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J u ly • A u g u s t • S e p t e m b e r




For equality, sustainability, love and care for the planet

in this issue Product trends & strategies for growth

DōMatcha® Matcha: The Clean, Green Coffee Alternative Text credit: Andrew Munaweera

DōMatcha® .....................1 Hair Essentials ................2 DōMatcha® ................... 3 Saffron 2020...................4 lacc ................................4 Smiles to go ................5 Novisyn............................5 Ecotrend ................... 6-7 SierraSil .......................... 8 Santevia ......................... 9 Heartfelt Living........... 10 Proviotic........................ 10 Feature Rep ...............


Fungal Free Nails .....12







125 West 3rd Ave Vancouver, BC V5Y 1E6 usorders@ecotrend.ca Orders: 1.877.876.0466 Administration: 1.855.215.2290 Accounting: 1.855.215.2291 Fax: 1.855.876.9846


Are you looking for an alternative drink to add to your daily coffee or even replace it? Well there is a clean option you can use daily that delivers powerful, scientifically-validated health improvements. This alternative will not give you the coffee caffeine crashes, bad breath or stained teeth. Welcome to Matcha All teas come from the tea plant (Camellia sinensis). They only differ in the ways their leaves are processed. Black teas go through full fermentation while green teas aren’t fermented at all (steaming process halts the fermentation). Matcha is much more carefully prepared than regular green tea. For this reason authentic matcha contains more nutrients and antioxidants than any other type of tea. Sustained Energy and Focus The combination of caffeine and the amino acid L-theanine exert two powerful effects with just one cup of authentic Japanese matcha green tea: In fact, depending on the type of matcha you purchase, authentic Japanese matcha contain many times more L-theanine than regular black or green teas. Antioxidant Power Authentic matcha contains antioxidants called catechins (a class of water-soluble compounds called polyphenols). EGCG functions as a powerful whole body antioxidant and researchers

have concluded that EGCG works better in a catechin complex as found in green tea, rather than just taking EGCG supplements. DōMatcha®: Real and Authentic Matcha DōMatcha® experts refer to our matcha teas as real, authentic and powerful. Our recognition comes from our singular passion to honour the centuries old Japanese traditions of the matcha masters, past and present. As result, we grow, harvest, transport, manufacture, package and analyze our matcha for potency, purity and safety. Clean: We refer to DōMatcha® is clean because every batch of matcha goes through an intensive analysis of throughout the gentle manufacturing process. Specifically, DōMatcha® is assayed for pesticides, heavy metals, microbial contamination and radiation. Green: DōMatcha® green tea is a deep, vibrant green colour with a sweet aroma. The green colour of authentic matcha comes from its high chlorophyll content (much higher than regular green tea). Chlorophyll also gives matcha its ability to detoxify your body. Please go to www.domatcha.com to learn more and to find an authorized DōMatcha® retailer in your area.

Natural Health Products


The Hair Essentials What is The Hair Essentials Program?

Three premium products that work together to reduce shedding, repair and revitalize hair follicles, nourish thicker and healthier hair growth, and protect and condition your hair.


With over 20 hair-healthy nutrients that nourish healthier hair growth and reduce shedding.

Clinically Proven!


Traditional longevity tonic used in herbal medicine to restore natural color and prevent premature graying.

HAIR & SCALP OIL 4 fl oz

Moisturizes, conditions, and protects hair with coconut oil and pure essential oils.

How is The Hair Essentials Program different from other hair programs and supplements? Clinically proven. All-natural, chemical- and drug-free. Thousands of customer testimonials. It works!

Hair Essentials dietary supplement reduces shedding by inhibiting DHT, the hormone responsible for most hair loss in both men and women. Hair Essentials also protects the hair follicles from oxidative damage and nourishes them with over 20 hair-healthy nutrients that strengthen and promote healthy new hair growth.

Fo-Ti Essentials herbal extract helps restore and maintain natural hair color, prevent premature graying, promote growth of terminal hair instead of vellus, and support overall vitality and energy. Traditionally used in Chinese Medicine for thousands of years as a longevity tonic and for maintaining luxurious hair growth. Nourishing Essentials hair & scalp oil treatment moisturizes and protects hair from dryness, damage, and breakage caused by styling, processing, and haircare products. Helps regulate healthy sebum production, reduce scalp inflammation, and enhance beautiful shine and texture.

Renewed confidence + healthy hair starts here www.hairessentials.com


e co t re n d s | July • August • September 2017

www.sierrasil.com e co trends | July • August • September 2017


Natural Health Products

Saffron 2020 Age Related Degeneration (AMD): What is it?

