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Island usiness



The Island’s 2030 Vision: Increasing economic and social wellbeing HTP Apprenticeship College Business Insight by Shaun Smith

Are you ready for GDPR? BCM Lifeline Alarm Systems Plus:

Chamber member news, events and benefits

THINGS YOU might not know about

Apprenticeships Over the last couple of years, there has been a radical shakeup in the way Apprenticeships are designed, funded and delivered.


UT surprisingly, many employers haven’t been told about about all the changes – and crucially, how the changes are helping to make Apprenticeships better, easier to access and more valuable – for employers, employed staff and new recruits. The previous ‘frameworks’ are being replaced by new Apprenticeship Standards – designed by employers – to ensure apprentices gain the skills, knowledge and behaviours needed to succeed in their job. You may already know that this, and the new funding opportunities, offer you a valuable return on investment – but did you also know these 10 things about Apprenticeships? >>



Apprenticeships are open to anyone over the age of 16. The average age of HTP apprentices is 29!



Applicants can have anything from zero qualifications all the way up to a Degree and still undertake an Apprenticeship.



They’re extremely valuable for your existing members of staff as they offer huge potential for upskilling and career development.



For smaller employers the govt funds at least 90% of training costs, and If your apprentice is aged 16-18 all employers receive a £1000 Government incentive, paid over the time of the Apprenticeship.



If you’re an Apprenticeship Levy payer, you already have a valuable source of training


funds. With the help of an experienced provider, this can be leveraged effectively to maximise your ROI.







Many Degrees are available through the Apprenticeship route.

The best providers work with the best employers. Over 95% of HTP’s apprentices remain in employment after completion.

Apprenticeship Standards – designed by employers – are being introduced with new ‘End Point Assessments’, to demonstrate the apprentice’s competence.



Apprenticeships include a requirement for 20% ‘off-job’ training. This provides time for formal training to develop the apprentice’s knowledge and skills, which can in most cases be delivered on-site.



Not all training providers are the same. Things to look out for are flexibility, approachability, top Ofsted grades and above all, high success rates. HTP Apprenticeship College is one of the country’s most successful workbased training providers. As the South’s leading experts in Apprenticeships, Traineeships and vocational full-time courses, we have a wealth of experience to help you and your staff succeed. Find out how HTP Apprenticeship College can help you put Apprenticeships at the core of your organisation’s success. Call our business development team.

Call us on

01983 533926



In this issue... President’s

FOREWORD This month we’re spotlighting something very close to our hearts at the Isle of Wight Chamber of Commerce. We’ve recently launched our 2030 Economic Vision for the Island, which is already making an impact on the way we all do business here, as well as the way that the Island is seen by others. Vision without action is just a daydream and I’m pleased to say that lots of Island businesses have ‘signed up’ as supporters of our campaign. I hope your business will too. The vision is also being backed by the Isle of Wight Council. It’s definitely a busy time for businesses right now. Many of us are looking at the upcoming end of our financial year as a reckoner for how our business is doing. All of us will be affected in some way by the new GDPR data regulations which come into force soon – we touch on this elsewhere in our issue. Brexit also

Editor Tom Stroud


Events Chamber events


Business Insight Shaun Smith

continues to loom – this month we look at how it could affect the rural economy. You’ll also read more about the importance of Apprenticeships – an important way for businesses to develop existing staff, as well as train new recruits. Our company profile visits HTP Apprenticeship College who tell us about their success in a changing business environment. Finally you’ll also see an interview with Major General Martin White, the Island’s Lord-Lieutenant , in recognition of the award of the Chamber’s President’s Cup. Martin’s support and encouragement with the Queen’s Awards has been brilliant for Island businesses and the way that we are perceived across the world. All of which is perfectly in line with the aims of our vision for 2030!


Advertising Tel. 01983 520777


20 24 28

The Chamber’s 2030 Vision

Company Profile HTP Apprenticeship College Lifeline’s Cindy Newnham

Over 50s Startups

Isle of Wight Chamber of Commerce Mill Court, Furrlongs, Newport Isle of Wight, PO30 2AA

Printing & Design Crossprint Ltd

Island Business Magazine – Published by the Isle of Wight Chamber of Commerce While every care has been taken to ensure the accuracy of Island Business magazine the publishers do not accept any liability or provide any guarantee that the information is accurate, complete or up to date. The publisher and its employees and contractors have used their best efforts in preparing these pages and this publication but make no warranty of any kind, expressed or implied, with regard to the information supplied. The views of contributors do not necessarily represent those of the IW Chamber of Commerce. The IW Chamber of Commerce and its employees and contractors shall not be liable in the event of incidental or consequential damages in connection with, or arising out of, the providing of the information offered here. Island Business magazine is printed by Crossprint, an ISO 9001 registered printer based on the Isle of Wight. Contains material sourced from responsibly managed forests, certified in accordance with the FSC (Forest Stewardship Council).


MARCH 2018


Isle of Wight Chamber of Commerce

Isle of Wight Chamber of Commerce


Cover Isle of Wight image: The Wight Photo Co.



News Business news


IW Chamber Chief Executive to retire Kevin Smith has announced his retirement as the Chief Executive of the IW Chamber of Commerce. After 17 years in the role he will be retiring from June 2018. During his period of office, Kevin has established and developed arguably one of the most progressive business support organisations in the country.

also for the whole of the Island. It has also been great to see some of our ideas being adopted and operating at a national level. It has also been an honour to both attend and present at many events worldwide with Young Chamber, including the European Commission and the World Chamber of Commerce.”

“I have really enjoyed myself working for the Isle of Wight Chamber of Commerce,” Kevin says. “It has been a privilege to help support, promote and to be a champion for the Isle of Wight, not only for the Island’s business community, but

The recruitment process for a suitable replacement is now underway with a view to appointing a new Chief Executive before Kevin retires and to allow for a smooth transition for the Chamber and its members.

Seaview Hotel offers “electric sightseeing” Guests at the Seaview Hotel are being given the opportunity to explore the Island by electric bike. The Electric Sightseeing package offers a car-free way to travel the Island and is supported by the Isle of Wight Council. The Seaview Hotel was one of three businesses to secure funding for a project to develop sustainable tourism. The hotel has invested in a fleet of six electric bikes for the year, supplied by Powerbike World in Lake, with a choice of picturesque routes developed by Cycle Wight. Electric bike hire is available at £25 per day to non-residents and the hotel can supply picnics.

“We are seeking to develop new markets motivated by the wellness trend and to position the Isle of Wight as a ‘green’ holiday destination,” says hotel General Manager Philip Wilson. “We have already installed electric vehicle charging points and this is another way we can help to reduce carbon emissions. It’s also important for us to support other local businesses which is why we have teamed up with Simon Wells at Powerbike World. There’s also great potential for team building and we welcome any corporate enquiries.”

New MD for Visit Isle of Wight Will Myles is the new Managing Director at Visit Isle of Wight, the Island’s destination management organisation. Will moved to the Island in 2013 as Head of Sales and Marketing for UKSA in Cowes and previously worked in marketing at P&O Ferries for more than 10 years. The position of Managing Director was created following the departure of Visit Isle of Wight’s CEO David Thornton in January. Will Myles said: “I am really excited to lead this amazing organisation, building on the great work


that has already been done for the Island's tourism businesses, to deliver world class marketing campaigns and to get the best possible return on investment for the Wight BID levy payers and strategic partners." Simon Dabell, Chair of Visit Isle of Wight Ltd welcomed the new appointment: “I am confident that Will brings new energy to the table as well as the business management skills necessary to run Visit Isle of Wight in an efficient and effective manner.”



2030 Economic Vision for Island economy A new vision document spotlights the Isle of Wight as a great place to live, work and do business. The document, produced by the Isle of Wight Chamber of Commerce, channels a clear, positive message about the Island, aimed at promoting a shared vision of the future for residents. The vision is designed to increase the economic and social wellbeing of the Island and is backed by the Isle of Wight Council. The document has also been welcomed by the Island’s MP Bob Seely. The Chamber’s President Geoff Underwood

says it’s the right time to launch a vision for the Island’s future. “We want to continue to drive investment and awareness of the Island. The Chamber has always played an active part in the Island’s economy, and more often, led the way. What became clear though was a lack of vision to unify many elements and players. Plans are all very well, but without a coherent vision there’s nothing to tie it all together.” You can read more about the 2030 Vision in The Feature on page 14.

