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2012 DESIGN PORTFOLIO


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WELCOME A determined, creative and aspiring individual capable to create new graphic solutions for any communication issue. I am currently living in Melbourne, after successfully completing my Bachelor of Media Arts degree; majoring in Graphic Design. I have worked for a number of years in a freelance capacity and now seeking more opportunities that will utilise my professional knowledge, and passion for Graphic Design. Text set in Century Gothic by the International Typeface Corporation | Designed by Jack Gatasa

Jack Gatasa 13/70 Queensberry St Carlton VIC 3053

MOB +61 4 3202 5908 EMAIL j_gatasa_shaw@hotmail.com WEB issuu.com/j_gatasa_shaw

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“Everything you can imagine is real”. PABLO PICASSO


CONTENTS RÉSUMÉ

07 Work & Employment History 08 Software Skills 09 Design Skills

IDENTITY

11 Tiffany-Jayne Beauty Therapy 12 Deka 14 Max FM 16 Dental Medical Services 18 Draw Inc. 20 Crate Apparel

PROMOTION

23 Boardriders 24 Draw Inc. 26 Creative Hamilton 28 Pinch &A Punch 30 Manatee 32 Grand Central Hotel 34 Fetch Espresso Bar

PUBLICATION

37 VIII Magazine 40 HCC Annual Report 42 Eco Design 44 WWF 46 2009: The Type Reader

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RÉSUMÉ


WORK & EMPLOYMENT HISTORY Beaurepaires (National office) / April 2012-Present

The New Zealand Pump Company / March 2011

Full-time employee. Conducting market research on competitors, data entry and analysis.

Freelance. Designing information sheets, image treatment, document layout, and text formatting.

Wintec (School of Media Arts) / April 2011-January 2012

Creative Hamilton / November 2010-March 2011

Freelance. Designing and formatting publications for the School of Media Arts, Fashion, Interior Design and Postgraduate departments. As well as designing invites and posters for a range of different projects.

Freelance. Creating advertising campaign and collateral - designing DLE brochures, posters, programmes and tickets for TEMPO 2011. Bullzeye Marketing & Design / February 2011

Wintec (Corporate Marketing) / April 2011-January 2012

Freelance. Consulting with senior designer, creating type treatments, document layout and typesetting.

Freelance. Working within the corporate marketing team - designing postcard invites, posters and publication content. As well as image treatment, typesetting documents and working within brand guidelines.

Sentinel Mobile / December 2009-February 2010

Draw Inc. / March 2011-January 2012

MPD Group / October 2009-December 2009

Freelance. Branding - consulting with Draw Inc. committee, creating an effective identity for Draw Inc., designing all interior and exterior vinyls, creating and developing brand guidelines. Advertising collateral - designing postcard invites, posters and business cards. Social media - Facebook, Wordpress and MailChimp email campaigns.

Full-time employee. Face-to-face promotions, increasing brand awareness/customer base, sales and marketing, direct marketing campaigns.

Casual employee. Designing DLE brochures and posters, creating graphic/type treatments, working within brand guidelines.

JACK GATASA DESIGN PORTFOLIO

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SOFTWARE SKILLS

Advanced

Medium

Basic

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JACK GATASA DESIGN PORTFOLIO


DESIGN SKILLS Print + Publication Advanced

Branding + ID

Packaging

Web Design Medium

Illustration

Photography Basic Digital + 3D

SKILL SET

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IDENTITY


CLIENT Tiffany-Jayne Beauty Therapy | DATE January 2012

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CLIENT Deka | DATE March 2010

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CLIENT Max FM | DATE November 2010

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JACK GATASA DESIGN PORTFOLIO


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CLIENT Dental Medical Services | DATE November 2011

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CLIENT Draw Inc. | DATE April 2011

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CLIENT Crate Apparel | DATE May 2011

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JACK GATASA DESIGN PORTFOLIO


Photo courtesy of sugarsketchworks.com


PROMOTION


B O A RD RIDE R S Promotional artwork for the Thrashin’ Skate Jam at Garden Place, Hamilton, NZ. EVENT Skateboard competition | DATE March 2010

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DRA W INC. Promotional artwork for the Under The Ivory Tower exhibition at Draw Inc., Hamilton, NZ. EVENT Art exhibition | DATE August 2011

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JACK GATASA DESIGN PORTFOLIO


CREA TIV E HAMILTO N Promotional artwork for Tempo 2011 at Wintec, Hamilton, NZ. EVENT Series of music workshops | DATE April 2011

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JACK GATASA DESIGN PORTFOLIO


