPRECIATION OF QUALITY, SIMPLICITY AND MINIMALISM IS MET BY HIGH ETHICAL STANDARDS. THIS GAVE ME A SENSE OF TIMELESSNESS AND PROMISE AS AN INVESTOR AND A MANUFACTURER. ADD TO THE FORMULA THEIR RIGOUR, EXACTITUDE AND STRICT PARAMETERS IN EVERY AREA OF PRODUCTION AND WHAT ENSUES IS AN AUSPICIOUS, INNOVATIVE AND REFRESHING BRAND. THE LIKES OF WHICH I HAVE NOT SEEN BEFORE AND I’VE BEEN A SUPPLIER IN THE BUSINESS FOR 25 YEARS – THESE GUYS ARE HEADING FOR SUCCESS AND FAST!” - SHERIF MOURSI, CHAIRMAN AND CEO, ALEXANDRIA CLOTHING COMPANY


BLAK LABEL. GREEN ETHOS. NO GREY AREAS. ALL THE PHOTOS IN THIS BOOK HAVE BEEN TAKEN BY US AND ARE THE PROPERTY OF BLAK LABEL™


www.blaklabel.co.uk

Blak Label by J. Alexander Look Book  
Blak Label by J. Alexander Look Book  

How We Got Here - The Little Blak Book

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