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Island usiness Setting the stage

From Cowes Week to Coldplay with Spyder UK

Company Profile BCM

The Interview Mark Bate, Bate Brand Communications

Notes To Self Liz Earle’s Tina Jennings WP Recruitment Chris Court Associates


Bigger and best: 2016 Expo Special feature




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Welcome to our October edition of Island Business. It’s been a very busy month, during which I’m very happy to say I’ve met many successful Isle of Wight businesses with great stories to tell. This year’s Expo event was our biggest and best yet, with double the number of exhibitors and hundreds of attendees. It’s a day that definitely works for the business community, facilitating valuable business-to-business networking and setting the scene for future partnerships. I know that businesses enjoyed a successful day and I also know that many relationships established on the day are now turning into orders and regular work. It is so important that the Island trades with itself. I’d like to thank everyone who supported our Expo – you can see photos and hear from businesses who attended in our special feature this month. Autumn is with us now and with it a certain amount of uncertainty. The Prime Minister has confirmed that Article 50 will be triggered by the end of March, and as we all know, “Brexit means Brexit”. What that actually means is still unknown! The British Chambers of Commerce are calling for “day one certainty” on the interpretation of Brexit, without immediate disruption and change for businesses. Earlier this month the value of the pound hit a 31 year low and OCTOBER 2016


the effects are already being felt. UK exports are now cheaper and that’s good for manufacturers. UK goods are now cheaper for foreign visitors and the tourist sector will potentially be looking at a different 2017, perhaps with an increase in overseas visits and potentially a rise in domestic “staycations” too. Which isn’t to say that everything is getting better – imported goods are going up in price and there are questions for businesses that rely on foreign workers. In times of change there are always questions, often hard decisions to be made, and usually opportunities too.

On the Island we have much to celebrate and I’m already looking forward to our annual Isle of Wight Chamber Of Commerce Business Awards in December. Elsewhere in this month’s issue we reflect Island businesses who are successful here and on the mainland too. In our features on Spyder UK, Bate Brand Communications and BCM you’ll find insights on the events industry, marketing and rural property management, all sectors which are constantly evolving. I’d also like to thank the business community for its support so far of WightAid, a newly launched charitable foundation. I want to help Island charities and good causes by providing a straightforward process by which local businesses can donate and pledge support. I hope that you will join us.



Island usiness NEWS


Editor Tom Stroud



October 2016






Advertising Sales Annabel Clark Tel. 01983 554501


Isle of Wight Chamber of Commerce Mill Court, Furrlongs, Newport Isle of Wight, PO30 2AA





Design & Printing Crossprint Ltd

Island Business Magazine – Published by the Isle of Wight Chamber of Commerce




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While every care has been taken to ensure the accuracy of Island Business magazine the publishers do not accept any liability or provide any guarantee that the information is accurate, complete or up to date. The publisher and its employees and contractors have used their best efforts in preparing these pages and this publication but make no warranty of any kind, expressed or implied, with regard to the information supplied. The views of contributors do not necessarily represent those of the IW Chamber of Commerce. The IW Chamber of Commerce and its employees and contractors shall not be liable in the event of incidental or consequential damages in connection with, or arising out of, the providing of the information offered here. Island Business magazine is printed by Crossprint, an ISO 9001 registered printer based on the Isle of Wight. Contains material sourced from responsibly managed forests, certified in accordance with the FSC (Forest Stewardship Council).




WIGHTAID FOUNDATION LAUNCHED The newly launched WightAID foundation will enable Island businesses to support local good causes, raising funds from businesses operating on the Island, and distributes grants to a range of charities and good causes on the Isle of Wight. The charity is a new initiative spearheaded by Geoff Underwood, owner of IFPL and the President of the IW Chamber of Commerce. “We set up WightAID because we believe that the local business community wants to play a greater role in supporting Island causes,” Geoff said. “More would do so if the process was straightforward. It is now possible for companies to support the whole range of local charities and community groups by making one donation to WightAID. By combining our resources we can achieve a great deal more for the Island.” WightAID’s trustees are all local business leaders: Bestival founder Rob da Bank, Claire Willis MD from Isle of Wight Radio, local artist Brian Marriott, Steve Porter of Steve Porter Transport, Sue Lucas, Partner at Moore Stephens and Partner Nick Hessey from Glanvilles. Thanks to initial donations to WightAID from IFPL, Westridge Limited and Rouse Limited, the charity was able to make its first grants to

six local organisations at the launch at Albert

The trustees expect to make the next

Cottage in September. Aspire Ryde, The Bus

distribution of funds in November, with a

Shelter, West Wight Sports and Leisure Centre,

deadline for applications by the 31st October.

Cowes Sailability Club, 1st Shanklin Scout

More information about how to support

Group and Gift to Nature all received cheques

WightAID, and how to apply for a grant can be

for £500 on the day.

found on the new website

ISLE OF WIGHT DAY CELEBRATIONS The Island’s High Sheriff is praising supporters of September’s inaugural Isle of Wight Day. Robin Courage has thanked the business community for supporting his event, which saw many Island locations bedecked in bunting. “I have been absolutely overwhelmed by the response from the whole Island community to this first Isle of Wight Day,” Robin says. “There has been a noticeable buzz all over the Island all weekend and many thousands of you have really entered into the true spirit of the occasion. I am hugely grateful for the generous support from Island businesses, many of whom have joined together with all their staff to celebrate all that is great about this Island on this the first Isle of Wight Day, which will now become a permanent fixture on the Island’s calendar. Thank you Islanders for waving the flags all weekend, you truly exceeded all expectations.”




EXPO 2016 IS BIGGEST AND BEST This year’s Expo 2016 is the biggest and best yet, with more than 60 Island businesses exhibiting at the event and hundreds of people attending. The B2B expo is organised each year by the Isle of Wight Chamber of Commerce and was held at the Lakeside Park Hotel for the second time. “This event is a brilliant showcase for businesses on the Island,” says the Chamber’s President Geoff Underwood. “It gets business talking to each other and really highlights what the Island can offer. I always encourage Island

businesses to support each other. It’s good for the local economy and today puts a spotlight on the massive range of products and services that are available. You can get anything here! It’s easy to operate in a bit of a vacuum and this event really opens people’s eyes to what is on offer.” Expo 2016 was sponsored by Cross Printmedia, the Isle of Wight County Press, Lifeline Security Systems, WightFibre, Wheeler’s Isle of Wight Council’s Ian Stephens (left) with Chamber President Geoff Underwood at Expo

Solicitors and Steve Porter Transport.

CHAMBER’S MINI MBA LAUNCHED Island businesses are backing the new

says Course director Dale Howarth. “We

Mini MBA qualification which has been

saw a number of people sign-up for

officially launched at this year’s Expo.

the course immediately following the

The innovative new qualification is

workshop and others throughout the day

being run by the Isle of Wight Chamber

at EXPO. Following the launch, interest

and supported by CPD. The Mini

has been high as the word circulates

MBA is designed to help business

about this unique and innovative high-

people become a more effective and

value course with people contacting

skilled professional in a much reduced

Chamber and myself to find out more.

timeframe, with modules covering

This includes businesses wishing to

people, performance, marketing, strategy

provide facilities for the course and our

and finance.


“EXPO gave us the opportunity to

Find out more about the Mini MBA at

officially launch the Chamber miniMBA,”

BREXIT: 'DAY ONE CERTAINTY' NEEDED SAYS BRITISH CHAMBER Responding to the Prime Minister's announcement that the government will include a bill in the 2017 Queen's Speech to repeal the European Communities Act 1972, Dr Adam Marshall, Acting Director General of the British Chambers of Commerce, said: "Businesses need day-one certainty on the rules and regulations they will face when the UK exits the European Union. A stable regulatory framework - not immediate disruption and change - is important at a time of transition and business uncertainty. Since businesses have already incurred the costs of adjustment and adaptation, existing EU rules should be maintained, with more thorough reviews over the


fullness of time. The Prime Minister's announcement demonstrates that the government appears to be getting the message on the need for legal and regulatory clarity. Businesses will welcome Mrs May's focus on stability, but will await the details of the planned 'Great Repeal Bill', and a better understanding of the terms of trade they will face in future, to pass final judgment. For most businesses, getting Brexit right is far more important than doing it quickly. Now that the Prime Minister has set a timetable, the government must demonstrate to business that it has a clear and coherent strategy to defend the UK's economic and business interests in the negotiations that lie ahead."



