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j u n e 2017

ecotrends For equality, sustainability, love and care for the planet

in this issue Product trends & strategies for growth

SierraSil ........................


DōMatcha® ............... 2-3 Heartfeltliving ..............


Novisyn .......................... 4 Hair Essentials ...........


ProViotic ................. 6-7 SierraSil........................... 8 Saffron 2020.................. 9 Smiles to go .................. 9 lacc ................................. 10 Fungal Free Nails ...... 10 Feature Rep ...............


Santevia .....................








125 West 3rd Ave Vancouver, BC V5Y 1E6 usorders@ecotrend.ca Orders: 1.877.876.0466 Administration: 1.855.215.2290 Accounting: 1.855.215.2291 Fax: 1.855.876.9846


Sierrasil SierraSil launches 2-year research deal with Food Science Lab at UBC. SierraSil has been committed to ongoing research in an effort to back up all health claims with quality, clinical research. The body of research completed to date is far beyond the norm in the Natural Health Product industry, and this still continues. We are thrilled to announce the next phase of research to be completed at our local University – the University of British Columbia, over the next 24 months! The next phase of research will include mechanism of action research to: better understand the bio-accessibility of the minerals; better understand how SierraSil passes through the digestive system; how it interacts with other medications and supplements; and some preliminary research on how SierraSil affects inflammation of the digestive tract. It is known that SierraSil can inhibit joint inflammation; there is no current information, however, on its effectiveness to inhibit intestinal inflammation. We have a number of customers who have reported better digestion and relief from IBS and Chrohn’s symptoms and we look forward to learning more about this through what’s known as an “in vitro inflamed intestinal cell model” to investigate the effectiveness. As of today the evidence remains anecdotal, but with this research we hope that in the future SierraSil will become a product for digestive health and have further applications than just joint health.

The bio-accessibility and drug interaction component of the research is to further understand the pharmacokinetics of SierraSil. We know through previous research that SierraSil is absolutely safe for long term use and this research will further add to that. We currently advise customers to take SierraSil away from medication because of the detoxifying properties of SierraSil, and with an abundance of caution we advise that four hours should be allowed both before and after taking SierraSil. The research will help clarify if the four-hour window is necessary and will help us to better understand the chelating effect of the mineral. The method used is known as Caco-2 monolayer to investigate the effects of SierraSil on the bioavailability of drugs and Natural Health Products.

For any questions on the research or for any other inquiries please feel free to send us an e-mail at info@sierrasil.com or call our toll-free number at 1-877-743-7220. -The SierraSil team



DoMatcha® The DōMatcha®’ brand truly reflects an alignment of East and West. MASTER’S CHOICE is a uniquely special blend created by DōMatcha®’s own Tea Master, Mr. Kazunori Handa in collaboration with Japan’s premier Matcha manufacturer. This company has won Japan’ National Tea Competition a record 21 times. Cultivated in Uji, Japan, it starts with only the finest, highest quality, top leaves and buds of the shade grown tea plant (Camel-

John Harrison’s great-grandfather , William Henry Andrews, established Japan’s first foreign trading company, Andrews and George (A&G) in 1984. A&G is the parent company of DōMatcha® and Ecotrend.

A decade ago this exotic green tea was virtually unknown outside of Japan. Owing to its properties such as health benefits provided to the consumers, Matcha is witnessing high demand globally. The DōMatcha® brand truly reflects an alignment of East and West. It was the catalyst and vehicle for uniting a sixteenth generation Japanese tea master family (Handa) with a Western family (Andrews) whose ties in Japan go back four generations. The name DōMatcha®, meaning “The Way or Journey of Matcha” signifies the path that both families have taken to get to where they are today….. producing the very best Matcha the market has to offer. In traveling back to Japan, John Harrison, DōMatcha® President and CEO, was following in the footsteps of his forbears. Andrews & George Co., the DōMatcha® parent company, had belonged to John’s greatgrandfather. Its long and prosperous history in Japan spanned four generations. In 1891, it became the first foreign trading company to establish a business in Tokyo, and it imported the first automobile to Japan in 1902. Along with the valuable expertise from the famous tea master Mr. Kazunori Handa,

ecotrends | April • May • June 2017

whose family has been in the tea business for 300 years, John partnered with one of Japan’s oldest and most established Matcha suppliers. Located in Kyoto, the magical place where Matcha originated, this partner has been cultivating the very finest grade Matcha green tea for over 300 years.

The first car imported into Japan - by Andrews & George Co.

Today in North America, DōMatcha® is the number one Matcha brand and has a huge consumer base enjoying its taste, experience and many health benefits. DōMatcha® offers a variety of world class Matcha varieties.

lia Sinensis), picked early in the spring after a long winter when plants are rich in nutrients. The leaves are processed in the traditional Japanese way with tremendous care. Before the tea leaves destined for Master’s Choice are ground into a fine powder, they are thoroughly examined by our Tea Master, for their texture, color, taste and smell. This is where the magic happens. It takes a skillful eye and experienced palate to distinguish the many nuances and create the perfect blend of Matcha especially for those with a discerning palate. Master’s Choice is recommended for those familiar with the stronger tasting Matcha served at Japanese Tea Ceremonies. The aroma is satisfying, with a rich and creamy texture.

www.domatcha.com 3

Home and Wellbeing

Heartfeltliving Heartfeltliving® Health Products Inc. was born in January 2003 after coming across the newly discovered, over 250 million year old, Himalayan Crystal Salt. My name is Rose Walter. I come from a European background. My passion is to share my knowledge about the “second” most important item after water that our body needs. The unrefined, unpolluted and mineral rich SALT. I have been studying salt and its health benefits for more than 14 years and there is no end to be seen to this topic. Having been a school teacher has helped to spread the word on the benefits of salt.

Why choose Himalayan Crystal Salt from Heartfeltliving®? We are in the fortunate position to have partnered with a German supplier with the International Food Safety Certificate, who travels to Pakistan for high quality control several times a year. This gives us an inside view of the production part of our precious Himalayan Crystal Salt and ensures high quality control. Not many importers can give this kind of testimonial. Packaging is done North of Vancouver, Canada, with Canadian printed pouches

and labels. Some of our products come in high quality grinders with ceramic grinding stone for the salt’s invaluable merit.

“There is no life without salt. No cell and no organism can survive without it.”


Natural Health Products

Novisyn Revelox is a natural products company that discovers, acquires and commercializes innovative natural ingredient technologies. WHAT IS HYALURONIC ACID? Hyaluronic acid (also known as HA) is an omnipresent molecule in our bodies. It is naturally produced in the organism and essential to the health of connective tissues (cartilage, bones, cardiac valves) as well as maintaining the youthfulness of the skin.

The multifunctional role of HA in the Organism The medicinal virtues of hyaluronic acid have been for well-known for decades. It is a viscous liquid with exceptional lubricating properties necessary for the functioning


of the skin, heart valves and aqueous humor of the eye. It is also indispensable to the structure, regeneration and proper working of the joints. Being the essential component of the synovial fluid, hyaluronic acid lubricates and nourishes the cartilage, protects joints against impact and significantly improves locomotive problems. It is a powerful anti-inflammatory, which decreases joint pain as well as the rate of pro-inflammatory agents (prostaglandins) in the blood.

For which conditions is Novisyn beneficial? This product is intended to help support joint health and help in the development and maintenance of bones. It can be used in people suffering from: • Inflammation of the joints • Gout • Arthritis • Rheumatoid arthritis • Osteoarthritis

www.revelox.com e co t re n d s | April • May • June 2017

Natural Health Products

Hair Essentials™ Renewed confidence + healthy hair starts with Hair Essentials™.

Since 2001, Natural Wellbeing Distribution Inc. has been providing customers worldwide with the finest quality natural health products. Natural Wellbeing products are manufactured in the USA by our FDA-registered, GMPcertified manufacturing partners, ensuring the highest industry standards are maintained from raw material procurement through to production, packaging, warehousing, inventory control, and shipping. Natural Wellbeing operates multiple warehouses located strategically in the US, Canada, and the UK to enable always-fresh inventory and rapid, reliable turn-around of orders. Natural Wellbeing Distribution Inc. seeks to excel in every area of our customers’ experience, from exceptional product quality to our unparalleled customer service. Plus, all Natural Wellbeing products are backed by a 90-day unconditional guarantee!

Real benefits. Real results.

• 40% of women will suffer hair loss by the age of forty. • 50% of men will suffer by the age of fifty. • The likelihood of hair loss only increases with age.* The primary cause of hair loss in both women and men is due to the hormone, dihydrotestosterone (DHT). DHT causes the hair follicles to shrink, reducing the flow of blood and nutrients to the follicle. The result is progressively finer and thinner hair until the hair is too weak to survive and is eventually shed. Over time, the hair may not even be replaced, leading to increasingly visible scalp.

