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MKT 421 Assignment Distribution channel Article Review (sports apparel company)

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Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.


Select an article from that is less than five years old on the role of distribution channels in marketing. Compose a 1,050- 1,200 word article review covering the following: · Define what a distribution channel is and discuss why it is important to the marketing process. · Discuss the differences between direct and indirect distribution channels. · Introduce the article and its author(s) and give a brief summary of its core message(s). · Analyze the relationship distribution channels have to maintaining a satisfied target market. · Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points. · Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution. ==============================================

MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers)

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This Tutorial contains 2 Papers

Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Assignment Steps Scenario: You have just graduated from the University with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Develop a 1,050-word response to the following using the scenario above: ¡ Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.


¡ Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How? ¡ Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning. Cite a minimum of two peer-reviewed sources ==============================================

MKT 421 Final Exam Guide (New)

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1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:


Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. 2 When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad. pay-per-view. pay-per-click. copy thrust.

3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world.


The purchase situations may be different.

4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

Decoding. Encoding. Banners. Cookies.

3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world.


The purchase situations may be different.

4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

Decoding. Encoding. Banners. Cookies.

5 In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.

Opportunities Strengths Threats Weaknesses


6 The phrase "big data" refers to:

the top five firms in the marketing research industry. the massive amount of data being collected and processed by today's organizations. marketing research data taken from Internet sources. the use of marketing research in big marketing decisions.

7 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.

Status quo Target return Profit maximization Sales-oriented

8 From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

The role of the automotive sales person is becoming obsolete.


The market needs competitive rivals to auto dealerships. Auto manufacturers need to sell direct to consumers. The information they provide makes the exchange process between producers and consumers more efficient and effective.

9 According to the concept of social responsibility, a firm has a duty to: Conduct business in a way that is good for society as a whole, both now and for the future. Communicate regularly with the public. Place customer satisfaction above all other considerations. Place profit above all other considerations.

10 The main difference between the "marketing department era" and the "marketing company era" is:

Whether the whole company is customer-oriented. More emphasis on selling and advertising in the marketing department era. Whether the president of the firm has a background in marketing. More emphasis on short-run planning in the marketing company era.


11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?

Sales decline Market extinction Market immaturity Market introduction

12 The three basic sales tasks are:

Order-taking, missionary selling, and order-getting. Order-taking, order-managing, and order-getting. Order-closing, order-opening, and sales-promoting. Order-taking, supporting, and order-getting.

13 Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:

Informing.


Innovators. Reminding. Stimulating primary demand.

14 A producer might use a "pulling policy" rather than a "pushing policy" if:

It is offering a very "high-tech" product to a small product-market. It has a very limited promotion budget. Its sales force has been very successful getting wholesalers and retailers to handle its product. Intermediaries are reluctant to handle a new product.

15 The main difference between a "marketing strategy" and a "marketing plan" is that:

A marketing plan includes several marketing strategies. A marketing strategy omits pricing plans. A marketing strategy provides more detail. Time-related details are included in a marketing plan.


16 In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

Honesty Fairness Responsibility Citizenship

17 A useful tool for organizing the competitor analysis is:

The competitive summary. A competitor matrix. Rivals chart. The oligopoly chart.

18 Which of the following is true of direct distribution?

It reduces a producer's need for working capital. Direct distribution always serves customer needs better and at a lower cost. It requires a significant investment in facilities.


Most firms selling consumer products rely on direct distribution.

19 Compared with other approaches to business, the marketing concept is distinct in that it:

Creates a broad assortment of products. Focuses on satisfying customers' needs. Focuses on sales. Produces new products and services.

20 David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "‌try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember tollfree telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:

Hold interest. Arouse desire. Obtain action. Get attention.


21 The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.

Introductory price dealing Penetration price policy Temporary price cut policy Skimming price policy

22 Which of the following is a common cause of new product failures?

The managers worry too much about the competition. The product fails to offer the customer a unique benefit. The company delays putting the product on the market until it develops a complete marketing plan. The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-tomarket" approach.

23 Behavioral targeting:


Tries to reach target customers who are actually interested in what the firm has to communicate. Allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website. Delivers ads to consumers based on previous websites the customer has visited. Tries to place ads on websites that are designed to appeal to the firm's target market.

24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:

selective exposure. reinforced cognition. selective retention. selective perception.

25 When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?


Qualifying Positioning Determining Clustering

26 The primary purpose of branding is:

To enhance package design. To identify a product. To boost customer satisfaction. To prevent competitors from stealing product ideas.

