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OPEN ME

OPEN ME

OPEN ME

OPEN ME


EMPTY YOUR MIND


SWITCH ON


sit


A R E H ME T U O


STOP WATCHING

START LIVING

STOP WATCHING

START LIVING

STOP WATCHING

START LIVING

STOP WATCHING

START LIVING

STOP WATCHING

START LIVING

STOP WATCHING


Take my hand


IT’S


JUMP


Forget who you were yesterday. Today, you will become somebody else. You will lead another life. Your story starts now.


think

think

think

think

think

think

think

think

think

think

think think

think


COME THROUGH


WELCOME TO CHINA

-

欢 迎 来 到 中 国


YOU MIGHT NEED THIS!


LET’S EAT!


LET’S LEARN ABOUT CHINESE CALLIGRAPHY!


IN A

This is what we do


Who Are We?


Brand Story

p e e k As you read this, you can only rely on your imagination to envision what I look like, where I’m from and what my story is - It goes a little like this. Home. That is about 14 hours away from where I am right now. I’m used to eating chinese food and even though I am Chinese by Ethnicity, I’m Singaporean by Nationality. That’s not important - what is important is how it was like moving to Nottingham. Nottingham presented me with pure

British culture which was an amalgation of confusion from the different meaning of the same words (Chips vs Fries) or telling the time (Half past, Quarter to) These little idiosyncracies made me miss home a little less - It was my turn to discover and live somebody else’s life. A safe bonding ground for people all over the world to come together and listen to somebody else’s story. To live is to learn and Peek will guide you through this. Go on, take a leap of faith, let’s have a little peek.


v

i

s


To be the top experiential workshop in the UK by connecting people through the expression, appreciation, history and culture diversification of art in all forms.

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providing exposure to customers about diverse cultures through immersive experiential workshops that explore varieties of artistic forms.


PROPO S I T I O N


E S S E N C E

.


Enter with an open mind, leave with a

full heart.


V a L u e S


Inspiring Inspiring stories about product usage and origin paired with cultural influences and different forms of artistic exploration

Bonding Workshops are conducted in a creative way to bond all participants and to engage everyone to learn about various cultures and methods of art

eye-opening Conducted sessions will leave partipants inspired and to view everything in different perspectives after; workshops will be insightful and engaging


P

e s

r o

n

a l i t y


F R I E N D LY JUBILANT ENGAGING


tone of voice


q u i r k y U p b e a t h o n e s t


BRAND IDENTITY


A N c m y k

P

T O N E c o a t e d

1-8

40-8

96-6

109-7

127-15

14-8


O The logo is reflective of Peek. Literally peeking into somebody’s life is what the workshops do. This logo and brand name can be used on brochures or front covers or back covers as a signature or a watermark for the brand Peek. This logo can also be used with the brand name with 120 pt spacing per alphabet. Brand name can also be spaced further from logo but can only be placed below the logo.

L

O

G

p e e k

The logo with a strip of colour represents Peek - Curious but with a pop of fun and vibrancy.This logo and brand name can be used on brochures, all merchandise or front covers of any marketing materials. The colour strip can be changed from within these colours - 14-8, 1-8 and 109-7. Logo can also be used without colour strips when made into a repeat stepped background.


f BEBAS NEUE This font is used for headers and headlines

o KEEP CALM This font is used for headers, and for the wording in logo word

n Bodoni 72 This font is used for body text

t


What makes us so unique? FUSS-FREE, easy You no longer have the hassle of hoping onto a plane or worrying about the cost of your airbnb! We are right beside you providing you with the option of various culture immersions at the tip of your fingers.

right time, right place Even if you do manage to get youself onto the plane half the world across - You’re limited in terms of time, places you can cover i.e. EXPERIENCES! At Peek, we curate these little idiosyncrasies of various cultures to deliver to you.