Island economy discussed at Westminster Council leader Dave Stewart and MP Bob Seely met with Treasury Minister Liz Truss to discuss the Island’s economy. The high-level discussions, which also included the council’s chief executive John Metcalfe, included council proposals for a governmentbacked enterprise zone covering the Medina Valley, the potential transfer of the Camp Hill prison site to the council for regeneration and securing government funding to support the council’s plans for development of Kingston Marine Park as a centre for marine and maritime related businesses.

“I was pleased to have had the opportunity to meet with the government at this level and see this as an ongoing journey to support the Island’s MP in making the case for an 'Island Deal' by presenting the unique Island case,” said Councillor Dave Stewart. “The Secretary of State was very interested in steps we are already taking to secure the future of the Island and welcomed our ambition to create 5,000 new jobs and increase average weekly wages by 18 per cent over the next ten years, giving us her support as we explore initiatives to grow our economy.”

Visitor awards for top tourism businesses Red Funnel’s annual MyIsleofWight Awards have recognised some of the Island’s brightest and most innovative tourism businesses. The awards are the only visitor-voted-for accolade and received 30,000 public votes across 24 unique categories. The winners were presented at a ceremony at Tapnell Farm. It was a great night for the host venue, with Tapnell Farm Park and Tapnell Manor taking trophies along with two awards for Tom’s Eco Lodges and Pods. The Garlic Farm and the Three Buoys in Ryde both won in two categories. MyIsleofWight is the Island’s independent guide, written by locals, offering authentic unbiased information on all the best things to do, places to stay and where to eat across the Isle of Wight. The awards follow this ethos, celebrating businesses that go above and beyond in offering their customers an outstanding holiday experience. Kevin George, CEO at Red Funnel, said: “It’s a fun and exciting evening that gives the winners and the companies nominated the recognition they richly deserve for being leading-lights in their respective sectors.” MARCH 2018



CORPORATE RATE For a truly seamless business exchange, meeting, conference or seminar - we are here to help. We provide services ideally suited for your clients and offer simple pricing for first class service. Let us take care of your guests in the best interest of your company and save on business travels today.

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Meet Peter our latest 5k Isle of Wight Lottery winner! Congratulations to Peter who has won £5,000 on the Isle of Wight Lottery! Peter has been playing the Isle of Wight Lottery since 2006. Since its inception the Lottery has helped to create or sustain more than 2,000 jobs.

5k winner Peter (centre) with the IW Lottery’s Emma and George

“It’s feels fantastic to win,” Peter says. “I’m over the moon and really surprised. It’s money that I wasn’t expecting to have so it’s going to treat me to a few goodies. Probably a sunny holiday!”

“I play the Isle of Wight Lottery because I know that the money stays on the Island and helps to support local businesses and jobs.” With more than 500 prizes a year to be won there’s never been a better time to play the Isle of Wight Lottery. We give away £1,000 and ten prizes of £100 every week on Lucky Friday with even bigger prizes of £5,000 and £10,000 in our Monster Draws. Find out more or join on-line at

New qualification for WP’s Lorraine WP Recruitment & HR Ltd are celebrating the newest member of their team passing the Recruitment and Employment qualifications in Recruitment Practice. Lorraine King joined WP in April 2017, having relocated back to the Island with her family and has spent the last 10 months familiarising herself with the Island’s unique business community. “The REC are the professional trade body for the UK recruitment industry; the credibility the qualification has given me along with the confidence gained from the fantastic reception and support I have already received from the

Island’s business network, has empowered me to be able to deliver the high standards of service expected of me in my new role,” Lorraine says. Part of Lorraine’s role is focused on client communications, monitoring feedback and looking at ways to enhance and develop the services offered to provide more value to clients. WP are also offering an exclusive IW Chamber Member benefit this year, to help small businesses without the resource to successfully recruit on their own.

Industry accreditation for Wight Crystal Wight Crystal in Newport now has full

customers confidence that our quality,

membership of the British Water Cooler

products and servicing are to a very high

Association as a bottler and distributor.

standard. We have received tremendous

The British Water Cooler Association

support from the BWCA, auditors and

(BWCA) was established in 1989 to

members over the past two years, which

represent the interests of the water

we are extremely grateful for.”

cooler industry in the UK.

MARCH 2018

As a registered charity, Osel Enterprises

Wight Crystal MD, Tracey Hill

Ltd. started Wight Crystal in 1988 to work

commented: “Wight Crystal are

alongside The Way Forward Programme,

delighted to be a full member of the

which provides activities supporting

BWCA and thrilled to have passed the

people with physical and learning

rigorous plant and distributors audit.

disabilities, autism and long term

The BWCA accreditation will give our




London taxi design commission for Brightbulb Brightbulb Design has been named as the official design partner for Sherbet London. The media company handles taxi advertising on one of Europe’s largest fleets of black cabs. Matt Jeffery, founder and CEO of Brightbulb has worked closely with Sherbet’s CEO Asher Moses for several years. Campaigns for businesses including Corona Beer, British Gas and fashion designer Marc Jacobs have led to this commission to work with Sherbet London to manage artwork for their impressive portfolio of blue-chip clients. Asher says: “Brightbulb support us with their design expertise and years of industry knowledge in creating and processing artwork through to our print suppliers. They are a pro-active, reliable and a trusted design studio and we are excited to move our relationship to the next level.” Matt Jeffery adds “Growing relationships with our clients is what we do

best and we are incredibly excited to partner up with Sherbet London. In the last few weeks we have had the opportunity to work on taxi campaigns for and Topman and look forward to working with Sherbet long into the future.”

Island Tea & Coffee Co. partners with Morrisons Morrisons customers in Newport and Lake are now able to buy freshly roasted coffee beans from The Island Tea & Coffee Co. It’s the first supermarket to stock the coffee, roasted in Rookley, with three varieties of single origin beans on offer.

IW Steam Railway, pubs, restaurants and Cafés such as Driftwood, King’s House Bar and JR Zone, specialist retailers including Toby’s of Cowes, and a variety of other business premises.”

“We are sure shoppers will appreciate the superior flavour that comes from freshly roasted coffee,” says Master Roaster Mike Townsend. “We will be delivering coffee to the stores within a few days of the roast date, unlike other brands that may have been roasted months before they can reach the store. Our fresh roasted coffee is already sold to tourist venues such as

Tom McMullen, Store Manager at Morrisons Newport said: "Our priority is to offer more local products to customers in the Isle of Wight and so we’re pleased to be working with The Island Tea & Coffee Co. to offer our customers these locally roasted beans which we've tasted for ourselves and admired their freshness and taste.”

WightKarting races past 50,000 mark It’s a major milestone for WightKarting - the Ryde based go-karting track now has 50,001 members. The celebrations also mark four years of investment since the track opened in 2014. Each year since WightKarting opened, they’ve offered customers the chance to experience motor racing first-hand in timed sessions, designed to test all elements of competitive karting: endurance, team work, driving skill and agility. Also, late 2017 saw significant work and investment with a new reverse track layout - they are now able to offer drivers a new track layout – giving every driver the chance to drive the track in the 45mph karts in complete reverse. They also purchased some brand new karts for Cadet drivers, expanding their offering for younger


racers. 2018 is bringing yet further excitement…. watch this space for news. Cathy Foulkes, Owner of WightKarting, said: “We are absolutely thrilled to have reached over 50,001 members at the track, which is a testament to all that we do and offer at WightKarting as a unique destination on the Island. We would like to thank locals and visitors alike for their continued support of WightKarting through the years. We have plenty more activities, new packages and developments at the track all throughout 2018, so we can’t wait to reach our next milestone – 100,000!”

and abilities. Open 7 days a week, all year round for advanced bookings of 20+, WightKarting allows drivers to race in Formula One style fleets with adult karts exceeding 45mph for a competitive and adrenaline filled session.

WightKarting offers the Isle of Wight’s only all-weather outdoor 520 metre floodlit circuit specially designed to suit all drivers across ages



Call today for an expert appointment on 01983 298311

9 out of 10 companies are not appropriately insured.

Source: YouGov report 2016

Be the one that is.

It’s good business sense. Swinton Business is a trading division of Swinton Group Limited, registered in England and Wales, registered number 756681 whose registered office is at: Embankment West Tower, 101 Cathedral Approach, Salford, M3 7FB. Calls are recorded for training and quality purposes. Authorised and regulated by the Financial Conduct Authority.