27 When new product ideas are chosen based on ratings and comments from customers, this process is called ______.

Reaction engineering Idea engineering Crowdsourcing Creative resourcing


28 Most firms in the business world set their prices using:

Demand-oriented price setting. Federal price guidelines. Cost-oriented price setting. Supply and demand analysis.

29 More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?

Routinized response Dissonance response Limited problem solving Low-involvement buying

30 The advantages of working with an intermediary usually increase when there is:

Excellent communication with customers. A greater number of customers.


Little distance between customers. A smaller number of competing products. ==============================================

MKT 421 Final Exam Guide (New, 2017)

FOR MORE CLASSES VISIT www.mkt421edu.com _________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization


The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products service gap analysis strategic focus and plan new-product process psychographic segmentation process __________ differentiates retail outlets depending on whether contractual systems independent retailers or corporate chains own the outlet. Form of ownership Retail servicing Level of service Merchandise line Which of the following is true of the price equation? Extra fees are not part of the price equation. Sellers subtract the add-on charges from the list price. The amount paid by customers is always the same as the quoted price. Customers are more inclined to pay additional fees than a higher list price. A society’s __________ represent socially or personally preferable states of existence or modes of conduct that persist over time. languages


symbols values customs __________ segmentation is done according to an objective measurable physical or other classification attribute of potential consumers. Psychographic Demographic Behavioral Geographic A __________ is any word, device (shape, design, color, or sound), or combination thereof used to differentiate a seller’s services or products brand name trade name trademark brand personality Yes Music is the authorized distributor for products of Trompa Instruments, a popular manufacturer of trumpets and other brass instruments. Yes Music purchases products from Trompa and distributes them to music stores across the country. What kind of intermediary function does Yes Music perform for Trompa? Managerial Facilitating Transactional


Logistical The idea of the __________ describes the phases a new product goes through in the marketplace. product life cycle strategic marketing process new-product process marketing life cycle __________ are small downloadable software programs that work on tablet devices and smartphones. Algorithms Apps Databases RFIDs __________ is the combination of benefits such as convenience, quality, and on-time delivery provided to targeted buyers by firms at a particular price. Customer value Seller Value Manufacturer value Business value The __________ sells a marketing plan to readers by being clear and direct.


mission statement executive summary company description strategic focus and plan __________ relate to the effort spent in making sales. Marketing input data Marketing outcome data Observational data Primary data What is the difference between a marketing plan and a business plan? A marketing plan deals with marketing actions, whereas a business plan addresses the entire organization. A marketing plan contains a description of an organization, whereas a business plan does not contain any description. A marketing plan contains details on operations, research, and manufacturing, whereas a business plan does not. A marketing plan addresses the financial projections of an organization, whereas a business plan does not Darby’s Burgers Ltd. uses the best quality meats in its burgers. However, this fact is not being marketed well to its potential consumers, leading to a decline in sales. There is a growing demand for quality meat products among the health-conscious that could work in Darby’s favor. However, Darby’s must compete with fast-food chains that offer


burgers at low prices. Which of the following statements describes Darby’s weakness according to SWOT analysis? There is a growing demand for quality meat products among the healthconscious. Darby’s must compete with fast-food chains that offer cheap burgers. Darby’s quality is not well-marketed or advertised to its potential consumers. Darby’s uses good quality meats in its burgers. __________ is the act of using quotas or tariffs to shield one or more industries within a country’s economy from foreign competition. Commercialism Centralism Provincialism Protectionism The __________ of the environment include the population and culture’s demographic characteristics. technological forces competitive forces social forces economic forces The trade of offerings of value between a buyer and a seller, resulting in mutual benefit, is called a(n) __________. exchange


advertisement communication marketing mix The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the company decides to study its current situation and see how it can improve itself. Which of the following strategic marketing processes should be used by Agro to analyze its situation? Marginal analysis Break-even analysis Business portfolio analysis SWOT analysis A __________ is when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products. multi-marketing strategy pull strategy push strategy skimming strategy What is the difference between advertising and personal selling? Advertising is always a paid activity to sell a product, whereas personal selling involves no direct payment to sellers. Advertising can control the amount of wasted coverage, whereas personal selling cannot control the amount of wasted coverage.


