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Island usiness Harnessing power and creating jobs Inside MHI Vestas Open for business Haven Hall in Shanklin

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In this issue... President’s

FOREWORD REPRESENTING THE ISLAND When it comes to business, the Isle of Wight is an innovative, modern thinking place. We are home to many award-winning world class companies. For the Island to grow in prosperity we need to attract more of these types of employer and one of the Chamber’s economic aims is to promote the Island as a brilliant place to live and work, and a place where a strong business can relocate and grow. For this strategy to really take root we all need to be “on message”, and that includes our elected representatives. Whether at Westminster, County Hall or on town councils, our elected members are representing us, whether we personally voted for them or not. When the dust has settled and the soapboxes have

Editor Tom Stroud

02 09 10

News Business news Election 2017 BCC's Dr Adam Marshall Events Chamber events

been put away, I want to be able to wave the flag for the Isle of Wight knowing that our business offering will not be diluted by other voices. Business people look to the future. They want to do things in a better way. We celebrate new and innovative ways of working because we also know that strong businesses are employing and investing in our young people. If you’re representing the Island, on any platform, I want you to be a proud exponent of the Isle of Wight, where we showcase modern thinking and new ideas about business and society. Be a part of the future – for everyone.


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12 16 18

Feature MHI Vestas

The Interview Debbie Bates, Pertemps Notes to Self Paul Herbert, Island Roads


Isle of Wight Chamber of Commerce Mill Court, Furrlongs, Newport Isle of Wight, PO30 2AA

Company Profile Haven Hall

Printing & Design Crossprint Ltd

Island Business Magazine – Published by the Isle of Wight Chamber of Commerce While every care has been taken to ensure the accuracy of Island Business magazine the publishers do not accept any liability or provide any guarantee that the information is accurate, complete or up to date. The publisher and its employees and contractors have used their best efforts in preparing these pages and this publication but make no warranty of any kind, expressed or implied, with regard to the information supplied. The views of contributors do not necessarily represent those of the IW Chamber of Commerce. The IW Chamber of Commerce and its employees and contractors shall not be liable in the event of incidental or consequential damages in connection with, or arising out of, the providing of the information offered here. Island Business magazine is printed by Crossprint, an ISO 9001 registered printer based on the Isle of Wight. Contains material sourced from responsibly managed forests, certified in accordance with the FSC (Forest Stewardship Council).


JUNE 2017


Isle of Wight Chamber of Commerce

Isle of Wight Chamber of Commerce



600 new jobs at Cowes contact centre A new customer service centre will create up to 600 new jobs, as part of a new employment venture, supported by the IW Council. Scottishbased contact centre management specialist Ascensos will invest over £1m in the new facility in Cowes. The local authority will also invest up to £2.1 million of the council’s capital funds to enable the set-up of the new contact centre which will handle inbound telephone, email, social media and online queries. Ascensos manages customer service enquiries for a range of blue chip retailers including Argos, BooHoo, B&Q, Coast, Game, Karen Millen, L.K.Bennett, Monsoon, Oasis, Warehouse and Wickes. “We’re excited to be coming to the Isle of Wight,” says John Devlin, CEO of Ascensos.

“This is a major strategic move for Ascensos, increasing our capacity by 30% and establishing our first UK facility outside Scotland. The people, the financial assistance and the support in recruitment, training and development made for an unbeatable package. “Ascensos is growing rapidly and we have become a force to be reckoned with in the UK contact centre sector. We’ve a reputation for doing things differently in this space and we look forward to opening Ascensos Isle of Wight after the summer.” Chris Ashman, director of regeneration at IW Council, added: “This opportunity is ideal for the Island and comes at a great time as we seek to expand and strengthen our efforts to

bring real regeneration and opportunity to the Island. Regeneration isn’t just about buildings, it’s about creating a sustainable community that can thrive; from education and skills creation, to the provision of quality jobs and appropriate housing, and in turn further investment. This all aims to create a robust and dynamic local economy that will be sustainable now and in the long term for our future generations.” Isle of Wight Council has valued the benefit of the project to the Island’s economy at £35m and a recruitment campaign will begin soon. The council has put together a package of support with the Isle of Wight College and the Department for Work and Pensions, enabling operations to begin in September.

Left to right: John Devlin, CEO, Ascensos, and Lyle McLean, Operations Director, Isle of Wight

“Financially sound, effective and efficient” aim for IW Council Dave Stewart, the leader of the newly elected Isle of Wight Council, says he will “ensure that we are a council that works for everyone.” The Conservative Group holds 25 of the 40 seats on the council and leader Dave Stewart also holds the cabinet portfolio for Strategic Partnerships. Deputy leader Stuart Hutchinson is in charge of Resources and Wayne Whittle is responsible for Regeneration and Business Development. “I am committed to working with and for the people of the Isle of Wight to create opportunities, deliver growth and prosperity, preserve the environment, plan for the future and protect our community. I am also determined the council will continue its improvement journey to being financially sound,


effective and efficient in all it does and one that is focused on the impact of what it is doing rather than giving disproportionate attention to how it is doing it. “I hope other councillors from across the chamber will work with us as we take our agenda, endorsed by the electorate, forward. I have personally met with each Cabinet member and like me, they are individually and collectively ready to roll up their sleeves and work for the benefit of our whole Island community. I also know they will meet my continuing expectations that we act ethically, professionally and with the highest standards of integrity in everything we do.”



Business mentor and investment schemes launched by IW Chamber Island businesses have somewhere new to turn for guidance and potential investment, thanks to a new Business Support programme launched by the Isle of Wight Chamber of Commerce. Stuart Linn heads up the panel of 18 volunteer mentors. “Our business mentors are a very interesting mix of people, who have achieved a lot, with specialism in a wide range of areas,” Stuart says. “Mentoring provides guidance and support. The scheme provides a fast track to achieving objectives and the mentor brings a new voice into the business. We aren’t reinventing the wheel but we can help businesses to avoid costly mistakes. The overall objective is to help businesses to grow and to employ more people.” Stuart is the former MD of

Southern Vectis and now works as a consultant for businesses across Europe. As well as the mentors, Stuart is also the chair of a panel of anonymous Business Angels. The scheme is also exclusively for Isle of Wight Chamber members who have been trading for over two years and who are interested in sourcing private equity finance. Proposals will be submitted online to the investment panel who will decide whether they are interested in investing their own money into the growth and development of member businesses. The Chamber's Kevin Smith (left) with Stuart Linn

“We’ve managed to galvanize the energy of the Island’s business community to support fellow businesses,” says Kevin Smith, the Chamber’s Chief Executive. “The Island is home to many successful businesses who have learned a

lot over many years. This scheme provides a way of sharing that experience and short-cutting progress for newer businesses. As a Chamber of Commerce scheme this is unique in the country. It’s

light touch and the mentors will listen and provide expert insight and gentle pointers. It’s a world away from the kind of conversation you might have with a bank manager.”

