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office of enrollment management


2012 a n n u a l r e p o r t

STUDENT-FOCUSED The enduring strength of Indiana University is in its students — in the impressive young people IU enrolls, teaches, supports, and graduates. The following pages will introduce you to just a few of these students, all of whom are having amazing IU Bloomington experiences ... experiences such as Kevin’s presented below.

Kevin Gilmore Hometown: Gary, Indiana Class: Senior Major: Marketing and Accounting Minor: Public Management Activities: President of the campus chapter of the National Association for the Advancement of Colored People; volunteer with the Office of Community and School Partnerships; member of the National Association of Black Accountants; member of the Scholarship Advisory Committee; volunteer for Admissions through Multicultural Outreach Recruitment Educators (M.O.R.E). The IU experience, in his words: “I chose IU because of the nationally ranked business school and because of the great deal of support that the campus has to offer. IU invited me and my family to a dinner after I was accepted, and they’ve aided me in various ways ever since. I originally thought of IU as a school, but as time has gone on, I’ve begun to think of IU as my second home. I have been granted various opportunities in professional development, leadership development and social development. My learning has been extended far beyond the classroom; I don’t think that I could get this type of education anywhere else.”

The students we recruit and serve have shown their promise not only through their academic and extracurricular achievements, but also in their dedication to community engagement. As the totals below indicate, many of these students work directly with OEM staff to enhance the IU experience for their peers.

463 Undergraduate Student Volunteers 10 Graduate Student Volunteers 122 Undergraduate Student Employees 10 Graduate Student Employees

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PROGRESS! “It’s not what you do that counts; it’s what you help others to do that makes progress.” — Herman B Wells

This time-tested and often-quoted remark by Indiana University’s former president and chancellor exemplifies the work and service of my colleagues in the Office of Enrollment Management (OEM). OEM helps students every day to determine their destinations and plot their paths to progress. Whether it is in the Office of Admissions, helping potential students visualize themselves at IU Bloomington; in the Office of First Year Experience, giving students the opportunity to engage in all that IUB has to offer; in the Office of the Registrar, helping students with registration issues or transcript requests; in the Office of Scholarships or the Office of Student Financial Assistance, providing students with valuable information about scholarships and financial aid — all of these efforts, and many others, help students stay focused on the important part of being at IU: their academic journey. This effort, to help each student along his or her own path to progress, is our continued vision. As we worked to move beyond the economic recession, in May 2011 OEM set a course to recruit and serve promising students who persist and graduate from IU. As we met in the Indiana Memorial Union on that late-spring day, I expressed to my staff the challenges and opportunities ahead by laying out five goals. The goals were ambitious, but we achieved them all this year — by working diligently and working together. The five goals were: 1. Create a “Shared Services” model to improve efficiencies and reduce costs. The Student Services Initiative is a University-wide project to create a shared services model that efficiently assists the students and faculty of Indiana University. The goals of the

project are “…to increase customer service, to make use of best practices, and to reduce operating costs through increased efficiency.” OEM staff have been active participants in all phases of the project. They have supported analysis of more than 100 business processes and functions in an effort to improve process efficiency while maintaining the integrity and level of service of each process. The initial phases of the project resulted in the creation of the Bloomington Assessment and Research Office. This new office is staffed by personnel who were reassigned from the Office of the Registrar. In addition, eight OEM staff members transferred to University Student Services and Systems to provide increased support for system development, security and operational reporting. OEM staff are now supporting the third phase of the project, Detailed Design and Implementation, and will continue to work with University Student Services and Systems to assure the project’s campuswide success. 2. Create a “One-Stop Service” model to improve service to students. The one-stop client service model and the planned move to a convenient new location presented an opportunity to redesign the way two OEM departments provide student services. The Student Services Center organization was created in Spring 2012 and will provide front-line student services for the Office of the Registrar and the Office of Student Financial Assistance, including in-person, phone, and e-mail services. The combined Student Services Center facility will open in early 2013, when these two offices move to their new location at 408 North Union Street. In 2011 these offices handled more than 170,000 client inquiries. Staff in the Student Services Center will take a more holistic approach when working with students in an effort to efficiently provide services such as aid disbursement and class registration. The Student Services Center will remain closely tied to the Office of the Registrar and the Office of Student Financial Assistance to provide the highest level of service possible. The Center is designed to provide a pleasant and inviting setting that will facilitate efficient and effective service, aided by the latest in queuing, co-browsing, and imaging technology.