ANNETTE’S A £10,000 IW LOTTERY WINNER Congratulations to lucky Isle of Wight Lottery player Annette Stack who has won £10,000 in the Isle of Wight Lottery’s Monster Draw! “I’m absolutely flabbergasted,” Annette says. “I’ve been playing the national lottery since 1994 and I’ve only had very small wins in 22 years. You could have knocked me down with a feather. My daughter Gemma and I started playing the Isle of Wight Lottery at the same time and I knew the

odds were very good. I’m going to share the money with my family. I’ve got two sons, a daughter and four grandchildren who will all benefit a little bit. I’m going to get the whole family to start playing now too!” It’s still only a £1 a week to play the Isle of Wight Lottery, with £2,000 given away every Wednesday along with £10,000 four times a year. To find out more visit

CYBER CRIME WARNING TO ISLAND BUSINESSES Is that email really from your boss? Island IT specialists and cyber-crime experts say a ‘Fake CEO fraud’ scam is hitting Island businesses. The scam sees criminals impersonating the e-mail accounts of business owners and directors, telling staff that they need to quickly transfer money to a certain bank account for what can appear to be a legitimate reason. Many simply do what their boss asks, only to later find that they have sent money to a fraudsters bank account. Gary Peace, founder of Island based Cybercrime consultancy ESID, warns: “Fraud, whether it’s conducted over a counter, or online cannot be prevented by technology alone. What is vital is having a security

culture and ethical working practices, followed by everyone. The final check and balance is and always will be the human one. It’s your biggest asset, but it’s also your biggest vulnerability. Employees need to be aware of not only the threat but also be vigilant and empowered enough to question payments.” Jonathan Thornton of PC Consultants (pictured) adds: “Whilst IT security is a very important part of working to protecting against these types of threats and businesses should work with their IT provider to ensure that their systems are secure, the final check will always lie with the user authorizing the payments.”

BIRTHDAY CELEBRATIONS FOR QUAY STREET MASSAGE The Quay Street Massage Centre is celebrating its first year at its new home in the centre of Newport. Owners Steve Baverstock and Sandy Heward have introduced talented massage therapist Joanna Prismall to their ranks, and are in the process of adding another therapist to the team over the coming weeks. The benefits of regular massage treatments at the centre are now being appreciated by an ever increasing number of men and women of all ages, and from all walks of life. Clients to date include stressed out businessmen, nurses, care workers, drivers, sportsmen and women, doctors and tradesmen. "Here's to the next 12 months!” Steve says. “What all of our clients at Quay Street have in common is they wish to live a normal healthy life, free


of niggling aches, pains & stress related strains. They want to be treated by people who understand their needs, and have the patience and the necessary skills to make a positive difference to their physical and mental condition."







Approaching #yearend what a fantastic 12 months we have had! More outlets on island & mainland then ever, people really loving our biscuits @IOWBiscuits

Fab new heritage trail takes Ventnor by storm! Groovy new boards all over town. People like them. @LoveVentnorUK

Red Funnel has been shortlisted for a national educational award, recognising inspiring experiences for young people outside the classroom. Red Funnel believes it’s the first ferry company in the UK to develop a significant bank of curriculum linked pre-visit, on-site, and postvisit learning resources. The company worked with Education Destination to develop 190 resources for Key Stages 1-5 and adult learners available in its floating classroom. Kevin George, CEO at Red Funnel, said: “We are delighted to have been shortlisted for

this Council for Learning Outside the Classroom award which recognises the team’s hard work in providing educational resources for young people. We’ve had some superb feedback from schools and education providers which proves that our floating classroom concept is really beneficial.” Peter Tomlinson from Education Destination said: “This prestigious nomination from the official body confirms the quality and innovative nature of the materials which Red Funnel Ferries can offer young people.”

250,000TH PINT OF FUGGLE SERVED AT THE ANCHOR Coming up for 1yr trading anniversary, too much to fit in one tweet!! #architecture #IsleofWight @SDA_Ltd_IoW

Since making its first order of Goddards Fuggle­Dee­Dum on 16th January 1995, staff at The Anchor in Cowes have kept a tally of precisely how many pints they have served. They have now pulled their 250,000th pint, ordered by Anchor Inn regular Kevin Fisher. Placed side­by­side, a quarter of a million pints of Fuggle would stretch from the bar in The Anchor Inn to the Nab Tower off the east of the Island ­it’s a lot of beer however you measure it. Goddards Head of Operations,

Xavier Baker commented: “The Anchor has been one of our most loyal and longstanding customers, although no one can quite remember why they started to count how much Fuggle­Dee­Dum was being served. It’s appropriate that this landmark pint of ale was enjoyed by someone who has also been a fan of the pub and our beer over the years.” Goddards Brewery is based at Barnsley Farm in Ryde and Fuggle Dee Dum equates to a third of the brewery's beer production.

We have been installing lots of insulated garage doors ready for the winter coming!! @A1Specialists

Tweet your stories with #iwbiznews


From left: Craig Jones­bar manager; Kevin Fisher, Steve Russell­bar manager, Jo Mcphail­ staff at The Anchor Inn.



TOP OF THE TREE Presenting Wayne with his award, Lockhart Garratt's Nick Bolton said: "In his current role Wayne provides advice about trees and related issues, including planning applications, Tree Preservation Orders and tree management. Wayne also represents clients at planning appeals in connection with trees; and is an external consultant to Hampshire County Council Highways advising on tree safety."

Island based independent arboricultural consultant Wayne Isaacson has been awarded the prestigious RFS /Lockhart Garratt award for excellence. The award is widely considered the toughest qualification and award for arboriculture.

As a tree consultant Wayne works with home owners, architects, developers and land owners across the Island. Studying in his spare time, Wayne gained the respected RFS Certificate in Arboriculture, the Arboricultural Associations’ Technician’s Certificate and most recently the ABC Level 6 Diploma, a degree equivalent qualification, making him one of the top consultants in his field.

CHARITIES ARE THE WINNER FROM STAR WARS Ben Allen recently completed his gruelling 245km, 7-day walk from St. James Square in Newport to London, dressed as a Star Wars Stormtrooper. The walk, sponsored by WightFibre raised over £6,000 for the Joe Ellis Trust including a £1,000 donation directly from WightFibre as part of their continuing support for local charities and good causes across the Island.

that companies are in touch with the local

Ben says: "Having WightFibre behind me on the walk was a great comfort, especially knowing

December, an event at which WightFibre raised

NEWS BITE We like to support as many local events as we can - please do get in touch if you have something we could be a part of! #localbusiness @PINKSFOODS

Great inspiration for visitors and locals! We are always happy to be called a gem. Thanks @bestofengland @ModelVillageIOW

Island community, which was evident during my send off on Day 1. Through everyone's effort, especially on social media, we were able to raise a staggering amount of money for the Joe Ellis Trust and I am truly humbled." WightFibre first met Ben at their charity premiere for ‘Star Wars :The Force Awakens’ in over £3,000 for Island based charity UKSA.

A massive well done to Storeroom Education Level 2 Carpentry students – they have gained full NOCN Accredited Level 2 Carpentry Certificates #iwbiznews @Storeroom2010

Big things ahead! 18 months of hard work and we are finally launched! #GIMMEAdoubleof somethingstrong @JoshAtGimmea

Tweet your stories with #iwbiznews OCTOBER 2016



Events Chamber

Friday 14 October, 1.00pm – 3.00pm

Thursday 17 November, 9.30am – 1.00pm

Annual General Meeting Join us for our Annual General Meeting and lunch at Winter Gardens. Book for AGM and/or lunch.

Skills Shortage and Employment on the Island with Employment law and HR considerations for local business.

£15.00 plus VAT for the lunch

Presentation at Lakeside Park Hotel, Wootton

Winter Gardens, Pier Street, Ventnor

Thursday 20 October 2016, 9.30am – 4.00pm

FREE One-Day Business Start Up Course IW Chamber Of Commerce, Mill Court Business Centre, Newport

The speakers will include a government officer from the Department of Business Innovation and skills; a representative from the Isle of Wight College about the Stem Centre and Alison Colley speaking on Employment law and HR. The event is hosted by Isle of Wight Jobs and Real Employment Law Advice. Tea and coffee is provided.

Tuesday 22nd November, 11.00 – 12.30 Thursday 27 October, 11am – 3pm

The Isle of Wight Council’s YOUR FUTURE a Careers, Education and Jobs Fair The Isle of Wight College, Newport

Social Media training session IW Chamber of Commerce, Mill Court, Newport Digital Eaze are holding free training for small businesses showing their 10 top ways on how Social Media can work better for you.

If you have job vacancies at that date and/or are willing to talk to visitors about careers in your industry and would like to have a stand at this free event please email to book your space.

These are tips for people that feel overwhelmed by social media and aren't quite sure how to use it to benefit their business. Its simple tips and tricks spanning across the main social media channels that business should be using to generate brand awareness and gaining more customers.

Friday 4 November , 7.30am – 9.00am

Thursday 24 November 2016, 9.30am – 4.00pm

Business Breakfast

FREE One-Day Business Start Up Course

Royal Hotel, Belgrave Road, Ventnor

IW Chamber Of Commerce, Mill Court Business Centre, Newport

Come along and join us for our Business Breakfast hosted by the Royal Hotel who will be providing a delicious full English breakfast or continental breakfast to accompany the business introductions and networking opportunities. £7 per person

Friday 2 December

IW Chamber Business Awards Cowes Yacht Haven, Cowes See page 22 for more information

Friday 11 November, 9.00am – 4.30pm

Emergency First Aid at Work IW Chamber of Commerce, Mill Court, Furrlongs, Newport HSE Registered Course. It is important to remember that accidents and illness can happen at any time. First Aid provision needs to be available, at all times, people are at Work. The course is designed to develop ability and confidence. The trainer has a background as a Registered Nurse and 5 years of First Aid Training. Special Price of £30 per person for Chamber Members. Delegates can book at the Chamber of Commerce.

