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CONTENTS


Our Vision about pioneer podium pioneer podium’s achievements birth of eranzi the history & future of eranzi meaning of eranzi what eranzi offers the brands we carry eranzi in a box eranzi apparel eranzi concept store marketing strategies past collaborations our promise


OUR VISION Eranzi’s mission is to be Asia’s leading fashion retail merchant that brings a holistic, borderless experience for online and offline shoppers. At Eranzi we understand modern men and women. We strive to recognize what customers need and desire, and we are here to satisfy them. Our utmost concern is how we can provide satisfying shopping experience for women of various age, culture and styles. Selling things and making profit is not our only concern. We want to be the best friend who helps you decide what you should wear on your first date, the older sister who recommends which accessories to wear for your job interview, your hip aunts and uncles who let you borrow their expensive items for a special occasion. With this goal, we realize we must be keen to current trends in order to provide trendy items for our customers.

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ABOUT the parent company

Looking for new business opportunities in the early 90’s, Pioneer Podium company founder, Khor Kim Teik, and his group of friends ventured to China to research the market. Attracted by the competitive prices in China, Pioneer Podium tried importing China-made products and while doing so, they Podium encountered many problems including:

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Unscrupulous manufacturers and suppliers who disappear after receiving payment

Goods not manufactured according to given specifications or materials

Unable to get refunds for disputed orders

Difficulties in finding suitable factories (ex. Right scale, size, location, pricing, speed of delivery, quality, honesty)

Limited warehousing facilities and logistics for Malaysians


Through years of working with local Chinese agents and gathering data on factories, pricing and deliveries, Pioneer Podium decided to capitalize on their learning to focus on providing trade services and aim to help those who want to import. Pioneer Podium provides Supply Chain Management Services. The services include finding factories that matches the criteria (cost, quality, capacity) of the customers, maintaining close quality control, warehousing, payment mediation, and air/sea freight among others. Working between Malaysian clients and Chinese partners, Pioneer Podium helps Malaysian clients minimize risk and reduce the chance of incurring loss while helping Chinese partners grow their business by introducing the right clientele.

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company info Corporate Name :

Pioneer Podium Sdn Bhd

Registration Number :

915177-K

Representative :

Khor Kim Teik

Directorate :

Raja Muzzaffar Idris Shah Bin Raja Izuddin Iskandar Shah

Wong Seong Hock Soo Fok Heng Establish Date :

April 1985

Capital Asset :

USD 10 million

Business Range :

Sourcing of goods

Warehousing Quality control Payment gateway

Import and export documentation

Logistic

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Fashion retail (Incorporated in 1/11/2012)

Food & beverage retail (Incorporated in 1/11/2012)


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supply chain management Pioneer Podium provides Supply Chain Management services.

Sourcing > Factory > Agreement > Quality Control > Warehousing > Payment > Air/Sea Freight > Customer Sourcing – Pioneer Podium assists clients in sourcing suitable manufacturing factories based on three criteria: Cost, Quality, Capacity. Factory – The client then visits the shortlisted factories before making their decision. Agreement – When a decision is made, Pioneer Podium will draw up the agreement between the client and the factory.

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Quality Control – Pioneer Podium provides 3 levels of quality control: • Level 1 includes the correct use of materials to accurate dimensions to finishing quality and product testing. • Level 2 includes inspection at various stages of production to ensure that all is according to the client’s specifications. • Level 3 includes packaging of the final product. Warehousing – Pioneer Podium will transfer the final product to their warehouse for safekeeping. Products are once again randomly checked to ensure that they are according to specifications. Payment – Pioneer Podium acts as a payment gateway between the client and the factory: • This is based on the initial agreement with the client and the factory. • Payments are made throughout the production stages and Pioneer Podium assists the client by receiving in Ringgit Malaysia and paying the factory in Renminbi. • Pioneer Podium earns 3% on total cost of goods and is paid throughout the production stages as and when the client makes payment to the factory. Air/Sea Freight – Due to economies of scale, Pioneer Podium is able to provide container space at a more competitive price as opposed to individual arrangement, making it more cost effective for the client. Customer – The final stage where Pioneer Podium will arrange all the necessary port clearance documents and provide the client with the shipment tracking number.

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pioneer podium activities & achievements • Group monthly turnover of more than RM100 million. • We help our Malaysian clients minimise their risk and reduce the chances of them incurring losses if they deal directly with Chinese suppliers. We also help grow their business by minimising their costs by matching the right factory to their manufacturing needs. • We help our Chinese partners grow their business by introducing the right clientele to them. In view of competition, Pioneer Podium has started to expand its Supply Chain Management business to include garments. We now cover: •

Designing garments

Sourcing for cottons

Recommending fabric factories

Recommending dyeing factories

Recommending manufacturing factories

We also provide the usual Supply Chain Management services from freight to warehousing to delivery.