FatFace goes Into the Blue for PR International lifestyle retailer FatFace has appointed Cowes based agency Into The Blue to work with them on events and marketing. The clothing brand joins a list of clients that also includes Volvo, Landrover BAR, Louis Vuitton America’s Cup, Spinlock, Volvo-Eco Challenge, JPMorgan Asset Management and UKSA. “We are extremely excited,” says Into The Blue’s Gail Willows. “We will be delivering activation and

PR around several events and marketing activities. We have been appointed because of our expertise and heritage in events, sponsorship and marketing. Being based on the Isle of Wight allows us to live outside the 9-5, which absolutely connects with the brand values of FatFace and their customers. I know we have designed a brilliant project, which in turn will deliver a fantastic return to FatFace. As always I’m proud to be delivering that work, along with my team, from the Isle of Wight.”

Businesses support Child of Wight awards Isle of Wight Radio’s annual Child of Wight Awards have been backed by Island businesses. The ceremony at Cowes Yacht Haven celebrated some of the Island’s amazing children and was sponsored by WightFibre. Wightlink, Red Funnel, Hovertravel, the Needles Landmark Attraction, IFPL, Unique Windows, Marvins Estate Agents, Amazon World, Tapnell Farm Park and Westridge Skip Hire all sponsored award categories. Claire Willis, Managing Director of Isle of Wight Radio and Beacon Media, said: “The Isle of JUNE 2017

Wight Radio Local Hero awards have been running for 10 years, and we received so many nominations for children that we set up the Isle of Wight Radio Child of Wight Awards last year. I'd like to thank all our sponsors for making the event possible, it was lovely to see the children being rewarded for their achievements and having such a wonderful time.” The Overall Child Of Wight award was won by four-year-old Oliver Power, and was presented to him by John Irvine, Chief Executive Officer of headline sponsors WightFibre.



Nine new apprentices for Hovertravel Hovertravel has embarked on an ambitious initiative to recruit nine new apprentices for positions across their business. The Hovertravel team are still looking for six people to join the business in engineering, finance and operations. The apprentices will work full time at Hovertravel’s Southsea and Ryde terminals, whilst progressing towards an NVQ Level 2/3 with onsite support from Highbury College. “This is an opportunity to work for the only commercial passenger hovercraft service in the world and to join the friendliest ferry operator across the Solent,” says Neil Chapman, Managing Director of Hovertravel. “Apprentices are now an integral part of our recruitment process, enabling us to bring young talent into the business and develop them into various roles. We’re looking for ambitious, determined and enthusiastic individuals to be a part of our scheme. We have demonstrated the success of this approach with Kya Cook, who joined Hovertravel as an apprentice in 2014 and is now a full-time Customer Service & Sales Assistant.”

Hovertravel apprentices Corey Lane (left), Mary Toms and George Jenks

Premier Ford invests in customer care Premier Ford in Newport has recently hosted CPD Certificated lectures and workshops focusing on the important subject of Customer Engagement. The training was presented by Dale Howarth, the only CPD Accredited speaker on the Island and one of less than 50 across the UK as a whole. The sessions were attended by almost 30 of the Premier Ford Team across all departments including Sales, Parts, Service, Body shop and Rental operations. (Front right to left) Dale Howarth with David Rye, MD of Premier Ford with members of the Premier Ford team presented with their official CPD Certificates.

David Rye, Managing Director of Premier Ford says “As the Ford

main dealer and Transit Centre for the Isle of Wight we take customer care very seriously. Dale highlighted how, by working together, a customer’s needs can be better understood and met - to the benefit of both the customer and the company.” During the sessions Dale covered the simple steps that enable outstanding levels of customer service to be consistently delivered to help a business achieve its full potential and keep customers coming back. David adds “We want to provide every customer with the highest possible standards of service across all departments. Reflected in the commitment and investment we continue to make in the personal development of everyone at Premier Ford.”

In control: winning year for Hillbans It’s been a busy year for family-run business Hillbans Pest Control. The firm has been under new management since 2016 and the team are preparing to celebrate the 30th anniversary of the business in 2018. “Hillbans is doing better than ever,” says Sandra Knowles. “We work alongside a leading pest control company on the mainland which gives us access to the latest equipment, products and training. We also have the only female qualified pest controller on the Isle of Wight in our team. This means we can cater for those times when a female technician would be preferred, for example when working in female care homes.


“Our services range from bespoke annual contracts covering all your protection needs through to one-off emergency visits to solve a particular problem. We provide a rapid response to all our customers, and contract customers receive a guaranteed 24-hour response, 365 days a year.” It’s not just business either. Hillbans Pest Control is working closely with the local community to provide support and funding. The business currently sponsors Downside U13’s football team and the Wight Squirrel Project, as well as working with Newport Parish Council on a voluntary environmental project.



JUNE 2017



Gold again for HTP Apprenticeship College HTP Apprenticeship College has once again achieved People 1st Gold Accreditation for the outstanding quality of apprenticeship training support it provides to the hospitality industry and wider visitor economy across the country. HTP Apprenticeship success rates remain significantly higher than those achieved by other training providers and as part of the process employer testimonies were obtained from a wide range of local and national organisations. “This award comes at an important time for HTP,” says Rachael Randall, Principal and Chief Executive. “As the organisation continues to expand we are extremely proud to have received this level of external

recognition. HTP Apprenticeship College works with a growing number of large, national businesses however we remain committed to supporting business of all sizes and have been actively involved in the development of the new apprenticeship standards for the sector which offer a wealth of new and exciting development opportunities for people at all levels of business. “I remain firmly convinced that apprenticeships are the perfect career pathway for anyone wanting to start or further their career in this diverse, exciting industry – they also enable businesses to attract, develop and retain people who are right for their organisation.”

HTP’s Training Consultant Dave Egerton-Read delivering an Off the Job Training session to apprentices at their Riverbank Campus.

Businesses welcome at Bembridge Sailing Club

Island businesses have been sampling the hospitality offered by Bembridge Sailing Club. More than 50 IW Chamber members attended a recent breakfast event at the club, designed to showcase the facilities available at the venue. “We’re a private members club and we’re lucky to be in the position to make our facilities

available to the wider community at the appropriate time,” says Daniel Jehan, General Manager and Club Secretary. “We want to work more with business on the Island but also the mainland. We can host meetings, corporate events and also functions like weddings. Bembridge Sailing Club is a treat for your staff. It’s somewhere a bit different and it sets the right

tone for the event. We’re highly professional too with all of the hospitality and business services that you would expect. It’s also a quiet and focused venue for team days-out, allowing you to get the best out of your team. It’s a beautiful place, with the chance to break-out from meetings onto the sand dunes and watch the tide come in.”

Events focus for StartWrite StartWrite Consultants are working with more Island businesses than ever. Founder and managing director Mark Gale says the last year has been a busy one for his consultancy.

perhaps but a goal we are achieving little by little. Networking with Island companies and generating them more business is a fundamental principle of the way we work.

“Over the past year StartWrite has been working with local businesses to help manage their unavoidable spend more efficiently wherever and whenever possible. A tall order

“With that focus in mind StartWrite has organised a free CPD event on the 20th June specifically targeting under used tax allowances on commercial property. We’re hosting an


event in September on another underused tax incentive scheme concerning research and development. Although some companies on the Island make good use of this government incentive scheme many do not.” June’s event is being held at IWChamber. For more information see the events listings on page 10. THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


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Queens Award success for Storeroom Cowes charity Storeroom 2010 is to receive The Queen’s Award for Voluntary Service. The award recognises excellence in voluntary activities carried out by groups in the community and will be presented later this year by the Island’s Lord Lieutenant. Storeroom2010 enables impoverished and disadvantaged families to be able to affordably furnish their homes, thereby improving their quality of life. “It is the MBE for volunteer groups,”

says Storeroom’s Nick Miller. “Our volunteers are a superb team, giving their time for free to help keep Storeroom open to everyone on the Isle of Wight. This is a great recognition for them all, for their efforts.” The Queen’s Award is the latest in a series of honours for the charity which was named Business In The Community 2016 at December’s Isle of Wight Chamber of Commerce Business Awards For Excellence.

