In Water soluble paints, water is used as a dispersal agent for resins. Unlike conventional organic solvent based paints, water soluble paints are eco-friendly and easy to use. Water content in water soluble paints accounts for 80 percent of the total paint volume. Other solvents such as glycol ethers are also used in the water soluble paints market to increase the viscosity of the paints. Attributed to their low Volatile organic compounds (VOC) content, these paints are gaining popularity, especially in the developing market such as the U.S. and Western Europe. According to The Dow Chemical Company, water-based paints are the dominant segment in residential paint market. The company also claimed that about 80% of paints sold in the residential market are water soluble paints.