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PROJECT

Redesign the gift shop at the Four Points by Sheraton, Chicago O’hare.


CURRENT FUNCTIONAL ISSUES 

Gift shop currently has no storefront presence within the lobby

Extremely cluttered, translating into a frustrating shopping experience

Hidden nooks from the visibility of the cashier

No storage space for multiples of an item of merchandise

Not wheelchair friendly

Space is dark and dingy with poor lighting

The gift shop is not visible to customers entering the lobby from the dining and lounge till they turn around and hence loss of sales.


THE DESIGN


DESIGN CONCEPTS 

Increase the transparency of the gift shop space

Use aesthetic composition concepts to improve the spatial presence of the gift shop within the lobby space

Create a storefront for window shopping

Increase free floor space and use more wall space for display of merchandise to make the experience less claustrophobic

Easy visibility of customers entering/shopping/exiting the store for the cashier

Simplify the display of merchandise for an uncluttered, quick and smooth shopping experience

Create adequate, easily accessible storage for multiples of all merchandise

Wheel Chair accessibility


PROPOSED PLAN

Gift shop foot print = 13.67’ square Floor area = 186.87 sqft


The design intent is to create an illusion that the gift shop is bigger than its actual foot print to improve its visibility in the hotel’s lobby. Hence the creation of the backlit slatted façade wall facing the lobby.


Hot spots to draw customers into the gift shop. Replacing the current opaque enclosure of the gift shop with glass walls will improve its visibility and sales.


WINDOW SHOPPING CORRIDOR


CURRENT VIEW FROM WITHIN STORE


PROPOSED INTERIOR


CURRENT DISPLAY


PROPOSED DISPLAY/SIGNAGE AND LIGHTING


CURRENT VIEW FROM LOBBY


PROPOSED EXTERIOR


DESIGN CONCEPTS REITERATED

transparency

spatial presence

storefront

Increase free floor space

less claustrophobic

visibility storage

uncluttered

wheel chair accessibility


SUGGESTED PRODUCTS

Glass wall and door systems - Doralco Architectural metal solutions

White color (wood grained) engineered wood / laminate planks for flooring

Backlit wall – Duo-Gard LED grid solutions – energy efficient

Custom drop ceiling in the shape of Four Points Logo with integrated recessed and cove lighting.

All white display shelves and storage units


THANK YOU

All content of this presentation is the intellectual property of © 2012 J-Space Studio,Inc and cannot be reproduced without written permission. Designed for Four Points by Sheraton, Chicago O’Hare. The design is not a final drawing for construction. Implementation of the design will require the consultation of Licensed professionals.

Sincere thanks to Mr.Arun Sharma (GM @ Four Points by Sheraton,Chicago O’Hare) for the opportunity.

Four Points by Sheraton  

Gift shop redesigned for Four Points by Sheraton,Chicago O'Hare.

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