P I NCH &A PUN C H Promotional artwork for the Pinch &A Punch Easter Party at Stables Bar & Grill, Cambridge, NZ. EVENT Music gig | DATE April 2012

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JACK GATASA DESIGN PORTFOLIO


M AN A TEE Promotional artwork for Manatee presents Resolution at Flow Bar, Hamilton, NZ. EVENT Music gig | DATE January 2012

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JACK GATASA DESIGN PORTFOLIO


GRA N D CEN TRA L HOTEL Promotional artwork for Slow Burnin’ at Grand Central Hotel, Hamilton, NZ. EVENT Music gig | DATE November 2011

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JACK GATASA DESIGN PORTFOLIO


FE TC H E SP RESSO B A R Promotional artwork for the opening of Fetch Espresso Bar in the central CBD, Hamilton, NZ. EVENT Opening | DATE November 2011

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PUBLICATION


VI I I M AGA ZIN E Page layout and graphics for VIII Magazine, a progressive youth and lifestyle magazine featuring art, design, fashion, music and ideas. DATE November 2010

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Photo courtesy of: thecampussocialite.com

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THE DRUMS

The Drums outline what pure, raw, original music is really about, not manufactured or planned, it is entirely their own work. Let’s Go Surfing, their debut single, released on Moshi Moshi (who put out early records by Hot Chip, Florence and the Machine, Friendly Fires and Kate Nash), features New Order-style trebly, melodic bass, Ventures-esque guitar, and what many are calling “the most infectious whistling line since Peter, Bjorn and John.”

THE CONVERSATION

How do you feel about being hotly tipped for 2010?

How did the name “The Drums” come around?

Well I think it’s a bit surprising for us, but we’re really grateful and excited about it, but we didn’t think anything like this would ever happen.

Well we wanted everything about this band to reflect sort of going back to the basics of what basic bands are like. Just four guys playing pop songs really excited us, the aim was to just simplify everything, and not be edgy and not be strange and weird. There are just so many bands being experimental and being overly cleaver about things now and we really just wanted to strip things down, like how The Smiths did it, and how The Strokes did it. It’s all really just about the song speaking for itself for us, we’re just going back to the basics.

We started the band just a year ago, we wrote our first song last December, it was just a selfish endeavour of something we were just planning on doing, you know for ourselves. We never even began to dream that it would become something like this. It’s just really surprising, it’s sort of a shock we are just trying to absorb it really. I don’t know whether that’s a good thing or not, some people may think that’s bad. (laughs) We almost feel like we’re trying to catch up with ourselves in a way, we didn’t think things would ever move this quickly. I think a lot of bands kind of figure everything out then work towards getting to a place like this and for some reason we kind of got there much quicker, before we had a chance to figure everything out so that’s why were just catching up with ourselves.

There are just so many bands out right now that have about 10 words in their name and names that are hard to remember. We went for something a little bit more classic and simple, when we thought of “the Drums” we just knew that that was the end of the conversation. It sounds like a band that has existed forever, but it hasn’t.

VIII magazine

DATE November 2010

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Photo courtesy of: illianconsulting.com

–noun, plural -phies. 1. The rational investigation of the truths and principles of being, knowledge, or conduct. 2. Any of the three branches, namely natural philosophy, moral philosophy, and metaphysical philosophy, that are accepted as composing this study.

PHILOSOPHY

3. A system of philosophical doctrine: the philosophy of Spinoza.

PHI·LOS·O·PHY

4. The critical study of the basic principles and concepts of a particular branch of knowledge, esp. with a view to improving or reconstituting them: the philosophy of science. 5. A system of principles for guidance in practical affairs. 6. A philosophical attitude, as one of composure and calm in the presence of troubles or annoyances.

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Photo courtesy of: zimmer.csufresno.edu

VIII magazine

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DATE November 2010

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2010 Annual Report HC C ANNU A L RE POR T Page layout and graphics for Hamilton City Council’s 2010 annual report. CLIENT Hamilton City Council | DATE May 2010

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ServiceService Performance Performance

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HAMILTON CITY COUNCIL HAMILTON CITY COUNCIL 2009/2010 Annual Report 2009/2010 Annual Report www.hamilton.co.nz/annualreport www.hamilton.co.nz/annualreport