Advertising does not have an immediate feedback loop, whereas personal selling does because of direct interaction with potential consumers. Advertising uses customized interaction between sellers and potential consumers, whereas personal selling sells to a large group of potential consumers. __________ is an activity that creates, communicates, and delivers products and services that benefit an organization, its stakeholders, its customers, and society as a whole. Marketing Advertising Purchasing Manufacturing What is the difference between primary and secondary data? Primary data are newly collected facts and figures for a project, whereas secondary data are facts and figures recorded prior to a current project. Primary data relate to the results of marketing efforts, whereas secondary data relate to the effort spent in making sales. Primary data relate to the effort spent in making sales, whereas secondary data relate to the results of marketing efforts. Primary data are facts and figures recorded prior to a current project, whereas secondary data are newly collected facts and figures for a project.


What must an organization use to determine its position respective to the competition during the new-product strategy development stage? Strategic focus and strategic plan Promotion and price strategy Geographic and demographic segmentation SWOT analysis and environmental scanning Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to personally check the brand’s computers and ask questions about its products. Upon purchase of any of its computers, the company allows the customers to return to the store for free consultations up to one year while also providing free software upgrades. Which marketing strategy is Banana Technologies Inc. following? Niche marketing Digital marketing Relationship marketing Guerilla marketing At the __________ level the top management of a company directs the overall strategy for the whole company. strategic business unit functional human resources corporate


Which of the following is true of economic development considerations? A company must understand whether a country has a mixed economy or a more agricultural economy. A company must weigh the average income of a country’s consumers. A company must consider a country’s communications, distribution, and transportation systems. A company must recognize a country’s currency exchange rates and price its products accordingly. Which of the following is a step in the planning stage of the strategic marketing process? The implementation phase The results program The evaluation phase The marketing program __________ segmentation is done according to where potential consumers live or work Behavioral Demographic Psychographic Geographic

==============================================


MKT 421 Final Exam Guide

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1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. 2 When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad. pay-per-view. pay-per-click.


copy thrust.

3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different.

4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

Decoding. Encoding.


Banners. Cookies.

3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different.

4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

Decoding. Encoding. Banners.


Cookies.

5 In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.

Opportunities Strengths Threats Weaknesses

6 The phrase "big data" refers to:

the top five firms in the marketing research industry. the massive amount of data being collected and processed by today's organizations. marketing research data taken from Internet sources. the use of marketing research in big marketing decisions.

7 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.


Status quo Target return Profit maximization Sales-oriented

8 From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

The role of the automotive sales person is becoming obsolete. The market needs competitive rivals to auto dealerships. Auto manufacturers need to sell direct to consumers. The information they provide makes the exchange process between producers and consumers more efficient and effective.

9 According to the concept of social responsibility, a firm has a duty to: Conduct business in a way that is good for society as a whole, both now and for the future. Communicate regularly with the public. Place customer satisfaction above all other considerations. Place profit above all other considerations.


10 The main difference between the "marketing department era" and the "marketing company era" is:

Whether the whole company is customer-oriented. More emphasis on selling and advertising in the marketing department era. Whether the president of the firm has a background in marketing. More emphasis on short-run planning in the marketing company era.

11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?

Sales decline Market extinction Market immaturity Market introduction

12 The three basic sales tasks are:

Order-taking, missionary selling, and order-getting.


Order-taking, order-managing, and order-getting. Order-closing, order-opening, and sales-promoting. Order-taking, supporting, and order-getting.

13 Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:

Informing. Innovators. Reminding. Stimulating primary demand.

14 A producer might use a "pulling policy" rather than a "pushing policy" if:

It is offering a very "high-tech" product to a small product-market. It has a very limited promotion budget. Its sales force has been very successful getting wholesalers and retailers to handle its product. Intermediaries are reluctant to handle a new product.


15 The main difference between a "marketing strategy" and a "marketing plan" is that:

A marketing plan includes several marketing strategies. A marketing strategy omits pricing plans. A marketing strategy provides more detail. Time-related details are included in a marketing plan.

16 In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

Honesty Fairness Responsibility Citizenship

17 A useful tool for organizing the competitor analysis is:

The competitive summary. A competitor matrix.


Rivals chart. The oligopoly chart.

18 Which of the following is true of direct distribution?

It reduces a producer's need for working capital. Direct distribution always serves customer needs better and at a lower cost. It requires a significant investment in facilities. Most firms selling consumer products rely on direct distribution.

19 Compared with other approaches to business, the marketing concept is distinct in that it:

Creates a broad assortment of products. Focuses on satisfying customers' needs. Focuses on sales. Produces new products and services.

20 David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "‌try my 8-pound Oreck vacuum for free for 30 days," and to return


it if they aren't satisfied. He then provides an easy-to-remember tollfree telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:

Hold interest. Arouse desire. Obtain action. Get attention.