Intangible satisfaction You know this. Remember how you felt after reading that book? The time when you started seeing results from working out. It could also be the time when your heart fluttered as your crush sat beside you. These feelings, memories became experiences you looked to moving forward. Some were emotional lessons and most of them were teachings for future you.


c r e a t i v w a n d e r l a d v e n t u r e M i l l e n n i t r a v e l l e L E A R N E

e s u s t r s a l s r s R s

Seeker of experiences l o v e r s o f a r t & C U LT U R E C u r i o u s - m i n d e d


A connected world is one I live in but i want to do more than just live in it. i want to learn more about where i belong, i want to learn more about somebody’s home. i want to do more than what i am used to. i desire to immerse myself in various cultures to explore what i am blessed with.


communication plan

MONTH 1 - JAN The first month is focused on spreading and gaining awareness for Peek. This will include blogger coverage by lifestyle bloggers such as The Londoner - Bloggers will be asked to come down to the workshops and blog on their experience of Peek. Peek will also be setting up Instagram, Twitter, Facebook and Website for the brand. Publications with strong focus on art such as The Artist will be used to spread awareness for Peek and to gain consumer interest in the early and introductory stages.

MONTH 2 - FEB The second month is still focused on gaining awareness and it will be done through spreading the press coverage beyond art focused magazines. Magazines that are niche such as CRAFTS with focus on contemporary crafts will be tapped on to raise further awareness in the target market of Peek through reaching more niche areas of the consumer viewership. Peek will continually use social media to gain more followers and readership at this stage by posting content about workshops and designers and to celebrate and spread awareness of Chinese New Year.

MONTH 3 - MAR The third month will be where Peek will continually use lifestyle bloggers such as WISH WISH WISH for coverage to reach the mass market of millenials. Print publications focused on art and craft such as Craft & Design will also be used to raise more awareness and grounding for Peek. These publications aim to get Peek’s name out and to have people signing up to the workshops and expressing interest. Peek seeks media to let the customer be aware of what we do and who we are.


MONTH 4 -APR The fourth month is where Peek aims to start gaining momemtum. Niche bloggers such as Heart Hand Made and Capture by Lucy with focus on art, design and craft will be targeted for promotion. Peek will also seek to collaborate with these bloggers on other mediums such as Instagram and Facebook rather than just on their blogs. Instagram will be used to promote events for April’s Fools and Easter. Peek will also start actively tapping into social media to assimilate Peek’s brand values and personality with customers through replying of comments and posting more actively.

MONTH 5 - MAY The fifth month is when Peek will start to conduct pop-up stores and short events with guest designers. Peek does not want to be seen as a one trick pony and thus changing things up is necessary for Peek to grow. This ad-hoc event will be promoted through Peek’s social media with invites to bloggers such as Emma Varnam. Art, Design and Craft bloggers will be approached to attend and cover the events. Publications such Artists & Illustration will be used to spread awareness and promote the event.

MONTH 6 - jun

Vega Hernando

X

The sixth month is when Peek will do a collaboration with Spanish designer Vega Hernando. Workshops will feature her works and how she does her photography and designs her clothes (which will also be sold exclusively at Peek) , focus will also be emphasized on her homage and culture to fit into the typical outline of Peek’s workshop. Publications such as Elle and Vogue will be approached to cover this collaboration. Fashion bloggers will be invited to join the event and to do coverage on it as well.


MONTH 7 - JUL The seventh month will be Peek focusing more on workshops surrounding the fashion industry and theme. Fashion bloggers will be used for brand awareness in conjuction with content related to Father’s Day. Collaborations with bloggers will be conducted at Peek to further develop Peek’s variation on workshops and to also attract new customers outside of the primary customer. Publications such as Hypebeast that are non print-ad forms will be approached to do coverage on Peek.

MONTH 8 - AUG The eigth month will focus on Peek expanding the customer base by delving into Travel Magazines and Publications. This is used to tap into the target customer of Peek - People who love to travel. Peek will conduct more events to source more designers from various countries to create more workshops with varying cultural backgrounds. Focus will be placed on social media to continously connect with the audience through Instagram Stories and through creating a Youtube Channel.

