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2567 QCA Graphic Design 1 Jacinda Baird s2813808


Jacinda Paige Baird I am a full time Graphic design student in my second year. I love all things Type and design. In this portfolio all the heading logo type has been created by myself through many time consuming sketches. I have huge dreams to be able to work over in New York once I graduate as well as possibly studying my postgraduate degree in America. I am someone that dedicates themselves on working hard and making sure I get the best possible results and grades possible. I am all about loving what you do in your life and honestly can’t imagine spending my life doing anything else. My company name is Paige & Co. My dream is to be able to develop this company into a design studio that people come to for inspirations.


Assignment 1 Branding for Funk Fitness This branding assignment was chosen as 2nd place from the owner of the business and I am now working on the social network marketing and assisting on design developments.


Wording cut out and scaned in

First attempt at creating the logo

Vector of the letters.

Trying to add a secondry element


The First Phase

Funk is all about the way you feel, to me this means sharp movements and being unique. There is no other typeface out there like this one. It was created out of cutting shapes out of paper multiple times until the desired shape was found. These shapes were then scanned into the computer to be made as vectors. Once this process was perfected it was time to create the visual appeal to the logo. There were many variations that were created but it came down to the idea of using colour and shape to create that feeling of funk and positivity.


Eye for Colour Colour is a major part in representing a business. Colours are all about personality. The brief was to create a funky logo for the business to have a fun and enjoyable personality. The Two colours that I feel represent this best is Green and Orange, they are both fun and bright, they instantly put you in a great mood. This is somewhat important in a gym as you need to feel motivated to continue on.


Style Guide Colour Profile

Spot Colour Pantone - P160 - 8C

Spot Colour Pantone - P1-1C

Spot Colour Pantone - P20-8C

CMYK Profile C - 35%: M - 0%: Y - 100%: K - 0%

CMYK Profile C - 0%: M - 0%: Y - 0%: K - 0%

CMYK Profile C - 0%: M - 47%: Y - 100%: K - 0%

RGB Colour range R - 178: G - 210: B - 52

RGB Colour range R - 255: G - 255: B - 255

RGB Colour range R - 248: G - 152: B - 28

Hexadecimal # B2D234

Hexadecimal # FFFFFF

Hexadecimal # F8981C


Small Logo

Standard Logo Complete horizontal Logo

Complete Vertical stacked Logo


Style Guide Logo

The Logo is the First Identifier that a consumer sees when looking at the business , it is what they connect the business name to. This is why the logo needs to be well crafted and appeal to the masses.

Complete horizontal Logo / Vertical stacked Logo-These Logos should be used when the Standard logo does not suffice or fit with the application it is being applied to.

Standard Logo - This logo is the one that should be used where possible. This is the main logo for the Business and should never be stretched or distorted.

Files that should be used - Only the original files from AI which are vectors should be used when creating a new publication with the logo on it. In no case should the logo come from a scanned image or drawn from hand.

Small Logo - When creating a small sized logo, care must be taken to make sure that quality of the image isn’t lost through being un even or distorted.


These logo variations are for when the original standard logo is unable to be used. These are the colour combinations that can be used for black and white documents as well as one colour documents. Full Black Logo - This logo is only one single colour and should only be used on a white or light coloured background. This logo is fully black and no tints should be used. Grey Scale Logo -This logo is for when the logo is placed on a document that would be black and white and if the document needed a bit of depth. This logo should not be used if the other variations can be used first.

Full Green Logo -This logo is only one single colour and could be used on a dark solid background. Tints must not be used as this logo as it is a solid colour. Full Orange Logo -This logo is a solid colour and can be used on a white background if the whole document is going to be in the orange.