21 The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.

Introductory price dealing Penetration price policy Temporary price cut policy Skimming price policy

22 Which of the following is a common cause of new product failures?


The managers worry too much about the competition. The product fails to offer the customer a unique benefit. The company delays putting the product on the market until it develops a complete marketing plan. The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-tomarket" approach.

23 Behavioral targeting:

Tries to reach target customers who are actually interested in what the firm has to communicate. Allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website. Delivers ads to consumers based on previous websites the customer has visited. Tries to place ads on websites that are designed to appeal to the firm's target market.

24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:

selective exposure.


reinforced cognition. selective retention. selective perception.

25 When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?

Qualifying Positioning Determining Clustering

26 The primary purpose of branding is:

To enhance package design. To identify a product. To boost customer satisfaction. To prevent competitors from stealing product ideas.


27 When new product ideas are chosen based on ratings and comments from customers, this process is called ______.

Reaction engineering Idea engineering Crowdsourcing Creative resourcing

28 Most firms in the business world set their prices using:

Demand-oriented price setting. Federal price guidelines. Cost-oriented price setting. Supply and demand analysis.

29 More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?

Routinized response


Dissonance response Limited problem solving Low-involvement buying

30 The advantages of working with an intermediary usually increase when there is:

Excellent communication with customers. A greater number of customers. Little distance between customers. A smaller number of competing products. ==============================================

MKT 421 Mapping the Product Life Cycle (PLC) Presentation

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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation


Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309 : Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit. Create a 10- to 20-slide (not counting cover slide or reference slide) MicrosoftŽ PowerPointŽpresentation with speaker’s notes covering the following criteria: Develop a slide setting the theme and goals of the presentation. Define and discuss the PLC concept and its importance to marketing managers.


Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use. Describewhat company/organization and product/service you are using. Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples. Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored. Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research. Format your presentation consistent with APA guidelines. ==============================================

MKT 421 Signature Assignment The Entrepreneurial Marketing Manager

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Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from that is less than five years old on the role of distribution channels in marketing. Compose a 1,050- 1,200 word article review covering the following: ¡ Define what a distribution channel is and discuss why it is important to the marketing process. ¡ Discuss the differences between direct and indirect distribution channels.


路 Introduce the article and its author(s) and give a brief summary of its core message(s). 路 Analyze the relationship distribution channels have to maintaining a satisfied target market. 路 Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points. 路 Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution. ==============================================

MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation

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The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.


Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement. Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing. Address the following in your role as marketing manager: · Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. · Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem's solution. · Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario. · Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each?


· Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest. ·

Explain how differentiation will help position the organization.

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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)

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Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts.

Develop a 700- to 1,050-word response using the scenario above and answer the following questions:


What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior) How do marketers strategically plan to market these products to me? Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product? How does this product get from the manufacturer to the place I can buy it? What promotional activities compel me to buy this product? What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of marketing? What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the customer? Click the Assignment Files tab to submit your assignment. ==============================================

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MKT 421 Week 1 Elevator Pitch (2 Papers)

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This Tutorial contains 2 Papers

Create a 700-word elevator pitch that includes the following: ยง Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. ยง Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================

MKT 421 Week 1 Individual Assignment Defining Marketing

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Resource: University Library


Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines.

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MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

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This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:


Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. Respond to the following questions: Is the company successful in building loyal customer relationships across different groups? Why or why not? Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines. ==============================================

MKT 421 Week 1 Marketing and Buying Behaviors

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MKT 421 Week 1 Marketing and Buying Behaviors


Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions of your own personal characteristics that explain why you bought each of the specific brands you did in your most recent purchase of all of these items. Be sure to tell what brand and why.

WHAT BRAND WHY a quick-stop beverage your personal shampoo any item of clothing a subscription service (such as broadcast, print, ISP, cellular) larger, more expensive item, such as a bicycle, TV, camera, automobile, or boat ==============================================

MKT 421 Week 1 Practice 4P’s of Marketing

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Complete the “4P’s of Marketing” click and drag in Connect.

Note: You have unlimited attempts to complete this assignment. ==============================================

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MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (2 Papers)

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This Tutorial contains 2 Papers

Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment. Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.


In your opinion, what are the specific key environmental forces that created an opportunity for your company? Have there been changes in the purchasing patterns of your organization's target market in recent years? Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future. What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors? In your analysis, what lessons might you learn from the Geek Squad case study? What recommendations can you offer up to Geek Squad? Include at least three references, at least one of which must come from the University Library. Format your paper consistent with APA guidelines. ==============================================

MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)

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This Tutorial contains 2 Different PPT

Select a company currently experiencing marketing changes.

