While we were talking about trends… Great things always come in groups -literally! On November 4th, Puerto Vallarta, was honored to host the PCMA Mexico Professional Exchange, by the prestigious association of which we, IVI DMC², are members. Hoteliers, DMCs, travel agencies, and purveyors were invited to attend this excellent seminar, in which the main topic was, you guessed it right: Trends. Top-shelf guest speakers, all CMP’s (Certified Meeting Professionals) and decision makers for worldwide renown companies, shared their knowledge about the trends that are marking the business travel
industry. Sensory analytics (Trust, confidence, teamwork with clients), tribalization (gathering individuals through common interests), content safaris (innovation of the learning processes), Living 360° (overall coverage of the individual’s needs during sessions) and immersive telepresence (eliminating the geographical barriers by using the current technology, thus optimizing productivity), were indicated to be the trends all professionals in the M&E business’ efforts should be focused on. PCMA, the Professional Convention Management Association, is the most recognized authority in education, business networking and community engagement for leaders in the global meetings, convention and business event industry.
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