AMD is the most common cause of vision loss in the United States and as our population ages we face an epidemic of AMD. About 10 million Americans are affected by AMD, and more than 200,000 new cases are diagnosed every year. AMD is a progressive, destructive disease of the central part of the retina called the macula, which has the highest concentration of cone photoreceptors. They are responsible for most of our fine vision including color vision, our ability to drive,

read or recognize faces. How does AMD develop? Due to oxidative process and inflammation, the underlying layer of the retina, called the retinal pigment epithelium (RPE), begins to die and it can no longer support the photoreceptors above it. As a result, the vision becomes less sharp and colors fade. As more RPE cells and photoreceptors die, irregular gaps occur in the central area of the vision. AMD affects quality of life

Macular degeneration is a devastating condition. It can lead to isolation, loss of independence and depression. How to support AMD and eye-health? Aside from eating eye health nutrients, exercising and protecting our eyes from sunlight, good quality supplements are also very helpful. Natural ingredients lutein, resveratrol and zeaxanthin support optimal eye health. Saffron improves the way genes work together and help repair and maintain retinal cells against photooxidative damage.



lacc Uncompromising affordable salon quality luxury nail lacquers. lacc is the industry’s leading 10 toxic-free nail lacquer since 2009. We launch Fall Winter & Spring Summer collections from the fashion forward runway colors inspired by couture designers and artists from around the world. Our goal was to create high-quality formula that is clean, sustainable and luxurious at a price point everybody could afford. lacc nail lacquers is 10-free, vegan and cruelty-free that is also gluten-free, paraben-free,


breathable and halal. lacc products are formulated WITHOUT the use of Formaldehyde, Toluene, Dibutyl Phthalate, Camphor, Formaldehyde Resin, Xylene, Parabens, Phthalates, fragrances and animal ingredients. Our lacquers are smooth and creamy, ultra pigmented and long wearing. We bring you luxury and eco-friendly

products with out compromising quality and at the affordable price of $12.99….Made in the US.

www.laccbeauty.com e co t re n d s | July • August • September 2017

Natural Health Products

Smiles to go! For a Brighter, Whiter Smile.

Smiles to Go! A unique teeth whitening product that is made in Canada, by a Canadian dental professional who saw the need for a product that is safe and easy to use to whiten teeth. Benita Soni is the founder of Smiles to Go! and she has worked in the industry for over 24 years and she saw the need and requests from patients for a teeth whitening product

that not only did not cause sensitivity, but one that was easy to use, affordable and available over the counter. She not

only wanted to create a product that she felt was attainable for the most of the general public, she also wanted to make sure it represented her vision and philosophy in life. It took over 2 years to stabilize the gel and find the right combination of ingredients, that work to lift off stain from teeth gently, are not animal tested, purely vegan, contain no EDTA or alcohol and is made in Canada. Smiles to go! is available in 3 packs and a 12 pack/counter display.


A natural, non-animal, oral Hyaluronic Acid





Novisyn+ is a natural Hyaluronic Acid (HA) supplement that provides the HA the body needs to maintain a good joint lubricant and a firm healthy skin. Its solubilized form gives Novisyn+ a superior absorption. There’s no substitute!

Now available in a natural health food store near you! e co trends | July • August • September 2017




Ecotrend Ecologics Ltd. is a Canadian owned company, based in Vancouver, British Columbia, devoted to the distribution of holistic and natural alternatives for human health. Founded in 1986, Ecotrend has grown steadily from a one-person operation to its current complement of 110 dedicated individuals across North Amerca. Today, we are a respected international distributor representing high quality products and servicing over 4000 retail health stores and alternative healthcare practitioners. Working with Ecotrend not only means choosing high quality products, but it also means choosing an ethical business and sharing honourable values.


e co t re n d s | July • August • September 2017

True Coast to Coast Representation Our vision is to unite suppliers, retailers and consumers with a shared sense of equality, sustainability and a high standard of ethics in business.

30 years in the distribution business!

Environmentally sustainable, socially responsible.

Privately owned and operated.

e co trends | July • August • September 2017


Natural Health Products

SierraSil Effective Natural Topical Pain Relief – Essential Oils and Beyond

By: Sarah Holvik, B.Sc. Nutritional Science

The power of natural ingredients to relieve joint and muscle pain topically is well known in traditional medicine, including conditions such as arthritis and tendonitis, as well as relief of sprains and bruises. The therapeutic benefits of topical products are associated with a variety of natural pain relieving ingredients, including essential oils, minerals, polysaccharides, and fatty acids. Most natural topical pain relief products focus on ingredients sourced from essential oils including peppermint oil, Menthol oil, rosemary oil, eucalyptus oil and camphor oil. These oils contain highly concentrated amounts of the active ingredients responsible for the pain-relieving effects, namely menthol, camphor and eucalyptol. We’ve all seen these ingredients in a wide range of natural analgesic products on the pharmacy shelves. While most of these products can be trusted to provide relief of minor aches and pains, to the common eye there is little that differentiates one from another – leaving even the savviest of consumers confused as to which brand to truly rely on. Here are some guidelines on what to look for in an effective topical pain relief product to get the results you want. Essential Oils It makes sense that the first thing to look for is the potency of the active ingredients in the product. Be aware that government regulations stipulate the