MONTH 9 - SEP The ninth month will be Peek creating newsletters through their website and events and creating emails to notify customers of events or workshop availability. The website will go beyond just booking workshops - There will be a section for in-depth interviews with budding designers or workshop designers. Fashion magazines such as Glamour will be approached to promote Peek further in lieu of designer collaborations and workshops and through featuring Peek collaboration products.


MONTH 10 - OCT The tenth month places emphasis on Peek’s social media. Maintaining constant buzz involves constantly creating new content on all platforms. Peek will also seek for more collaborations with fashion bloggers such as Park & Cube on Peek’s social media - YouTube Channel and Instagram. Fashion bloggers will showcase their experience in the form of vlogs and the videos will be shared on YouTube. Instagram will also be used to locate more designers for collabortations.

MONTH 11 - NOV The eleventh month is where Peek will broaden promotion and raising brand awareness on publications such as Bazaar and Cosmopolitian to further extend into the fashion and lifestyle industry. On social media content creation will surround Christmas Day and Boxing Day. Discount codes will be used in conjuction with Instagram posts to encourage customers to engage with Peek.

MONTH 12 - DEC The twelveth month will focus on Peek expanding globally and raising awareness for the brand on an internationally basis. Social Media will be used to further raise brand awareness for existing customers and to invite new customers to Peek. Instagram content will focus on Christmas and Boxing Day Events and promotional discount codes will be posted to engage and promote customers to Peek.


peek

peek

Peek HQ

alentine’s d v y a pp

Hear me out

y!

ha

Peek HQ

new year new you

read more at: www.peek.com

2 for 1 workshops

peek New year, New you - At Peek there are no strangers!

peek

Peek HQ

CELEBRATE CHINESE NEW YEAR AT PEEK

peek Happy Chinese New Year! Save $10 with code: CNY

january - april

bring your loved ones

peek Happy Valentine’s Day - Sharing is Caring!

peek

Peek HQ

CELEBRATE CHINESE NEW YEAR AT PEEK

peek You’re a fool to miss reviews of Peek by these bloggers!


peek

peek

Peek HQ

Peek HQ

peek Check out our collaboration with Vega Hernando!

peek

Peek HQ

may - october

Vega Hernando

peek Celebrate Father’s Day doing calligraphy @peek!

peek

Peek HQ

CELEBRATE CHINESE NEW YEAR AT PEEK

we are always looking for creatives! contact us: peek@info.com

peek

Check our feature on Glamour! Pick up a copy today!

peek Contact us for collaborations!


peek

peek

Peek HQ

Peek HQ

peek It’s the Festive Season - Share your best festive moment!

Instagram posts will be created with eye-catching visuals to engage with users. Seasonal events such as Chinese New Year, Christmas and Valentine’s Day will be used to create promotional codes to encourage users to engage with Peek. All visual content will be crafted with catchy captions and the same tone of voice used with all of Peek’s brand content to ensure a sense of consistency and alignment with the rest of the touch points of Peek. Peek will use social media

november - december

y christmas ! merr

omg omg omg omg omg omg omg omg omg omg omg omg omg omg omg peek It’s been a year at Peek! Thank you for all the support!

to connect with the users to raise brand awareness in the minds of the consumer and to also use it as a platform for Peek to visually display their growth, development and evolvement. Peek’s aesthetic content will reflect it’s brand personality and values to further distinguish itself from its competitors and to always remain a top choice in the eyes of the consumer. Social media will be used actively to maintain the attention and interest of consumers.


R e a c h

peek peek peek peekUK www.peek.co.uk

u s


Thank y o u f o r y o u r


Jace Tay Jie Yi N 0 6 4 7 7 7 2


FMB x Product Design - Peek Brand Book  
FMB x Product Design - Peek Brand Book  
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