Solent Alliance nominated for transport award The Isle of Wight’s largest independent freight carrier, Steve Porter Transport, has been shortlisted for one of the transport industry’s most prestigious awards. Together with Southampton based Meachers Global Logistics, and Solent ferry operator, Red Funnel Ferries, Steve Porter Transport have been shortlisted for the Partnership Award in the Motor Transport Awards. The three organisations have been recognised for the formation of a Solent Alliance - an innovative and unique partnership facilitating smarter deliveries to the Isle of Wight. Left to right: Gary Whittle (commercial director, Meachers), Malcolm Gibson (MD Steve Porter Transport), Kevin George, Chief Executive Red Funnel Ferries), Steve Porter (Chief Executive, Steve Porter Transport).

Steve Porter Transport Managing Director, Malcolm Gibson, said: “The

initial partnership was conceived to reduce duplication across our respective networks. The arrangement made it possible for Meachers to trunk our overnight groupage loads from the Isle of Wight to our Midlands Distribution Centres in Northampton and Coventry, for onward national distribution. In turn, we as Red Funnel’s Preferred Freight Partner, have the ability to bring in consignments, via Meachers, destined for the Island.” The operation includes a bespoke cross-Solent drop-trailer service, which provides significant commercial advantages to supermarkets, retailers and organisations moving significant volumes of cross-Solent freight.

Early bird deals for tourist publications Island tourism businesses are being encouraged to book early for the Winter Pocket Guide and 2018’s Official Destination Guide. The publications are supported by Visit Isle of Wight as well as Hovertravel, Red Funnel and Wightlink. The Official Guide 2018 highlights places to stay and things to do on the Island and is the only Island printed guide to be marketed across the country. 100,000 copies will be distributed through established brochure request services, TICs, and high footfall locations. “The Winter Pocket Guide and the 2018 Official


Destination Guide are great value ways of promoting your hotel, guest house or attraction,” says the Chamber’s Emma Spinelli. “The response to the new look and feel of the 2017 Destination Guide has been brilliant. Chamber members receive preferential rates when booking in our publications and we’re offering an Early Bird discount on the 2018 Guide, with a 15% saving if you book before September 15th.” For more information email emma.spinelli@ or call 01983 554543.



Election 2017 Not just ‘a Brexit election’ – the barriers facing local and regional business communities must be resolved

By Dr Adam Marshall, Director General of the British Chambers of Commerce

For most UK businesses – regardless of size or sector – success is

To put it simply, the next government’s economic record will be

intricately linked to the fortunes of the localities and regions in which

judged as much about unlocking the potential of local business

they operate.

communities across the UK as it is about achieving a sensible Brexit deal. We need to hear a lot more about devolution and local growth

Across the country, there are tens if not hundreds of thousands of

during the election campaign if we want to see businesses powering

what I like to call ‘civic businesses’. These are firms with a deep and

the country through the Brexit transition and beyond. Clear decisions

abiding commitment to their local communities, owned or managed

are needed around who has responsibility for what, who takes

by individuals who are passionate about the places where they live

decisions, and who pays.

and work – and the life chances of the people they employ. Both UKand foreign-owned, these companies believe that making a profit and making a local contribution go hand-in-hand.

As we leave the EU, a new UK regional development funding system is needed, too – as infrastructure and training programmes in many of the nations and regions have long been bolstered by EU structural

For many of these civic-minded firms, the Prime Minister’s decision to

funds. This system should give areas the autonomy needed to enable

go to the country came as an unwelcome distraction from the long-

them to use monies flexibly for local growth priorities, rather than be

overdue task of fixing the fundamentals of the British economy. ‘More

dictated and over-managed from the centre.

noise from the politicians at Westminster, rather than focusing on the

The next government will also need to work with local authorities,

practical stuff,’ was the refrain I heard repeatedly around the regions,

Local Enterprise Partnerships, quangos and Devolved Administrations

even from those who understood the Prime Minister’s desire for a

to up their game. Procurement policies will need to be reshaped

government requires a strong mandate to negotiate Brexit.

to better account for their impact on local growth. And the next

Civic businesses are the beating heart of Chamber business communities across the UK. The simple message to all political parties is that the 2017 General Election cannot – and must not – be just about Brexit.

government must put in place rules that prevent public sector bodies from trying to replicate the work done by private sector firms in the provision of business support. This results in the misuse of taxpayers’ funding to compete with and undercut the work of established businesses, and generates mistrust on both sides.

The winner of this election could achieve the best Brexit deal possible,

The civic businesses that drive prosperity and job creation in our

yet still preside over failure, if the barriers facing local and regional

towns, cities and counties deserve more than just a ‘Brexit election’.

business communities here at home go unresolved. Fixing the

The decisions that are made about the shape of the UK’s domestic

fundamentals is all about skills, infrastructure, digital connectivity and

business environment over the next five years will matter as much – if

local growth policies that enable UK firms to hire, invest, trade and

not more – than the eventual Brexit deal to our future prosperity. It’s

build the future economy this country deserves.

high time for Westminster to recognise this – and to act accordingly.

JUNE 2017



Events Chamber

Friday 16 June 2017, 6pm-8pm

Isle of Wight Feast Of Food The Garlic Farm, Newchurch £6 for local produce buffet IW Chamber members are invited to celebrate the launch of Jo Richardson’s new book “Feast Of Food and Drink” with a foodie-themed networking evening, including the chance to taste and sample Isle of Wight produce as well as buy signed copies of the book. If you’re a food producer you are welcome to showcase your products with a free stand at this informal evening. Reserve your place via the Chamber website and if you’d like to book a stand please email

Tuesday 20 June 2017, 12pm to 2pm

Thursday 27 July 2017, 9.30am – 4.00pm

FREE One-Day Business Start Up Course IW Chamber Of Commerce, Mill Court Business Centre, Newport

Monday 31 July 2017

Cowes Week Lunch

StartWrite: Embedded Capital Allowances Explained

Cowes Yacht Haven

IW Chamber, Mill Court Business Centre, Newport

Join us for one of our flagship networking events, hosted by Solent Events in the VIP hospitality suite in Cowes Yacht Haven. A high quality networking opportunity and chance to showcase your business to clients and partners in the centre of the Cowes regatta village. Enjoy great views from the water’s edge and soak up the world famous Cowes Week atmosphere. Rib-rides can be booked separately from 11.30am.

FREE Mark Gale of StartWrite shows how the recent finance act of 2012 influences the purchase of commercial property in today’s market. He will explain how these changes have reinforced the benefits of the current owners and moved certain responsibilities away from your accountant to the conveyancing solicitor. For solicitors he will also discuss how to complete section 32 of the CPSE.