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pioneer podium group structure

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BIRTH OF ERANZI Malaysia’s fashion retail industry is growing and Pioneer Podium sees this as an opportunity to expand their business in this industry. As globalization becomes more and more prevalent, Malaysia is slowing influenced by the fashion trends of our neighboring countries like Singapore, Hong Kong and Japan; and lately, Malaysian customers are willing to pay more for quality products and pamper themselves with luxury goods. With this trend, Pioneer Podium created Eranzi Co., an online fashion/luxury store that will satisfy not only the customers in Malaysia, but provide convenient, reasonable and pleasing shopping experience to customers all over the world.

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company info Corporate Name :

Eranzi Sdn Bhd

Registration Number :

915177-K

Directorate :

Khor Fong Cheang

Khor Few Yew

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Establish Date :

August 2011

Capital Asset :

USD 600,000

Business Range :

Luxury Fashion Goods Import & Distribution

Fashion Goods Licensing & Manufacturing


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China

South Korea Taiwan Malaysia

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HISTORY & The future of eranzi Since the launching of Eranzi.com in year 2011, we have successfully established the company as a premier brand. Our website currently operates in both English and Korean, and Chinese Website is planned to open in coming August. Our offices are strategically located in Seoul, Korea and in Kuala Lumpur, Malaysia, with an offline concept store located inside “Sunway Carnival� mall in Penang, Malaysia. To make our products more accessible to you, we plan to continue expanding and open stores in Hangzhou, China and Taipei, Taiwan this year. Eranzi has been supplying luxury goods to customers all over the world through parallel importation, but in the coming months we plan to become a licensed distributor.

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meaning of eranzi The meaning of Eranzi symbolizes growth and advancement. The name Eranzi was created by combining two words; Era; a long distinct period of history with a particular feature of characteristic; and Anzi; which means “even better� in Italian. We constantly strive to offer better and attractive shopping experience to our customers. Eranzi considers itself as a part of the ever growing and better age of life, culture and most relevantly, fashion.

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WHAT eranzi offers Eranzi understands that while modern ladies work hard and save money to buy high-end brand shoes, bags, and leather goods, they like to mix and match with popular international brands and/ or vintage items when it comes to clothes and accessories. That is what makes each woman’s style unique. Eranzi’s desire is to stock your closet with clothes and accessories that are entirely “YOU”; from the texture to the color to the fit and cut. Regardless of country, generation and the trend you live in, strong women have a clear understanding of who they are. Style is a way to express who you are without having to speak. Be your own kind of beautiful. Eranzi is here to help you find your true style.

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Every day is a fashion show and the world is your runway‌

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When in doubt.. Shop at ERANZI!

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Beauty is being the best possible version of you on the inside and out.

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ERANZI LUXE Balenciaga Bottega Veneta Burberry Bally Chanel Chloe Christian Dior Dolce & Gabbana Fendi Givenchy Gucci Hermes Kate Spade Longchamp

Marc by Marc Jacobs Marc Jacobs Miu Miu Mulberry Paul Smith Prada Proenza Schouler Salvator Ferragamo See by Chloe Swarovski Stella McCartney Tory Burch Yves Saint Laurent

ERANZI STYLE Women Apparels Jewelries Accessories

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brands we carry Below are the lists of designers Eranzi currently carries. List of brands are subject to change at any time. »» »» »» »» »» »» »» »» »» »» »» »» »» »»

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Balenciaga Bottega Veneta Burberry Bally Chanel Chloe Christian Dior Dolce & Gabbana Fendi Givenchy Gucci Hermes Kate Spade Longchamp

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»» »» »» »» »» »» »» »» »» »» »» »» »»

Marc by Marc Jacobs Marc Jacobs Miu Miu Mulberry Paul Smith Prada Proenza Schouler Salvator Ferragamo See by Chloe Swarovski Stella McCartney Tory Burch Yves Saint Laurent

1) YSL Weekly Muse

5) Salvatore Ferragamo Hortense

2) Givenchy Antigona Small

6) Fendi 2Jours

3) Balenciaga Classic City

7) YSL Cabas Chyc

4) Prada Saffiano Tote

8) Bottega Veneta Intrecciato Hobo


HAVE YOUR ITEMS BEAUTIFULLY PACKED INTO OUR ERANZI SIGNATURE BOX...