Please Book! Please book your place using our on-line booking system. Please don’t come along to our breakfast events without a confirmed booking.

For payment Contact Susan Revelle email





All industries supplied, Islandwide

Register of over 500 candidates (all interviewed & assessed in person).

Free & confidential advertising on our website, Isle of Wight Jobs, Isle of Wight County Press & social media

HR services including job descriptions, employment contracts, staff handbooks and provision of support through change.

WP Recruitment & HR Ltd :

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Founder and Creative Director of Bate Brand Communications, Mark Bate has over 20 years experience in the graphic design industry and has worked for firms who count Coca Cola, Legal and General and Northwest Airlines in their client base.

The Interview Mark Bate

Bate Brand Communications When you talk to about “branding” and “the brand”

used very liberally these days and the word ‘brand’ has

what do you actually mean?

been cheapened by the range of people using it without being experts. A lot of people think that the brand is just the logo and we have to say no, it’s not. It is more like a set

There is a difference between brand, branding and brand

of associations and perceptions in people’s minds about an

identity. They all have different meanings and yet they are

organisation or their service or product. These associations




are based on either a personal experience,

communications haven’t been focussed enough on

something that they have come face to face with

your target audience.

whether in person or online, or something that they have learnt, perhaps through networking,

Do businesses know what they want? Is the

referrals or social media “sharing”. A brand is a

customer always right?

contract, a promise from the company or a product to the

The times are long gone when it was all about consistency and religiously following guidelines. The impact of technology, new marketplaces, social media and the internet on branding over the last few years has been amazing and really exciting. If you are not developing your brand communications on a regular basis then you are seriously missing out on opportunities. Mark Bate, creative director, Bate Brand Communications

consumers - the logo is just a signature on that contract. So you see the Virgin logo and think ‘oh yes if I go with Virgin I will have a really good time’. The brand is a set of values the customer buys into and the brand identity is what communicates these values visually. You work with all sorts of businesses but getting the right branding is particularly crucial for start-ups isn’t it?
 Yes. Small businesses usually haven’t got huge budgets; they haven’t got the resources, they’re

trying to do the work of three people and they haven’t really got the time to invest in their own materials and their own brand. Let’s think about the journey though. If you imagine

Branding is subjective and when people have a brand they get so attached to it and it becomes precious. When you meet a new business and think there are possible issues with the branding, when you tactfully suggest that improvements could be made and they basically choose to ignore you, it is a difficult call. We find ourselves saying time and time again that ‘it’s not what you like and want, it is what your customers expect’. Your brand is not what you think it is, it is what your customers say it is. Clients sometimes say ‘oh, but we’ve always done it this way’, but the business has evolved, so your brand needs to evolve with it. Communications have changed and you don’t want competitors to get ahead of you. If at any point you have taken your branding seriously and have invested in your brand, then you ought to keep it on the agenda as an ongoing investment because the world is constantly changing. Do you have to do a bit of persuading? Do businesses always see the value in investing in branding?

you were going on a maiden voyage, you would


want a vessel that takes you there safely and that

There’s definitely a disproportionate investment in

you can rely on and trust that it won’t sink. You

quality design and branding. Your brand should be

invest money in it because your life or your trade

more valuable than a logo that you can get for £5

depends on it. The brand is often the last thing

online. Your brand is what people are buying into

on the list for start-ups to invest in and it’s really

and your brand communications are the leverage

sad to see great business ideas failing because

to get people to come to you. There has been

it wasn’t invested in properly from the start.

research on return on investment and for every

New businesses will go and spend £15,000 on a

pound invested in design, a business can expect

company van but then will put a huge logo on it

over four pound in increased net operating profit

with no thought to the overall marketing strategy.

return. We have over twenty years experience with

The brand is really the vehicle which is going to

brand revitalisation and nine times out of ten, when

carry them and not the car! People aren’t going

the client has gone through the process, they will

to do business with you just because you have a

see a rapid difference in their bottom line. We

transit van - they will engage with the values that

want to be really creative, but on the other hand

your brand is built on. When you’re starting up is

we have to be pragmatic and want to get business

the time when you want to spend the most money

results. We’re not doing what we do just to make

on getting your brand right. You don’t want to find

pretty pictures, we’re doing what we’re doing to

out five years later that your brand identity and

make a change to somebody’s business.




GOOD PRACTICE: Getting HR right and getting the best value for your business

By Kate Thomas, WP Recruitment

Many HR professionals that we support would argue that ‘Good Practice’ is the minimum requirement of their role, their involvement being a core, strategic influence to operations and growth. However many smaller companies do not have a dedicated representative and may lack some of the fundamental principles, so the ‘basics’ are a great place to start. Staff are the most important factor to the success of any business and the function of HR is to provide a structured framework and legislative governance to enable staff, on all levels, to concentrate on their responsibilities and undertake their duties productively. Good HR Practice starts with Recruitment although typically operational demands can result in the appointment of an employee prior to implementation of this framework. Therefore many small businesses have to work retrospectively with existing employees, however, it is never too late to apply systems as long as they include any verbal or collective agreements made beforehand. A clear understanding of the business objectives and subsequent staffing requirements for operation and advancement is crucial, not only from a budgeting perspective but to ensure that Job Descriptions and Person Specifications can be accurately created, reviewed and where necessary, during change, amended. These are consulted, in order to ensure the correct people are recruited, capability and performance is assessed and monitored consistently and


if necessary, disciplinaries conducted, against the required criteria. Recruitment of new employees is as important as talent development and succession planning whereby setting future objectives and forecasting business requirements can give existing personnel, who have already been invested with knowledge of the company’s products or services, the incentive and opportunity to be mentored, train and progress; especially on an island where specific expertise or technical skills can be in limited supply. Engagement is critical at the beginning of the relationship, from attracting and selecting through to inducting a new candidate, ensuring they are aware of not only, the company’s ethos and standards, but by providing a Contract of Employment, what is expected of them and the obligations of their employer to ensure their continued commitment. In addition a Staff Handbook or intranet site is an excellent source of providing information on company policies and standard operating procedures which can then be referred to, for the avoidance of doubt, if any issues or concerns arise. Needless to say employment legislation compliance is essential to all businesses and the aforementioned documentation sets out parameters to make sure it is adhered to and grounds for action if breeched, safeguarding the conforming party. As well as the legal necessity for maintaining detailed personnel records the benefits of recording information

relating to recruitment, training, appraisals, attendance, working time, remuneration and staff turnover amongst others, assists in collating statistics and identifying trends which can assist with budgets, forecasting, overall performance monitoring and organisational development. Employee Relations is vital and possibly the largest, most time consuming part of HR Good Practice where transparency is key to a positive working environment. Maintaining good communication channels across the workforce is essential, be it problem resolution, identifying areas for innovation or improvement, listening to feedback, managing expectations and working collaboratively towards individual and commercial goals. Recognising and rewarding achievements will incentivise the team. Supporting staff through change, not only consulting during restructures, redundancies and TUPE or new legislation explanation and realisation but also any adjustments in an employee’s personal circumstances, increases morale and sense of worth and reduces the likelihood of conflict. To achieve Good Practice you need to work with every aspect of your business in order to nurture, motivate and retain staff, to ensure you get best value from your most significant assets. Kate Thomas has been supporting Island businesses with their staffing requirements for the last 14 years and is qualified in Recruitment and Human Resource Practice. THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


Delivering the goods for Isle of Wight Business

Full steam ahead check out Bate Brand’s new website

• Full / Part loads • Drop Trailers • Pallet distribution • Warehousing • International Freight • Technical Packing Services • Shipping



01983 810505



IWSO Programmes 2016-2017 Saturday 19th November 2016, 7.15pm, Medina Theatre

Soloists: Stankov Ensemble Yorick Overture – Bush Triple Concerto in C Major, Op. 56 – Beethoven Calm Sea and Prosperous Voyage Overture, Op. 27 – Mendelssohn Enigma Variations, Op. 36 – Elgar

21st January 2017, 7.15pm, Medina Theatre


(0845) 680 2000


Guest Conductor: Rupert Bond Soloist: Joo Soon Sir Elegy for Brahms – Parry Violin Concerto in D Major, Op. 77 – Brahms Scheherezade – Rimsky Korsakoff

18th March 2017, 7.15pm, Medina Theatre

Soloist: Viv McLean Les Biches, fp. 36 – Poulenc Piano Concerto in G Major – Ravel Symphony in D minor, fwv. 48 – Franck Bachanale from Samson and Delilah, Op. 47 – Saint-Saëns

20th May 2017, 7.15pm, Medina Theatre

Soloist: Miriam Nerval Danzón 2 – Marquez Recorder Concerto in C Major, Rv. 443 – Vivaldi Recorder Concerto – Bedford Symphony No. 10 in E Minor, Op. 93 – Shostakovich

1st July 2017, 7.15pm, Medina Theatre


Freight Partner



“Carnival at Sea” (to coincide with the Festival of the Sea on the Island) Carnival Overture – Dvorák Adagio from Spartacus, Op. 21 – Khatchaturian La Mer, L. 109 – Debussy Molly on the Shore – Grainger The Wreckers Overture – Smythe Fantasia on British Sea Songs (complete) plus Rule Britannia – Arne Pirates of the Caribbean – Zimmer


