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j.lindeberg social media policy 2019-07-09

PR & COMMUNICATIONS MANAGER Emilia Esser +1 (929) 364 3679

emilia.esser@jlindeberg.com 25 West 36th Street 6th floor New York, NY 10018

J.Lindeberg AB Stadsgårdshamnen 24

116 45 Stockholm, Sweden info@jlindeberg.com jlindeberg.com Instagram @jlindebergofficial @jlindebergsport

At J.Lindeberg we care deeply about the integrity and privacy of the members of our community. We have a zero tolerance policy regarding all types of discrimination and sexual harassments occurring in our channels, as it would be in conflict with our values and the way we wish to build our community. This policy applies to all employees, consultants, clients, and ambassadors or any other partner collaborating with JL. ACCOUNTS & ACCESS At the moment J.Lindeberg is using the following Social media channels:

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Facebook Instagram

Access to the social channels is restricted within the organization to avoid exposure to potential risk. The PR and Communications manager is responsible for all the social media accounts. The PR and Communications manager is the main person responsible for going through likes, comments, requests, tags and mentions. In the case of inappropriate comments or other actions, the Community Manager will review and take action to handle the matter. PERSONAL INFORMATION For our customer- and partners’ consideration we are working proactively to maintain their privacy throughout our social channels and adhere to GDPR regulations. We will not gather any additional information about our followers apart from name, username and occasionally e-mail addresses provided through social media. At J.Lindeberg we value personal integrity, and therefore never collect personal data without explicit consent. CONTENT APPROVAL All content used in our social channels needs to have appropriate rights of use. When working with models, agencies, photographers, influencers and retouchers all concerned parties need to approve that their work are being featured in our channels.

When reposting something from another channel, we make sure all appropriate approvals are in place before we post anything in our own channels. This applies to photographers, stylists, influencers and model agencies. ROUTINES Our daily social media routines include supervising all comments, mentions and tags that contain our user name. In order to make sure that any comments, mentions and tags comply with J.Lindeberg social media policy. TAGS If we were to come across an image or video where J.Lindeberg is tagged in a photo featuring violence, guns, sexual harassment or discrimination, J.Lindeberg will report the image or video. COMMENTS AND DIRECT MESSAGES We are open to both positive and negative feedback about our brand and products, and appreciate when our followers comment on our social media posts. However, if negative comments would arise regarding any person featured in the images or videos, that could be perceived as discriminating or harassing based on sex, gender identity or expression, ethnicity, disability, sexual orientation and age we remove the comment or image depending on the severity of each individual case.

When sending us a DM, we are the only account allowed to take part in the conversation along with the sender. Therefore, we will not remove any negative comments in the Direct message inbox.


REQUESTS If a featured person or follower requests that we remove an image, tag of them or content under their ownership we will do our best to meet that request. We have no interest in featuring people or content, where unwillingness to participate has been brought to our attention.

For any questions or requests, visit www.jlindeberg.com/privacy.

The Scandinavian Fashion House J.Lindeberg was founded in Stockholm 1996 with the vision to build an international brand for modern and aware consumers. The company bridges fashion and function, offering outstanding products for a modern active lifestyle. The collections consist of menswear and womenswear offering fashion, tailoring, actve, golf and skiwear. The fashion collections are presented at the international fashion weeks in e.g. New York, Beijing, London and Stockholm—the sportswear collections are worn by some of the world’s best athletes. Today distribution covers more than 35 countries, and there are close to 90 J.Lindeberg stores and 35 shop-in-shops in e.g. Stockholm, Copenhagen, Oslo, Munich, New York, Miami, Tokyo, Hong Kong, Beijing, and Shanghai. J.Lindeberg is sold in over 900 stores, including the leading high-end department and specialty stores around the world. The company is headquartered in Stockholm, Sweden

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