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Eranzi in a box Your items will be nicely packed into our Eranzi signature box. All items come with their original tags or certificates of authentication along with a dust bag (if any) and/or a box. We will then place your items into our Eranzi signature box, fill in with inflated air pillows to protect your items, tie the whole package up, finish it with a bow, include a namecard and then place into a brown box to be couriered out to you. Split shipments for gift-boxed orders to the same address will not increase shipping charges. Your order is shipped via one of three couriers: EMS, UPS, or GDEX. Worry about theft and accidental damage? Not to worry, Eranzi have it all covered. We engaged a trusted carrier company to deliver your goods and we take pride in our packaging to ensure you that your goods are well packaged upon delivery.

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Eranzi concept store Tremendous response and support from our customers inspired us to expand our services to offline for a more enhanced shopping experience, and our very first concept store, located in Penang, Malaysia opened on November 1st, 2012. On our opening event, Malaysia’s No.1 top model Amber Chia, Jeffery Chong, Taiwan Men’s Uno male models and Korean models from Eranzi Korea joined us in celebrating our new milestone. Japanese interior designer Fujii Yoshinori was invited to design Eranzi’s first store. The concept of our offline store is “simple” and “modern”, and the store is neatly designed in elegant black and white. Exuding elegant and sophisticated allure, our store is equipped with an exclusive collection of luxury designer bags, trendy apparel and accessories. The store features a private shopping area for VVIP guests, and experienced fashion advisors are waiting to assist you in any way they can. We are excited to introduce a new baby line exclusively available in our concept store. It offers adorable matching clothes for mothers and daughters. We plan to continue growing and offer our customers with the latest and most wanted fashion products.

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Eranzi store location General information : Lot F45-46, First Floor, 3068, Jalan Todak, Pusat Bandar Seberang Jaya, Seberang Jaya, 13700 Penang, Malaysia Established since Nov, 2012

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eranzi ONLINE By wholeheartedly embracing the power of today’s technology and combining it with traditional retailing skills, we know that it is possible to provide an online experience that offers a compelling alternative to the traditional location-bound and time-restricted alternative. That is why we are happy to introduce to you ERANZI - an online flagship luxury store opened to the world 24 hours a day seven days a week from day one. Our online boutique includes: •

Detailed photos and descriptions of our products

Inquiry forms on each page

Rich fashion content in our fashion blog

Top-notch customer service

Customers can expect a distinct shopping experience at eranzi.com

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Eranzi.co.kr - Korean Portal

Eranzi.com - English Portal

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eranzi apparel Our target market is women from 25-40 years of age, which includes students, career women and young mothers. Our clothes are elegant, feminine, lovely and trendy; and we imagine our customers looking gorgeous wearing Eranzi apparel at work, strolling about with children, and going on dates with their loved ones. Quality and sophistication play a central role in the Eranzi label as we pride ourselves in being a trusted merchant that sells well-made and high-quality products.

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marketing strategies Eranzi started as an online fashion retailer therefore are very much focused in optimizing our capabilities online, utilizing digital tools and social media platforms to drive our business. We have a current database of more than 10,000 customers and over 33,000 fans (international and Korean combined) on the Eranzi Facebook Fan Page, our main site for online communication. Eranzi’s other advertising platforms include Twitter, Google, Yahoo, Bing, Pinterest and YouTube. Our PR agency, VLT Kuala Lumpur, is an experienced marketing communications agency and has been invaluable in increasing our media exposure since the incorporation of our principal brand, Eranzi. Korean and local celebrities will be invited to collaborate and promote Eranzi’s presence, in addition to editorial features in magazines. Celebrity endorsements via partnerships with Taiwan’s entertainment industry will also feature prominently when we expand our stores to China and Taiwan.

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past collaborations Along with supporting various events for the Sunway Management, Eranzi has sponsored a customized fashion ensemble for a Taiwanese movie director and actor nominated at the Golden Horse Movie Award 《寶米恰恰》(English: Cha Cha for Twins). We are collaborating with Double Vision, a Malaysian movie production company, as wardrobe sponsors for an upcoming movie.

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Eranzi Concept Store Launch - Coverage by Men’s Uno

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Eranzi Concept Store Launch - Coverage by Guang Ming Daily Newspaper

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Eranzi custom made an evening attire for a movie nominees and honored to be invited to attend 49th Golden Horse Award in Macau 2012 - Coverage by Kwong Wah newspaper

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Media coverage by Malay Mail Newspaper

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Media coverage by Oriental Daily Newspaper

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our promise As Eranzi takes part in improving the countries e-commerce industry, our goal is to create a comfortable and memorable shopping experience for our customers. We aim to provide our customers with: •

Exclusive collection of luxury goods, trendy apparel and accessories

The best price

Top-notch customer service

Be your own kind of beautiful. Eranzi is here to help you find your true style.

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CO. NO: 915177-K

mail@eranzi.com www.eranzi.com

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