£14.50 Adults per concert £6.00 Under 18’s per concert Available from:

Medina Theatre

Fairlee Road, Newport, Isle of Wight, PO30 2DX Tel: 01983 823884 Web:

Contact Us

Please look at our website for email details

Or phone Tim Isard on 01983 400074 for more information





From left: Spyder UK’s Andy Crabb, Andy Squibb, Ross Edgerton and Martin Hill

From Glastonbury to the Garlic Festival – from Cowes Week to Coldplay – Island based events company Spyder has been putting up stages, rigging and sound systems since 2004. Tom Stroud finds out more

“I still get a buzz from the events. When they come together and you’re stood there with a promoter who has a big grin on their face because it is everything they dreamed of and more -they’ve got the crowd that they wanted, the audience is enjoying themselves, the bands are enjoying themselves – that’s what it’s all about.” That’s Andy Squibb, Managing Director of Spyder UK, based in St Helens. Andy’s

company supplies sound, lighting, staging, rigging, power and production management for events and shows at venues across the UK, from the Royal Albert Hall and the O2 in London, to Glastonbury’s Worthy Farm and the Isle of Wight Festival. It isn’t just events either – Andy often tours as part of the road crew for artists like Coldplay, Bjork and The Prodigy. This year began with six weeks on the X-Factor tour, with Andy booked to provide the rigging for the venues. It’s become a regular appointment. “The biggest X Factor tour was the One Direction year,” Andy remembers. “We did 58 shows in 54 days plus rehearsals." It isn’t just big names and big mainland venues. There’s plenty of Island work too, with Andy estimating it’s a 60/40 split in favour of mainland work. This year Spyder provided five stages at the Isle Of Wight Festival at Seaclose Park in June; Andy also worked on-site as part of the sound crew for the main stage. It was four days of music for festivalgoers but three weeks of work on-site for Spyder. In August the Spyder team supplied “the full production package” for Jack Up The 80s, with a stage, sound, rigging and lighting. The


stage also served the next weekend for The Garlic Festival. Other Isle of Wight work included staging for Cowes Week on The Parade, firework nights at The Needles Park and many private events. “There is more work on the Island than there used to be, certainly in terms of quantity,” Andy says. “Unfortunately you do find that a lot of work on the mainland is higher value work and the Isle of Wight is still lagging behind in what people are prepared to throw at an event.” Spyder employs a team of four staff all year round although numbers can swell to up to 20 in the summer months including freelancers. The business adapts to suit the events calendar and has grown steadily since Andy bought the company in 2004. THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


It is quite a fairly cut throat industry and things move very quickly. My background is in touring and I chose to push the company in the rigging direction. It’s work you can’t bodge. Andy Squibb, Spyder UK


The only risk or uncertainty with events comes with promoters and ticket sales. Events can be a precarious business, with a saturated market and unpredictable weather meaning that not every summer show turns a profit.

The Bandstand at Bestival 2014 - photo by Carolina Faruolo

“When I took over I effectively bought the remnants of a company which had been running since the seventies. I bought into an initial load of sound gear, brought it back to the Island where I had a load of jobs lined up and it grew from there. My background is in touring and I chose to push the company in the rigging direction. It’s work you can’t bodge and you can’t use cheap, inferior copies of kit for as often happens in sound and lighting. You have to know what you are doing and in many situations now you have to have all of the paperwork, risk assessments and training before you set foot on site. That is backed up by a certain level of competence in place which you can get from different suppliers but our edge is that we can supply all of these other services to an accepted and agreed high

standard under one roof, right from the word go – by supplying a full production package we’re able to be a lot more competitive because there’s so much overlap between the various disciplines on site. We don’t cut corners to get the job done cheaper or to get the job done quicker.”

“It is noticeable in the industry that there are a lot more people who are trying to hedge their bets now. The last few years have seen a few washouts and some huge financial losses for promoters who are always looking for ways of transferring liability to their suppliers. I had an event this year who didn’t do quite as well as they hoped. Their way of dealing with it was to not pay the suppliers until they worked out how to move forward. Obviously we all have to treat things with a bit of caution. We’ve still got to pay our contractors and freelancers and everything else. You’ve got to be quite careful because the whole events industry is based very



much on trust and it’s easily abused if you’re not careful.” Andy wants to grow the business steadily and sustainably. Ross Edgerton came on board earlier this year, bringing with him a number of contacts at events on both sides of The Solent, and there’s now some exciting contracts in the pipeline for next year. There has also been a lot of investment in the marquee arm of Spyder, under the name ‘Wight Marquees'. “We’re now able to provide not only a temporary venue wherever it needs to be built, but the full range of furniture, flooring, power, lighting and sound equipment to go inside it and complete the event. This has not only presented many more opportunities to work on projects including weddings, private parties, food festivals, summer fetes and corporate events, but in general has allowed us to extend the traditional outdoor events season on the Island which generally runs from May to September. We’re still putting on shows in the middle of a field in February!" Extending the season is definitely

something that Andy encourages. “It costs us money to keep kit sat on the shelf,” he notes and with around 1500 electrical appliances to be tested and 400 rigging items inspected it’s a lot of equipment to keep maintained in the quieter winter months. Despite the unpredictability, time away from home, heavy lifting and diva-ish behaviour from some artists, it’s a lifestyle that Andy still enjoys. It isn’t a rock and roll lifestyle either. It’s

professional – no hedonism here. You have to keep your wits about you on the road. “It is quite a fairly cut throat industry and things move very quickly,” Andy says. “I quite like the logistical juggling side of it – not so much the late nights anymore. I quite enjoy getting home with a nice cup of tea. Anyone that is out with me on site knows full well that rock and roll actually means drinking tea for me!”

Spyder's eye view: "loading out" for Coldplay at Wembley Stadium, taken by Andy Squibb from high up in the rigging catwalks





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BCM’s David Long Planning and developing for the future: how BCM works with rural clients to stay on top of opportunities and shifting markets

“Our business is all about keeping alert and being very diligent

David knows the Island well, originally working for the Isle of

about what our clients want,” David Long says. He’s a Partner

Wight Council as a planning and development manager, but has

at BCM, based on Newport’s Long Lane, where the team

worked in the private sector for nearly 10 years. BCM opened

specialise in planning, development, rural consultancy and land

their Isle of Wight office in 2011 and David joined them in


November 2013. Although the Island differs from the mainland at

“We are planning and development consultants, urban and rural, as well as estate and rural wealth managers,” David explains. “We

times, some issues are universal. Whether it’s the farming industry, housing pressures or Brexit, those universal issues are never far

look for opportunities for clients to sustain or manage their assets.

from the headlines. David is realistic about the future and that

We continually look at new projects, where shifts in the markets

can mean frank conversations with clients to ensure their risks are

have an influence on our client’s interests. We feel we have an


obligation to tell them what they should be worrying about or where the growth areas are so we can manage their portfolio as to whether to develop, sell or buy. This invariably means we are very busy with planning and development projects.” BCM work with clients all over the south of England. Their team of six in Newport work alongside a team of 26 at BCM’s sister office in Winchester. Their clients stretch from the Island up to Northamptonshire, Devon, Dorset and Wiltshire. David and his Partner, James Attrill, are Island based but are regularly working on mainland projects.


I think if you can install lots of green space and landscaping into your projects, and create a nice environment then there is nothing wrong with the growth. You can grow big or small but just do it right. David Long, BCM



“We work in an industry that competes on a global scale. British

sensible. James has expanded on our residential and commercial

farmers in particular can have their product quality heavily

sales, with particular focus to rural properties. Properties often

controlled but they need to make money. I think we are in a

sell quite successfully off-market and that’s something we pride

time of rapid market change, which is why we’re seeing so much

ourselves on. We match clients and purchasers because we

diversification and development of land owner’s assets. We must

understand their desires”

remember that even if land is used for residential or commercial development it is being provided for the needs and demands

“We are small and it sounds corny but we really do care about

of current and future generations. Many people do not like to

clients. The Isle of Wight is a really small place and therefore if

accept growth or change, but sometimes it’s essential to achieve

we get it wrong then people will talk! Managing risks for clients is

a sustainable future”

important to us and being fair. We never take on a project which doesn’t have much chance of success. One of our internal mottos

When the global slowdown began to bite the farming and land

is about a sense of urgency, so we’re always eager to help clients.

ownership sector many parties looked to renewable energy as a

In a way our clients are our friends and you’d never let down a

solution. David estimates that BCM has worked with at least 80%

friend. We just treat people fairly and openly so we build trust

of the solar parks on the Isle of Wight, and many on the mainland.

with them.”