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3. Implement electronic document imaging and document workflow to enhance processes. The Office of Admissions and the Office of Admissions Operations have begun a phased implementation of paperless application processing, using imaging and workflow to improve efficiencies and reduce response time to applicants. Freshman application processing is now paperless, with new workflow procedures and tools being rolled out just in time for each phase of the review process. Transfer applications will begin the shift to paperless processing and workflow in Spring 2013. 4. Establish the appropriate work space for OEM offices and the “One-Stop Service” model. In response to the Old Crescent initiative — which reclaims hallmark campus buildings to serve the academic mission — our services and administrative offices now in Franklin Hall are being relocated to 408 North Union and 326 North Jordan (see photo). That move will be completed by early 2013. The threestory building on North Union, formerly housing Phi Delta Kappa International, is surrounded by residence halls such as Eigenmann Hall and the Union Street Center and is close to academic buildings such as the School of Education. Hence, our new location will bring services provided by the Student Services Center, the Office of the Registrar, Office of Student Financial Assistance, and Office of Scholarships closer to the students. In the same vein, the Office of First Year Experience Programs (FYE) will relocate to 326 North Jordan. This also offers a more convenient location to the students being served by FYE.

was not quite visible to us. With an attitude of certain success coupled with mutual respect and collaboration among the staff, we set and followed that course together. We knew that that the students, faculty, and staff with whom we work were counting on us to succeed so that students could focus on their own paths to progress and achieve academic success. It has been a year marked by transitions, challenges, and change; but it has also been a year filled with new opportunities, collaborations, and expectations — all leading to significant progress for OEM and for the University. It has been my honor and privilege to serve with the staff of OEM to support the efforts of IUB. As always, we must do all that we can to honor our shared commitment to IU’s continued excellence. With many thanks and best regards,

David B. Johnson Vice Provost, Office of Enrollment Management

5. Collaborate with campus partners, faculty, and staff to provide the ongoing services of OEM while continuing to increase quality, diversity, international breadth, and affordability. Examples of the collaboration with campus partners and the many services of OEM are provided in the main section of this report, along with the metrics that help to present the IUB story.

Current building at 408 North Union being prepared for OEM occupancy in early 2013.

Thus, while the goals were clearly set more than a year ago, our path to progress — our course for achieving those goals —

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or clear proof of the progress made by OEM staff and campus colleagues, consider the makeup of this year’s incoming class. Freshman enrollment on IU’s Bloomington campus hit an all-time high this fall, with 7,613 first-year students — eclipsing the fall 2008 enrollment of 7,564. It’s the seventh consecutive year that first-year enrollment passed the 7,000 mark. In light of the slow economic recovery, the quality and diversity of this class are more impressive than its size. The 2012-2013 incoming class boasts a median high school grade-point average of 3.69 on a 4.0 scale. The average score on the SAT critical reading and math exams is 1202 — an increase from last year.

A record number of 1,229 first-year students represent U.S. minority populations. That is 18 percent of domestic students who reported a race or ethnicity. And international first-year students come from a record number of nations, with China topping the count (530 students), followed by South Korea (105 students) and India (59 students) as shown on page 6. “The record size of this year’s freshman class demonstrates that an Indiana University education continues to be a great investment,” noted IU President Michael A. McRobbie. “They are also an extraordinarily accomplished group, as reflected by their near-record SAT scores and high school grades. It’s a true vote of confidence that IU Bloomington continues to be the destination of choice for so many top students from Indiana, across the U.S. and indeed from around the world.”

Undergraduate Beginners

Undergraduate Beginner SAT Average (includes ACT Converted)






1203 7,424


7,253 7,200


7,327 7,198













1140 6,600

1118 1120

6,400 1100 6,200


1080 2005
















* SAT average includes converted ACT scores. Beginning in 2012, the combined highest composite method is used.