Thursday 22 June 2017, 9.30am – 4.00pm

FREE One-Day Business Start Up Course IW Chamber Of Commerce, Mill Court Business Centre, Newport

Friday 30th June 2017, 11.30pm – 1.00pm

Eighteen Productivity Boosters for Motivated Managers

Arrivals from midday £30 plus VAT per person; table of 10 is £270 plus VAT

Friday 4 August, 7.30am-9.00am

Business Breakfast Michelangelo Restaurant, Ryde

Thursday 24 August 2017, 9.30am – 4.00pm

FREE One-Day Business Start Up Course IW Chamber Of Commerce, Mill Court Business Centre, Newport

Wednesday 13th September 2017

Free Workshop by Dave Simon, Double Your Profits Consultancy

Business Expo 2017

IW Chamber Offices, Newport

Save the date for the Island’s biggest B2B event. Find out more about attending or booking a stand on-line at

This workshop will give you: – Six sensible solutions to get more done with less – Six ways to start more staff working more effectively – Four methods to get the best free help to improve your operations – Two challenges to de-snag progress with back-to-front thinking

Friday 7 July 2017, 7.30am – 9.00am

Business Breakfast Royal London Yacht Club, Cowes Parade

Please Book! Please book your place using our on-line booking system. Please don’t come along to our breakfast events without a confirmed booking.

£7 for breakfast including bacon sandwiches, pastries, croissants, fruit platters Our monthly networking breakfast comes to Cowes to the historic Royal London Yacht Club. It’s a chance to make new business contacts and promote your services as well as seeing what the RLYC can offer as a host venue for events and functions.




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Sales & Purchases Planning & Development Rural Consultancy Architecture & Design Valuations & Lettings Renewable Energy JUNE 2017


01983 828 800 11


MHI VESTAS OFFSHORE WIND How offshore blade manufacturing returned to the Isle of Wight: Tom Stroud goes inside the Newport based business that employs more than 300 people. Isle of Wight innovation is helping to drive renewable energy production at offshore windfarms across Europe. Offshore wind turbines are being spun by 80m blades that have been designed and built in Newport at MHI Vestas Offshore Wind. The company was founded in April 2014 as a partnership between Vestas Wind Systems, based at Stag Lane since 2011, and Mitsubishi Heavy Industries Ltd. The new venture has seen blade manufacturing return to the Isle of Wight, creating hundreds of jobs. The blade manufacturing operation began on the Island in January 2015, leasing space in the R&D facility owned by parent company Vestas. It was a small start for the team at MHI Vestas with just two members of staff. That number has already swelled to more than 300 employees, working 24/6 across 4 shifts. “It’s a really exciting time for the offshore wind industry and particularly for us,” says James Luter, Director Production Blades. “Offshore wind is rapidly becoming the most competitive utility scale electricity generating technology in the UK; MHI Vestas is deploying market leading technology to enable this accelerated cost reduction. Just under 100 Isle of Wight manufactured blades are now fully operational in the Burbo Back Extension offshore wind farm in Liverpool Bay. In addition, we’ve manufactured


blades for the Walney Extension offshore wind farm in Morecambe Bay which will be installed this summer, and we’re now manufacturing blades for the German Borkum Riffgrund II offshore wind farm.” The Newport site is a major part of the MHI Vestas UK operation. Of more than 500 people employed by the business in this country, more than half of those positions are based on the Island, which is the lead blade manufacturing centre and competence centre. “The 80m blades were designed and tested on the Island by our parent company Vestas and we were the first manufacturing facility. In 2016 we were commended by a global MHI manufacturing excellence team for the speed and depth of take up of world class management systems. It is really satisfying for the management team to see the hard work and dedication of the ladies and gents in our team on the Island who keep us at the forefront of not only our company but the fast-growing, global offshore wind industry.” The operation continues to grow. In December last year MHI Vestas recruited over 70 new employees through an island wide recruitment drive. Response was high and the company hosted over 500 interested job seekers at an

open day. James is keen to promote the Island as a great place to base a large manufacturing company. “I love running a business on the Island, it’s a great privilege,” James says. “I was born here and have spent most of my working life developing and producing wind turbine blades. On a practical level, being located on the Island is not without its logistical challenges; however, the upside is that we have access to a hard-working and dedicated workforce with good composites and manufacturing skills. The response from people on the Island has been fantastic. We’ve



been able to get a good balance of staff with complementary backgrounds. “When recruiting, we are always keen to speak to people with previous composite experience but attitude and enthusiasm are just as important as we offer a comprehensive training scheme. We are creating a world class advanced manufacturing facility where people have a high level of training. We are providing our production staff with an independently recognised City & Guilds composites qualification, representing close to £1m investment over four years”

Growth has been fast for MHI Vestas and the business is now at the stage where it is looking beyond its immediate supply chain and partners. James and his team are stepping up their promotions, not just of the business itself, but also of the Isle of Wight as a place to live and work. “We’re proud to be a part of the great composites cluster that exists on the Island. We have a great heritage in technology development and manufacturing. Our recent Parliamentary Blades campaign saw us hold a reception for

James Luter, MHI Vestas

JUNE 2017

MPs and Lords in the Houses of Parliament. We invited attendees to sign composite blade components which we manufactured into two 80m ‘Parliamentary Blades’. They will both be installed at windfarms this year. The project promoted our Island workforce and business, the Isle of Wight more generally, as well as the ground-breaking developments in the offshore wind sector.” James is excited about the future and wants to see the business to continue to grow. He’s positive about the offshore energy sector and hopes that the Brexit settlement will provide free access to trading countries. “Although we have a large network of Island and mainland-based suppliers, we do import some raw materials and components, as well as exporting some finished blades to overseas projects. We’d like to see unencumbered access to overseas markets, and ideally tariff free access to the European Union. Offshore wind has a compelling proposition - low cost electricity and the creation of UK manufacturing and supply chain value/jobs – so our main aim is to secure the long-term future of offshore wind in the UK through increased volumes and a greater share of the future UK energy mix.”



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Branding and Design Be different! Top tips to cut through the noise By Mark Bate, Bate Brand

The problem in today's busy consumer world is that we all have too many choices. Too many products and services have similar qualities and the consumer is bombarded with information from all directions. People simply don't have time to make decisions and work out the right choice for themselves. Luckily, the brain is programmed to notice what is different. For your product or service to be noticed and stand out from the competition, all you need to do is be different. With a thorough understanding of brand and with the intelligent use of creative design, you can cut through the noise and reach your target audience. In today's digital age, a brand is less about a trademark or identity, product or service, it is more about how people 'feel' about an organisation. So what steps can you take to ensure your customer's brand experience of your organisation is a positive one? Here are some suggested starting points. Innovate – Great brands are packed with creativity and it is this creative energy that gives them traction in the marketplace. Wherever possible be innovative with your brand, your people and your customers. Engagement – The process of engaging your audience enables the customer to take ownership of the brand. This empowerment leads to brand loyalty and growth in equity. JUNE 2017

Dialogue – Traditionally the communication process between company and customer was a monologue: the company messaging the customer. Today communication is a dialogue. The customer returns messages to the company and the process repeats. This is a great opportunity for you to learn more about your customers and keep ahead of the competition.

Storytelling – Great stories provide a communication channel that is more personal and emotive than traditional messaging methods. A brand's story is an effective means of communicating your organisation's values to your customers. If your audience finds your story interesting, or there is a shared passion, more customers will listen and follow.