MARCH 2018



Events Chamber

Wednesday 14th March 2018, 12pm - 2pm

The Benefits of Joining The Isle of Wight Chamber IW Chamber, Newport FREE We are opening our doors to Non Chamber members on Wednesday 14th March 2018 12pm-2pm. Have you ever thought about joining the IW Chamber? Want to find out what the IW Chamber is all about? Please join us for Networking and a short presentation on the Isle Of Wight Chamber Of Commerce Membership. Please not this event is for non-members only and is FREE admission!

Thursday 22nd March 2018, 7.30am – 9.30am

FREE Employment Law Update for Employers New Holmwood Hotel, Cowes FREE A round up of 2017 and what’s new for 2018. An essential seminar for employers, managers and HR managers. 7:30am-8am – Networking, Refreshments and Pastries 8am-9:30am – Presentation The event is hosted by Real Employment Law Advice.

Thursday 22nd March 2018, 9.30am – 4.00pm

FREE One-Day Business Start Up Course IW Chamber, Newport We offer new businesses the opportunity to take their ideas from paper into practice. We offer a free one day business seminar aimed at people who are starting a business. Get the tools you need to take your idea from the drawing board to the real world. This course is designed for those with a business idea through to those who have been in business for six months

Thursday 22nd March 2018, 5.30pm – 8.00pm

Tuesday 24th April 2018, 9.30am – 4.30pm

Emergency First Aid at Work Course HSE Registered Course IW Chamber Offices, Newport £30 per person It is important to remember that accidents and illness can happen at any time. First Aid provision needs to be available, at all times. This course is designed to develop ability and confidence in an emergency situation at work. The trainer has a background as a Registered Nurse and over 5 years of First Aid Training. The course is being offered to Chamber members only for a special price of £30 per person (normally £45). To book and make payment please email Susan Revelle,

Thursday 26th April 2018, 9.30am – 4.00pm

FREE One-Day Business Start Up Course IW Chamber, Newport We offer new businesses the opportunity to take their ideas from paper into practice. We offer a free one day business seminar aimed at people who are starting a business. Get the tools you need to take your idea from the drawing board to the real world. This course is designed for those with a business idea through to those who have been in business for six months.

Evening @ Strings Bar & Venue

Friday 4th May 2018, 7.30am – 9.00am

Strings Bar & Venue

Networking Breakfast – IW College

£8.50 per person

IW College, Newport

Join us for our networking Evening @ Strings Bar & Venue located in the centre of Newport. Upon arrival take your pick of a free drink from behind the fully stocked bar. Nibbles/Snacks will be available throughout the event. Live music will take place, showcasing talented students from Platform 1 Music College.

£7.00 per person

Friday 6th April 2018, 7.30am – 9.00am

Networking Breakfast - Keats Cottage Keats Cottage, Shanklin £9.00 per person Join us for a networking breakfast at Keats Cottage. There is opportunity to meet other business owners and representatives and the option to have a one minute pitch where you can introduce your business and its services or products.


Friday 18th May 2018, 11.00am – 12.30pm

Want to Sell More? Top Twenty Questions and Answers Successful Sales-People use with Dave Simon IW Chamber Offices, Newport FREE

Find out more and reserve your place for any of your events at THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


SMALL HOTEL WINS BIG There are many aspects to running a hotel and getting them all to operate well, let alone to an award-winning standard, is definitely an accomplishment. Last year the Seaview Hotel, Restaurant and Bar scooped a handful of awards demonstrating their winning formula placing this small seaside hotel at the forefront of the Island’s hospitality scene. ‘2017 was a fantastic year for us culminating in winning the Tourism Business of the Year at the Isle of Wight Chamber of Commerce Business Awards for Excellence. My father, Brian, a frequent visitor to Seaview as a young boy had a great love for the hotel so much so that when the opportunity arose to buy it 2003 he did just that. He wanted to ensure the hotels business future and preserve its unique heritage. I know he would have been, as I am, so proud of the team there,’ says hotel owner, Martin Gardener. Martin also added his own stamp by installing electric vehicle charging points in the car park. Encouraging sustainable transport was identified as a trend by the hotel’s management team. In addition to electric car charging points they now have a straddle of six electric bikes as a result of a successful IWC grant application. An innovative ebike guest package aims to

£5 off MARCH 2018

develop car-free tourism to the Island. They have also partnered with Visit Isle of Wight and Southern Vectis to offer guests free bus passes during their stay. These and a food operation that sources locally helped them scoop a second Chamber Award for Green Business of the Year. The Restaurant’s food also hit the sweet spot as young head chef Liam Howes and his team retained the coveted Michelin Bib Gourmand for the third year running. The Bib Gourmand is often considered to be as important as a Michelin Star as the emphasis is on excellence and affordability which means being very creative, the average cost of a three-course meal comes in at £28 per person. Food critic Angela Hewitt of the Wight Food Guide said, ‘My main course was the best of the year (2017). Roe Deer noisettes - pink, with a mini suet pudding – wonderful, accompanied with a sticky sauce, crisp parsnips, kale and rich buttery potatoes,’ and placed the Seaview Hotel in her Top 5 which also included Thompsons and Mojacs. Isle of Wight Day also awarded Dish of the Day to Liam’s Green Barn Farm goats cheese soufflé with watercress veloute and black olive crumb, this has become so popular it has turned into a signature dish alongside the famous crab ramekin.

pleasant.’ The hotel also monitor guest feedback earlier this year they scored an average 98.3% excellent rating hitting a three-year high.

A recent AA Hotel Inspection resulted in an increased merit score to 82% - the UK average for a 3 AA hotel being 79%. Hotel Inspector Jane Geering praised an enjoyable visit adding, ‘All staff had a very positive attitude, with good customer care skills that made the stay very

The hotel offers exclusive room rates for corporate business and public-sector workers, please email to discuss.

‘It has been wonderful getting so many awards, but this is not why we do what we do. It’s all about meeting guests needs for good food, comfortable surroundings and friendly service in an unrivalled Island location. We are, after all in the business of making people happy and although it is a challenging industry, what could be more satisfying than that,’ says General Manager Philip Wilson

£5 off a bottle of wine with your three-course dinner by mentioning 'Island Business' when booking valid until 31/07/18 09


Business Insight Innovation and what your customers really want Why Steve Jobs never listened to what his customers told him Steve Jobs famously didn‘t pay too much attention to customer research. And yet – or should that be because of – this refusal to pay attention to what customers say they want, Apple has become one of the most valuable and loved brands on the planet. Jobs’ determination to carve his own path to innovation is an example of why you need to be bold to win in business today. And that includes how you listen to customers. Consumers today are bombarded by requests to complete surveys, respond to text messages asking for feedback or post positive reviews on TripAdvisor. And customers are getting tired of it. What ever happened to the old notion of engaging directly with customers and getting an intuitive feel for what they would really value? I was dining at one of the Isle of Wight’s leading hotels recently and the General Manager stopped to chat at my table but he seemed more concerned about regaling me with his experience than actually asking if I had any comments on my experience of his restaurant. Now I happen to know that, like many other Isle of Wight establishments this particular hotel uses guest feedback


questionnaires, and I assume that their response rate is probably in the 5% range, which, is typical for the sector. Now half of those responses will be from highly delighted customers for whom everything was wonderful (never trust TripAdvisor ratings from honeymooners!) The other half will be from guests who want to rant because everything was awful in their view. In either case the responses are not representative of the main base of customers and are probably not that objective either so there is probably little to be learned in terms of what you need to do to innovate. Even when customers do respond to requests for feedback they are not able to tell you how to innovate. For example, Henry Ford famously said if he had asked his prospective customers what they wanted they’d have asked for a faster horse rather than the Model T. The same is true in B2B markets. The customers least likely to help you move on to the next innovation are often the biggest customers you have. For B2B suppliers, those large accounts that generate most of your revenue today are those whose views you pay most attention to. Yet ask them what they

want and it is likely to be the usual thing – better, faster, but mostly cheaper. They want a better deal than the one they’ve already got. Gary Hamel, one of the leading thinkers on business innovation, once said that the future is already with us, it’s just at the edges. What starts off as fringe ends up mainstream. Think about the impact that digital cameras had on Kodak or Netflix had on Blockbuster. Do you think their customers could have told them what they wanted? Watch what Uber will do to car hire and Bitcoin will do to banking in the next few years. So what is the answer? What should businesses do? Jobs was adept at seeing under the surface of what customers actually ask for and perceiving what they really want - they just don’t realise it yet. Who knew we needed an iPad until Apple invented it? This ability to see the future is best expressed by the German word ‘zeitgeist’ – the emerging spirit of the age or mood of the moment. It probably best translates as market readiness. People like Jobs see what the market is ready for before the market knows it itself. In aiming to craft a distinctive, unique offer for your brand, you need to follow the same approach – engage with your customers directly, listen carefully and look for their unspoken needs, not just what they are already asking for, or what your existing competitors are already doing. That way lies competitive sameness. In short, mediocrity. Yes, of course you need ‘Voice of