BCM have also spearheaded biomass and anaerobic digestion plants. BCM are keen to support other Island businesses too, using local contractors wherever possible. David’s team are working on multi-million pound projects every day, which means the pressure is on getting things right from the start. “On the Isle of Wight in particular, because construction costs are higher than the rest of the South East, and the values are, in many cases much lower, the margins are absolutely critical. The risks are big and so you we must be on the ball before the planning submission goes in. There are so many things that can affect a development site; and it’s those issues that the client must know about. People think that developers make a lot of money but, and I know it sounds flippant, they do have a tough time. The risks can be enormous and so there should be some reward for actually delivering housing or commercial development when we know it’s required. Developers simply provide a commodity. “On a personal level, if someone gets permission, even for a single house, it can completely change their lifestyle. Not to the point of being overly lavish, but it frees them so they can have some flexibility. It can house the younger generation or it can just give them a bit of income to move forward. It can help people retire and enjoy life. It’s a really nice feeling when things go through and you get planning permissions and clients are absolutely delighted.” Business is looking good for BCM with plenty of work. David and his partners want to see the business grow, with many services on the horizon. “We have grown and we could still grow, but we keep things OCTOBER 2016




BUSINESS AWARDS FOR EXCELLENCE 2016 Join us and celebrate the best in Island business! The awards will be presented on Friday December 2nd at Cowes Yacht Haven.

The categories are:








GREEN ON WIGHT AWARD sponsored by HJ Bennett

INNOVATION BUSINESS OF THE YEAR sponsored by Lifeline Alarm Systems Ltd.



sponsored by Red Funnel Find out more about the most prestigious event in the Island’s business calendar, recognising and celebrating the best in Island business - see



For sponsorship opportunities please contact Annabel Clark on 01983 554501.




GETTING STARTED WITH GOOGLE ADWORDS How to get immediate results from paid for searches

By Chris Court, Chris Court Associates

Google AdWords is Google’s own advertising service which allows you to place search results for your website on a search engine’s results pages (SERP’s) by paying for them. It’s sometimes referred to as Pay-Per-Click (PPC) or just Paid Search.

a £75 voucher. Make sure you read the terms and conditions or it may expire! It’s well worth getting, and can be found on this link Google AdWords Account Structure

When selecting your keywords, think like your customer. What would they search for? Use keyword research tools (it’s in the AdWords Console)

Google AdWords works by advertisers (you) bidding on keywords which will trigger an ad. When this ad is clicked it leads the searcher to a specific website landing page. You only pay for your ad if it’s clicked, and the amount you pay is based on how competitive that keyword is.

The account structure is the basis of the AdWords system, and you need to understand the fundamentals:

Keep keywords very specific, and don’t be tempted to put too many into one Ad Group.

Account: The AdWords account contains all settings related to billing, user access, preferences, and notification settings. This is global to the rest of the account

Keep your Ad Copy as relevant as possible to the Keyword and landing page.

So why use AdWords? Fundamentally it means there’s no need to wait for your website site to work its way organically up the rankings. By using paid search, you can see immediate results. I’ll cover the basics and show how to get started with Google AdWords advertising. Before you start There are four essential elements you absolutely MUST have in place before you start: •

A product or service.

An advertising budget (it is ‘Paid Search’ after all).

A website or landing page.

A conversion goal (What constitutes success)

Get a £75 Voucher New AdWords accounts are able to claim OCTOBER 2016

Campaigns: An account can contain many Campaigns. Among other settings, this is where you set budgeting and targeting. Ad Groups: Campaigns can contain many Ad Groups. Ad groups organise your keywords and related ad copy into very small, specific groups. Doing so will help to ensure that your keywords are as relevant as possible to the ads they trigger. You will set a bid amount at the ad group level. Ads: Ad Groups can contain many Ads. Ads are triggered by the keywords that reside within the same ad group. They are comprised of a headline, two description lines, a display URL, and a destination URL. Building your Ads: Next up is to build your Keyword lists and Ads. This takes time, thought and research using keywords tools.

My top tips for creating your Ads

Try to include your keyword in your ad copy, but keep it readable. Take advantage of the display URL (it doesn’t have to be the same as the destination URL) Always use Ad Extensions (contact, Services, Prices, etc.) Always build in negative keywords (words you don’t want to be found for, such as ‘cheap’) Finally, monitor what your ads are doing on a regular basis. Check what searches are actually triggering the ads, what ads are working, and remove those that aren’t. Keep your ads current, relevant and engaging and you should reap the rewards, and not spend too much! Chris Court is an independent consultant specialising in online presence and marketing. For more information on his services, please visit



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Isle of Wight Fuels

“Isle of Wight Fuels is here for the long term and we take our responsibility to the Island very seriously.”

That’s the message from David Grannum, General Manager at Isle of Wight Fuels, based in East Cowes on the bank of the River Medina. The terminal has been here for more than 60 years and stores up to 3 million litres of petrol, diesel and kerosene. It’s the Island’s only fuel and oil storage terminal, with up to 2 million litres of fuel arriving by ship every week. The fuel is then delivered by tanker from Kingston Road to supermarkets, the farming market and customers like Hovertravel and Island Roads. “We are a wholesaler and distributor at the same time,” David explains. “We would definitely like to deliver more of our product direct to the end user.” A former BP terminal, Isle of Wight Fuels is now owned by Malthurst Retail Holdings, a parent company that operates petrol stations across the country. David has been here since 2012, with a background in fuel for the last twenty years, including retail and distributing Texaco fuels in the south east region. MRH has invested considerably in the East Cowes terminal, allowing the business to grow and prosper. “The Islands Terminal had been left to fend for itself in the past,” David says. “We invested a lot in in the infrastructure, including spending £350,000 on the jetty to secure the fuel berth and ensure that we could remain as a ship-fed terminal, accommodating the type of ships that we needed. We also invested a lot in Health and Safety. We have a rigorous tank safety programme to make sure that all of our fuel is stored safely and our tanks are regularly tested, including investing £250,000 in our biggest tank. Fuel is highly volatile so it’s critical that we operate safely and securely.” Contrary to popular belief there is no pipeline connecting the Island OCTOBER 2016

to the mainland. Isle of Wight Fuels have recently chartered a larger ship, which brings supplies from Immingham, near Hull, each week. “It’s a 36 hour journey to bring the fuel here and shipping is our biggest cost. We have offset some of the costs by securing other clients in Jersey and Shoreham. That’s been a significant change. “I’m also proud that with Esso we were able to bring a premium brand back to the Island, as well as a premium diesel grade. It’s a strong brand that Island motorists know and trust. We were able to provide Esso fuel because of our improvements at the terminal.” David’s team includes five drivers and five road tankers, including two new petroleum tankers. He’s also growing the team, having recruited a new Operations Supervisor and created a new Sales and Marketing position. It’s all part of a drive to ensure even better customer service and to ensure the longevity of the business, which is important for everyone. “Without fuel at East Cowes the Island would grind to a halt,” David says. “Without this terminal the Island would have to rely on seven or eight tankers every day, bringing fuel over on the ferry routes, which would be a big problem logistically. We’re an Island business. We are investing in our people and our future to make sure that Isle of Wight Fuels remains profitable and therefore the Island is stocked up with fuel for the foreseeable future.” Isle of Wight Fuels, Cowes Terminal, Kingston Road, East Cowes, Isle of Wight, PO32 6HF Telephone: 01983 292311 Fax: 01983 293903 Email:




A day to do business! The Chamber’s Expo 2016 saw more than 60 businesses exhibiting to hundreds of visitors to the Lakeside Park Hotel in Wootton. The one day event drew businesses and attendees from across the Island and the south coast. Visitors also made the most of a packed seminar schedule. Island Business caught up with some of the many exhibitors to hear more about their messages to the business community. Photos by Rob Clarke, The Event Photographer. put yourself in front of people and tell them what you do. I think the good thing is, many of the businesses that are here today, the new businesses, they are doing the right thing – they are doing a lot more marketing than we ever did in the early days.

Steve Porter

people want to talk about the digital side and what is changing with websites, it is that they are interested in some of the core stuff we do in terms of how they can publicise their business success. The business community is a key part of what we do and obviously it is a major part of our readership. It relates to all things we want to be, were associated with and what we like to talk about which is expansion and success and it is vital to the Islands economy which is central to us.

Chairman of the main board – IW Chamber I have seen a lot of smiling faces and I’ve heard a lot of positive comments and there seriously is a good buzz around the place. There are very few events where you can get all of the business community together or given the opportunity to get together. We’ve got a massive, diverse range of business on the island and Expo is a great opportunity to not only connect with possible new customers but also to connect with each other. Without getting too political, we all have to start helping each other a lot more than we have done before and the closer the market is – why not? That applies to small firms who feed off of bigger firms or medium firms feeding off of the big corporates. We all need to be working together. You can’t always assume that just because you have been around forever that everyone knows you. You still have to make the effort,


Peter Collinge

Sales Director – Wightfibre

David Thornton

Advertising Director – Isle of Wight County Press It’s been really good for us in terms of raising profile, meeting new people and talking about new opportunities. We have been gearing ourselves up for it for the last couple of weeks. Expo is definitely unique. It shows the diversity of the businesses on the Island and it is a great way to connect and meet with people. For us it’s a chance to show our personality, meet individuals and put a face to the name. People want to know about what opportunities are,

Expo has been really very good. It is a bigger event, there are more people coming through. Not only are we meeting the businesses which are here but also potential customers so it has been very successful, I’m very pleased. We are an island based company and we have two arms to our business: one is the residential market and the other is the business market. The SME business on the Island is huge potential. We have a very good user base, a very loyal user base and what we’re finding now with our new product range, particularly the broadband speed and hosted Voight is that we can appeal to the smaller business and we are winning those back a very good rate. We are THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


and Island based company so all of our focus and development is about what happens on the Island and particularly with our customer service, both in office and engineering, we supply to local island businesses and people so that is what we cater for.