Brand voice – Professional copywriting is often the forgotten hero when it comes to branding. The 'tone' you adopt online, in print and when speaking is an essential part of your brand communications. However, 'brand voice' is as much about what you say as the tone in which you say it. Does your brand voice currently live up to your organisation's values and customer expectations?

Social media – The goal of the brand is not to simply build brand awareness – more importantly it is to build 'conversational equity'. Social media is an essential part of this process and should be central to any brand strategy development. Businesses that understand this have a better chance of making an impact on their customers' lives.

Collaborate – To build a successful brand, organisations need to collaborate with best-of-breed specialists in research, naming, brand strategy, identity and copywriting, amongst others. Try to set aside annual budgets for brand development – it is important that you do! Relationship – Today the role of brand is less about selling to consumers and more about building meaningful and trustworthy relationships. There are plenty of powerful Customer Relationship Management (CRM) tools available online to help you build customer profile knowledge and successful relationships.

Ambassadors – Your business needs brand ambassadors and quite often your employees are the best suited. Passionate employees are the most trustworthy candidates to drive engagement through your brand communication channels. Guidelines – Historically brand guidelines were about maintaining control and consistency; however they focused on rules and regulations and forgot the importance of great 'content'. Brands today need to be flexible and imaginative, and today's guidelines should be more of a starting point for inspirational copy, print, display, audio and digital imagery.



TDebbie he Bates, Interview Pertemps Recruitment Debbie Bates is Branch Manager of Isle of Wight Pertemps. Based on The Mall in Newport, the recruitment agency opened on the Island in 1998. Debbie’s all-female team of seven was named Branch Of The Year in 2016, beating more than 200 other UK Pertemps branches. Debbie was also named Manager of the Year at the same ceremony. Is the Island a good place to find work? The Isle of Wight is thriving. There are truly innovative organisations here as well as new companies investing here

How do you bridge the skills gap? Do you agree with the maxim “recruit for aptitude, train for skills”?

too. Last year was our most successful year ever in the 18

Yes. It’s never been more true. Recruitment is increasingly

years we’ve been operating. We consistently had more than

about personality, character and drive. On the Island it

100 workers out every week, employed directly by us, under

can be a challenge to find the skills, there are some great

contracts of employment. In addition to this we placed

opportunities here but we have a select market to choose

multiple permanent positions in a number of different industry

from. We can see a skills gap and there is a shortfall in

sectors . We’re working with businesses that are on the up

specialist areas like industrial engineering; we have a

and this is a positive time, not just in manufacturing, but for

number of clients who work with composites, so the need for

the Island generally. We’re able to provide sustainable work

individuals who have knowledge and experience of working

for people, even if the contracts themselves are short term,

within this field is great but the pool of suitable candidates

because the employers have long term investments on the

is quite dry. We would always encourage clients to invest in

Island. People know that they are going to be needed and

a person that they can train and who will then stay with the

they can build their lives around the roles we provide them.

business and grow with them.




difference in salary when it

Our job can be superfast and on occasion it can be massively stressful. Employers want immediate results but that’s why we love

comes to moving to the Island. It’s not a newsflash – everyone

the job, we get a phone call in the morning and we’re expected to

knows that a £40k mainland job

deliver by the afternoon. Our client Neutrik called us on a Thursday

might pay £20k on the Island

afternoon looking for 10 people, these people were interviewed,

often suited to people who

registered, and ready to start work on the Tuesday morning. That’s

want a better quality of life and a great place to raise a family.

how we earn our money, we’re all adrenaline junkies!

Although it can be harder to

Debbie Bates, Pertemps Recruitment

What about prospects for young people on the

but it’s also a lifestyle change,

find staff here, the perception is that employees are committed and will stay. Is workplace loyalty higher here?

Island? What do you think when an 18 year old tells you there aren’t any jobs here?

In my experience people tend to move around less, we see a lot of CVs and people will often stay at a company for 5

There are jobs here although I can see how it can be

or 10 years. We wouldn’t survive though if some companies

challenging for young people to find work. At Pertemps we

didn’t have a higher turnaround; we make our money in the

don’t actually see that many school leavers coming through

industrial sector and that is project led, driven by orders,

as our clients are often looking for a tried and tested work

reacting quickly. There will come a time when things will level

history. It’s often harder for university graduates who have

off, but even then people will move somewhere else within

higher salary expectations, the biggest reality check is the

the sector.

Is the Island a different place to run a business? Recruitment is definitely different here, there aren’t so many agencies here and that does change the dynamic. However our uniqueness is the people that work here at Pertemps; a lot of our clients use us because of who we are. We’re all local girls, born and brought up here, with a good understanding of the market. It is an all-female office but that’s not intentional, it’s just worked out that way and we have had men working here in the past I promise! We are professional but we’re also really friendly, approachable, down to earth and honest. We will do our upmost to meet our client’s expectations but we won’t waste anyone’s time either, in our industry people definitely buy from people. There’s a lot of trust, particularly in a marketplace like the Island; our client base has been built up over almost 20 years and you get to know the business and sometimes the families that you’re working with. We are the go-between that connects business and employee and we believe that’s a vital Debbie Bates receives her award at the 2016 Pertemps awards

JUNE 2017




NOTES TO SELF Paul Herbert Island Roads Paul is Service Director at Ringway Island Roads. Paul grew up in Kent and moved to the Island in Autumn 2012 in time for the start of the PFI contract.

What have you learned about the Island?

What was your first job?

Everyone at Island Roads is passionate about the Island and this project is all about regeneration. Island Business leaders should be looking for ways to help our youngsters and provide them with opportunities that can create careers and develop them to be the best they can be. We have numerous apprenticeships and graduate programmes which is adding value to the business and the individuals involved.

Like most of us I had a paper round but also a milk round, in addition I had a Saturday job in a clothes shop to give me enough money to go out and enjoy myself and buy clothes! My first real job was as a trainee civil engineer, straight out of college. Being on a work site definitely opened my eyes and brought me into the ‘real world’. Thankfully the industry has moved on since those days!

Did you always know what you wanted to do? I was always interested in architecture from a technical drawing perspective and had a keen interest in DIY. I naturally graduated to architecture and that was my first real career plan. I had no plans to work for myself. I wasn’t particularly entrepreneurial, the idea back then was definitely to get a job and get a career. I never had a big plan to be a leader. I’ve taken on roles which I’ve enjoyed, and got satisfaction from doing them well. It doesn’t mean that I always achieved my targets but if you can be the best you can be the opportunities will come up and you should take them. That’s how I ended up on the Island running the highways PFI.

I came to the Island as a child with my grandfather and I have great summer memories of it. I hadn’t ever lived here until I moved here in 2012. With the Island it’s often been a case of “I wasn’t expecting that!”

So do you still recognise that 18 year old budding architect? What advice would you give him? I think so. You are who you are and I don’t think you change that much, although I believe I have become wiser. Remembering not everybody goes at the same pace or has the same drive, but you have to respect other people’s skills. Listen more to others around you, they also have great ideas. You can’t do it all yourself, and when you realise that, you will become more successful and you can bring people along with you. Continually challenge yourself & don’t give up – you don’t fail until you give up.