Fall Beginner Applications

Undergraduate Beginner Median High School GPA 3.75 40,000










33,011 32,500


30,000 3.55

35,218 35,000









3.50 25,000 3.45 22,500 3.40


24,169 21,974





3.30 2005














*For Fall 2010, the increase in applications was the result of “College Go Week” where Indiana students could apply to Indiana colleges free of charge.

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Undergraduate Beginners by Residency

OEM GOALS 2012-13

Domestic Resident 5,000

To meet our vision of recruiting and serving promising students who persist and graduate from IU, the Office of Enrollment Management has developed the following overarching goals.


4,547 65%

4,678 4,379




Domestic Nonresident


4,651 63%



% Resident

4,409 63%


4,592 62%





In a highly competitive recruitment environment, where students on average are applying to seven colleges or universities, we must ensure that IU is well positioned in the marketplace. The Office of Enrollment Management will work to broaden the IU Bloomington state, regional, and national presence through strategic communications and student recruitment outreach to increase the quality and diversity of the incoming cohort while keeping IU affordable.

2,657 2,500


2,666 2,287









640 500

232 2005


217 2006




220 2008





RETENTION With a need to recruit and to retain more students while creating a culture of care, the Office of Enrollment Management will develop strongly collaborative retention programs for first-year and transfer students. These programs will be foundational for the entire undergraduate experience while continuing to provide exceptional service to all IUB students through our new Student Services Center.

Total Undergraduate and Campus Enrollment (Campus includes Undergraduate, Graduate, Professional and NonDegree) Undergraduate




Graduate and Other











40,354 9,267















In collaboration with the Student Services Initiative (SSI), we work to enhance and streamline our business process with imaging and workflow and manage the fiscal, human, and technical resources through the next transition with the SSI project to support and serve students, faculty, staff, and broader constituencies.















US Minority Enrollment (Beginners) Includes African American, Asian, Hispanic, Native American, Hawaiian/Pacific Islander, and 2 or more races. The percentage is of domestic students with known race/ethnicity.

Steven Junkersfeld Hometown: Anderson, Indiana Class: Senior Major: Psychology Activities: Sigma Phi Beta; Queer Info Share; GLBT Advisory Board; MBLGTACC Steering Committee; served as a leader during New Student Orientation; volunteer at Little 500, at Middle Way House and at Hoosier Hills Food Bank.


1229 1200






923 900






















The IU experience, in his words: “I wanted to go here because of the beauty of campus. This is where I wanted to go, and this is what I wanted to call home for my college career. I didn’t get accepted originally, but I transferred in. Since then, IU has really met my expectations for social climate and academics.”

500 2009

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Issac Duggan

Isiah Duggan

Hometown: St. John, Indiana Class: Freshman Major: Exercise Science Activities: Plans to become a member of the Indiana Collegiate Emergency Medical Service (IC-EMS).

Hometown: St. John, Indiana Class: Freshman Major: Exercise Science Activities: Plans to volunteer and/or job shadow with a physician’s assistant or an emergency medical technician.

The IU experience, in his words: “I chose IU because I wanted to start to live on my own and become more independent. I liked the campus, the classes, and they had my major. Now that I’m here, it’s even better than I hoped. There are so many interesting medical classes that I can’t wait to take; there are clubs I want to join, and so many things that I am interested in. It’s great!”

The IU experience, in his words: “I like the personality of community that IU offers — the gregariousness of the students and the overall feel. At IU, everyone says hi to everyone; it makes you feel like you belong and that you fit in. … The 21st Century Scholarship was with me the whole way, helping with the expenses and making everything comfortable and easy and NOT stressful. It was a huge confidence boost going through that process. I love the opportunities I have here. The community is just filled with positive vibes. I love IU!”

Note: Issac and Isiah Duggan are not merely twins (there are 42 sets of twins in this class); they are also roommates in Foster Quad.

Promising students who persist and graduate...