Style Guide Logo Colour Variations

Full Black logo

Full Green logo

Grey Sclae logo

Full Orange logo


Corporate typeface

Helvetica Neue Ultra Light Helvetica Neue Ultra Light Italic Helvetica Neue Light Helvetica Neue Light Italic -Helvetica Neue RegularHelvetica Neue Medium Helvetica Neue Bold Helvetica Neue Bold Italic Helvetica Neue Condensed Bold Helvetica Neue Condensed Black

Substitute typeface Arial Regular Arial Italic Arial Bold Arial Bold Italic Arial Narrow Regular Arial Narrow Italic Arial Narrow Bold Arial Narrow Bold Italic


Style Guide Typefaces

Typefaces

Helvetica Neue Regular is the Funk Fitness corporate typeface. This typeface should be used at all times, when available. Arial is the Funk Fitness substitute corporate typeface. This typeface should be used as a substitute if Helvetica can not be found. The corporate typeface is used for the business cards, letterhead, all other stationary and promotional items. The point size is 11 for all body copy longer then 100 words.


Corporate Branding The concept of creating a brand for a company starts with the logo but is completed through the branding and application of that logo. The strength of a company is only as strong as its branding. The corporate branding for Funk Fitness includes business cards, swipe cards, letter heads, email footer, sign in sheets and many more aspects.

Front of Business card

Back of Business card


Style Guide Branding

Front of full size swipe card

Back of full size swipe card

David Baird

please return to Funk Fitness on Capri if found

please return to Funk Fitness on Capri if found

Front of Key ring swipe card

Back of Key ring swipe card


The correct way to display the Letter Head

The incorrect way to display the Letter Head: over stretched

The incorrect way to display the Letter Head: too small, stretched, too high and the address on the wrong side.

The incorrect way to display the Letter Head: logo in the middle of the header, address on the left hand side instead of the right.

The correct way for the run on pages to the letter head to look. Email footer.


Style Guide Stationary

Stationary Letterhead, email footer, sign in sheet & sign up sheet.


Sign in sheet

The front of the sign in book

Sign in pages that go into the book


Style Guide sign up & sign in sheets

Sign up sheet

Sign up on the Ipad for new members, This was discussed at a client meeting and the client told me that when the staff member is away from the desk, he wants people to still be able to register to become an instant members. The quickest way to do this is through Ipads, because it can be sent straight to the company and banking details would be instantly on file. Sign up sheet for new members


Style Guide Car branding

Car Branding The client specified that he was after a 51’ Chevy pickup truck, I decided to go with a black one to represent the black board and added accents of orange to compliment the logo.


Staff Uniforms

The staff uniforms are simplistic and are not motion restrictive, this is so that the staff can move freely when showing a guest how to do an exercise. The staff uniform is a branded T-shirt with the staff logo on the back, as well as shorts or 3/4 pants for the woman and a pair of green running shoes to match the logo. The uniform is not complicated and is minimal to allow staff to add their own unique and funky style to it. You don’t want all the staff walking around like robots looking exactly the same.


Style Guide Uniforms

Female staff uniforms

Male staff uniforms


Style Guide Promotional pack

Promotional Packs

This Promotion pack is for the new members that sign up for the gym. This pack includes A stylish black gym bag packed full with a branded towel, headphones, funky sweat bands and a great Iphone case. These are all practical items that can be used in everyday life. pratical items for use at a gym.


Signage Level 1

The level one signage for the gym site would be displayed on the front and side of the building. The front where the wooden slats are located would house the major locating sign that resembles the exact logo. This sign would run the length of the slats and would be large enough to see from the road. The other level 1 sign would be located on the side of the business and would be a light box that lights up at night so that it can be seen by people trying to find the gym.


Style Guide Level 1 signs

The look for level 1 signage


5 m Wide

3m High

Level 1 signage for the woodern slat entry lit from underneath printed on metal

OPEN 24 HOURS WELCOME 5ft 10Ă• tall


4m High

14m Long

Level 1 Billboard


Style Guide Signage Level 2

Signage Level 2

The level 2 signage for the gym site would be displayed on the windows of the gym. They would be stickers that were back lit from in the gym. These large vinyl stickers would be easy to read day and night.


9m long vinal stick on Side of the building vinyl stick on lit form behind.

OPEN 24 HOURS WELCOME


Style Guide Level 3 signs

TRAIN HARD WITH

US

9m Long Back of the building Signage printed on vinyl and back lit from inside the building

NOW

0.5m high


Signage Level 3

The level 3 signage is for the welcoming area and doors as well the sign to tell which level the gym is on.