minimum dosages of certain ingredients to confer a therapeutic effect. For example, in order to make muscle or joint pain relief claims, menthol and eucalyptol containing products should contain no less than 1.25% menthol and 0.5% eucalyptol; products containing camphor should contain no less than 3%. If the potency of these ingredients falls below these levels, you may not experience the level of pain relief you are looking for. Also, look for menthol and camphorcontaining products for the extra cooling effect, as not all topical pain-relief products provide this benefit. SierraSil® Pain Relief Topical Spray uses a unique process that combines the essential oils without the use of any outside binding agents, which allows for a much higher concentration of essential oils. SierraSil’s Topical Spray contains a 25% menthol concentration compared to a typical 3-6% and 6% Camphor oil compared to a typical 1-3% for enhanced power and effectiveness. The type of essential oil ingredient also plays a role in how the product works to relieve joint and muscle pain. Menthol, eucalyptus and camphor are considered counterirritants, meaning they work to increase blood flow. This brings more immune cells into the area to carry out the job of mopping up damaged cells and tissues, and ensures the tissue cells have an adequate supply of nutrients to support the healing process.

Topical Pain Relief – How Effective Is It? The effectiveness of a topical formula depends on the ability of the ingredients to penetrate the skin barrier. Non-waxy or greasy products such as sprays are better able to penetrate the skin than creams or lotions, and are often more effective in delivering the active ingredients to the painful site. Topical products containing a combination of pain-relieving ingredients in a non-greasy application are recommended for maximum results due to the synergistic effects between the ingredients, providing a greater therapeutic effect, and the ease of absorption into the affected area. SierraSil Pain Relief Topical Spray contains SierraSil, along with menthol, eucalyptol and camphor and

offers fast-acting and effective relief of joint and muscle pain associated with backaches, arthritis, strains, bruises and sprains. SierraSil is a proprietary mineral complex that stands out for its speed of efficacy compared to other natural joint health products. Clinical evidence reports significant symptom relief of osteoarthritis within two weeks of taking SierraSil compared to several months with the more common glucosamine and chondroitin products. For more information on SierraSil Joint Formula 14 (oral treatment) visit www.sierrasil.com.

e co t re n d s | July • August • September 2017


Santevia Exciting New Products This Season!

SANTEVIA POWER POUCH Looking for a new, convenient, and accessible way to filter your water? The Santevia Power Pouch has everything you’re looking for – and more. It’s time to say goodbye to unfiltered tap water and single use plastic water bottles. Tap and bottled water may lack the essential minerals that provide you with alkaline water, and they are often treated with chlorine and other chemicals. These chemicals not only reduce the quality of the water, but they can affect the taste and smell of the water as well. Santevia is proud to announce that we have found a new way to give you clean, mineralized water on-the-go.

the day, and keep enjoying the benefits of alkaline water. Don’t spend another day drinking chlorinated, acidic water. The Power Pouch is ready whenever and where ever you are.

The Santevia Power Pouch reduces chlorine, improves taste, adds minerals, and raises the pH. Drinking alkaline water, maintaining a balanced diet high, and exercising regularly help keep your immune system strong and preventing an assortment of different illnesses. Conveniently packaged in a single pouch, the Power Pouch is ready wherever you are. Perfect for the gym, the office, or anywhere else your day takes you! The Power Pouch can be used with up to 10 bottles of water, so keep filling up your bottle throughout

e co trends | July • August • September 2017

SANTEVIA BATH FILTER Conventional water treatment filters the tap water by adding harsh chemicals like chlorine. What often goes unnoticed, is the chlorine that is absorbed through your skin while you bathe 1. Warm water from the bath opens the pores in your skin and accelerates the absorption of chlorine, making it increasingly harmful.2 Steam can easily be inhaled during a hot bath, and travel directly into your blood stream. The warm water also opens your pours, allowing the chlorine to penetrate your skin and cause irritation. Look no further for a simple way to treat your skin, and improve your overall health. Santevia is proud to offer you a solution to the harmful chemicals that exist in your bath

water. The Santevia Bath Filter reduces chlorine up to 100%. The Santevia Bath Filter is great for everyone, including babies, kids, and those with sensitive skin. No installation is required! Simply hang the bath filter over your faucet and let water flow through as your bath fills. For best results, swirl the filter around in your bath once it’s full. Don’t wan to bathe in harsh, chlorinated water? Do your skin and your health a favour by getting a Santevia Bath Filter! “Safe Water System.” Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 02 Dec. 2016. Web. 12 May 2017. <https://www.cdc.gov/safewater/ chlorination-byproducts.html>.