Shaun Smith the Customer’ measurement programmes, but these should be used to tell you what frustrates customers or how you are falling short in your current operations. But if you want to know how their lives are changing or what their emerging needs are, that is best done by tuning into social media and forums so you spot the trends. By all means listen to your customers but understand that what your customers say they want from you is probably exactly the same thing they tell your competitors too – and so if you act on that alone, there is likely to be more in common between you and your competitors than there is that sets you apart. Customers love it when you surprise them – in a good way of course. And to surprise and delight someone, you don’t ask them “What can we do to surprise and delight you?” That’s an oxymoron. It’s a bit like asking your partner what you need to do to be romantic on Valentine’s day. It somehow doesn’t work. Shaun Smith is the founder of Smith+co, the leading UK based customer experience consultancy. He lives in Yarmouth and is coauthor of five acclaimed business books, his most recent being, ‘On Purpose, delivering a branded customer experience people love’. Shaun has spoken to audiences across the world and in many sectors. He is a Fellow of the Professional Speakers Association and a Member of the Global Speakers Federation. Shaun is a recipient of the PSAE (Professional Speaking Award of Excellence).

MARCH 2018




General Data Protection Regulation Taking a pragmatic approach to GDPR

Zöe Findon

By Zöe Findon, Purple Patch PMO with Andrew Nordbruch, Wight Computers and Mark Bate, Bate Brand Communications

GDPR is a hot topic at the moment and the threat of large fines is sending many businesses into panic mode. Even the ICO is busy churning out content and guidance to clarify the details of GDPR.

customer personas and tailor your marketing activity accordingly, resulting in campaigns that are specifically targeted at the right people, in the right way. In the long run, this will reduce your spend and increase your return!“

The most important thing to do here is to NOT PANIC! Remember that there is more to GDPR than large fines for non-compliance; the main things to implement are very sound business practice. This is an opportunity to review your practices and even gain efficiencies.

Map the data you collect, where you collect it from, the reason you hold it, how you use it, and where you keep it. And, very importantly who you share it with.

So, the top three things to do before 25th May are:

Secure your data Andrew at Wight Computers offers some great advice on mapping and securing your data:

Educate, yourself, your staff, your shareholders, the individuals you work with and collect data from, and your third parties about Protection and Privacy by Design. Do this by:

“GDPR requires that businesses document their data security strategy, as keeping the data they hold safe is their responsibility. Now is the time for them to review their IT security and policies.

Reviewing the ICO 12 steps to GDPR

Registering with the ICO as a Controller of data if appropriate (discount if done by the 1st April!)

“The following points will help you start to create and implement a set of appropriate IT policies: •

Audit your data. Make sure you know where all your data lives, who has access and on what devices. Set appropriate levels of permissions and implement a policy to ensure that passwords are changed regularly.

Update your privacy policies to ensure they are clear and all privacy notices are explicit. Documenting your processes: What happens when someone asks to see the information you hold about them? And, how will you action a request to be ‘forgotten’?

Educate your marketing team, ensure they have reviewed your marketing and targeting policies, as an individual must have consented to all uses of their information.

Train staff to prevent basic mistakes like opening unknown attachments, but also to recognise when a breach has occurred so that it can be reported.

Ensure that devices and software are kept up to date. Devices taken off-site should be encrypted.

Audit your third-party partners. Make sure they are also compliant with GDPR or are under an officially sanctioned data jurisdiction. Consider changing to software hosted in the UK.”

Mark at Bate Brand Communications believes that doing all of this provides a great opportunity for building business through improved marketing: “If correctly followed, the GDPR will improve your marketing efforts, whether online or in print, and show customers that you value their data - building loyalty to your brand. Refining your data list will enable you to create defined


Mark Bate

Remember that as an individual GDPR is great news and if you treat the information you collect

Andrew Nordbruch

about others in the way you would like your information to be treated, not only will you streamline your business but also improve your reputation. Start your plan today by listing all the actions above that you will take to be ready for 25th May 2018. Zöe Findon is the founder of Purple Patch PMO - an on demand virtual Project Manager for businesses of all sizes. Andrew Nordbruch is Managing Director of Wight Computers - a team of experienced computer consultants and web developers. Mark Bate is founder of Bate Brand Communications - an Isle of Wight brand agency specialising in graphic design, branding, copywriting, digital marketing, E-commerce, web and print services. THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


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MARCH 2018



THE ECONOMIC VISION FOR 2030 What do we want the Isle of Wight to look like in 2030? The Isle of Wight Chamber of Commerce has launched a vision document, designed to increase the economic and social wellbeing of the Island. It firmly positions the Isle of Wight as a great place to live, work and do business. The document channels a clear, positive message about the Island, aimed at promoting a shared vision of the future for residents. This cohesive vision will spotlight the Island as a unique place to do business within a vibrant lifestyle, a message that will encourage visitors and investors to choose the Isle of Wight in preference to other parts of the UK.

Key messages from the vision: Social wellbeing increases as a direct result of healthy economic activity Economic growth on the Island will take place as a result of providing an environment that encourages and attracts business growth Increased business investment will come from existing or new business either relocating to or starting a new business on the Isle of Wight All plans for the Isle of Wight should focus on making it the best PLACE for people to live and work The Economic Vision for 2030 has been informed by the views of Chamber members through their business representatives. The manifesto for the future of the economy addresses the challenges presented by the Island’s “perceived image”. For a non-Islander who might think the Isle of Wight is “only tourism… no technology… behind the times… hard to get to or isolated” it presents the Island as a business destination with unique, often beautiful geography. It sets out the Island as a safe home to raise a family and with proximity to London. By channelling a consistent, positive message to boost the economy and attract more high value high paying jobs, the vision will help to re-engage all parts of the Island’s community and to regenerate our public realm. The Chamber’s President Geoff Underwood says it’s the right time to launch a vision for the Island’s future. “We want to continue to drive investment and awareness of the Island. The Chamber has always played an active part in the Island’s


economy, and more often, led the way. What became clear though was a lack of vision to unify many elements and players. Plans are all very well, but without a coherent vision there’s nothing to tie it all together. “The Island is home to many great businesses, often operating all over the world. My own business IFPL is based here and the Solent has been no barrier to our success. We’ve won The Queen’s Award for Enterprise twice and our customers are all over the world. I’m often in California but I love the lifestyle of my Island home. If we can ‘sell’ the Island to others because of its unique lifestyle then we’re on the right track to encouraging investment and economic growth. “From an industry point of view, we believe that it will be knowledge based industries and high value tourism that will lift the economy. If we as individuals, businesses, the local authority, government organisations, agencies and community groups all work together then between us we can achieve many of the elements referred to in the vision for 2030.” The Chamber’s Vice President Peter Tomlinson echoes Geoff’s comments. “I’ve worked for multinational businesses on the mainland and run successful businesses on the Island. I know that here we have a great, close knit, supportive environment where businesses will want to invest. This document is a simple two-page summary of a vision that I hope everyone on the Island, whether you’re in business or not, can sign up to.” The vision for 2030 begins with the Island’s many existing strengths. We have some of the best rural broadband in the UK and the PFI project will deliver some of the best roads in the UK. The Island has a loyal workforce with a large number of high tech businesses. There’s an industrial and a cultural heritage, with an enthusiastic and growing green culture. The vision also highlights the crucially different lifestyle on offer here, making the Island

particularly attractive to citybased businesses, potentially able to relocate. The Island is one of the most beautiful places in the world, with 60 miles of beaches and rolling open countryside as well as great weather. We’re home to world class events, from Cowes Week to the Isle of Wight Festival. The vision is also designed to open up debate about opportunities for future growth and improvement. It recognises that the Island currently has a low skill, low wage economy with a mixed tourism offer and a shortage of professional / managerial people. The Solent is perceived to “act as a barrier” and the Island suffers from high youth unemployment, often losing young talent to the mainland. These issues can be solved by encouraging new investment that grows the Island’s economy. The Chamber’s 2030 Vision has already received the backing of the Isle of Wight Council’s leader Dave Stewart and it has been welcomed by the Island’s MP Bob Seely. Kevin Smith, the Chamber’s Chief Executive, explains more.