You work now for Island Roads and manage more than 200 people. What’s that like? I like the quote from Jack Welch, the youngest CEO of General Electric. He says that “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” There’s a lot of truth in that. I concentrated on being a success in my previous roles. When the opportunity arrives and you are put in a position of a leader, you do need to bring others along with you. You have to grow others because succession planning develops the business and helps talented people to prosper and hopefully become the leaders of the future. Despite our best efforts, whilst we all endeavour to do our best, we are all human beings and we do make errors. On the Island news travels fast and problems can escalate. At those times you need to see the bigger picture and remain calm for your team.




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The multi-million pound development project that raises the bar for accommodation on the Isle of Wight: David and Arielle have spent more than three years renovating Haven Hall into a stunning venue for weddings, special events and retreats.

“It’s exciting to be finally launching the business,” says Haven Hall’s owner David Barratt. He’s no stranger to property – he’s the son of Sir Lawrie Barratt, the creator of Barratt Homes. David ran his own successful property business in California and Hawaii for 25 years. Together with his wife Arielle, David has invested millions of pounds in a new luxury accommodation offering

Haven Hall is now open and we’d love to work with Island businesses. We run our business ourselves with minimal staff. We love the Island, the people, the natural beauty, peacefulness and the pace of life. It feels like home and we want to enjoy being here for a long time. David Barratt, Haven Hall


for the Island. Choosing to re-create the period style house with a fresh look, they spent 3 years lovingly restoring Edwardian details but adding in all modern conveniences. Unashamedly highend in its appeal, Haven Hall’s business model will revolve around major weddings, corporate events, and holiday accommodation. “The vision has evolved,” David says. “We’re both at the stage of life where we want to contribute in a way that adds value, quality and beauty.” Originally from Newcastle, David moved back to the UK in 2006. In 2013, he met Arielle Essex, an artist/designer, executive coach, NLP trainer and author. Originally from America, Arielle had previously restored several Georgian and Victorian properties in Brighton and London. While looking for a new home, they discovered the Overstrand Hotel on the Isle of Wight. They both fell in love with the Island and especially the location of this unique Edwardian house in Shanklin. “The house felt light, bright and sunny,” Arielle remembers. “There were no ghosts and no dark dreariness. It just had lots of space, the sea and the fantastic view. It was a no-brainer. We knew we wanted to buy the house in 30 seconds.” David and Arielle were initially looking at the property as their new home as well as a potential venue for training and workshops. It soon

became obvious that it would be the perfect place to host weddings and celebrations. “Once we restored the original rooms of the house we were left with only 10 bedrooms, not big enough for most events,” David says. “So we bought the Edwardian building next door that was already divided into 4 flats. Hence Haven Hall has been created by combining 5 properties, at a purchase cost of £2 million plus the multi-million pound renovation project. We made a conscious commitment to hire Island builders and source things locally wherever possible. We had great help from Sydenhams, Jewsons, Clarks Mechanical and Concept Electric. We had up to 55 men on site, all doing different jobs and all needing guidance from both of us. Living on site, we project managed the job ourselves.” Combining the buildings gave Haven Hall seven bedrooms plus seven self-catering apartments with accommodation for up to 35 people. David and Arielle live in a new wing adjoining the original house. David’s interest in ecology led to adding lots of solar panels, very subtly incorporating them invisibly into the roof. Even the swimming pool is heated by innovative solar roof panels installed by a Cowes based company Minus-7. Arielle did all the design work, drawing hundreds of plans for the garden, the new extension and all the reconstructed internal spaces. She also did the interior design, inventing lots of fresh looking period style features and sourcing most of the furniture and light fittings from the local auction



past meets the present,” Arielle says. ‘We want to honour the quality and grace of the past

houses. The landscaping work at Haven Hall has also won an award from The Royal Institute of British Architects (RIBA) IW and the Isle of Wight Society. “We have high standards,” David says. “Although it has taken over our lives since 2014, we’ve learned a lot and we’re quite proud of our results. It’s been completely hands-on for both of us, with lots of crawling under floorboards, climbing on scaffolding and restoring antiques.” With only modest marketing so far, wedding bookings are already coming in and the 2018 calendar is filling up.

JUNE 2017

“Haven Hall is perfect for ‘destination weddings’,” David explains. “We’re taking bookings from people who want exclusive use of a luxurious venue in a stunning seaside location. Apparently the average couple in the UK spends £25,000 on a wedding. Because the Island is only two hours from Waterloo, it should be possible to compete with mainland wedding venues that cost far more than that average.”

but update it into the 21st century. There are

Haven Hall is also available to hire for special celebrations and events, including corporate meetings, workshops, off-site team building and away-days. In the background there’s a bread and butter business of self-catering holiday apartments.

the likes of Winston Churchill, Julia Cameron,

“We want Haven Hall to be a place where the

conveniences like air conditioning and wi-fi.”

lots of hotels that try to modernise by adding contemporary styles and furniture, but we preferred to stay in keeping with the original flavour of the house. “The Island was once a place where great minds came to meet, discuss, explore and create. It’s no surprise that such a beautiful Island inspired Lewis Carroll, Charles Dickens, John Keats, Charles Darwin and Alfred, Lord Tennyson. We thought, why not again in the 21st century? Why not create a gracious place where people can meet discuss and create plus enjoy modern



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Building and Construction Five ways to ensure value for money in your build project By Jennie Healey, Housing Portfolio Holder at ERMC

If you are lucky enough to embark on

only spent a couple of hours reviewing my

clear. Consider things like how easy things

building your own home, or indeed a few

budget’ or ‘the team that only need to

are to keep clean, reduce the amount of

homes, then you’ll want to be sure that the

produce a few drawings’ are exactly the

work and cost the home you are building

money you spend is spent wisely.

people who will almost certainly pay their

creates for the person living in it.

Value can be interpreted differently by everyone but it is something that everyone will strive for. To make sure you are getting value for the money you are investing, there are 5 key elements you should cover:

Nail your brief Know exactly what you want to achieve, in as much detail as possible before you even begin. Change costs money and gets more expensive the further into a project you are. Gather inspiration images, set priorities, consider which spaces you want to dominate.

way through avoiding costly mistakes and

Include contingency. Try and get

Communicate, communicate, communicate

quotations for as much as possible before

Never assume that someone ‘got the

you even break ground. Have someone in

message’. Let the team members decide

the know look at the list and total cost so

if they need to know something or not. It

they can point out gaps or areas that can

is better to tell everyone than to tell the

be improved- that means both increasing

wrong person, or you may as well have not

under-priced elements and challenging

told anyone at all. If you have meetings,

higher ones. Having this detail at the start

make sure someone takes minutes/notes

should help avoid any surprises later.

and sends them out to the attendees

Find out what you need to comply with



Set a realistic budget

and what fees are associated with any submissions to regulatory bodies.