Carrie Heath

Head of Apprenticeships – Isle of Wight College It is a fantastic event. I’m new to the college and it has been a great opportunity for me to get to know who I need to speak to and set up meetings with to go back out in the future and to talk about training needs. At the College we have a wide range of apprenticeships and training on offer, and there’s a massive variety of different businesses here at Expo.

John Nightingale

Owner and Director – Bump Express It has been really, really good. There have been lots of people coming through the door, lots of interest and the really good thing is that it is genuine interest in the products and services OCTOBER 2016

that we provide. This is a great way of bringing our business and our product to people who are interested in the sort of things that we can do. We are not a conventional body shop, we are in a fairly niche market and we do cosmetic damage as opposed to full body re-sprays. We can get rid of nasty scratches, bumper scuffs, damaged alloy wheels and make the car look good, presenting a better image of the business to customers. The Chamber do a splendid job. Today’s Expo has been a really good investment of our time and it is certainly something that we would do again. We have met lots of people and actually booked in business off the stand for cars parked in the car park! I would recommend Expo to any business.

Tim Sell

Managing Director – Crossprint Expo is important because we can get our name out to other businesses on the Island and we can get to meet them all in one place on one day. We are a long standing company on the Isle of Wight, people do know us but we need to show them our new services and everything that we do in the future. We dream up all sorts of different ideas and different ways to make money. Businesses are interested in the type of services we give and what we can do for them. I think when people think of printing companies they just think about sticking ink to paper and they don’t think how we can design it and how we can do it and how that can increase their brand awareness and what is important to them. Expo is definitely much better this year and I’m sure next year it will be even bigger.



Aaron Orman

Travel Ambassador – Travel Isle of Wight and Red Squirrel Electric Bikes Today has been brilliant. We have been interacting with loads of different businesses and talking to them about ways we think that the electric bikes might be useful for businesses, whether that’s for meetings or businesses leasing bikes for their employees to use to travel to work on and people are getting really excited about it. With the electric bikes it’s one of those things where you really have to try one. You get a feel for them and understand why they are so beneficial. People have been having a go today and coming back with what we call the ‘e-bike grin’! They are coming back grinning ear to ear and I can’t believe how much fun they are having. Anyone can use an e-bike. Perhaps you’re less fit than you’d like to be or maybe you find riding a conventional bike a bit difficult? The e-bikes are brilliant because you are still getting exercise and it is still an active travel mode, so you’re still getting exercise on your way to work but without having to get all hot and sweaty and it takes the sting out of some of the hills. It is always going to be a challenge getting people out of their normal routines but it is all about getting people to have a go. We find that when people try it out they realise just how easy it is.

made some really good contacts and met some great people and got some sponsorship already. I’m 100% certain we will be back next year!

Reuben Loake

Managing Director - Today has been absolutely superb! We have met so many great local people. On the Island we do a lot of business with each other and we don’t always get the chance to meet each other in person. Today has been fabulous because we have been able to speak to our competitors, potential clients, existing clients and the buzz here is absolutely brilliant. We

Lisa Sokol Wight Warriors

I’m really impressed and really pleased. We’ve had great feedback today from meeting with other businesses here. We’ve been talking about sponsorship and working with them in partnership on things we can do together. People have been very receptive. A lot of people had already heard of us and we have




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work with other agencies on the Island very closely and we all look after each other because at the end of the day we want to make sure that our clients are looked after. There might be some instances where we can’t offer the services that they require then we will pass them onto someone else and vice versa. It is very unique on the Island in that lots of companies work together to ensure that their clients get a great result and today proves that. Isle of Wight Jobs is a digital agency so more often than not the contact is through email or over the phone. When you come to an event like this, you get the opportunity to have a chat and maybe have an off the record conversation that you wouldn’t otherwise have. I’ve listened to some people’s concerns today about business on the Island and I am really pleased to say that we can react to that so it has been really positive.

we have are business owners and vice versa so it is key that we are here, increasing mind share and awareness by talking to people. We are investing for the future and we have done lots of demonstrations today. We have met with customers who have future projects and we have demonstrated products to them and they have had a look and are very keen to proceed. Whilst we try to invite a lot of people into the business, it also gives people the opportunity to meet the team and we can showcase not just the products but also the resources and the human side of it as well.

Mark Lee

Managing Director – Lifeline Alarm Systems Expo has been excellent. It’s fantastic to see so many people and so many businesses taking expo on board this year. Obviously visitor numbers are up and the footfall has increased and it’s one of those events that everyone wants to be at. The business community is really important to us because we are in a microclimate. Many of the domestic customers

Duncan Walker

Trainer - Isle of Wight Ambulance Service (Commercial and Community Department) Brilliant! It’s been really good. I think it’s probably been even better than last year, with a lot more people coming around to have a look. I think it is important for us to network and also raise awareness of what we’re trying to do and show interest in what other people are trying

to do. We’re talking to people about First Aid in the community and trying to make the Island a safer place. Our department is responsible for first aid training across the Island in schools, dental practices, GP surgeries and some of the bigger companies on the Island. We are very passionate about the fact that the profit that we make from our training goes back into the NHS. It allows us to buy more defibrillators, for instance, for the Island to make the Island a safer place. It’s an income generating department, but it is very important that we put a large percentage of that profit back into the community on the Island. Businesses are definitely interested. I think that there’s a thumbs up from the people who have seen what we are trying to achieve and they realise how important it is, from first aid through to anything such as a minor injury through to a major injury, like a cardiac arrest for instance. People come along and when we start giving a few statistics about cardiac arrest and how important a defibrillator is, they are quite shocked by it -pardon the pun there - and it is really important. It’s really good positive feedback.

Mark Lee from Lifeline Alarm Systems




Sponsors, from left: Chamber President Geoff Underwood, Wheeler’s Solictors Paul Wheeler, Cross Printmedia’s Tim Sell, WightFibre’s John Irvine, Lifeline Security’s Mark Lee, IW County Press’s David Thornton and Betapak’s Peter Tomlinson

Frances Sturt Marketing Manager – Taylor Computer Solutions We’ve had a great day and we have met loads of interesting businesses, a lot of start-up businesses as well as SMEs. It’s been nice just to meet people on the Isle of Wight to hear their ideas and a little bit more about what they know about IT and telecoms. Loads of people who have a misconception of what IT is and how much support they should be getting, so it has been good and it has been educational. We essentially are based in Fareham in Hampshire and most of our clients are along the A27, from Bournemouth to Bognor Regis. We also have quite a few customers on the Island and we have five engineers over here who work remotely and they help support those customers. For us, it’s perfect, because we get to offer something a bit different, including a tier three data centre, providing real secure data solutions. Today we have spoken to a number of different businesses, of all different sizes, in all different industry sectors, from one man bands to companies that have around 250-300 users. That is really beneficial and it allows us to gauge exactly what is happening in the industry. The Isle of Wight is its own little niche and we’ve learnt an awful lot. Everyone is really friendly and it is all about word of mouth, getting to know people and building those reputations and those rapports. OCTOBER 2016

Paul Wheeler

Director – Wheeler’s Solicitors Ltd. Brilliant! It’s nice to network with other businesses and to show that we are a legal firm in the centre of the Island and ready for business. Right from the start, we have been able to engage with potential clients, the exhibitors and visitors. We have got a survey which introduces them to wills and powers of attorney and things like that to engage with them in conversation and exposing some of their doubts and misbeliefs regarding assets and estates and that sort of thing. It’s been a very positive experience. It is important to have a brand and to make the most of that brand. We saw that as a way of making sure that people came in to see the solicitors and see the brand and identify with us better and to see us around in general advertising and to show we are a company, and I have always been able, willing and wanting to promote community things on the Island. I have always been willing to put things out there.



Expo works because it is one day and it means we could come here with a limited impact on our business but maximum effect locally. It is a brilliant venue and we’ve been very busy!

Cathy Foulkes

Owner and Director – Wight Karting It’s been really successful. I first went to Expo when I was just about to start Wight Karting. That is how I ended up choosing our bank and other services. Wight Karting is a destination for tourists. We have a lot of gaps of between those peak times whereby we are providing such a high standard of service that we want to share that with local businesses because it is a really good value team building activity. We invested further this year by opening a licensed bar on the premises, so I was here to talk to people about the idea that you could now do a full Christmas party with us. You can give people a bit of fun, as well as team build together, a bit of bonding and then relax with a drink afterwards. It is nice to see some closed sales which gives us an extra boost. It is good for the staff to know that it is a good exercise to go out and do some cold sales, rather than staying in and waiting for people to come through the door.