Meghan Roesner Hometown: Milwaukee, Wisconsin Class: Junior Major: Arts Management Activities: Member of Kappa Kappa Gamma, the Scholarship Advisory Committee, and the Entertainment Committee of IU Dance Marathon. The IU experience, in her words: “IU has absolutely fulfilled my expectations. I could not imagine going to any other university. … It has an extraordinary Greek system, Big Ten Sports and is one of the few schools nationwide that offers Arts Management to undergraduate students. My love for the campus and its student culture grows every day. I’ve gotten involved in several major groups/organizations that have been amazing, and SPEA has done a wonderful job with advising, classes, faculty and making me feel like I am learning as much as I can about the world of Arts Management.”

Graduation Rate for Undergraduate Beginners (within 150% of program length) 85%











73.5% 71.1%






50% 2001




Cohort Beginning Year — Graduation is within six years

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Indiana The state of Indiana has 4,691 beginner students enrolled, and the five counties in red below represent 2,250 of these students, which accounts for 48% of the beginner residents who enroll at IU.

There are 2,227 domestic non-resident students enrolled, and the five states below in blue represent 1,483 of these students, which is 67% of the domestic non-resident beginner students enrolled at IU.

Top Counties


Marion Hamilton Lake Monroe Allen

744 620 311 297 278

New Beginner Students Fall 2012 none from 1 to 50 from 51 to 100 from 101 to 200 more than 200

New Beginner Students Fall 2012 none from 1 to 10 from 11 to 100 from 101 to 1000 more than 1000

International There are 695 beginner students who are officially classified as international. But when we include others, such as US permanent residents, we find a total of 916 new students from 74 countries – more than ever.

Top Countries China South Korea India Canada Mexico

530 105 59 25 14

New Beginner Students Fall 2012 none from 1 to 10 from 11 to 50 from 51 to 500 more than 500

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Top States Illinois 919 Ohio 151 New York 148 California 147 New Jersey 118



f “progress” is the key word characterizing student recruitment and student services at IUB in the 2011-2012 academic year, another word captures just how that progress occurred: “professionalism.” Throughout this year, the staff in the Office of Enrollment Management dedicated themselves to the vital task of recruiting, serving, and retaining an amazing group of students. Each staff member in every department of OEM played his or her part with consummate professionalism. They worked diligently — and they worked cooperatively, with each other and with faculty and staff all over campus — to make this a year of significant progress, for individual students and for the University as a whole. Each department can point to scores of individual projects and initiatives — discrete efforts that, when taken together, made the path to progress clear and navigable. A few examples will serve to illustrate the nature and scope of OEM’s work this year. In the Office of Admissions, staff members launched a comprehensive communication plan that took full advantage of all platforms, with a special emphasis on social media. The plan included a Facebook page for parents; a Freshman Year Blog site where new students blogged about their “IU Firsts;” and hundreds of electronic and print communications for

Adriana Rivera Hometown: East Chicago, Indiana Class: Freshman Major: Education Activities: Active in Sunday school and children’s ministry at her local church; longtime participant in Operation Christmas Child, packing and sending shoeboxes with school supplies, hygiene items, and toys to needy children all around the world; member of Wells Activism and Volunteer Effort (WAVE) on campus. The IU experience, in her words: “I chose to attend IU because of the Wells Scholars Program, the beautiful campus, and the sense of community and identity that comes with being a Hoosier. It’s a wonderful opportunity to be a Wells Scholar. Not only do I get to bear the name of one of the greatest educators and visionaries of all time, but my college experience (tuition, room and board, books and fees, and study abroad) are all paid in full for four years. IU is more than I could have ever dreamed of. Once I got here, I learned so much more about the university and what it has to offer as a center of culture, diversity, arts and family.”


Alex Sohl Hometown: Alpharetta, Georgia Class: Junior Major: Finance and Economic Consulting Activities: Member of Sigma Phi Epsilon fraternity; traveled to India on the Business in a Flat World trip; member of the Scholarship Advisory Committee, the Indiana University Student Association, Wright Quad Student Government, and the Indiana University Dance Marathon nonprofit (IUDM), which raises funds for Riley Hospital for Children. The IU experience, in his words: “I chose to attend IU mostly because of the combination of a great business school and beautiful campus. It also was cheaper in comparison to some of the other schools I considered. As an out-of-state student, affordability has been a huge issue for me. Thankfully, IU awarded me one scholarship as an incoming freshman, and then another one for doing well in school my first year. IU has exceeded all of my expectations. The classes and professors have impressed me since the first day of class. I’m having the time of my life and have made lifelong friends. I literally do not think that I could have picked a better school.”