The significant that follow in Introduction Framework Community Development TheA: significant services that follow in services Strategic FrameworkStrategic A: Community Development this section show the results for each Investing in Our People this section show the results for each Investing in Our People measure in detail. Development reports on how Council’s Community Development contributes performance measureperformance in detail. This section reports onThis howsection Council’s Community contributes 2007/08 Overall Results 2007/08 Overall Results significant services performed Strategic Framework A: Investing in towards building strong, inclusive 25 significant services25 performed Strategic Framework A: Investing in towards building strong, inclusive Significant Acquisitions or during both in terms of comprises the following and supportive communities Significant Acquisitions or during 2008/09, both in terms2008/09, of Our People comprisesOur the People following and supportive communities Replacement of Assets service results. delivery and financial results. nine significant services: within Hamilton to meet identified Replacement of Assets service delivery and financial nine significant services: within Hamilton to meet identified community needs through the 25% community needs through the 25% describes any significant Council’s 2006-16 Long-Term • Community Development provision This section describesThis any section significant Council’s 2006-16 Long-Term • Community Development provision of a diverse range of of a diverse range of acquisitions or replacements Plan includes the key performance • Community Facilities programmes and services. Staff work acquisitions or replacements 6% Plan includes the key performance • Community Facilities programmes and services. Staff work 6% for the • Emergency Management collaboratively of assets, the reasonsof forassets, the the reasons measures and targets measures for each ofand targets for each of • Emergency Management collaboratively within the community within the community acquisitions or replacements, and the the 10 financial • Partnership withacquisitions Maori with other support service or replacements, and the the 10 financial years covered by the years covered by the • Partnership with Maori and with other supportand service 8% 8% 100% of target achieved 100% of target achieved reasons for any significant variation These • Civic Representation and Civic agencies to provide employment reasons forAffairs any significant variation plan. These measuresplan. are used to measures are used to • Representation and Affairs agencies to provide employment Greater than 80% of target achieved Greater than 80% of target achieved from that shown in year 3 (2008/09) report on how the significant services • Environmental Health programmes, implement social from that shown in year 3 (2008/09) report on how the significant services • Environmental Health programmes, implement social 50% - 80% of target achieved• 50% - 80% of target achieved of the 2006-16 Longstrategy Term Council • Parks and Gardens strategy and policy, and develop and of the 2006-16 Long Term Council performed in 2008/09.performed in 2008/09. Parks and Gardens and policy, and develop and Community Plan (LTCCP), capital capacity • Sports Areas Community Plan (LTCCP), supportbuilding. community capacity building. for capital • Sports Areas supportfor community The performance measures and • Swimming Facilities projects exceeding $1projects million. exceeding $1 million. The performance measures and • Swimming Facilities targets the Long-Term Plan take targets in the Long-Term Planintake into of account the diversity of Council’s into account the diversity Council’s 61% 61% facilities Actual LTCCP Description Description facilities and services and wereand services and were Project / ProgrammeProject / Programme Actual LTCCP 2009 3 Approved Year 3 developed from a widedeveloped range of from a wide range of 2009 Approved Year sources. They measure things such ($000) ($000) sources. They measure things such ($000) ($000) 2008/09 Overall Results 2008/09 Overall Results as quality, customer satisfaction, as quality, customer satisfaction, usage, meeting legislative facility usage, meetingfacility legislative requirements, public health and requirements, public health and Housing Services Housing Services timeliness, safety, timeliness, etc.safety, They were also etc. They were also Introduction

independently independently assessed by Council’sassessed by Council’s 20% auditors, Audit New Zealand. auditors, Audit New Zealand.

11%

Summary of Performance Measure Summary of Performance Measure Results for 2008/09 Results for 2008/09 2008/09 there were 141 In 2008/09 there were In 141 performance measures across performance measures across Council’s Council’s 25 significant services.25 significant services. The shows following information shows The following information the 2008/09 overall results for the 2008/09 the overall results for the performance targets against an performance targets against an achievement achievement scale. The pie graphs scale. The pie graphs also provide also provide a comparison with thea comparison with the 2007/08 results. 2007/08 results.

20% 1%

11%

Housing Upgrade Programme Housing Upgrade Programme

1% 11%

11%

Less than 50% of target achieved Less than 50% of target achieved Parks and Gardens Parks and Gardens Not achieved Not achieved

Land Purchased for Reserves Land Purchased for Reserves 478

57%

57% Lake Domain Tea rooms Lake Domain Tea rooms 2,390

Performance Measure Performance Measure Achievement Scale Achievement Scale

Results for 2008/09 Results for 2008/09

100% of target achieved 100% of target achieved

81 measures (57%)

81 measures (57%)

Greater than 80% of target achieved Greater than 80% of target achieved

28 measures (20%)

28 measures (20%)

50% - 80% of target achieved 50% - 80% of target achieved

15 measures (11%)