Total conne

digital ectivity


“We started by talking about all of the brilliant things that the Island has to offer. It’s a great place to live and work, with natural beauty and a safe, family environment. Lots of people understand that already but we wanted to share

“If we all talk a common language about how great the Island is then that starts to attract interest from other places and areas. Money and investment will soon follow and that brings further wealth and prosperity to the Island. We want to build on that opportunity, showing potential investors why the Island is a great place to invest. We want to make it easy for businesses

that message beyond the business community. The aim of this vision is to get the wider

Excellent education facilities

community to share the same language. As an Island we can be quite critical of ourselves and I think it’s time to start talking the

Active sporting lifestyle

to relocate here, making the planning process easier. The Island isn’t perfect, and we know that some of the areas we’ve highlighted will start and encourage wider debate. We have to understand our weaknesses in order to improve on them and this vision should be seen as a positive challenge. School performance has been consistently below par and we want to look to build the educational base on the Island and lift the low wage economy. We can only do that by highlighting the great stuff first and building on those strengths.” Find out more about the Chamber’s 2030 Vision at

Island up, with shared common messages.

More sustainability through green industry

MARCH 2018

World class tourism destination

A lot happening. A vibrant events calendar

Attractive to creative & knowledge-based industries

Retain and attract more young people

Attractive towns and pretty villages, where people want to ‘be’

Young people given inspiration and opportunities

A diverse demographic

Excellent health and social wellbeing

Embrace and develop our natural assets

Low unemployment higher wages

Great roads. no traffic issues. Integrated public transport

A ‘can do’ attitude from authorities




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RED FUNNEL INVESTS IN NEW £10MILLION FERRY, NEW RED JET, NEW TERMINAL AND MORE SAILINGS Red Funnel has recently placed an order for a new 74 metre roll on, roll off freight ship which will join the fleet in spring 2019. The commission comes at a busy time for the ferry operator which welcomes its new Hi-Speed ferry Red Jet 7 this summer. New freight ship on order The new £10 million ship will be built by Cammell Laird in Birkenhead and is the third ship in a row that Red Funnel has ordered from a UK yard as part of its ongoing strategy to support marine manufacturing in this country. Red Funnel currently carries 53% of all cross-Solent freight and the new ship is designed to provide additional year-round freight capacity between Southampton and East Cowes which will help underpin the Island’s economy. Once in service, more early morning freight sailings will be added to the timetable throughout the year but particularly during the winter refit period between October and March. The new ship will provide 265 lane metres of roll-on/roll-off freight capacity and will carry up to 12 passengers. The crossing time of 55-60 minutes will be identical to the existing Raptor class ro-pax ships and she will use the same berths in Southampton and East Cowes. To minimise the environmental footprint, the hull shape has been designed to reduce wash and a propulsion package has been selected to make her highly fuel efficient whilst meeting the latest Tier III emission regulations. The use of proven azimuth thrusters supplied by Rolls Royce, will also make the ship very manoeuvrable. Cammell Laird is one of the most famous surviving UK shipbuilders having built the White Star passenger liner Mauretania at Birkenhead in 1938 and HMS Ark Royal in 1955. The yard is currently building the technically advanced polar research ship Sir David Attenborough for the British Antarctic Survey.

£3m ferry refurb complete The £3m transformation of Red Eagle’s interior is now complete. The new look is similar to the recent refits carried out on Red Falcon and Red Osprey and includes more seats, lift-access to A deck, air-conditioning, improved Wi-Fi, USB charging points, a dedicated pet lounge, a purpose built Signature Lounge and more. Red Eagle returns to service on 12 March.

More sailings from Easter Good Friday (30 March) marks the start of the new East Cowes-Southampton timetable, offering sailings every 60 minutes during the day. Also at weekends from 31 March, a halfhourly West Cowes- Southampton Red Jet timetable will operate. Please see for full details.

East Cowes terminal update The work to demolish the old Trinity House depot at East Cowes is on schedule as part of phase 1 of the redevelopment of Red Funnel's East Cowes terminal. Once the site has been cleared it will be levelled and resurfaced so it can be used for vehicle marshalling in time for this summer’s peak season.

Red Jet 7 ahead of schedule The construction of Red Jet 7 is progressing like clock-work at the Union Jack building in East Cowes which is testament to the project management skills and the dedication of the superb workforce at Wight Shipyard. The new 41 metre high-speed vessel is due to enter the water for the first time in May and will be named at a special ceremony in Cowes on 4 July. MARCH 2018



The Interview

Lord-Lieutenant of the Isle of Wight Major General Martin White CB CBE JP

Major General Martin White was named Business Person Of The Year at the recent Business Awards For Excellence. He has received the President’s Cup from Chamber President Geoff Underwood. Island Business was there for the presentation. How does it feel to receive this award? Martin: I’m very honoured and chuffed. Thank you very much indeed. It’s a great honour, and if I’m honest, completely unexpected.

What does this award represent? Geoff: It’s a reflection of the Lord Lieutenant’s influence, both on and off the Isle of Wight. He’s an amazing supporter of business, especially through the Queen’s Award system, promoted so strongly by Martin and his team of Deputy Lieutenants, something which I think is often under appreciated. Martin and his team promote the Island in a hugely positive way and that’s something that we are very passionate about at the Chamber. We’re really trying to change the tone of the conversation on the Island. The Queen’s Awards really do “sell” the Island as a great place to do business.

There’s a bit of role reversal here isn’t there? Geoff you’ve won two Queen’s Awards and Martin you’re usually presenting awards rather than receiving them. Martin: I’m very involved with promoting the Queen’s Award for Enterprise and we do punch above our weight on the Island. I firmly believe we have some great businesses here. We need a strong economy to have a strong Island and I think we’re heading very positively in that direction. I’m involved in dishing out awards on behalf of Her Majesty quite a lot and it’s a huge honour to be on the other end, as it were.

What have you learned about the Island’s economy during your time in the role? Martin: I came back and took over this role just over 12 years ago and I was determined to understand the business community. I felt that unless I understood it I couldn’t do my job properly in supporting all the other parts of the community. There’s a great depth here, from GKN and BAE Systems to the niche businesses. They’re a great lot, a very vibrant economy, well co-ordinated by the IW Chamber of Commerce. For me the Chamber’s Business Awards are the same as the Community Action Isle of Wight Awards in the voluntary sector. They are an indication of the companies and the voluntary groups that are doing particularly well locally. My question to my team is “could they take the next step up?” and get national recognition.

This is the President’s Cup. Geoff, as President, why is Martin getting this award now? Geoff: I’m coming to the end of my tenure as President of the Chamber and I’ve worked alongside Martin and we’ve discussed a lot of things over the last few years. I think we’re both passionate about the Island and I recognise how passionate the Lord Lieutenant is and the great work that he does promoting the Island.

Photograph by Michael Dunkason

The very successful firms come from a wide range of backgrounds and products. At one end of the spectrum is IFPL, awarded one a few years ago now but who were sufficiently good and sustainable as a firm to be awarded another one three years later. More recently the same thing happened to Spinlock, with a second award for them last year. Other companies are AJ Wells, again from a different background, and Marine Data Systems, a small niche marine electronics firm. The list says a lot about the breadth and depth of the businesses here on the Island.

What difference does receiving a Queen’s Award For Enterprise make? Geoff: It’s had an amazing impact on us. America is our biggest territory, with most of our customers on the west coast. They see the award as the equivalent of a knighthood for a company and it’s treated with great respect and it gives us a lot of position when we meet our customers.




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E: L I F O R P Y N A P M O C

P P I T H S H E C I T N E R P P A HTP Apprenticeship College is one of the country’s most successful workbased training providers. Rated Oftsted Outstanding, they employ over 80 staff and work with around 1000 apprentices. The team has a wealth of experience and works with an array of well-known Island businesses including The Royal Hotel, Vestas, WightFibre, Liz Earle and Isle of Wight Jobs. HTP delivers training programmes in all areas of Hospitality and Catering, Management, Retail, Customer Service, Business Administration, Health and Social Care, Childcare, Cleaning Services and Nail Technology. The business was founded in

2000 and since then it has grown steadily, embracing many changes in the training sector.

