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j.hurley industrial designer // 608.334.8223

who i am.

a daughter of a scientist and writer who passed down both their critical and creative thinking skills. i was raised in a household that put the focus on helping others, which is still a huge part of my life today. growing up, i always had a passion for art and expressing myself through my work. all of these aspects led me to industrial design.

my design process.











roto molded competition lamp design class: design for manufacture duration: 5 weeks.

class: design for manufacture duration: 6 weeks.

discovery toy

class: senior studio 1 duration: 5 weeks.

design drawings

various classes and time frames

resiliant. designing a product fitting into the theme of outdoor living that utilizes the rotational molding process for Windsor Granite for Plastics company.

roto molded competition.

product inspiration and research.

the problem. outdoor furniture needs to be waterproof to withstand the elements since it is often exposed out in the open. couch cushions are not 100% waterproof and often need to be moved elsewhere when bad weather hits. there is no proper spot to store these since they belong outside, and often end up inside the home taking up space. storage is a problem with outdoor furniture.

material usage .

patio set design.

plastic material sample. durable grey plastic with a pattern to fit a modern designed outdoor living space

fabric material sample. waterproof white canvas used for seat cushions

creating a sleek patio set design to live outdoors in an upscale modern environment that is functional, comfortable, and attractive. finding a way to solve the storage problem of traditional outdoor furniture options.

drainage slats along edge to eliminate puddles on couch seat.

straight arms give flat surface to rest drinks on drawer storage on each piece of furniture maximizes space and creates the perfect spot to store seat cushions during bad weather conditions.

tapered arms allow water to flow off instead of puddle up inset drawer to make sure water does not drain in.

resilient. revolutionary patio set.

creating the perfect outdoor experience. an outdoor furniture set that can completely withstand the elements. built in drawer eliminates storage problems. modern patio set is great for family conversations and backyard barbecues. add this collection to your outdoor living space.

MYRIAD. designing a modern, art deco inspired desk lamp that can easily be duplicated through manufacturing processes.

ideation. market trends. material usage.

design process. use of multiples to diffuse light rather than a traditional lamp shade. geometric shapes and precise angles mimic art deco inspiration.

laser cut and sandblasted acrylic. cedar wooden post sawed and drilled to create curve. precise slats cut from band saw. components fit together through friction fit. felt base for stability, nylon rope cord for color accent.

Cost / Profit Analysis. Wood: $4.00 Acrylic: $8.00 Sockets: $4.00 Bulb: $4.00 Rope: $3.00 Stain: $1.20 Felt: $.20 Binders: $.75

Total: $25.15 / lamp Price for each lamp: $38.00 Profit: $12.85 / lamp


design by J.Hurley

NapPal designing a developmental toy, targeting the 3-5 age range, to help the child learn and grow through play.

who? children 3 - 5 years old a child’s experiences, or nurturing, impacts their development in either a positive or negative way. these influences include home, school, and community.

their development is accelerating and learning skills are key at this stage.

children are becoming more verbal and active during these years. exploration of the world around them is a huge part of their lives as they question and want to learn everything.

helping children deal with their expanding emotions is an important role for the stakeholder since children’s capacity for feeling is on the rise.

emotions are taking over at this age. fear, as well as imaginative play, are large aspects of their lives.

market gap: emotional relief strategies lack of products for children to learn how to control their emotions rather than just learning about their changing emotions.

product opportunity gap: emotional relief for children designing a product for children that helps them control their emotions.

weighted body and huggable arms provide children warmth and comfort parents can send a soothing message to their child’s device to let them know they are close by children learn how to regulate their emotions by watching the pulsing light and using it to slow their breathing

product technology: incorporated into NapPal

chest pulse oximeter

LED pulsing lights

bluetooth transmitter

chargeable battery pack

NapPal helping children cope with their changing emotions through comfort and support

NapPal huggable seal is the perfect companion for children with anxiety or those who struggle controlling their emotions. weighted body works like an anxiety blanket to comfort children. soft exterior makes NapPal the perfect cuddle bud. let NapPal be your child’s new favorite plush.

NapPal interior system tracks child’s respiratory rate. LED interior light mimics respiratory rate so children can visual their breathing. children can learn to control their breathing by visually observing the pulsing light slow as their breathing does. connect to the ParentPal to reassure your child that everything is fine.

NapPal lights up with a soft glow when parent squeezes ParentPal.


NapPal’s size and fun colors make it the perfect huggable companion for the growing child.


helping children cope with their changing emotions through comfort and support

design drawings.

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digital design drawings.

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julia.hurley contact: // 608.334.8223

J.Hurley Portfolio  

University of Wisconsin-Stout Industrial Design

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