15 measures (11%)

Less than 50% of target achieved Less than 50% of target achieved

1 measures (1%)

1 measures (1%)

16 measures (11%)

16 measures (11%)

Not achieved [8]

Not achieved

[8] Hamilton Council - 2009/2010 Annual Report Hamilton City Council - 2009/2010 AnnualCity Report

2,155 A programme refurbish Pensioner Housing 2,155 A programme to refurbish Pensionerto Housing The programme was withdrawn as stock. The programmestock. was withdrawn as council failed secure funding from Housing council failed to secure funding fromtoHousing New Zealand. New Zealand. 478This land is purchased 1,425 This land is reserves purchased to provide reserves 1,425 to provide for active recreation, for active recreation, neighbourhood parks,neighbourhood parks, and other purpose reserves in order to meet and other purpose reserves in order to meet the structure planinobjective contained in the the structure plan objective contained the District was Plan.Unspent District Plan.Unspent budget carried budget was carried forward from an earlier year. forward from an earlier year. 2,390Replacement of the ice Replacement of the ice cream bar, tea cream bar, tea rooms and receptionthe facilities comprising the rooms and reception facilities comprising Lakeside tea rooms Lakeside tea rooms and Reception Centre.and Reception Centre. The project was for completion last year The project was due for completion lastdue year beenwas delayed. The budget was carried but had been delayed.but Thehad budget carried forward from an earlierforward year. from an earlier year.

Swimming Facilities Swimming Facilities North East Sector NewNorth PoolEast Sector New Pool 26

Hamilton.co.nz

Hamilton.co.nz Hamilton.co.nz

Hamilton.co.nz

1,064 of a new pool in the North 1,06426The development of a The newdevelopment pool in the North East sector an increasingly high priority East sector is an increasingly highispriority due to the capacity due to the capacity pressure placed on pressure placed on current and the rate of city growth. current facilities, and the rate facilities, of city growth. pressure on pool space at Increasing pressure onIncreasing pool space at is leading to public dissatisfaction Waterworld is leading Waterworld to public dissatisfaction overcrowding. and overcrowding. Theand project has been The project has been delayed as growth demand slows. Unspent delayed as growth demand slows. Unspent be carried forward to future years. budget will be carried budget forwardwill to future years. Hamilton Council Hamilton City Council - 2009/2010 AnnualCity Report [9]- 2009/2010 Annual Report

[9]

DATE May 2010

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ECO DESIG N Page layout and graphics for Eco Design: A guide to solar energy, a publication addressing the benefits of solar energy. DATE February 2010

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JACK GATASA DESIGN PORTFOLIO

ecodesign a guide to solar energy


facts facts on on

solar solar energy energy

faqfaq

A 1-kilowatt home solarconsists system of consists of Facts about Solarusage: Energy usage: A 1-kilowatt home solar system Facts about Solar Energy about 10-12 solar panels andabout requires about the US Department an 10-12 about solar panels and requires AccordingAccording to the USto Department of Energy,ofanEnergy, 100 square feet of installation area. average American used approxi100 square feet of installation area. average American householdhousehold used approximately 866-kilowatt mately 866-kilowatt hours perhours monthper in month 1999 in 1999 A 1home kilowatt home solarwill system will generate costing them $70.68. A 1 kilowatt solar system generate costing them $70.68. approximately 1,600hours kilowatt approximately 1,600 kilowatt perhours year per year a sunny(receiving climate (receiving hours of sunSolar is measured in kilowatt-hour.in a sunnyinclimate 5.5 hours5.5 of sunSolar Energy is Energy measured in kilowatt-hour. per approximately day) and approximately 750 kilowatt = 1000 watts. shine per shine day) and 750 kilowatt 1 kilowatt1=kilowatt 1000 watts. per year in climate a cloudy(receiving climate (receiving hours perhours year in a cloudy hours of sunshine 1 kilowatt-hour (kWh) = Theofamount of electric2.5 hours2.5 of sunshine per day). per day). 1 kilowatt-hour (kWh) = The amount electricity to required burn a light 100 watt bulb for 10 ity required burn a to 100 watt bulb light for 10 A 1-kilowatt home solarwill system will prevent A 1-kilowatt home solar system prevent hours. hours. approximately 170 lbs. of coal from being approximately 170 lbs. of coal from being burned, lbsfrom of CO2 from being released About 30% of energy our total energy consumption is burned, 300 lbs of300 CO2 being released About 30% of our total consumption is into the atmosphere and 105ofgallons used to heat water. into the atmosphere and 105 gallons water of water used to heat water. from being consumed each month! from being consumed each month! Facts about Solarsystems: Energy systems: Facts about Solar Energy 40 solar cells are usually combined A home solarissystem typically upAbout of 40 About solar cells are usually combined A home solar system typicallyis made up made of into a solar and10-12 around 10-12 panels solaranpanels, anainverter, into a solar panel andpanel around panels solar panels, inverter, battery,aabattery, charge a charge an array facing andstructure. support structure. mounted mounted in an arrayinfacing due Northdue to North to controller,controller, wiring andwiring support receive maximum receive maximum sunlight. sunlight. A 1-kilowatt home solartakes system takes A 1-kilowatt home solar system Theusually system usually comes with wara 5-year wardays and to install costs aroundThe system comes with a 5-year about 1-2about days 1-2 to install costsand around ranty, the although the solar are warranted US$10,000 not account take intoany account any although ranty, solar panels arepanels warranted US$10,000 but does but not does take into by the government. for 20. for 20. incentivesincentives offered byoffered the government.