Formulated with over 20 hair-healthy herbs and nutrients, Hair Essentials™ is the most comprehensive hair supplement available. Plus, it’s clinically proven! • Combats DHT to reduce hair loss and shedding • Nourishes healthy new hair growth • Protects and rejuvenates hair follicles • Strengthens hair to reduce breakage

Vegetarian. Certified gluten-free. Clinically tested. Thousands of reviews! www.hairessentials.com/products/hair-growth#reviews *Source: American Academy of Dermatology

ecotrends | April • May • June 2017

www.hairessentials.com 5

Natural Health Products


100% Vegan and Natural Probiotic

Top 5 Probiotic Myths - Busted! Probiotics are live micro-organisms that beneficially affect the host by improving its intestinal microbial balance. Key features of probiotic bacteria include its ability to survive gastric and bile acids, and to outcompete pathogens in the gut, preventing them from attaching to the intestinal surfaces. Most other companies selling probiotics present attributes not based on science, but rather simply aim to create unsubstantiated product differentiation. The following are the most common myths found in the probiotic industry, which our team at ProViotic are trying to dispel: Myth 1: Probiotics consist of only good bacteria. Probiotics are grown in solutions that usually contain milk, soy, or gluten from barley; as in most cases, the probiotic bacteria require proteins in order to grow. Even after filtering, the final powder still contains a significant percentage of the dried fermenting solution including these major allergen traces(1). Furthermore, most probiotic companies add additional ingredients to extend the shelf life of probiotics such as silicates, magnesium stearates, and other artificial chemicals. At ProViotic we stand behind the purity of our product: ProViotic is grown in fresh vegetable juice that we squeeze ourselves from GMO-free vegetables, and nothing artificial is added. Our probiotic only has traces of vegetables and good bacteria – it is 100% vegan, and 100% natural. Myth 2: CFU count is a complete measure of probiotic strength.


Bacteria vary in size and strength, and there is a strong correlation between the size of the bacterial cell and the quantity of inhibitory proteins that it produces in order to outcompete pathogens(2). In many cases, the multibillion CFU probiotics carry very small bacteria with relatively little inhibitory power, and they are only there to boost the CFU count on the package labeling. At ProViotic we use a strain utilized by Harvard Medical School professor Dr. Onderdonk in laboratory tests to inhibit E. coli, Salmonella, Listeria and five other common pathogens.(3) It is no coincidence that our ProViotic strain is 6 to 10 times bigger compared to some of the bacteria found in many of the multibillion CFU probiotics. Myth 3: Multi-strain probiotics are better than single strain probiotics. In nature, most bacteria compete for nutrients. Unless a probiotic company is able to provide scientific evidence that their strains exhibit synergy, there is a chance that these bacteria may inhibit each other instead of the pathogens. At ProViotic we have one strain that is very effective against pathogenic bacteria, and it does not require interference from other strains in order to be effective. Myth 4: The best probiotics are human strain bacteria that populate your intestines forever. Every person has his/her individual flora, and replacing this with bacteria that overtakes the intestines is a questionable proposition(4). In addition, there are two studies from the University of Texas(5) and

the University of Berlin(6) showing a probiotic with human origin that can live in the mouth which may in fact increase the risk of cavities by joining forces with the cavity causing bacteria S. mutans. At ProViotic our strain grows in nature on a flower and stays in the gut for approximately two weeks. It eliminates pathogens without touching the good flora bacteria. ProViotic helps maintain your natural balance, rather than replacing it. Myth 5: Probiotics reduce bloating. Most probiotic bacteria is hetero-fermentative, producing CO2 gas during fermentation in the intestines and can be a cause of bloating, not a remedy(7). At ProViotic, our good bacteria is homo-fermentative – it does not produce CO2, nor does it create bloating. At ProViotic, we believe it is time to change the probiotic industry by replacing marketing myths with real science. 1.







Mogna, Giovanni BS; Strozzi, Gian Paolo BS; Mogna, Luca BS (September 2008). “Allergen-free Probiotics”. Journal of Clinical Gastroenterology: Volume 42 - Issue - pp S201-S204 Elaine Vanghan D, Filzgerald G.F, (1992). “Identification and characterization of helveticin V-1829, a bacteriocin produced by Lactobacillus helveticus 1829”. Journal of Applied Bacteriolo gy: Issue 73 – pp 299-308 Onderdonk A, Professor of Pathology at Harvard Medical School. “Scientific Test Result: www.glb44.org”. Clinical Microbiology Laboratory Brigham and Women’s Hospital. Barzegari, A, Ata Saei, A. (2012). “Designing probiotics with respect to the native microbiome”. Journal of Future Microbiology: Vol 7 No.5 – pp 571-575 Loesche, Walter J. (1996). “Microbiology of Dental Decay and Periodontal Disease”. In Baron, Samuel. MedicalMicrobiology (4th ed.). Galveston: University of Texas Medical Branch at Galveston. Schwendicke F., Dorfer C., Kneist S. Meyer-Lueckel H., Paris S. (2014). “Cariogenic Effect of Probiotic Lactobacillus rhamnosus GG in a Dental Biofilm Model”. Caries Research Vol 48 –pp 186192 Department of Operative and Preventive Dentistry, Charité – Universitätsmediz in Berlin, Berlin , Germany. Cornell University. (2008) “Lactic Acid Bacteria – Homofermentative and Heterofermentative” Science Foods Science Notes. Update 10-08