"Apprenticeships aren’t just for school leavers anymore,” says HTP’s CEO and Managing Director Rachael Randall. “Traineeships, Apprenticeships and vocational learning remain a priority for the Government as they continue to address the skills gaps faced by businesses across the country - but the landscape has changed dramatically in recent times.Apprenticeships are increasingly being accessed by people of all ages who are keen to learn new skills. Many will be surprised to learn the average age of our apprentices is now 29. "At HTP Apprenticeship College we

specialise in working with business leaders from a wide range of sectors to develop their staff, achieve business goals and access Government funding. We aim to encourage young people to continue in learning or come back into learning and achieve their full potential, make learning more accessible and relevant to adult learners, increase engagement of employers in workforce development and raise the quality, effectiveness and efficiency of learning provision. We have the knowledge and expertise to make the whole process straightforward and effective.” HTP's main Old Grammar School Campus is conveniently situated in central Newport. The custom-designed building provides state-of-the-art training and conference facilities for learners, together with space and resources for staff. Just a short walk

Businesses are all looking for a professional training provider that offers high-quality delivery and makes the whole process simple and flexible. We need to be able to respond to their needs, allowing them to continue to run their business. It is wonderful to watch a person develop as an individual and see their confidence grow over time. To receive feedback from employers who are delighted about the difference that an apprentice is making is also hugely satisfying. Rachael Randall


Rachael Randall, HTP Apprenticeship College THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


Think you know about apprenticeships? Think again...

E G E L L CO away, The Riverbank Campus boasts modern, light rooms and relaxation areas. It features a professional training kitchen where budding chefs can develop their cooking skills, and fully equipped IT suites. The ever-expanding company also operate a mainland campus in Portsmouth, however they’re keen to stress that their roots remain firmly on the Island. "We were an Isle of Wight company that was encouraged to grow onto the mainland soon after launch - and we continue our growth over there,” Rachael explains. “However, the Island is very much our home, it is where our head office is and it is a fantastic place to live and work. Our campuses are staffed by teams of friendly, sector experienced professionals who are available to provide information on all aspects of the training we offer.”

“However the majority of Island businesses don't pay the levy and this means the government now funds a minimum of 90% of the apprenticeship, leaving up to 10% to be paid by the employer - generally just a few hundred pounds - a great value way to train and upskill existing staff.” Providing high quality training for learners and their employers is the ethos that drives the HTP team. "Not all training providers are the same,” Rachael says. “HTP offer flexibility, approachability, top Ofsted grades and above all, high success results which are significantly above the national average. We attribute that success to being responsive to the needs of employers, individual learners and the needs of the local Island economy.”

Apprenticeships are at the heart of a learning revolution - and they are no longer just for school leavers and young people. Over the last couple of years, there has been a radical shakeup in the way Apprenticeships are designed, funded and delivered. They are now open to anyone over the age of 16 and are a great way to start or progress a career. Somewhat surprisingly however, many employers haven’t been told about all the changes, and crucially, how the changes are helping to make Apprenticeships better, easier to access and more valuable - for employers, employed staff and new recruits. For non-levy employers the Government funds at least 90% of training costs, and if your apprentice is aged 16-18, whatever size of business, you will receive a £1000 Government incentive over the time of the Apprenticeship. Utilising Apprenticeship funding effectively can help you save thousands on training. Apprenticeships are also just as valuable for existing members of staff, often more so. They offer huge potential for upskilling, retraining and career development.

HTP Apprenticeship College aim to make Apprenticeships simple, effective and really work for businesses. Over 95% of HTP’s apprentices remain with their employer after completion and the team are keen to continue forging strong links with local firms. "We are delighted to engage with all Island businesses, big and small,” says HTP’s Business Development and Marketing Manager Simon Attrill. "The way in which apprenticeships are funded has changed in the last year. The introduction of the new Apprenticeship Levy has provided an exciting new opportunity for us to speak with employers who previously weren’t engaging in apprenticeships. MARCH 2018



94% OF SMES SAY GOVERNMENT IS IGNORING THEM ON BREXIT Government “must take SME needs seriously” on Brexit deal Our latest research, canvassing the opinions

about loss of European customers.

of owner managed businesses (OMB) across

Only 33% said that they had no

the UK, shows 94% of SMEs say that the

concerns around Brexit.

Government is ignoring their concerns on Brexit and only 41 respondents say that they think the Government is listening to their views on Brexit.

We found that the level of concern amongst business leaders over Brexit is incredibly high. Whilst banks and other big businesses

This highlights just how much work the

have the influence to lobby the

Government must do to convince the SME

Government for their own special

community that the deal to exit the European

Brexit clauses, there are concerns

Union protects the interests of UK businesses.

that small businesses will be forgotten about.

More than half (51%) of owner-managed businesses also said that their single biggest concern for 2018 is how Brexit negotiations will affect them, far ahead of other issues such as skills shortages (41%), cyber-attacks (29%) and increased regulation (28%). When asked about their specific Brexitrelated worries, 38% of owner-managed businesses said that the introduction of trade tariffs was their biggest concern. 30% fear a loss of EU labour, while 23% are concerned

Business owners are hugely concerned about what Brexit might mean for them. The Government must take

Pow e Ptow rerdedbyby ecerheed Po n teThw epoepo ce ohwnoo lobyyppeo pleplelan ner logg te eaandnd Thech olo m n yy own ner m ag age d a n d The owner ma aged bu b s na Ow





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their needs seriously when negotiating the exit deal.


Brexit could potentially impact an enormous

is benchmarked

number of issues affecting owner-managed

against previous year’s

businesses in the UK, from import and export

results and aims to gather a wider picture of

costs, to access to labour, and grants and

how businesses are feeling and operating,

subsidies. Businesses have been given very

across the UK and on a more local level. This

little clarity so far on what effect Brexit might

research enables more strategic discussion and

have on any of these issues.

confidence in decision-making.

Businesses thrive on certainty – it allows them

To hear more from our latest research on

to invest, scale up, take on more orders and

owner managed businesses please register

expand their workforces. If the Government

your attendance at our report launch event

does not give them clear indications of what

on Wednesday 25 April, at the new Harbour

they can expect once the UK has left the European Union, it will be very difficult for

Hotel in Southampton. We will be joined by guest speakers Barclays, where we will

many of them to invest in their growth.

present an overview of our report findings,

Business owners say certainty has been in short

and strategies for the year ahead, as well as a

supply during the Brexit process and they are

focus on cyber security.

feeling uneasy as a result. Moore Stephens’ owner managed business




including confidence; sentiment; concerns



MARCH 2018



NOTES TO SELF Cindy Newnham General Manager, Lifeline Alarm Systems Ltd What have you learned about business? Number one is that I firmly believe your employees are your greatest asset, therefore, you need to ensure they feel appreciated and valued. I’m particularly passionate about that, also working together as a team, listening to suggestions, rewarding loyalty, impressing how important integrity, reliability and good manners are. I admit to being slightly obsessive about everyone understanding the importance of attention to detail and to genuinely care about delivering a high quality service, one to be proud of. Lifeline design, install, service and commission Electronic Fire and Security solutions. We are the only Island based Fire and Security company with ISO9001 Quality Assurance and NSI Gold accreditation for Security Systems and BAFE approval for Fire Detection and Alarm Systems. We were the first business to receive the IW Chamber QIB award. All of this sets us apart, it is definitely hard work preparing for audits and ensuring that we are totally professional and compliant in all areas, but so worth it.

What was your first job? My Mother had me cleaning her office at Island Brickworks, aged 11. I did this with a friend; we both received that small manila wage envelope, complete with payslip at the end of the week. A couple of years later, I was serving cream teas in Godshill. After college, I went straight into the hotel industry, which I really enjoyed. I worked in reception at both a traditional sea side holiday location on the Island, together with a more corporate company, The Metropole in Brighton, so have experienced the delights and challenges of both! There was always the opportunity of overtime in the hotel bar or wine waitressing, the incentive was saving up for a new Ford XR2. After more than ten years in the hotel industry, the opportunity arose to work at Island Harbour for the company that built the initial waterside properties. That was really interesting and included anything from operating the lock, learning to sail, meeting planners and travelling around various cities.

