Redesign the gift shop at the Four Points by Sheraton, Chicago Oâ€™hare.
CURRENT FUNCTIONAL ISSUES
Gift shop currently has no storefront presence within the lobby
Extremely cluttered, translating into a frustrating shopping experience
Hidden nooks from the visibility of the cashier
No storage space for multiples of an item of merchandise
Not wheelchair friendly
Space is dark and dingy with poor lighting
The gift shop is not visible to customers entering the lobby from the dining and lounge till they turn around and hence loss of sales.
Increase the transparency of the gift shop space
Use aesthetic composition concepts to improve the spatial presence of the gift shop within the lobby space
Create a storefront for window shopping
Increase free floor space and use more wall space for display of merchandise to make the experience less claustrophobic
Easy visibility of customers entering/shopping/exiting the store for the cashier
Simplify the display of merchandise for an uncluttered, quick and smooth shopping experience
Create adequate, easily accessible storage for multiples of all merchandise
Wheel Chair accessibility
Gift shop foot print = 13.67’ square Floor area = 186.87 sqft
The design intent is to create an illusion that the gift shop is bigger than its actual foot print to improve its visibility in the hotelâ€™s lobby. Hence the creation of the backlit slatted faĂ§ade wall facing the lobby.
Hot spots to draw customers into the gift shop. Replacing the current opaque enclosure of the gift shop with glass walls will improve its visibility and sales.
WINDOW SHOPPING CORRIDOR
CURRENT VIEW FROM WITHIN STORE
PROPOSED DISPLAY/SIGNAGE AND LIGHTING
CURRENT VIEW FROM LOBBY
DESIGN CONCEPTS REITERATED
Increase free floor space
wheel chair accessibility
Glass wall and door systems - Doralco Architectural metal solutions
White color (wood grained) engineered wood / laminate planks for flooring
Backlit wall – Duo-Gard LED grid solutions – energy efficient
Custom drop ceiling in the shape of Four Points Logo with integrated recessed and cove lighting.
All white display shelves and storage units
All content of this presentation is the intellectual property of © 2012 J-Space Studio,Inc and cannot be reproduced without written permission. Designed for Four Points by Sheraton, Chicago O’Hare. The design is not a final drawing for construction. Implementation of the design will require the consultation of Licensed professionals.
Sincere thanks to Mr.Arun Sharma (GM @ Four Points by Sheraton,Chicago O’Hare) for the opportunity.