e co t re n d s | April • May • June 2017

Natural Health Products

Powerful Pathogen Inhibitor Ivy League University Research In the United States, Dr.AndrewOnderdonk, Harvard Medical School Professor tested ProViotic’s good bacteria against eight of the worst pathogens with the following scientific results:

ProViotic is able to outcompete bacteria like H. pylori, E. coli, Salmonella, Listeria, etc. – this is very important for people with gastrointestinal problems or people that are traveling to exotic locations with risks of food poisoning.

No soy, no gluten, no lactose – Allergen Free – just traces of vegetable juice and good bacteria.

Most probiotics produce gas in the gut, ProViotic’s good bacteria is homofermenative and does not produce gas; hence, ProViotic unlike others does not create bloating.

ProViotic has no artificial ingredients - it is 100% natural.

ProViotic is the only probiotic in the world discovered on a flower and cultivated in a GMO free juice – 100% Vegan!

In the European Union, ProViotic’s good bacteria was tested in laboratory conditions against H.pylori and Candida with 100% inhibition results within 24 hours.

A Game-changing Probiotic.

ecotrends | April • May • June 2017


Sierrasil.com e co t re n d s | April • May • June 2017

Natural Health Products

Saffron 2020 What you can do to protect your eyesight? Age-related macular degeneration (AMD): AMD is the most common cause of vision loss in the elderly, negatively impacts quality of life, and raises the risk of clinical depression, falls, hip fractures, and placement in nursing homes. One study suggests that 54% of people over the age of 60 have early AMD: meaning they have changes in their retina but their sight is not yet affected. About 10 million Americans are affected by AMD,

with over 200,000 new cases diagnosed every year. As our population ages we face an epidemic of AMD in coming decades.

What you can do to protect your eyesight? Studies show that the right nutritional support can significantly reduce your risk of AMD and help maintain healthy vision. Try to eat a well-balanced diet which includes lots of fruits and vegetables. However, as we age it can be difficult to consume enough of eye health nutrients at the levels needed. Therefore, taking supplements specifically designed to support eye health may

become necessary as we age.

Saffron 2020 for those affected by AMD. This patented vision supplement with saffron, resveratrol and vitamins contains 10 essential eye nutrients for general eye health and specifically for those affected by AMD. 100% Money back guarantee!


Smiles to go Teeth whitening inspired by mother nature. Smiles to go is an innovative teeth whitening pen developed by founder Benita Soni. Drawing on her background as a dental assistant, Benita sought an alternative to chemical based teeth whiteners and expensive teeth whitening treatments. Enter Smiles to go - an all-natural, inexpensive, easy to use teeth whitening pen. Smiles to go is great for those quick touch ups after a cup of coffee or a glass of red wine. With added desensitizers, Smiles to go is perfect for those with sensitive teeth. Smiles to go is made in Canada using a simple formula of distilled water, carbamideperoxide blended with potassium nitrate,

ecotrends | April • May • June 2017

and Xylitol for that slightly sweet taste. This formula uses no animal byproducts and no animal testing occurs in the manufacturing facility. Smiles to go does not bleach teeth. The oxygen in the gel forms small bubbles when applied to the teeth that simply lift stains away. When applied twice daily, you will notice a

difference in your smile after only fourteen days! Simply twist the bottom of the pen until gel appears on the tip of the brush, then apply and leave on your teeth for sixty seconds.

www.smilestogo.ca 9


lacc Spring colours are in! Designed in Canada and made in New York City, lacc is affordable luxury nail lacquer for every woman. The unique base coat ensures long-lasting protection, while the top coat offers unmatched diamond-like shine. Each polish contains a protective UV inhibitor so women can wave goodbye to brittle, yellow nails, and say hello to gorgeously coloured, healthy nails! The collection offers a mix of bright, west-coast hues an edgy, east-coast class; lacc represents a place where passion, beauty, and health meet. lacc believes in beauty without the use of chemicals, and their non-toxic products are made with passion and love. The long-

lasting gel-like polishes offer 10-free formulations, free from parabens, gluten, formaldehyde, formaldehyde resin, DBP, camphor, toluene, xylene, perfume, and animal products/testing. This highly-pigmented colour line is safe for children, pregnant women, and cancer patients.