How did you join Lifeline? I met Graeme Lee from Lifeline when the company was heavily involved with GP Motor Racing, another passion of mine, and when Graeme mentioned his secretary was leaving, I jumped at the chance. After a few years, I became the PA to the Directors, and then during a restructure, I was appointed General Manager. The progression has been challenging of course, but also pleasurable and I definitely enjoy having input in the direction, development and progress of the business.


It’s always rewarding when we receive thanks and compliments from satisfied customers. The workload running a business can at times, seem overwhelming with scary time restraints, everything from HR to PR, learning the latest technology and prioritising schedules, but all of this goes back to the team, you need all those cogs in the wheel, each responsible for their own areas, then, mostly, it all comes together.

What have you learned about yourself? Traditionally the security sector is a very male dominated industry, women are not seen as front-runners, and being ‘old school’ I used to easily accept this. However, I believe I have finally demonstrated that I am capable, and have been part of building an excellent team at Lifeline who have a sound knowledge and understanding of this specific industry. I guess, more than anything, I have learned that I am so much more confident that I imagined and exceptional at multi-tasking!

Is the Isle of Wight a different place to do business? I enjoy living on the Island, I love being close to the sea and walking on the beach. However, the Island is different, I think unique. Sometimes an Island based business seems more challenging, particularly regarding technical resources. On the positive side, the work we receive is usually by recommendation, which is fantastic.

What advice would you give that younger version of yourself? Surround yourself with good honest people, listen, learn, take opportunities, and be brave! THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT


YOUR FIRST CHOICE FOR DEGREE APPRENTICESHIPS the academic study from a traditional university degree with the practical on-the-job experience and employment skills required for a successful career. They were developed in partnership with the Government, employers and universities. Degree apprenticeships take between one and five years to complete, depending on the course you take. You'll typically go to university one day a week for around 30 weeks every year. On the weeks you don't go to University, you'll still spend 20% of your time training away from your normal working environment. Degree apprenticeships are suitable for people of all ages. You could be already in employment or beginning your career.

What courses are available and when do they start?

Study while you work – a great way to develop and invest in your staff

Chartered Surveyor - Building, Quantity, or Valuation - September

The University of Portsmouth is one of the first universities on the South Coast

Embedded Electronics Systems Design and Development - September

to deliver Degree Apprenticeships. Top Ups and Full Degree courses are available, offering an opportunity for people in employment to gain a degree which may otherwise have been out of reach due to other commitments.

Chartered Manager – April / September Strategic Leadership - September

Post Graduate Engineering – May / September Digital and Technology Solution Specialist - September

Studying at the University of Portsmouth also allows Islanders to develop their career with employers that value their education and acknowledge the benefits this can bring.

How does it work?

“There’s a misconception that Higher Education isn’t available or accessible

Most businesses (non-Apprenticeship Levy payers) will pay just 10% of the

to people living on the Isle of Wight because we don’t have a university on

cost, typically £2700 which can be spread across three years. For some the

the Island,” says Omar Lakhssassi, Business Development Executive at the

total cost will be as low as £900.

University of Portsmouth. “The University of Portsmouth has developed a whole suite of Degree Level Apprenticeships that are suitable for businesses across the Isle of Wight and beyond. We currently offer training in management, strategic leadership and IT as well as specific industry led courses, with many more starting in September.” The University of Portsmouth is one of only four institutions in the South East to be awarded TEF Gold for the quality of its Higher Education provision. Omar is the university’s Island based local contact, who has worked with Apprenticeships on the Isle of Wight for 8 years. “A Degree Apprenticeship combines on the job training with input at our campus,” Omar says. “As an Islander myself I know it’s a very commutable route too, just fifteen minutes from the ferry terminal.”

Degree apprenticeships are available to new and existing staff. Investing in your team is a great business decision, which increases staff morale through learning new skills, as well as helping you win new business as a result of additional staff productivity. The University of Portsmouth has great existing links with Isle of Wight employers and a vacancy matching service is available to help you find the right candidate. You'll get a personal tutor from the University and a workplace mentor. Both will support and advise you every step of the way. You’ll enjoy all the benefits of being a student at the University of Portsmouth, including complete access to the Library, study support, sports and recreation facilities and the Students’ Union.

What are Degree Apprenticeships?

Find out more

Degree apprenticeships allow you to work as an employee while also

Call 02392 843 894 | Email

studying part-time for a full Bachelor's or Master's degree. They combine

Or visit

MARCH 2018




Beyond Brexit: The outlook for the rural economy By James Attrill, Partner BCM, Rural Property Specialists

As we move closer towards Brexit

The rural sector has always been

farm units grow in size, it is inevitable

in March 2019, the rural economy is

particularly sensitive to fluctuations in

that land and buildings will fall out

peering over the horizon to see how

sterling exchange rates – small changes

it will need to adjust. After 40 years

of use. To boost the rural economy,

in food export/import dynamics have a

of significant subsidy from the EU,

large effect on farm gate prices. Weak

the impact on the UK’s farming and

sterling is a significant help to the

food sector will be massive. As larger

agriculture and the food sector - the

specialist farming businesses look to

devaluation in June 2016 has pushed

The re-use of suitable farm buildings

streamline and expand, many other

up agricultural profitability. As we move

for housing through permitted

rural land owners will be looking to

beyond Brexit, this advantage may

development, positive policy towards

diversify further.

continue. Rural tourism diversification

renewable energy development, the

may also benefit as holidays abroad

re-definition of brown field sites and

The Government has set out its vision for the rural economy – essentially

become more expensive.

the government has already relaxed planning legislation significantly and we see this as a continuing trend.

housing policy swinging towards

a re-focussing of direct support,

On the Island, tourism ventures make

supporting rural communities, are all

increasingly linked with environmental

up a very significant part of the rural

critical to cushion the adjustments

and public benefit, coupled with a

income. The advent of Airbnb, the

recognition that the farming sector

required over the next decade.

changing ownership attitudes for

needs to become more efficient

second homes and the affordability

Most importantly, none of these changes

to survive on a competitive global

of holidays abroad are all having an

will be possible without well-trained

impact. Our development consultancy

and motivated young people choosing

experience tells us that demographic

careers and business start ups in the rural

change is an equally large driver. Short

sector. We see many capable individuals

market. The traditional barometer of market sentiment – agricultural land prices – are starting to show where people see the opportunities. Large scale commercial farms with globally competitive size and infrastructure are sought after; smaller rural units with a heavy influence towards diversified

stays, food culture, fun activities and the ‘unique’ accommodation experience are all becoming essential ingredients. The digital generation are some of the most

below 35 years of age committing to a rural career path and reinventing rural businesses to be public facing,

discerning consumers ever.

competitive and market led.

Brexit purchaser, as they are much less

As the rural world adjusts to some

In summary - out, gently, with the old

reliant on Government subsidy.

seismic changes, and commercial

and in, positively, with the new!

income are also attractive to the post-




The Studio School works for you. Tom says “Having really great regular work experience and training at Hovertravel has made me realise that I want a career in management. Studio School is giving me the right skills and a ’can do’ attitude.” IW Studio School combines academic GCSEs with work-ready vocational qualifications and meaningful regular work experience. The best What could preparation for post 16 you achieve? apprenticeships, 6th forms and FE colleges.

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GET A NEW START WITH THE OVER 50S STARTMEUP PROGRAMME Looking for a new direction? Would you like to be your own boss? Have you been made redundant or are you in the early stages of retirement and looking for something different? If you’re over 50 you can get help with being self-employed or starting your own business. The Isle of Wight Chamber of Commerce can provide you with essential help and advice. Since 2015 The Chamber’s Over 50s Start Me Up programme has been hosting monthly workshops and providing ongoing mentoring. The programme has helped to create more than 60 new businesses so far and more than 16 businesses have been self-employed for over a year. It’s part of the Age Friendly Island campaign, an exciting partnership funded by the National Lottery through the BIG Lottery Fund, making the Island a great place to grow old, while tackling social isolation. The journey starts with the Start Me Up one-day business course. Experienced business mentors provide practical advice and friendly support helping you with things like HMRC, bookkeeping and marketing, as well as providing a sounding board for ideas. There are regular monthly get-togethers too, providing great networking opportunities with other start-up businesses.