Lee Peckham

Partner – Roach Pittis Solicitors It has been really good to meet a lot of new people and to put faces to names. A large part of our work is commercial work and we do a lot of company and commercial property and work related to businesses so we want to make sure our services are marketed in the right place so that people know where to come when they need that sort of work undertaken. Any professional service is based strongly based on relationships, so personal relationships are very important. At Roach Pittis we had a rebranding this year. We are very well established and some of our senior partners have huge client following but I think we always want to push the firm forward and make sure that our name is out there and it’s probably more important for the younger partners in the firm as well to become established.





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IWCHAMBER MEMBER BENEFIT Save money travelling on business with Hovertravel All IW Chamber of Commerce members can enjoy 30% off Company Tickets at Hovertravel when purchased in October. Travel from just £5.94 per journey. To purchase these tickets, contact Terms and conditions apply. As well as saving 30% you can enjoy: •

Services every 30 minutes (15 minutes at commuter periods)

10 minute journey time

Seat reservation facility

Dedicated Account Manager

Share company tickets with employees

Free & easy account set up

Customers must sign up for an account with Hovertravel if not already an account holder. 30% off Company Tickets is only valid for purchases made in October.

For more member benefits, see OCTOBER 2016



NOTES TO SELF Tina Jennings HR Director Global Consumer Brands Liz Earle Naturally Active Skincare Walgreens Boots Alliance What was your first job? I was 14 when I started working for a local bakery. I worked from 6.30am – 5pm with 30 minutes lunch break, every Saturday, 52 weeks of the year for two years. It was incredibly hard work but it was brilliant. Lots of responsibility, customer facing and high trust from the owners at an early age with opening and closing the shop. This was where I first realised the importance of truly listening to people (customers), treating others as you wish to be treated and fully embracing the opportunity in front of you. The hard work and long hours could be worthwhile and fun if you worked with what you had. Ever since I have always believed that you get out what you put in.

Have you changed since then? My work ethic has always been the same, work hard, embrace the opportunity, build relationships, and deliver on commitments whilst always staying true to who you are. I am now more conscious about understanding all sides to any given situation. Context is key and taking time to consider the full picture as much as you can in the time period you have. Putting yourself in other people’s shoes to truly think about different perspectives has helped me grow.

What have you learned about yourself – and business?

What are you best at? Doing my best. I try to embrace every opportunity I have and make the most out of it. I enjoy connecting the dots and bringing other people into my thought process to build bigger and bigger thoughts and plans. I always believe that anything is possible if you have a plan and the right people around the table.

Have you been lucky? I think you make your own luck.

Do you still recognise that 14 year old version of yourself working in the bakery? What advice would you give yourself? Be yourself. Try to not take things too seriously or personally. Be proud of who you are and what you bring. Seek out people that can support you and build on your strengths. Do not project your thoughts or insecurities onto a situation. Seek to understand. You do not have to do everything alone. Embrace all opportunities. Always have fun! I am still the same as I was then. My core values have not changed. I care about what I do, who I work for, what I am responsible for delivering. I always say what I will do and do as I say. I want to help people, whilst also feeling that what I contribute is appreciated. I have high integrity and respect for others and always try to do my best.

I like to have responsibility and the decision making rights to do the right thing. I love being part of a team that are all on the same page with the same vision, mission and a real desire to collaborate as a team, being open and leveraging each other’s strengths to deliver great work. I like to surround myself with positive people with high energy and a want and will to get results and make a difference. If you get these ingredients right the impact you can have on any business is phenomenal, driving high performance through people.

What was your biggest turning point? When I left my first large blue chip company to join a smaller entrepreneurial company. Overnight I became a big fish in a smaller pond with end to end responsibility for building an HR function from scratch in multiple countries, with decision rights. I was completely out of my comfort zone, and completely exposed for what skills and experience I had and could bring to the leadership table. I learnt through experience and grew significantly in the process.





WIGHT COMPUTERS Businesses across the Island are going for QIB, the Chamber’s new quality assessment. Andrew Nordbruch from Wight Computers is one of the newest recipients of the QIB status.

Wight Computers began four years ago, established by owner Andrew Nordbruch. His business has grown steadily each year and he’s now taken on his first employee. Wight Computers has also relocated to Newport’s Innovation Centre, where we caught up with him to hear all about how QIB has helped him. “The business has grown significantly in the last four years, which has been really interesting but also tough at times,” Andrew says. “It had got to the point last year where I had been doing everything okay on my own but I needed someone else. It is tough on your own but it gets easier I think once you start to grow, and bringing in John as an employee was the right thing to do. “I found the Quality In Business process was useful to help me think about growing my business. It made me appraise the business and self-reflect on how I was doing things. When I began the process, I realised that we weren’t actually advertising a lot of the things that we do. For example, we offer discounts to charities on all of our services, but we hadn’t highlighted it and we didn’t have it on our website. We also lacked a mission statement on our website. QIB brought that up and it made me realise that having one could help customers choose us over competitors. We’re also conscious of the environment and we recycle a lot of old equipment. If we are supplying a new computer, we take away the old one and recycle it because we don’t just want it to go into landfill. We don’t actually advertise that anywhere, we just tell customers if they ask. I realise now through the QIB process that if we put a statement about that on the website, it would give a good impression of us to a potential customer. “QIB also gave me a good overall picture of the business. For example, I have never had a real written business plan. I didn’t think I needed one because this is a self-funded business and I’ve never needed to borrow money. I came away actually thinking ‘okay, yes I will write one now’, because it helps to find a bit of clarity about where you are heading. I’m involving John in the process too, which helps give a better insight into the future. “Taking part in QIB, as well as being a Chamber member, has also allowed me to set up some written policies, including Health & Safety, environmental policy and grievance procedure. Until I applied for QIB it wasn’t something I had thought of doing before because it was just me working within the company. However, having taken on an employee, I recognised this was now a necessity. One of the benefits of being a Chamber member is that there are templates available to help design these policies and I now have procedures in place.”





ISLE ACCESS The Isle of Wight Chamber of Commerce is supporting older people on the Island by providing help and advice on starting a business or being self-employed. The Chamber is hosting monthly workshops and providing ongoing mentoring as part of the Age Friendly Island campaign, an exciting partnership funded by the National

boosting employment prospects.” Jan has combined her previous experience working as a nurse with

“I’ve had a lot of support and help from Fiona. She’s provided ‘another ear”, listening and making suggestions.

her knowledge gained from her recent

I’ve been able to make lots of new

Masters degree, to identify a need for

connections which has helped me to

improving access for people with many

progress the organisation. It brought me

different needs, within the tourism and

into contact with people who offered

leisure sectors.

new perspectives and it changed

Lottery through the BIG Lottery Fund,

“I wanted to make the Isle of Wight

the way I viewed the business. Other

making the Island a great place to grow

a better place. It isn’t just people

people’s views are very important and

old, while tackling social isolation.

with disabilities. It could be visitors

getting a new idea of the ground is

Since the project started more than a year ago, the Chamber’s Over 50s business mentors have engaged with more than 50 people aged over 50 who are looking to go into business and

with heavy suitcases, young families with pushchairs, cyclists looking to store their bikes. Lots of people are currently having to trawl the internet for

always hard work. It’s a collaborative thing and I’m looking forward to working with lots of other businesses.”

information and we want to make things a lot easier.”

be their own boss. Business advisors Fiona Grist and Lynda Draper are often

With support from the Big Lottery Jan is

helping older people who have been

developing a searchable database with

made redundant or who are at the early

all the relevant information for a variety

stages of retirement.

of access needs.

Jan Brookes runs Isle Access, a not for

Jan’s one of three directors of Isle

profit community interest company.

Access. A year ago Jan attended a

“We want to encourage and improve

Wight Chamber which gave her lots

accessibility on the Island, for the

of useful information about finances.

benefit of residents and tourists,” Jan

Jan has also received regular, informal

says. “The knock on effect will be more

mentoring as part of the Over 50s Start-

money coming in to the local economy,

up programme.


Business Start Up course at the Isle of




SHARING THE CAR Jazz up your commute to work and take the social route! Take half the cost, half the stress, plus double the social chit chat, and the maths adds up to a win-win situation for you, your employer and the environment.

Why car share?

It’s no secret that driving behind your neighbour, friend or colleague to and from work is not only wasteful but socially and environmentally unfriendly. Yet many of us do it - so it’s time to think about sharing our cars with our colleagues!

Benefits for you as an employer •

It’s a staggering fact that 80% of private car journeys entering Newport are single occupancy. Nitrogen dioxide recordings taken in central Newport are well above the average recordings taken at other locations on the Island.

Fewer parking spaces required – space which could then be put to better use or provide extra parking for clients and visitors.

Contributes to CSR, sustainability and environmental targets (e.g. ISO14001 accreditation)and a positive image of the company.

Creates a greater sense of cohesion amongst the workforce and improves their health and wellbeing. And healthy workers mean more productive workers.

