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The Edit / FASHION / 29


DESIGNER/CREATIVE DIRECTOR Dawn Smith STYLIST/PROPS Dawn Smith MAKE-UP Nikki MacMillan, Julie Hannigan HAIR Megan Wheatley MODEL Emily Charles, Emily Fisher-Morrison, Nicole McCubbin, Christin Haussman PHOTOGRAPHY Laura McKinnon WORDS Nadine Walker


uccess comes naturally to a girl wearing a fabulous pair of shoes. The proof of this is in ‘Dawntroversial’. Glasgow based, customised, out of this world shoes orbiting around the fashion sphere at mega speed. Dawn Smith is ‘Dawntroversial’. She hand paints new and old shoes in a mesmerising cosmic design. Think Christopher Kane with a killer pair of pins. The 25-year-old’s successful mix of vintage with brand-spanking new offers a unique customising service. Hand over your old Nike Air Max high tops for a transformation or Dawn will deliver you a brand new pair of customised platforms straight to your front door. Dawn turned her creative hand to design when she launched her first aptly-named shoe collection, ‘Dawntroversial’, during the summer. The only ‘September issue’ this girl has is creating enough shoes to cater for Asos Marketplace and the many Glasgow boutiques interested in stocking the designs. Dawn has never been one to fade into the background. “I have always been the most creative and artistic person in and outside of school. Fashion has always been important to me. I love standing out and I have never really cared

what people think of me. I am happy being me and doing my own thing.” The girl-about-town taught herself photography as she fell into the Glasgow fashion scene last year. She has since been snapped up by Gillian from Parma Vintage as the brand’s in-house photographer: “It’s so much fun and lets me be creative with fashion. Gillian is a great inspiration to me. She is the same age as me and has a great business to be proud of.” What makes ‘Dawntroversial’ work so well is the brand’s versatility - it doesn’t matter what your height or budget is. “Being really tall has never stopped me from wearing the latest high heels. I always splash out on great expensive shoes as I feel your feet should be looked after as much as anything else. My aim with ‘Dawntroversial’ is to make shoe trends available to everyone. no matter how much they can afford to spend.” Knowing fashion and the fashion market are two things Dawn has down. She surrounds herself with the city’s proudest fashionistas for inspiration and dresses herself head to toe in ‘wow’. And with ‘Dawntroversial’ making a debut on tootsies at fashion week, there’s very little doubt that her success will be lasting.

The Edit Issue 1 >> October 2011  

The Edit Issue 1 >> October 2011 Glasgow Caledonian University Students' Association Student Magazine. Written/Designed/Photographed by Cal...

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