senior, junior, and sophomore prospects, applicants, admits, and parents of admits. Admissions staff also staged a variety of on- and off-campus events to increase outreach to influencers, including high school counselors and representatives from Indianapolis community-based organizations. Also, through more than 700 on-campus visit programs and events, the Office of Admissions and its campus partners played host to nearly 31,000 students and family members this year. The Office of Student Financial Assistance (OSFA) provided the personal touch as well, most notably through its reorganization to help launch the new Student Services Center. This year, OSFA staff assisted 86,307 individual clients through phone, e-mail, and walk-ins — with 49 percent of these contacts occurring during the peak period of June-August. The service provided by OSFA staff produced impressive numbers. During the 2011-2012 academic year, 29,446 students received nearly a half-billion dollars in financial aid processed by OSFA. The Office of Scholarships also played a key role in ensuring the affordability of an IU education — as well as in recruiting the best, brightest, and most deserving students and making

Office of Enrollment Management 2012 Annual Report

Alexea Candreva Hometown: Crown Point, Indiana Class: Sophomore Major: Journalism and Communications & Culture Minor: Spanish Activities: Works as an Advocate for Community Engagement (ACE) at Crestmont Boys & Girls Club, and also serves as a volunteer at the club; member of the Scholarship Advisory Committee. The IU experience, in her words: “When I was applying for colleges, money was a major issue for me. I knew my parents couldn’t help me at all, so I had to find a way to get myself through school. … I wanted a college that offered a variety of scholarships, organizations, and a great journalism school. After visiting IU for the first time, my decision was already made. I fell in love with the campus, the atmosphere, the culture, the J-school, everything. I knew I had to do everything and anything in my power to find a scholarship so that I would be able to attend. Once I got my Cox Engagement Scholarship, no other school was even on my radar. IU has gone above and beyond to help me meet my financial challenges. By offering such a large variety of different scholarship programs, I was able to find the scholarship that I knew would be perfect for me. The Cox Engagement Scholarship merges my passion for community involvement with my dedication to my academics and drive for success. Overall, IU has exceeded my expectations. I knew the journalism school was great, but I had no idea just how much I would love my classes. Every day I learn something new and grow in ways that I never knew possible. Being at IU is a journey, and you never know where it will take you next. That’s the most exciting part.”

sure they thrive on the Bloomington campus. Scholarship administration was efficient and strategic, including significant enhancements in COMPASS, the Selective Scholarship Application, and awarding of donor scholarships. Again, social media were key, with Scholarships staff using Facebook, YouTube, and Twitter for recruitment, yield initiatives, and scholarship administration. They also executed a variety of successful scholar events — from recruitment efforts such as Game Days and Scholar Receptions, to yield events such as the Herbert Presidential Scholar Visit Days, to scholar graduation celebrations and retention initiatives such as the first 21st Century Scholar Brunch and the Cox Scholar Workshop. Of course, student retention initiatives are central to the work of the staff in First Year Experience Programs, and several FYE efforts were worthy of note this year. One program, Conversations on First Year Student Success, provides a forum for faculty and staff to discuss issues that can slow the progress of beginning students and also offers tools and techniques to address those issues. Topics for this year included, “Building

a Campus Climate of Civility,” “Working with International Students,” and “Addressing the Mental Health Issues Facing Today’s Students.” FYE also added value to this year’s New Student Orientation (NSO) by teaming up with two campus partners: the Office of Overseas Study and the Career Development Center. This year, the Office of Overseas Study presented one of NSO’s “Sprint Sessions,” short, topical informational sessions offered on the second day of Orientation. The session went very well and was a popular choice among participants. The Office of Overseas Study also participated in the Open Houses program during Welcome Week. The Career Development Center took advantage of Welcome Week as well, teaming up with the University Division to stage OEM’s Academic Orientation gatherings for exploratory students. While students with an identified major attend events planned by their intended schools, students listed as “exploratory” are invited to attend Academic Orientation. The event exposes students to various fields of study and gives them a chance to meet people who can help shape and direct their academic journey. Good direction and efficient organization are vital to student success, and the Office of the Registrar is focused on fostering both. Registrar staff took a number of steps this year to simplify the student experience — despite major changes to the