[10]

What’s most important fordesign? thermal design? window?window? What’s most important for thermal Gooddesign thermal design is based around A rule of thumb thatsunshine in clear sunshine the A rule of thumb says that says in clear the Good thermal always is always based around good insulation. are two other factors sends aboutof1000W of m² heat per m² persun sendssun about 1000W heat per pergood insulation. There areThere two other factors to theand comfort and energy efficiency window area. That’s pendicularpendicular window area. That’s about theabout same the same which addwhich to theadd comfort energy efficiency of solar designed houses. They gains are solar gains as anelectric averageheater. electric heater. as an average Tolling upTolling the up the of solar designed houses. They are solar (window orientation and thermalwindow areas window areas in yourgives designs in your designs yougives an in-you an in(window orientation and sizes)and andsizes) thermal mass (concrete, books). dication of amount the largeofamount of heat that enters the large heat that enters mass (concrete, furniture, furniture, books). You will You willdication of never go wrong adding insulation. a houselarge through large windows, French doors a house through windows, French doors never go wrong adding insulation. Don’t feelDon’t feel to use twice insulation as much insulation or conservatories. If you If you don’t dealdon’t with deal that with that shy to useshy twice as much as the as theor conservatories. Code It requires. paysof in comfort terms ofand comfortheat and usingheat using overhangs, thermal mass, overhangs, awnings, awnings, thermal mass, Code requires. pays in Itterms of life. add a goodofportion East ventilation, easily overheat. etc. houseetc. canhouse easilycan overheat. quality of quality life. Then addThen a good portion East of ventilation, North facing windows and the thermal and Northand facing windows and the thermal and overhangs/awnings to deal the much How much heat is lost windows? through windows? heat is lost through mass andmass overhangs/awnings to deal with the withHow solar gains. solar gains. not only a lotgains, of solar gains, Windows Windows not only allow a lotallow of solar How does heat move? a lot be lost they also they allowalso a lotallow of heat toof beheat lostto once the once the How does heat move? sunorison gone or on an day. overcast sun is gone an overcast A ruleday. of A rule of whichvisible is either or invisible thumb is that each m² of glazing looses about thumb is that each m² of glazing looses about Radiation,Radiation, which is either or visible invisible Convection, which describes theten times ten times heat as much as aninsuaverage insuas much as anheat average infra-red. infra-red. Convection, which describes the movement of and warm air and Conduction, which lated of wall So, size your windows movement of warm air Conduction, which lated m² of wallm² area! So, area! size your windows desribes the movement of heatmatethrough matecautiously!these losses. keepthat in mind that cautiously!these losses. But keep But in mind desribes the movement of heat through rial. a m² ofstill window looses about even then,even a m²then, of window loosesstill about rial. times heat as much a m² of insulated five timesfive as much as a heat m² ofasinsulated How suncomes energythrough comes the through the wall.your So, size your windows cautiously! wall. So, size windows cautiously! How much sunmuch energy

[10]

[11]

[11]

DATE February 2010

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WWF Page layout and graphics for Change, a recto-verso publication addressing the effects climate change has upon the world’s animals. DATE February 2010

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2 0 0 9: T HE TYPE RE A D E R Page layout and typography for 2009: The Type Reader, a Wintec publication showcasing finest student typography. DATE February 2009

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DATE February 2009

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+61 4 3202 5908

J_GATASA_SHAW@HOTMAIL.COM

Jack Gatasa 2012 Design Portfolio  

A selection of my most recent work and some older projects, completed over the last 4 years during my studies and freelancing. Hope you enjo...

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