Surround yourself with Consider ‘whole the right team That means contractors and consultants. life costs’ and Work with people who understand your maintenance needs, are helpful and have suggestions. Whilst your brief is fundamental,

As an example, you really like the look of

understanding where to tweak it will

the cladding they put on a house down

provide further value. Make sure you have

the road but that product only lasts a

someone on your team to cover all the

maximum of ten years before you’d need

aspects – design, build, cost, programme,

to replace it; let the experts around you

compliance. Sometimes the ‘hired help’

help select products that cost you less

can seem like a cost that you don’t want to

per year of service, not all finishes mix

burden your project with but ‘that slightly

well with real life. Maintenance isn’t just

more expensive builder’, ‘the guy who

re-painting the fence or keeping gutters

JUNE 2017

ERMC have been providing construction consultancy services on the Island and across the South coast for 15 years. Talk to us about your project and we’ll let you know where we can help.



SPOTLIGHT GROW YOUR WORKFORCE AND MAKE A DIFFERENCE TO THE COMMUNITY YOUR BUSINESS COULD BENEFIT FROM ‘SALARY FREE’ STAFF COSTS WITH NEW SOLENT EMPLOYMENT PROGRAMMES By Dan Freshwater, Chief Executive, Wheatsheaf Trust Wheatsheaf Trust is a Solent-based charity which since the year 2000 has been working to support people disadvantaged in the labour market to prepare for, find and sustain work. We believe that meaningful employment is the most transformative thing a person can have in their lives and that families and communities are stronger when people are working. We also believe that everyone deserves a

of a minority group, get in trouble with the law, face homelessness or

second chance to fulfil their potential and that, whatever someone’s

are a member of the Forces returning to Civvy street then they can all

start point, there is an opportunity to progress and contribute.

suffer disproportionately when looking for work, despite often having

Wheatsheaf pays for the person’s salary during the placement and

the skills and enthusiasm that employers need.

provides as much on-going support as is needed to make the

Wheatsheaf therefore works with people to nurture and develop

placement a success. We currently have an offer for IOW Chamber

their skills and confidence through providing professional one to

Members which means your company could benefit from an

one support so that they are ready for work. Our team work hard

additional pair (or pairs) of hands for up to six months with no salary costs incurred! All that we ask is that you give a local unemployed person the chance to prove themselves in your business whilst we pick up the wages.

to help people resolve any other issues that have held them back, such as debt, benefit or housing issues, so that by the time they start work those distractions are minimised. We then work closely with the employers who take them on to ensure that they are adding value and

Ideally there is a job offer made at the end of the period, but that is

that the job is the right fit.

not a requirement, the quality of the opportunity and the experience

Wheatsheaf’s funding comes from a variety of government sources

people gain are the key elements. The Paid Work Placements act as a ‘try before you buy’ for both the employer and the individual and can add value to your recruitment process and your Corporate Social Responsibility plans. Typically the people we support have been out of work, or in the case of young people may never have had the chance to work, due to a variety of issues that could befall anyone. Health conditions can include physical problems following injury, disability, mental health

(both local and central) and from charitable funders such as the Big Lottery and the Hampshire and IOW Community Foundation so our services are always free to beneficiaries and employers alike. Our success so far has been forged out of strong relationships with local stakeholders, including the business community, which is why we are particularly pleased to be working with the Chamber to promote the Paid Work Placements on the Island.

problems or personal crises. They are often triggers for periods of

For more information call: 023 8023 7662, email: info@

unemployment which become increasingly hard to escape from or Tweet: @wheatsheaftrust. We look

without help. Likewise if people become single parents, are a member

forward to hearing from you.




Cybercrime Update Making sure your IT is secure: the good news is for most businesses, it is inexpensive to be cyber aware.

By Andrew Nordbruch, Wight Computers

Cybercrime is one of the biggest threats to any business. Did you know one in four businesses reported a cyber-breach or attack in the past 12 months? We all use computers but many businesses do not see it as a priority.

- "The release of the patch probably isn't going to help that £15m MRI machine that runs Windows XP whose maker went bankrupt 10 years ago. It's not a matter of £100 for a license, it's £15 million for a new machine and you need to rip the building open to install it."

The impact of a cyber-attack can be huge. You could lose time through having to fix your systems, potentially lose customers, damage to your reputation and potential consequences of a hacker getting their hands on your data.

Attacks like these evolve over time so you should take the opportunity to make sure your IT is secure. The good news is for most businesses, it is inexpensive to be cyber aware. Here are my top recommendations.

Attacks like last month’s global “WannaCrypt” ransomware incident have exploded in the past few years and can make for a tough learning curve. Ransomware is a type of malicious software that encrypts your files so that you cannot use them, then demands that you pay money (a "ransom") to regain access to them. There is no guarantee that paying the ransom will give you access to your files, and doing so just encourages the criminals.

Recommendations •

Check Backups - Ensure you have a robust backup and recovery strategy. If you are hit by ransomware, backups are essential to restoring your files. Check regularly that your backups are working, and ensure you have a copy of all your files stored securely off-site. Don't assume that cloud backups are immune from ransomware, many services sync files with those on your hard drive and could well overwrite unencrypted files with the newer encrypted ones.

Install Updates - Whether you use Windows or a Mac, ensure your operating system is a currently supported version, and that updates are installed as soon as they are available. Without updates, your machine is left exposed and vulnerable.

How did it happen? Over a period of just 7 days, WannaCrypt infected over 230,000 machines. It exploited a vulnerability in Microsoft Windows that affected all versions other than Windows 10. Microsoft released a patch for all supported versions of Windows back in March to address the issue, businesses with updates set to install automatically would have been reasonably well protected against attacks.

Those still running unsupported operating systems such as Windows XP and Windows Server 2003 were initially at particularly high risk. The day after the outbreak Microsoft took the unusual step of releasing patches for these operating systems too.

Antivirus - Install a good antivirus product on every machine. Make sure virus definitions are set to update at least once a day so that you are protected against the latest threats.

The media has focussed on large organisations that still use Windows XP such as the NHS, where the ransomware ran rife and created huge problems. However, researchers say that 98% of infected machines were running Windows 7, the most common version of Windows.

Training - Train staff to be vigilant and not open links or documents from untrusted or unknown sources. Ransomware usually relies on human vulnerabilities, rather than weaknesses in security software. If you are ever unsure, don't click it!

Find out more

This highlights the importance of keeping software up to date, although for the NHS it is not easy. One Microsoft employee tweeted

JUNE 2017



MEMBER BENEFIT: Hillbans Pest Control Ltd Hillbans Pest Control Introductory Offer 15% off new bookings Hillbans Pest Control Ltd have been providing high quality pest control services on the Isle of Wight since 1988 and remain the largest dedicated pest control company on the Island. Hillbans Pest Control is offering IW Chamber members a discount on new contracts as well as a free site visit if booked before the end of August.

companies, meaning you have piece of mind and protection from pests. Hillbans Pest Control has been under new management “We work with businesses of all sizes” says Sandra Knowles from since last year and we recently joined the IW Chamber. We want Hillbans Pest Control. “We have experience in all sectors, from to work with Isle of Wight businesses to provide pest control hospitality to retail to accommodation and care homes. We can solutions.”  help you with specific problems like rodents and bird proofing  as well as seasonal problems like wasps and ants. We also work Contact Hillbans Pest Control on 01983 406999 and book a site visit – Chamber members save 15% on new bookings. with businesses on bespoke annual contracts to suit all needs and 

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See your business here!