Being on an island makes it far easier to carshare because so many people are doing the same relatively short commute to the same main towns and businesses. You can take it in turns to drive, contribute to the driver’s petrol costs and have a chance to sit back and be chauffeured, chat about world events or admire the scenery instead of the usual stressful A-B rat race. Drive Less, See More. The reason most people don’t car-share is because they don’t know who is travelling the same route. As an employee you could ask around informally, join a scheme such as or encourage your employer to set up a scheme. Got to the Green On Wight section of the IW Chamber website to find out more about ‘Car Club Connections’ where we’ll look to match your spare seat or your need for a lift with someone travelling the same route and put you in touch with each other. Employers could have an informal arrangement via the noticeboard, set up an in-house liftshare scheme via their IT department or subscribe to a national scheme. Before deciding on an option it’s advisable to carry out a staff survey first to determine what demand and commitment there is. Having someone to coordinate and ‘champion’ the scheme is really important, as is providing incentives such as allocated parking places for car-sharers, and a ‘guaranteed ride home’ policy so no one is left stranded if a lift fails.


NEW: Co-Wheels Car Club launched on the Island Co-wheels, the UK’s only independent national car club operator, is launching its car sharing service on the Isle of Wight with the aim of giving visitors, local businesses and residents access to an affordable, flexible and hassle-free transport option for getting around the island.

Benefits for you as an employee •

Savings on the cost of petrol, parking and vehicle costs

Potential time saved from searching for a parking space if allocated spaces available

Reduces commuting stress

Social benefits of engaging with colleagues and meeting new people

‘Feel good’ factor of contributing to a healthier, cleaner environment

The new Isle of Wight fleet will see vehicles being available in key locations across the island including Ryde, Cowes, Newport and Yarmouth. The launch of the car club on the Isle of Wight has been funded by the Department for Transport’s Developing Car Clubs in England programme, administered by Carplus. After joining the car club, members receive a smartcard, allowing them to book online and have keyless access the cars, which are parked in car parks at convenient locations near transport hubs. The high specification hybrid and low emission cars can be booked for short periods – from half an hour - or for days at a time at discounted rates. Hire is from £4.50 per hour, plus a small mileage fee. Isle of Wight Council, in partnership with key stakeholders, is delivering a £450,000 sustainable transport programme funded by the Department for Transport (DfT) The programme is delivering sustainable transport initiatives which improve journeys to work and school, together with improved access to visitor experiences and support with travel for jobseekers.



Members New

Venture Sailing

Nicola Marie Haines

Collier Design Services

WISC101 Ltd

Brooke House

Linstones Chine Holiday Services

Activity and Leisure Services Andy Kinnaird

Design Serviceses Adam Collier 01983 200916

Guest Accommodation / B and B Hana Johnson & Steve Huggins 01983 863 162

L&B Training (Franchise of Goodskills Training)

Design Services 07435 587 214

Training Providers John Elford 01983 717177

Holiday Parks and Centres Suzanne Buckley 01983 755 933

Tipsy Wight Ltd

Training Providers Larry Martin & Barry Grant 01983 217517

Retail Michael Green 01983 299088

GTT Training Ltd

Biltmore Printers

John Woracker Photography

Northstar Conversions

Glassolutions Ltd (Saint-Gobain)

Dobson Training

Training Providers Raymond Gillett 01983 567608

Photographic services John Woracker 01983 565 948

Glass Merchants Simon Carin 01983 821 926


Printers Steve Brailsford 01983 529 788

Adam Coombe 01983 530124

Training services Maddy Dobson 07508 351910



Want to join the Chamber? Call the team on 01983 520777 or online


Isle Cre8

Planning & Development HUB (IW) LTD

StartWrite Ltd

Motor Vehicle / Motorbike Services Robert Kent 01983 530 488

Websites & Graphic Design 01983 897 337

Business Consultancy Phil Salmon 01983 214 147

Business Consultancy Mark Gale 020 145 0631

Isle of Wight Dog Grooming Centre Dog Groomers Donna Clinch 01983 559 399

Project10:Layout 1


WISC 101 Ltd is an Isle of Wight based company that is passionate about training and understand your need to get it right, whilst watching the budget. Running a business can be hard when budgets are tight and staff are busy. We offer low cost training and will work hard to fit in with your tight schedule. Our courses include. CIEH accredited training, including Health and Safety at Work and Conflict Resolution / Personal Safety. Health and Social Care Training, including a number of mandatory courses required by care providers on the Island. Continuous Professional Development’ (CPD) accredited to raining specialising in addiction.

It’s simple and easy to set up and still only £1/week to play. There are chances to win £2,000 every week plus the £10,000 monster draw every 3 months. TO











We have achieved Chartered Institute of Environmental Health training centre approval and have also received company accreditation from the CPD Standards Office, London. WISC 101 work and programmes have seen much success Nationally and Internationally. To find out more on how WISC 101 can benefit your business call John on 01983 717177



We have also designed a comprehensive drug and alcohol rehab programme which is being used in several treatment facilities and a major prison in the U.K. We provide staff training and support for the implementation of this programme and work with some of the biggest treatment providers in the country.


Page 1

You can pay for your employees’ IW Lottery entries through the payroll...


M : 07835 299653


T: 01983 717177





PAYROLL Contact us for more information about setting up Pay thro’ Payroll. You’re helping to create and support Island jobs




TALKING BUSINESS By Isle of Wight Chamber Chief Executive Kevin Smith

Over many years I have advocated a considerable amount of support for collaborative working with all sorts of organisations and individuals for the benefit of the Isle of Wight. My thinking here is that the combined efforts of the many will be more effective and bring greater benefit to the Isle of Wight’s business community and wider economy. This all sounds very obvious and in theory it should be easy to do. We are a small place with around 140,000 people living here and with approximately 5000 businesses. If we cannot get this right, nowhere in the country will get this right. Well, what has amazed me over the past 15 years or so is just how difficult it is to implement this type of working arrangement! Our objectives have not changed. I want to assist and grow the Island’s business base, to assist the Island to become more profitable and to employ more people, to provide the Island’s young people with a range of jobs and career opportunities which they can go into upon leaving education and to encourage the growth of more high-value, high-skilled jobs on the Island. I do not think that too many people would disagree with these long held aspirations and objectives - so why is it so difficult to achieve? In my time working as Chief Executive of the Isle of Wight Chamber I have come to understand that human nature is not so simple. I obviously and naively believed that we all wanted what is best for the Isle of Wight and I am sure that deep down

that this is actually the case. Making the Isle of Wight an even better place to live, work and enjoy should be straightforward. However, in real life, all sorts of agendas and barriers come into to play. Some of the blocks or barriers are of a political nature, both local and national. Some are of a cultural nature between organisations not fully understanding each other and some appear to be of a personal nature. But all have one thing in common – the people who are involved, who can and should all play their part to create and make the Isle of Wight one of the most attractive places in the country to live and work. I am not giving up on my aspirations to improve the economic wellbeing of the Isle of Wight, and I would like to encourage everyone in responsible positions of influence to work with me to make this happen. I want the politicians to look for positive solutions to assist the Isle of Wight, I want the Island’s publicly funded organisations to better collaborate for the benefit of the Isle of Wight and I want influential individuals to contribute positively for the benefit of the Isle of Wight.

significantly as we will see an increase in employment opportunities for the Island’s young people. We will also see an increase in business growth, with more highvalue high-skilled jobs which will lead to higher paid jobs. We will also see greater prosperity, providing greater protection to the more vulnerable elements in our society, which we need to support and protect. This is not just a whimsical ideal. It is actually within our grasp. We just need to ensure that we are all genuinely trying to work together and do what is best for the Isle of Wight.

What will we gain by doing this you may ask? The Isle of Wight will benefit


Island Business is the only dedicated business magazine for the Isle of Wight. With 30,000 readers it’s the voice of Island business. With more features and contributors the magazine continues to grow and with its high net worth readership it reaches the business decision makers on the Island. Keep up to date with what is happening on the Isle of Wight and the businesses that are based here. Advertising in Island Business is a cost effective way of raising your company profile, delivering your sales message and branding to a high value readership. There are discounts available for series bookings and if you are an IW Chamber member it delivers even more value for money. Find out more about our upcoming features, advertising, sponsorship opportunities and how we can raise your profile by calling Annabel on 01983 554501.





Think Apprenticeships… Think The Isle of Wight College! Your cost effective solution to staff recruitment

A stepping stone to future success

96% of employers that take on an apprentice report benefits to their business and 72% report improved productivity as a result of employing an apprentice.

Traineeships are flexible training programmes for 16-24 year olds with work experience, work preparation training and English and Maths giving young people the skills and experience that employers are looking for, and helping them secure an apprenticeship or other job in the future.

Apprenticeships are available to businesses of all sizes and from all sectors and are a good way to support your current and long-term development needs. There is no upper age limit for an apprentice.


All training costs are met by Government funding. Employers are not required to pay the young person but may support trainees with expenses such as transport etc.

If you are considering taking on an apprentice or trainee contact 01983 550852 or 01983 535202 or email and a friendly adviser will help you every step of the way.






Microsoft Excel Foundation



2 x eve


Microsoft Excel Intermediate



2 x eve


Microsoft Word Foundation



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Microsoft Word Intermediate



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Is Your Desk Killing You?



2 hrs


Legionella Awareness



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HABC Door Supervisors



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HABC Emergency First Aid



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IOSH Working Safely



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Abrasive Wheels



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To find out more call 01983 535852 or 01983 535202 or email




Island Business October 2016