Brady Bair Hometown: Anderson, Indiana Class: Sophomore Major: Biology (Pre-dentistry) Minor: Spanish Activities: President of Collegiate 4-H Volunteers; College Republicans; Orientation leader during New Student Orientation; Student Alumni Association. The IU experience, in his words: “IU has fulfilled all of my expectations, and one of the big reasons is there are literally hundreds of people here to help students with a wide range of needs. For example, at every step of the financial aid process, somebody has helped me get the right answer about what I need to do. The 21st Century Scholars office is incredible. Not only do they work closely with the Office of Student Financial Aid to help ensure that everything is filled out on time, they also help students make the social adjustment to college by hosting social events on campus throughout the year. IU is a phenomenal public research institution, with a lot of cultural opportunities, amazing diversity, and a beautiful campus. Not only is this a wonderful place to study, it is also a welcoming home to more than 40,000 students.”

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academic calendars for the Summer and Fall terms. (Summer term was reduced from 14 to 12 weeks and supported 4-, 6-, 8-, and 12-week classes; while a Fall Break was instituted during Fall term.) Registrar staff continued to streamline the online process for class scheduling and room assignment — to the point that all University departments except one used the Schedule Builder application this year. The Office of the Registrar also developed and deployed new procedures for decentralized on-site registration of international students enrolled in the Intensive English Program in order to meet compliance requirements for the Student and Exchange Visitor Information System (SEVIS). The Office of Admissions Operations made major strides in the effort to increase efficiency in the process of handling applications. As a result of its partnership with the OnBase group, now part of University Information Technology Services, Admissions Operations is using imaging and workflow for freshman applicants. Beginning in Spring 2013, the office will use imaging and workflow for transfer students. Of course, any OEM department, whether new or well established, must have the proper environment and organizational infrastructure to succeed. OEM Administration is charged with fostering and maintaining that environment, and this year it can point to several successes of its own with regard to budgetary and fiscal processes, review, reporting, auditing, and monitoring. These successes are reflected in several areas, including: Spring and Fall Fiscal Analyses; data collection and processing; the incidental fee review and proposal; campus budget conferences; and the year-end audit. Finally, the Office of Strategic Planning and Research was also an integral part of this year’s successes in OEM. Research staff employed cutting-edge technological tools to aid the decisionmaking processes in recruitment and admissions, using datamining software to make detailed enrollment projections. They also improved and expanded the office’s reporting capacity in two ways: first, the research team improved graphics and visual displays in all reports; second, they provided additional analyses and reports to support new or restructured operational units (Admissions Operations and International Admissions). All of these efforts and accomplishments, from all of OEM’s departments and offices, helped the University move forward this year on its path to progress. Our unwavering commitment to our students’ success and to IU’s ongoing excellence will guide us to even greater progress — next year and beyond.

IUB FAST FACTS 2011-2012 1,176,939 credit hours enrolled 55,843 transcripts sent 31,000 guests hosted by Admissions 18,700 attended Orientation programs $342,063,711 in undergraduate financial aid 19,613 undergraduates who applied for financial aid 8,054 total students enrolled with automatic academic scholarships 1,854 total students enrolled with OEM need-based awards

(Pell Promise and 21st Century Covenant)

11 Office of Enrollment Management 2012 Annual Report Indiana University is an Affirmative Action/Equal Opportunity institution. Design and Production | Natasha Swingley | RSN, Ltd. | November 2012

OEM 2012 Annual Report saved the following resources by using 690 pounds of Reincarnation Silk, made with 60% post-consumer waste and manufactured with electricity that is offset with Green-e速 certified renewable energy certificates. OEM 2012 Annual Report: 2,500 units trees



solid waste

greenhouse gases

4 fully grown

2044 gallons

2 Million BTUs

130 pounds

453 pounds

2012 OEM Annual Report  
2012 OEM Annual Report  

Indiana University Office of Enrollment 2012 Annual Report