excluding other stakeholders, are going to very interested in the company and what actions it is taking. Content Optimisation The content on Shell’s website is presented clearly, using white background for the text which makes it easier for the stakeholders to read. Figure 6. A screen shot of use of text
Not only is Shell’s presentation of the text good but it has been well written through speaking in the first person and using a wide range of language to communicate messages to the stakeholder effectively. Shell’s use of pictures is also effective as they are vibrant and colourful; the pictures are all relevant be it relating to environment, society and etc. Figure 7. Use of pictures
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