Group, Edward, DC, NP, DACBN, DCBCN, DABFM. “Chlorine, Cancer, and Heart Disease.”Dr. Group’s Healthy Living Articles. N.p., 14 Sept. 2015. Web. 12 May 2017. <http:// www.globalhealingcenter.com/natural-health/ chlorine-cancer-and-heart-disease/>.



Natural Health Product

Heartfelt Living Questions and Answers for Rose Walter at Heartfelt Living Q: How does Himalayan crystal salt defer from the other salts? A: The refined common table salt has all the minerals processed out but sodium and chloride, some sea salt is “cleaned”, some not. If we recall all the catastrophes such as the one in Gulf of Mexico or in Japan, which show reality, then we know that it can’t be as pure as the Himalayan crystal salt. The Himalayan crystal salt is deep within the earth and therefore unpolluted. As proven by many high qualified doctors and scientists, the body needs at least Sodium. Potassium, Calcium and Magnesium to function properly. Q: What is the core benefit of the Himalayan crystal salt? A: It is a fact that the body needs mineralized salt so that the osmosis (http://www. heartfeltliving.com/himalayan-crystal-salt/ crystal-salt-basic/) can work properly. A

pure and mineralized salt helps the body to get into balance. Only a balanced body is a healthy body. Q: How easy is the Himalayan crystal salt to use? A: As easy as all the other salts we have on the market. Because of its purity the taste is more pleasant and we need up to 50% LESS than with common table or sea salt. Himalayan crystal salt is also a great product for a relaxing bath and/or skin problems. Q: How many of the salt rocks should I put into my glass jar to make the “sole”? A: Fill the glass jar with as many rocks as you can put in. Pour water over it and let it

stand at least for 8 hours or overnight. You won’t lose money since the rocks dissolve to the point of the water’s saturation and then they stop dissolving. That is around 26%. Use the ”sole” and as soon as the water goes down to the rocks, refill the glass jar with water. The rocks will start to dissolve again until the water reaches the saturation point. You will notice how the rocks get smaller and smaller. As soon as most of the rocks are very small, you add more rocks before re-filling the glass jar with water.


Natural Health Product



e co t re n d s | July • August • September 2017

Ecotrend Rep Of The Season! With every issue of our newsletter, we’d like to take a moment to thank our awesome team of 60+ reps across the US. We couldn’t do our jobs without you out there on the field! Each newsletter, we will interview one of our reps because we want to hear from YOU. We’re interested in your insights into the Health and Wellness industry, your struggles or concerns and what you love about it.

Name: Doug Williams Brokerage: Kudzu Natural Resources What territory do you cover?

My Brokerage, like our namesake plant, covers the South; Mississippi, Alabama, Tennessee, Georgia and the Carolinas. I live in Atlanta.

How long have you been in the Natural Health Products industry? 20 years in the industry, 15 as a broker.

What made you get into the industry?

I was hired to manage a health food store for a small local chain called Peachtree Natural Foods, and fell in love with the industry. I liked the independent thinking, and desire to help others without harm.

What do you feel have been the main challenges on the road? Being able to see everyone I want to see. I have five team members and I’m looking to bring on more so that we can provide more support to our stores.

What excites you most about the industry?

The commitment to trying to take care of others without doing harm, to treat others as we’d like to be treated, and to leave the Earth in good condition.

Do you feel e-commerce has affected our industry or your position as a sales rep?

Yes. Unfortunately the internet has created an environment where differentiation between quality products has become much harder, as everything becomes a commodity. It also makes independent health food stores, who understand the difference in quality products all the more essential. Our job is to help them.

What’s your favorite Ecotrend product? I love to make DōMatcha® with Santavia water!

What are your hobbies?

I enjoy camping, horseback riding, & hiking in nature with my five year old and my lovely wife. We also love good food, and started and ran our own farmers market for six years.

e co trends | July • August • September 2017


Donâ&#x20AC;&#x2122;t be toe shy this summer.

restores discolored toenails to a healthy looking appearance with a unique patented gel.

Printed on eco-friendly paper

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Ecotrends newsletter (June)  

A quarterly newsletter created for Ecotrend to showcase their suppliers and news

Ecotrends newsletter (June)  

A quarterly newsletter created for Ecotrend to showcase their suppliers and news