lacc is our reminder to love, live fully, and always follow your dreams! www.laccbeauty.com

Natural Health Product

Fungal Free Nails Fungal Free Nails penetrates the nail when others don’t. Fungal Free Nails is a naturally occuring, nontoxic, organic compound that carries the fungicidal oils all the way to the nail bed by using the intercellular lipid channels. Fungal Free Nails is manufactured according to homeopathic guidelines and is sold as a therapeutic agent and cure.


Fungal Free Nails rightfully and legally claims to treat and cure fungal nail disease (onychomycosis). The ingredients are 100% safe and are on the FDA’s approved list of substances referred to as Generally Regarded as Safe, or “GRAS.” Risk-free with 100% money back guarantee!

Fungal Free Nails... •

All natural, all organic

No side-effects

Completely safe

Homeopathic formula

Effectively penetrates the nail

No prescription needed

e co t re n d s | April • May • June 2017

Ecotrend Rep Of The Season! With every issue of our newsletter, we’d like to take a moment to thank our awesome team of 60+ reps across the US. We couldn’t do our jobs without you out there on the field! Each newsletter, we will interview one of our reps because we want to hear from YOU. We’re interested in your insights into the Health and Wellness industry, your struggles or concerns and what you love about it. Name: Angela Reyes Brokerage: Wellness In Bloom What territory do you cover? Utah and Wyoming

How long have you been in the Natural Health Products industry? Just over 6 years

What made you get into the industry?

I had an opportunity to start doing demo’s for Nordic Naturals, and combined with my own personal passion to heal myself and my family through natural medicine, I found it greatly rewarding to help teach others how to do the same.

What do you feel have been the main challenges on the road? Weather, this winter especially has brought many schedule changes with it.

What excites you most about the industry?

Knowing that the products that I help get into stores can help people to live healthier and happier lives.

Do you feel e-commerce has affected our industry or your position as a sales rep?

E-commerce has greatly affected our industry and will continue to do so, with millennials only growing in number each year. I have found it more important than ever to work with companies that respect and police MAP polices. Along with MAP polices being followed I have found it is also key to support our retailers by offering in-store promotions, customer events, and free samples to increase traffic and build loyalty, educate store associates beyond what the customers can find online, and last, being able to offer a wide selection of sustainable products (e.g. organic, non-GMO, fair-trade).

What’s your favorite Ecotrend product?

There are so many!! I love our DoMatcha tea, the quality is beyond what I have ever tasted. I also love Santevia’s power stick, it is always fun to answer peoples question when they ask “what is that in your water bottle?”

What are your hobbies?

It would be a shame to live in the bUTAHful state of Utah and not love to hike and explore all the beauty we are surrounded by. However, I am not one for cold weather, so the winter allows me to enjoy my most favorite hobby of all which is travel!! I love to see new and exciting places and meet new people along the way.

ecotrends | April • May • June 2017




Like the Santevia Shower Filter, the new Bath Filter helps effectively reduce both chlorine and harmful heavy metals from your bath water while at the same time enriching your water with trace minerals, providing a natural moisturizer and leaving your skin and hair soft and supple. Perfect for babies, young children, and people with sensitive skin!

POWER Water Stick (Made in Canada)

In addition to our made in Canada POWER Stick and Alkaline Stick, we launched the made in Canada Bath Filter in April.

Santevia also introduced the new Santevia Power Pouch. A travel version of the popular POWER Stick, the new Power Pouch is the ultimate solution for mineralized water from your tap water at home, office, yoga studio, gym, and outdoor water fountains. Good for 10 uses and fully recyclable, the Santevia Power Pouch improves the taste of water, reduces chlorine, adds essential minerals and raises the pH of water. At home, the Santevia Countertop provides 8 stages of filtration

Santevia Alkaline Stick (Made in Canada)

At Santevia, we’re focusing on made in Canada projects in 2017!

and is perfect for families. The Santevia Pitcher is versatile in design and fits conveniently in your fridge for urban living. Santevia’s wide array of mineralized water filtration products ensure you have the best water at home or on the go.


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Ecotrends newsletter (April)  

A quarterly newsletter for Ecotrend to showcase their suppliers and news

Ecotrends newsletter (April)  

A quarterly newsletter for Ecotrend to showcase their suppliers and news