Create a 6-slide MicrosoftÂŽ PowerPointÂŽ presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. Use the Wall Street Journal database in the University Library to facilitate your research of the company. ==============================================

MKT 421 Week 2 Individual Assignment Marketing Mix

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Resources: University Library, Internet

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

Describe how each element is implemented.

Specifically identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines.

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MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)


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This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Format your paper consistent with APA guidelines. ==============================================

MKT 421 Week 2 Practice Market Research Process

FOR MORE CLASSES VISIT www.mkt421edu.com Watch the “Market Research Process� video in Connect.


Answer the questions that follow.

Note: You have unlimited attempts to complete this assignment. ==============================================

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MKT 421 Week 2 Team Assignment Marketing Plan Phase 1

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Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper to include the following:


• An overview of the existing organization • A description of the new product or service • An explanation of the importance of marketing to your selected organization’s success • A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines.

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MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)

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This Tutorial contains 2 Presentations

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: • Develop a Summary slide. • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral). • Identify a Perceptual map. • Explain the Map placement.


• Identify your references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================

MKT 421 Week 3 Individual Assignment Marketing Research Paper

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Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to


the development of Kudler Fine Food’s marketing strategy and tactics. Format your paper consistent with APA guidelines.

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MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

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This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.


Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation. ==============================================

MKT 421 Week 3 Practice BMW Video Case

FOR MORE CLASSES VISIT www.mkt421edu.com Complete the “BMW” video case in Connect.


Answer the questions that follow.

Note: You have unlimited attempts available to complete this assignment ==============================================

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MKT 421 Week 3 Team Assignment Marketing Plan Phase 2

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Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: • Identify the segmentation criteria that will affect your target market selection. Identify your target market.


• Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. ==============================================

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New)

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This tutorial contains 2 different papers Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.


Obtain your instructor's approval of your product or service before beginning this project.

Write a 2,800- to 3,500-word paper that includes the following: An overview of the organization A description of the product or service A SWOT analysis of the organization and offering A competitive analysis of the organization and offering using Porter's five competitive forces model The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors A description of your target market Needs that cause your target market to buy including emotional and logical drivers A written positioning statement that identifies: Your target market The needs that drive purchase Your organization's industry category How your organization solves the target's needs Your organization's competition What makes your organization different from its competition


Include sources of secondary research that support your analysis.

Format your paper consistent with APA guidelines. ==============================================

MKT 421 Week 4 Apply Marketing Lemonade (Part 1)

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Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:

Target market


Product’s definition to the target market Viable pricing strategy Brand’s position in the competitive environment Complete the Marketing Lemonade Worksheet.

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment. ==============================================

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MKT 421 Week 4 Assignment Marketing Research Report (2 Papers)

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This Tutorial contains 2 Papers

Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information:  Identify a new product/service.  Choose the target market for your product/service, and describe your target market in detail.  Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.  Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.  Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)


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This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why An alternative red ocean move for the same product or service along with the pros and cons of that strategy Format your paper consistent with APA guidelines.

MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation

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Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe • The situation • Your recommended solutions, including why • Your results Summarize the different marketing components addressed in this simulation by answering the following questions: • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. • What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product inthe simulation? Format your paper consistent with APA guidelines.

MKT 421 Week 4 Logistics and Distribution


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MKT 421 Week 4 Logistics and Distribution There are basically five approaches for entering an international market; usually the choices and risks are very product dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that are planning to enter an international market (China) with different products. Using the following factors for your choices, pick any two clients and complete their matrix below with your recommendations and briefly describe the rationale behind your choices. Entry Approach Exporting, Licensing, Management contracting, Joint Venture, and Direct Investment. Shipping Methods Truck, Rail, Water, Air Level of Risk High, Medium, Low Client #1 Product: Candy Bars Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk


Factors that could affect distribution service levels Client #2 Product: Golf Clubs Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #3 Product: Golf Balls Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #4 Product: Molding Machines Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk


Factors that could affect distribution service levels

MKT 421 Week 4 Practice Final Price and Profit Equations

FOR MORE CLASSES VISIT www.mkt421edu.com Complete the “Final Price and Profit Equations” case analysis in Connect.

Note: You have unlimited attempts to complete this assignment. ==============================================

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MKT 421 EDU Focus Dreams / mkt421edu.com  

__This course provides a wide range of university students-centered service

MKT 421 EDU Focus Dreams / mkt421edu.com  

__This course provides a wide range of university students-centered service

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