COWES CONVENIENCE STORE OWNER DAVE PARKMAN Dave Parkman is enjoying a new working life running a shop – with the help of the Over 50s Start Me Up programme. Dave opened his convenience store on Cowes High Street in November. Retail is a big change for Dave who had previously worked as a prison officer until he took redundancy. “I’d spent the last 30 years in uniform, in the military and then the prison service so it’s very different for me now. I had no retail experience before and it’s been a big learning curve,” Dave says. Dave first attended the one day start up course and continues to receive one-to-one advice and guidance from his business mentor Lynda. The Chamber’s business advisors Fiona Grist and Lynda Draper are often helping older people


who have been made redundant or who are at the early stages of retirement. “Lynda has been brilliant. I really needed help and guidance. It was scary and I needed to learn how to run a business properly. I’ve learnt a lot about margins and VAT! Lynda’s very experienced and was a bank manager in a former life so she’s been a great help with finance guidance, as well as someone to share ideas with.” For Dave it’s been a new start in life that he’s found very fulfilling. “I’m in charge of my own destiny and you do get out of it what you put in. I don’t regret it at all. It brings you alive! I’m in charge – I own this business and it gives me a buzz and a challenge.”



JIGSAW TRAINING & DEVELOPMENT SERVICES “Our training is based around safety,” says Sue, Jigsaw’s Training and Development Manager. “The three main things we cover are first aid, food safety and safeguarding. We provide bespoke advice and support to all types of businesses and groups. Carole's main area of experience is in education and mine is in retail, hospitality and training." Although they both had retail experience in the past, running a training business has been a new start for Carole and Sue. “Being our own boss feels fantastic,” Sue says. “It’s a bit frightening sometimes but if we have an idea we don’t need to jump through any hoops. We can try things immediately Carole Smith and Sue Gibbs are already enjoying and be creative. Fiona has been brilliant as a the benefits of operating their own business. mentor. She’s a great listener and asks us really They’ve been running Jigsaw Training And important questions. She’s also fantastic at Development Services for nine months now. coming back to us with help and information. Their story began when they attended the It’s also been great to swap ideas with other One Day Business Start-up Course in May last people on the programme who are developing year. They joined the Over 50’s Start Me Up their own businesses. We support other new programme, with Fiona as their business mentor, businesses whenever we can. Networking has and they went into business two months later, been really important in growing our business. 1 4/10/16 12:08 1 all developing together.” We feelPage like we’re offering Project5:Layout Ofqual regulated courses. Sue Gibbs and Carole Smith from Jigsaw Training and Development Services

Creating a business from scratch means Carole and Sue can do things their way, including working in the community. “We’re not a big training company and we’re happy to work for smaller numbers of delegates,” Carole says. “Our approach is personal and relevant to our customer, whether it’s a church or volunteer group or a more traditional business. I think the reason I struggled to find work after redundancy was because I was over 50. We don’t feel we’re over 50 though.” Sue agrees and says that being over 50 definitely has benefits. “We feel a lot more confident now,” Sue says. “We have lots of experience in work. We’re pretty grounded and we won’t make mistakes that we might have made when we were younger. We’re in control and we’re very proud of what we’ve achieved already.” For more details go to www.iwchamber.


s B U S I N E S S S TA R T- U P


IWChamber The Island’s Business Network



For more details go to MARCH 2018



Members New

Ryde Superbowl

JMP Partnership

Vectis Radio

Design Invent Print

Green Barn Farm

Random Rooms

Melanie Lewis 01983 617070

Ian Mac 01983 240666

Michelle Stevens 01983 761310

Jon Platt 01983 403390

Luke Johnson 01983 400223

Alexander Chalkley

IW Youth Trust

Datum Electronics LTD

Isle of Wight Venues LLP

Island Sailing Club

Mairead Healy 01983 529569

Claydon Connor stringsbar& 01983 537378

Island Riding Centre Martin Buckner 01983 214000


Emma Wright 01983 282834 01983 296621

Daniel Trevenna Design

Daniel Trevenna



Want to join the Chamber? Call the team on 01983 520777 or online


Matt Malkin (01983) 777 000

Central Cowes

Seaview Hotel

Philip Wilson 01983 612711

Jadestone Traders LTD

David Parkman

Matt Harlow 01983 854871

Keith Monks Audio

Wilkins Kennedy LLP

Kalm Kitchen

SeSaLT by the Sea

Sell Street

IOW Photography Workshops

Wheatsheaf Trust

Undercliff Accounting Ltd

Keith Monk 01983 857079

James Middlehurst 01483 813360

Miriam Horstman 0330 390 2038

Eleanor Flanders 07398 114672

MARCH 2018

Zara Hogg 01329 220554

Bryony Rust 07803 548778

Duncan Mcmorrin 0800 2980152

Paul Everist 01983 867306



TALKING BUSINESS By Isle of Wight Chamber Chief Executive Kevin Smith

Ok well that 17 years went very quickly! As many of you will now know I am retiring from my position as Chief Executive from June of this year. Nay! I hear you say. He is far too young to retire! But alas that time has come. Decisions such as this are very interesting and it is one that most of us will have to make at some time in our lives. But when is the right time to go? I have concluded that there is never a right time to go as there will always be unfinished business to attend to. I think that for me it was made a little easier in that neither my wife or I have had the pleasure of taking gap years after leaving education or sabbaticals to go and explore the world. Once you are deeply submerged within your job it is hard sometimes to take stock but luckily for me I have a wife who is making me ask these questions and we have decided that the time is right to go on a little adventure together. Before I leave I have a lot of work to be getting on with. One element is the very exciting and recently launched Isle of Wight 2030 Vison that members of the Isle of Wight Chamber business community have put together. There

has been a considerable amount of time spent on this and the document sets out to promote the strengths of the Isle of Wight as a great place to do business as well as a fabulous business destination to invest in. The 2030 Vision also covers areas of opportunity for the Isle of Wight that we need to build upon or improve. As a part of this process we are asking both the business community and the wider Island community to get involved. We want people to work with us to achieve the headline aspirations as laid out in the 2030 Vision. One great piece of news that I have received, as a result of this work, is from a business which has used the positive messages from the 2030 Vision in their sales pitch to win a considerable contract for work in London. Now that’s rock ‘n’ roll! We want our Island community to work with us to share more success stories like this as we spread the word that the Isle of Wight is open for business and investment. As a part of the ongoing work in this area we are going to establish a ‘2030

Business Barometer’ listing all of the achievements from the business and the wider community to recognise any activity that positively contributes to helping achieve the 2030 vision. We have also created an electronic ‘2030 Vision’ logo for you to use to promote your support to help us achieve our shared objectives. If you have examples of successes and contributions through your business or organisation, just get in touch and let us know what you are up to.


Every month Island Business magazine spotlights the people and companies that are making the news on the Isle of Wight. If you’ve got a story to share with the Island’s business community, start with Island Business. Every edition is emailed directly to thousands of Island business people and the physical edition is racked across the Island at high footfall locations. It’s also directly mailed to all Chamber members. If your business is growing, investing, celebrating, winning awards, appointing new staff or marking a milestone then get in touch. Send your news stories to the editor, Find out more about advertising, sponsorship opportunities and how we can help you to raise your profile by emailing



Think Apprenticeships… Think The Isle of Wight College! The Isle of Wight College can help you grow your Business with Apprenticeships FREE business needs analysis/consultation by our specialist trained Employer Engagement Officers

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To find out more Call 01983 535202 or email

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6 eves



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1 day



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MARCH 2018


Pertemps Recruitment first opened its door to the people of the Isle of Wight in 1998; starting with only a handful of clients the business steadily grew and is now considered to be one of the most successful agencies on the Island. We’ve been working with hundreds of local businesses and have provided countless individuals with employment, be it long or short term assignments or permanent opportunities across a wide range of industries. We love the Isle of Wight and all it has to offer! Most of us at Pertemps Isle of Wight were born and bred here, giving us a remarkable understanding and knowledge of our unique location and market place. We’d like to say a huge thank you to all our clients for their ongoing support; without which we would


not be the success we are today, together we’ve been able to provide local people with the jobs they need.

*Contact your local consultant to use this offer! CALL NOW ON: 01983 533235

34 The Mall, Carisbrooke Road, Newport, Isle of Wight, PO30 1BW




Island Business March 2018  
Island Business March 2018  

The Island's 2030 Vision; HTP Apprenticeship College; Shaun Smith; GDPR; BCM.