__MAIN_TEXT__
feature-image

Page 63

Portrait

ARTISAN

SHEA MANGO

Apothecary Entrepreneurs

Christina Brock-Fortune was never keen on the chemical-laden, topical products her doctors prescribed. So, she decided to tackle her chronic eczema from a different angle: by digging in, doing her research and finding a solution. Inspired to adopt a more natural approach to skin care, Brock-Fortune began fashioning and refining unique recipes for soothing dermal creams. What followed soon after—thanks in part to the entrepreneurial enthusiasm of her husband, Cordell Fortune—was the establishment of a full-fledged business, Whipped Cream LLC. With the genesis of the couple’s company came a line of Brock-Fortune’s own essential-oil–based concoctions, Shea Mango. The title came from twisting together two key ingredients: shea and mango. Her creations—infused with elements like jojoba oil, myrrh and raw honey— includes everything from body and lip butters to eczema creams and muscle (or “moon”) rubs. Brock-Fortune considers essential oils to be, “The most natural way to take [care] of ourselves.” In rejecting irritants such as fragrances and dyes, the team laid potential side effects to rest—separating their product from store-bought formulas and recalibrating the skin-care standard.

As readily as Brock-Fortune whips up nourishing creations with precision, her husband leans into sales efforts for the business, which the couple launched officially in 2017. In the early days, Fortune recalls pitching his wife’s products in ways that were always passionate and sometimes brave. He doled out samples to strangers in public spaces, convinced they would fall in love at first try. He even boosted Shea Mango’s name by jumping on stage to present at a Tom Tom Festival pitch night. One year later, the pair is finalizing plans to release a glimmering stream of Shea Mango originals— deodorants, body washes and bar soaps—into their already thriving collection. The brand’s reach is growing, and the vendor-event veterans dream of one day having their own marketspace and spawning an entrepreneurial ecosystem of their own. Shea Mango is both medicine and message. Fortune, who emphasizes that “the skin is the largest organ,” insists people be more gentle with the walls of their bodies. “The first step to caring for your body is caring for your skin,” he writes. Often, a shift towards health is really a return to Earth—a stirring of nature’s purest offerings into a single restorative serum. ~

WORDS BY CAROLINE HOCKENBURY | PHOTOGRAPHY BY AMY NICOLE CHERRY PHOTOGRAPHED AT CULINARY CONCEPTS AB LLC

W&CLiving.com | 61

Profile for Ivy Life & Style Media

Wine & Country Life - Book 8 - Spring Summer 2019  

Life and style in Jefferson's Virginia

Wine & Country Life - Book 8 - Spring Summer 2019  

Life and style in Jefferson's Virginia

Advertisement

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded