INTRODUCTION This unit introduces you to a variety of media used in the planning of visual retail activities. You will be encouraged to explore commercial practice that encourages the use of appropriate solutions in the context of commercial space. More advanced techniques are explored and developed through a variety of creative applications. The relationship between design research, design and design development and computer generated contexts is fundamental to this unit and will provide you with a coherent framework for future two to three-dimensional concept development. The unit will also explore commercial constraints on visual retail planning. EXPECTED LEARNING OUTCOMES Upon successful completion of this unit you will be able to demonstrate: 1. translation of development plans and drawings into computer generated visuals; 2. identification and recording of primary and secondary research sources relevant to visual retail planning; 3. an appreciation of the opportunities and constraints associated with product and space management in the context of visual retailing; 4. a reflective and creative approach to 3D enquiry and experimentation; 5. evidence of engagement with the PPD principles outlined in this document and on Blackboard/Moodle. ASSESSMENT MARKING MATRIX The unit is designed to enable you to demonstrate the learning outcomes by completing the assessments. Your work will be assessed through the UAL marking criteria, which have been developed to help tutors give you clear and helpful feedback on your work. Which marking criteria relate to which learning outcomes are shown in the table below. Unit Learning Outcomes UAL Marking Criteria 1. Research 2. Analysis
1 X X
3. Subject knowledge 4. Experimentation 5.Technical competence 6. Communication and Presentation 7. Personal and professional development 8. Collaborative and/or independent professional working
2 X X X
3
4
5
X X
X
X
X X X
X X
X
ASSESSMENT CRITERIA Refer to your course handbook for marking criteria. All assessment will be based on the attainment of the specified marking criteria. 2