Figure 10. Use of Vector Images
“Vector images can be resized without any undesired effect” (Kraynak/Bluttman, 2011, p.132) you can see the clarity throughout the images and text in figure 10. Language This report has found that on the Shell website Shell use a more conversational tone of language, which are simple through using short and simple words. Shell has also tailored the language in specific parts of the website to fit the stakeholder which is made clear below. •
“In September 2010, Shell introduced a Scrip Dividend Programme that enables shareholders to increase their shareholding by choosing to receive any dividends declared by the Board in the form of new shares instead of cash.” (Shell, Dividend policy, 2011) Tailored to Investors.
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“We supply energy, which helps support economic growth and development. At our operations we try to address social concerns and work to benefit local communities.” (Shell, Society, 2011) Written to accommodate all readers.
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