 

Advertise in Island Business magazine

IW Chamber members receive preferential rates in the Island’s only magazine dedicated to Island businesses, with a reach of more than 30,000 readers each issue Promote your products and services directly to the Island’s business community in Island Business. It’s a cost effective way of reaching a strong and high value readership, delivering your sales message, branding and profile to the people that matter. Advertise in an established, high quality, trusted publication, directly distributed to more than 1,100 Island businesses across all sizes and sectors, including manufacturing, tourism, hospitality, finance and services. Island Business is supported and racked by all the cross-Solent ferry operators. It’s available at high footfall locations across the Island including business premises, hotels, restaurants, banks, retail, yacht clubs and networking events. Need artwork for your business message? Our design team can create your advert for you, with artwork prices starting at as little as £30. Tell the Island’s business community about your products and services Talk to us about how we can help you to reach new audiences and customers Call 01983 520777 or email





STARTMEUP Martin Timbers and Isle of Wight Design And Print

Martin Timbers set up Isle of Wight Design And Print in 2016 with the support of the StartMeUp Over 50s project. Martin tells us his story and how the project helped him to be his own boss.

1. Develop a good business idea that your research tells you people on the island will be interested in

Being over fifty is no barrier to running your own business. In fact, it can be advantageous! Starting something new can be exciting and rewarding, or so I’ve found after thirty five years working for design agencies, marketing agencies and as the designer within marketing departments of global corporations. When I decided to start IW Design and Print back in January 2016, it was very daunting but also an exciting new chapter in my life. We had recently moved to the island and had some capital to help me get started, something I never had when I was younger.

3. If applicable, think very carefully about the best location for your business

The very first thing I did was to enrol on the One Day Start-up Course with the Chamber. What I found fascinating was that not everyone on the course was building their business on existing work experience. Many were choosing to start afresh such as one lady who was leaving a career in local government to open a teashop. No experience perhaps but bags of enthusiasm and determination! I’ve since been working with people on the Over 50s StartMeUp programme and they often tell me that going into business is daunting, challenging, amazing, hard-work but exciting and that they are glad of the advice, help and support on offer as it has helped them gain the confidence they need. When starting a new business my top tips would be: JUNE 2017

2. Think very carefully about your marketing approach, identifying who your customers will be and thinking how best to communicate with them whether through a website, social media, advertising, leaflets, brochures and business cards

4. Manage your time effectively as you will have many hats to wear including: sales; marketing; administration; accounts as well as providing your product or service to your customers 5. Make the most of networking opportunities by attending a number of network groups on the island. One of the biggest networking opportunities is the Chamber’s monthly breakfast meetings. There are also additional daytime and evening events held throughout the year. In my first year, I have found 95% of my business has come via networking and recommendations!

has also given me the confidence in areas where I had no previous experience such as selling and delivering presentations as well as organising my accounts for tax purposes. I really value Fiona’s mentoring and the opportunity I now have to connect with like-minded business people through the networking opportunities she has introduced me to. The Isle of Wight Chamber of Commerce is supporting older people on the Island by providing help and advice on starting a business or being self-employed. The Chamber is hosting monthly workshops and providing ongoing mentoring as part of the Age Friendly Island campaign, an exciting partnership funded by the National Lottery through the BIG Lottery Fund, making the Island a great place to grow old, while tackling social isolation. Find out more at startmeup

For me the Over 50s StartMeUp programme has been invaluable in supporting me as I started up my own business, IW Design and Print. In the first sixteen months of trading, it has helped me grow from zero to over forty clients for whom I design, build and manage websites as well as design and print sales and marketing literature, promotional banners and signage all in keeping with their brand. My mentor, Fiona Grist, has helped, encouraged and supported me from the beginning and I cannot thank her enough. Without her I believe my business would not have grown as fast as it has. Fiona



TALKING BUSINESS By Isle of Wight Chamber Chief Executive Kevin Smith

Investing in the economic future of the Isle of Wight I would like to start by welcoming the newly elected councillors from across the Isle of Wight and the new Leader of the IW Council Dave Stewart and his team. I look forward to working with and alongside them to improve the wellbeing of the Isle of Wight and its economy. In the past five years the Isle of Wight Chamber has been working on the development of an ‘inward investment’ framework to help deliver against our economic development aspirations. This is to increase the number of high value, high skilled jobs on the Isle of Wight. As a part of this framework we are looking to not only grow the existing business base, but to attract new high value, high skilled SME’s from across the very wealthy south east of the country. We already have a very strong advanced marine and manufacturing base and we want to use this to build more businesses that, invariably, trade all around the world. This is an area that has not received the attention over the years that I believe it deserves but is something that we should be focused upon going forward. Why should we do this, you may well ask. Well the Isle of Wight is home to over 4000 people working in this area already. We have an excellent pedigree in marine, advanced

manufacture and composites and these industries require and demand highly skilled, highly educated people. To attract the right people these companies pay considerably more to their staff than the national average wage. The manufacturing base that we currently have in this area is 10% higher than the UK and is over 30% higher than the South East of England, this is an area that we have to protect and grow. Part of the Isle of Wight Chamber’s focus in this area is to assist with protecting and growing these high value high skilled jobs. It highlights what we already have here, as well as attracting more of these businesses to the Isle of Wight. To assist in this, the IW Chamber is in the process of launching a new inward investment website ‘’ and a new business ambassador scheme to support and encourage interest and inward investment to the Isle of Wight.

potentially new inward investors. The Business Ambassadors will be individuals that have a connection to the Isle of Wight, who travel around a lot, not only in the UK, but across the world and who want to do more to promote the Island as a great place to set up and manage a business.

The role of the website is to promote why the Isle of Wight is a good place to relocate or launch a business. The role of the ‘Business Ambassadors’ is to use existing national and international business networks to promote the Isle of Wight, when appropriate, to

Individuals who may be reading this and who believe that they fit these criteria or know someone who does should in the first instance contact me at the IW Chamber for further discussions. Please email me at


Every month Island Business magazine spotlights the people and companies that are making the news on the Isle of Wight. If you’ve got a story to share with the Island’s business community, start with Island Business. Every edition is emailed directly to thousands of Island business people and the physical edition is racked across the Island at high footfall locations. It’s also directly mailed to all Chamber members. If your business is growing, investing, celebrating, winning awards, appointing new staff or marking a milestone then get in touch. Send your news stories to the editor, Find out more about advertising, sponsorship opportunities and how we can help you to raise your profile by emailing



Time to call Pertemps!

Pertemps! I need staff quick, you’re my only hope

Never fear, Pertemps is here – we can get someone to you within the hour

Gee whiz Pertemps, your temp really saved the day!

#JobDone The team at Pertemps are not just dedicated professionals but we’re friendly and know our industries. We make it our business to understand your business and will work with you in order to really appreciate your company’s needs so we can find you just the right person. We provide staff to countless organisations across the Island and currently have 100s of multiskilled workers registered and available at a moment’s notice; covering a wide range of industries and disciplines. Whether you need short or long-term temporary cover or are looking to recruit on a permanent basis; make Pertemps Recruitment your only stop, because there’s no job too big or too small, so call today:

01983 533235

Need professional, reliable staff fast? Call Pertemps today, we can help you.

JUNE 2017

34 The Mall, Carisbrooke Road, Newport, Isle of Wight PO30 1BW Email:




Island Business June 2017  

We go inside MHI Vestas, meet the owners of newly opened Haven Hall and talk to Debbie Bates from Pertemps.

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