Style Guide Signage Level 3

This sign is made out of metal and vinyl stick on.


Inside foyer to show what level the gym is on. vinyl on glass.

Chevron Island Complex mplex Level 1

Ice cream one stop shop

5ft 10’ Tall

Butcher Fish and seafood Cafe Coffee

Level 2

Funk Fitness

1m Wide

1m High


Style Guide Signage Level 4

Signage Level 4

Level 4 signage is for the group room doors and other promotional signs around the gym.


1.4 m Long

Glass doors for the group fitness room vinyl stick ons, easy to take off.

2.1m High

5ft 10’


1m Long

Style Guide Signage Level 4

Promotion Banner for class activities.

1.9 m High

5ft 10’


Signage Level 5

Level 5 signage is for all the bathrooms, exit and health hazard signs.


Style Guide Signage Level 5

Bathroom doors vinyl stick on

1.9 m High

5ft 10’ 1.9 m High


Rule list sign 297mm high 5ft 10’

210mm Wide


Style Guide Signage Level 5

100mm

WEIGHTS 300mm

CARDIO GROUP FITNESS

Wall dividing signs made out of vinyl so that you can tell where the different sections are. 5ft 10’


Website layout

General entry

Education entry

Contact

Home page Group timetable

Our story

Members page Members

Facilities


Style Guide Web site


SHOW YOUR INTEREST


Style Guide Web site


Style Guide Web site


Style Guide Web site


We are unlike any other gym, We love space and colour. There are two or more of the most popular machines. With so many pieces of equipment there’s no more waiting – allowing your workout to be quicker and more

We are unlike any other gym, We love space and colour. There are two or more of the most popular machines. With so many pieces of equipment there’s no more waiting – allowing your workout to be quicker and more

range of the latest cardiovascular equipment to help you range of the latest cardiovascular equipment to help you elliptical cross trainers, recumbent bikes, upright bikes, rowers and steppers.

elliptical cross trainers, recumbent bikes, upright bikes, rowers and steppers.

There are NO TIME LIMITS on any machines, so you can have your ultimate body sooner. We have classes to suit

There are NO TIME LIMITS on any machines, so you can have your ultimate body sooner. We have classes to suit

Studio and the Cycling Studio. The Group Fitness Studio Studio and the Cycling Studio. The Group Fitness Studio is fully airconditioned and private for your comfort. is fully airconditioned and private for your comfort.


Style Guide Web site


Style Guide Overal branding

Overall Branding This is the overall look and feel of the company branding. It has a feeling of working well together and all has the exact same feel.


Mood Board


Style Guide Mood Board.desk

Company front desk idea

garden on the desk


SO YA LIKE SOY This assignment was created for the Southern Cross Packaging awards. There is nothing worse then having to waste food and drink when you think about all those in the world that go without. The problem discovered was that a one Liter bottle of Soy milk would go off before all of it could be drunk. This then leads to it having to be poured down the sink and the carton being thrown out. There was a gap in the market for individual servings of soy milk and the ones that are on the market are bulky and take up room in a handbag or backpack. There needed to be individual servings that are like a bladder or goon bladder which does not take up too much room in a bag and is more accurate in serving sizes.


Part of the rationale


The Solution

The final concept behind the new Soy containers was convenience and being able to recycle at least part of the containers.

Technical drawings with dimensions. From 3 different sides


Wire frame with dimensions


Wire frame with branding


Hand drawn draft logo ideas


Final Logo

Perspective drawing


3D drawings of the box open and closed


Front of box with contents and side of box

3D Perspectives


Back and side of the Box


2567QCA Graphic Design 1

Assessment: Marks & Feedback The following items were included in your portfolio: Item One: Corporate Identity: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________

Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Mark (0–10)


___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________

Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Marking criteria 0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very High Performance; 10 Exceptional Performance

TOTAL MARK


Portfolio  

This is my gd1 portfolio of branding and design.

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